The first quarter of 2025 brought challenges for Canada's premier airline as financial losses widened despite revenue growth, with a notable decline in US-bound travel contributing significantly to the disappointing results.
Canada’s largest airline reported a wider first-quarter loss on Friday as high costs persisted and fewer passengers opted to travel to U.S. destinations, despite overall revenue growth exceeding market expectations.
Financial Performance Shows Mixed Results
The Montreal-based carrier reported a net loss of C$81 million ($59.27 million) for the quarter ending March 31, compared with a loss of C$42 million in the same period last year. On an adjusted basis, the airline recorded a loss per share of C$0.32, which disappointed analysts who had projected a smaller loss of C$0.10 per share.
Despite the deepening losses, the airline’s operating revenue showed positive momentum, rising 4.5% to C$5.23 billion. This figure surpassed market expectations of C$5.14 billion, according to data from financial analysts.
The company’s operating expenses increased by 5.6% to C$5.33 billion during the first quarter, slightly outpacing revenue growth and contributing to the expanded loss margin.
Shifting Travel Patterns Impact Performance
A significant factor affecting the airline’s performance was the notable decline in travel to U.S. destinations. This shift in passenger preferences has been attributed to various factors including currency exchange rates, changing vacation patterns, and economic considerations.
“We are seeing a very interesting trend where Canadians are choosing to travel to international destinations, in many cases bypassing U.S. destinations,” the company’s CEO stated during an earnings call with analysts.
The airline experienced a 19% drop in U.S. transborder passenger revenue during the quarter, representing a substantial shift in travel patterns compared to previous years.
Strategic Adjustments and Future Outlook
In response to changing market dynamics, the carrier has been adjusting its route network and capacity allocation. The company has already begun redirecting resources to more profitable international routes and domestic connections where demand remains robust.
The airline’s management expressed cautious optimism about the remainder of 2025, noting that bookings for the summer travel season are showing promising trends, particularly for long-haul international flights.
“Despite the challenges in the U.S. transborder market, we’re seeing strong bookings across our international network, particularly for leisure destinations in Europe and Asia,” the CEO added.
The company maintained its full-year guidance for key metrics including available seat miles (ASM) growth and earnings before interest, taxes, depreciation, and amortization (EBITDA) margins, signaling confidence in its ability to navigate the current market challenges.
Industry Challenges and Competitive Landscape
The airline’s performance reflects broader industry challenges, including persistent inflation in operating costs, particularly for maintenance, fuel, and labor. These pressures have affected carriers across North America, though their impact varies based on route networks and market positioning.
Analysts note that the decline in U.S.-bound travel represents a significant shift in the traditional travel patterns that have long characterized the North American aviation market. This change could have lasting implications for how airlines allocate capacity and develop route strategies in the coming years.
“The reduced demand for U.S. travel among Canadian passengers represents one of the most significant shifts in North American travel patterns we’ve seen in recent years,” commented an industry analyst from a major Canadian investment firm.
Passenger Experience and Service Enhancements
Despite financial challenges, the airline continues to invest in passenger experience improvements. The company highlighted several initiatives launched during the quarter, including enhanced digital services, expanded premium cabin offerings on select routes, and improvements to its loyalty program.
The carrier also reported improved operational performance metrics, with on-time performance increasing by 2.3 percentage points compared to the same period last year. Customer satisfaction scores showed modest improvement across most service categories.
The airline’s executives emphasized that maintaining service quality remains a priority even as the company navigates financial challenges.
“While we’re facing some headwinds in certain markets, we remain committed to delivering a world-class experience for our passengers,” the CEO stated. “The investments we’re making today will position us for stronger performance as market conditions evolve.”
Following the earnings announcement, the airline’s shares declined approximately 3% in early trading on the Toronto Stock Exchange, reflecting investor concerns about the wider-than-expected loss and challenges in the U.S. travel segment.