{"id":334245,"date":"2025-08-14T03:42:00","date_gmt":"2025-08-14T03:42:00","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/procter-and-gamble-vs-unilever-2\/"},"modified":"2025-08-15T03:42:55","modified_gmt":"2025-08-15T03:42:55","slug":"procter-and-gamble-vs-unilever","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/interesting\/reviews\/procter-and-gamble-vs-unilever\/","title":{"rendered":"Procter and Gamble so v\u1edbi Unilever: Ph\u00e2n T\u00edch So S\u00e1nh cho n\u0103m 2025"},"content":{"rendered":"<div id=\"root\"><div id=\"wrap-img-root\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":251295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[46,28,44],"class_list":["post-334245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reviews","tag-how","tag-investment","tag-strategy"],"acf":{"h1":"Procter and Gamble vs Unilever: Cu\u1ed9c chi\u1ebfn FMCG cho c\u1ed5 phi\u1ebfu PG & c\u1ed5 phi\u1ebfu UL","h1_source":{"label":"H1","type":"text","formatted_value":"Procter and Gamble vs Unilever: Cu\u1ed9c chi\u1ebfn FMCG cho c\u1ed5 phi\u1ebfu PG & c\u1ed5 phi\u1ebfu UL"},"description":"Cu\u1ed9c c\u1ea1nh tranh \u0111ang di\u1ec5n ra gi\u1eefa hai g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh b\u1ed1i c\u1ea3nh ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.","description_source":{"label":"Description","type":"textarea","formatted_value":"Cu\u1ed9c c\u1ea1nh tranh \u0111ang di\u1ec5n ra gi\u1eefa hai g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh b\u1ed1i c\u1ea3nh ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng."},"intro":"Trong th\u1ebf gi\u1edbi c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), hai c\u00e1i t\u00ean chi\u1ebfm l\u0129nh c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 danh s\u00e1ch theo d\u00f5i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0: Procter and Gamble v\u00e0 Unilever. Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 h\u00e0ng ti\u00eau d\u00f9ng n\u00e0y \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng tr\u00ean kh\u1eafp c\u00e1c ch\u00e2u l\u1ee5c v\u00e0 c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c t\u1eeb ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u1ebfn nhu y\u1ebfu ph\u1ea9m gia \u0111\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o s\u1ef1 c\u1ea1nh tranh c\u1ee7a h\u1ecd, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu, chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh v\u00e0 \u00fd ngh\u0129a c\u1ee7a \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 ph\u00e2n t\u00edch \u0111ang theo d\u00f5i c\u1ed5 phi\u1ebfu PG v\u00e0 c\u1ed5 phi\u1ebfu UL.","intro_source":{"label":"Intro","type":"text","formatted_value":"Trong th\u1ebf gi\u1edbi c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), hai c\u00e1i t\u00ean chi\u1ebfm l\u0129nh c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 danh s\u00e1ch theo d\u00f5i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0: Procter and Gamble v\u00e0 Unilever. Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 h\u00e0ng ti\u00eau d\u00f9ng n\u00e0y \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng tr\u00ean kh\u1eafp c\u00e1c ch\u00e2u l\u1ee5c v\u00e0 c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c t\u1eeb ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u1ebfn nhu y\u1ebfu ph\u1ea9m gia \u0111\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o s\u1ef1 c\u1ea1nh tranh c\u1ee7a h\u1ecd, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu, chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh v\u00e0 \u00fd ngh\u0129a c\u1ee7a \u0111i\u1ec1u n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 ph\u00e2n t\u00edch \u0111ang theo d\u00f5i c\u1ed5 phi\u1ebfu PG v\u00e0 c\u1ed5 phi\u1ebfu UL."},"body_html":"[cta_green text=\"Giao d\u1ecbch h\u01a1n 100 c\u1ed5 phi\u1ebfu ph\u1ed5 bi\u1ebfn 24\/7 tr\u00ean Pocket Option\"]\n\n<h2><strong>\u00dd ki\u1ebfn Chuy\u00ean gia &amp; D\u1ef1 \u0111o\u00e1n Th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<h3><strong>Nh\u1eadn \u0111\u1ecbnh c\u1ee7a Nh\u00e0 ph\u00e2n t\u00edch v\u1ec1 P&amp;G v\u00e0 Unilever<\/strong><\/h3>\n<ul>\n<li><strong>Morningstar (2023)<\/strong>: \"P&amp;G v\u1eabn l\u00e0 m\u1ed9t ph\u00e1o \u0111\u00e0i ph\u00f2ng th\u1ee7 v\u1edbi r\u1ee7i ro gi\u1ea3m gi\u00e1 h\u1ea1n ch\u1ebf. T\u1eadp trung v\u00e0o c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ed5i m\u1edbi gi\u00fap n\u00f3 ki\u00ean c\u01b0\u1eddng ngay c\u1ea3 trong th\u1eddi k\u1ef3 suy tho\u00e1i th\u1ecb tr\u01b0\u1eddng.\"<br \/><br \/><\/li>\n<li><strong>Barclays (2023)<\/strong>: \"S\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a Unilever v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n nhanh c\u00f3 th\u1ec3 m\u1edf kh\u00f3a gi\u00e1 tr\u1ecb n\u1ebfu l\u1ea1m ph\u00e1t gi\u1ea3m. Hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 \u1edf ch\u00e2u \u00c1 v\u00e0 ch\u00e2u Phi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p, ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao.\"<br \/><br \/><\/li>\n<li><strong>CNBC (D\u1ef1 b\u00e1o 2024)<\/strong>: \"C\u1ea3 hai c\u00f4ng ty d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp tr\u00ean m\u1ed7i c\u1ed5 phi\u1ebfu t\u1eeb 6&ndash;8% h\u00e0ng n\u0103m, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\"<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>B\u00ecnh lu\u1eadn Chuy\u00ean gia B\u1ed5 sung<\/strong><\/h3>\n<ul>\n<li><strong>Erin Lash, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u C\u1ed5 phi\u1ebfu Ti\u00eau d\u00f9ng t\u1ea1i Morningstar<\/strong>: \"Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a c\u1ee7a P&amp;G l\u00e0m cho n\u00f3 n\u1ed5i b\u1eadt. S\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 n\u1eb1m \u1edf vi\u1ec7c b\u00e1m s\u00e1t nh\u1eefng g\u00ec n\u00f3 l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a bi\u00ean l\u1ee3i nhu\u1eadn.\"<br \/><br \/><\/li>\n<li><strong>Alan Jope, C\u1ef1u CEO c\u1ee7a Unilever<\/strong>, \u0111\u00e3 l\u01b0u \u00fd trong cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Financial Times n\u0103m 2023: <em>\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0 n\u01a1i Unilever s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng trong c\u00e1c tr\u1eadn chi\u1ebfn t\u01b0\u01a1ng lai.\"<\/em><em><br \/><br \/><\/em><\/li>\n<li>Theo m\u1ed9t <strong>nghi\u00ean c\u1ee9u c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard (2023)<\/strong>, c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc ESG v\u00e0o ho\u1ea1t \u0111\u1ed9ng FMCG tr\u1ea3i nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u nhanh h\u01a1n 12%.<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>Nh\u1eadn \u0111\u1ecbnh &amp; Khuy\u1ebfn ngh\u1ecb \u0110\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n<ul>\n<li><strong>P&amp;G l\u00e0 l\u1ef1a ch\u1ecdn v\u1eefng ch\u1eafc cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 h\u01b0\u1edbng \u0111\u1ebfn c\u1ed5 t\u1ee9c<\/strong>, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f4ng ch\u1eafc ch\u1eafn.<br \/><br \/><\/li>\n<li><strong>Unilever mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n<\/strong> \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u00e0 b\u1ec1n v\u1eefng nh\u01b0 c\u00e1c ch\u1ea5t x\u00fac t\u00e1c to\u00e0n c\u1ea7u.<br \/><br \/><\/li>\n<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 xem x\u00e9t m\u1ed9t <strong>c\u00e1ch ti\u1ebfp c\u1eadn k\u1ebft h\u1ee3p<\/strong>: n\u1eafm gi\u1eef c\u1ea3 hai c\u1ed5 phi\u1ebfu \u0111\u1ec3 c\u00e2n b\u1eb1ng s\u1ee9c m\u1ea1nh ph\u00f2ng th\u1ee7 v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>\u0110i\u1ec3m n\u1ed5i b\u1eadt Video Th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.bloomberg.com\/live\">Bloomberg Analyst Roundtable: FMCG Stocks Outlook 2024<\/a>: &ldquo;Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever t\u1ea1i \u1ea4n \u0110\u1ed9 v\u00e0 n\u00e2ng c\u1ea5p logistics d\u1ef1a tr\u00ean AI c\u1ee7a P&amp;G l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn trong n\u0103m 2024.&rdquo;<br \/><br \/><\/li>\n<\/ul>\n[cta_green text=\"Kh\u00e1m ph\u00e1 C\u1ed5 phi\u1ebfu To\u00e0n c\u1ea7u v\u1edbi C\u00f4ng c\u1ee5 N\u00e2ng cao c\u1ee7a Pocket Option\"]\n\n<h2><strong>T\u1ed5ng quan v\u1ec1 Th\u1ecb tr\u01b0\u1eddng FMCG<\/strong><\/h2>\n<h3><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 C\u00e1c \u00d4ng l\u1edbn FMCG<\/strong><\/h3>\n<p>FMCG, hay h\u00e0ng ti\u00eau d\u00f9ng nhanh, l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n nhanh v\u00e0 c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Ng\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 v\u00f2ng quay s\u1ea3n ph\u1ea9m cao, l\u00e0m cho n\u00f3 v\u1eeba sinh l\u1ee3i v\u1eeba c\u1ea1nh tranh gay g\u1eaft.<\/p>\n<p><strong>Procter &amp; Gamble (P&amp;G)<\/strong> v\u00e0 <strong>Unilever<\/strong> l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a ng\u00e0nh n\u00e0y:<\/p>\n<ul>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u P&amp;G<\/strong>: Gillette, Pampers, Olay<br \/><br \/><\/li>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u Unilever<\/strong>: Dove, Persil, Rexona<br \/><br \/><\/li>\n<\/ul>\n<p>Ph\u1ea1m vi to\u00e0n c\u1ea7u, quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1eb7t h\u1ecd v\u00e0o v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd v\u01b0\u1ee3t qu\u00e1 15 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, theo Statista.<\/p>\n<h2><strong>So s\u00e1nh Th\u1ecb ph\u1ea7n: P&amp;G vs Unilever<\/strong><\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ch\u1ec9 s\u1ed1<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Procter &amp; Gamble<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Doanh thu (2022)<\/p>\n<\/td>\n<td>\n<p>$80.2 T\u1ef7<\/p>\n<\/td>\n<td>\n<p>&euro;60.1 T\u1ef7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u1ecb ph\u1ea7n t\u1ea1i B\u1eafc M\u1ef9<\/p>\n<\/td>\n<td>\n<p>44%<\/p>\n<\/td>\n<td>\n<p>12%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u1ecb ph\u1ea7n To\u00e0n c\u1ea7u (FMCG)<\/p>\n<\/td>\n<td>\n<p>~23%<\/p>\n<\/td>\n<td>\n<p>~16%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>S\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng<\/p>\n<\/td>\n<td>\n<p>10%<\/p>\n<\/td>\n<td>\n<p>30%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u00e2m nh\u1eadp Th\u1ecb tr\u01b0\u1eddng M\u1edbi n\u1ed5i<\/p>\n<\/td>\n<td>\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<td>\n<p>Cao<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><br \/><strong>P&amp;G<\/strong> chi\u1ebfm \u01b0u th\u1ebf \u1edf B\u1eafc M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. Theo Statista, n\u00f3 chi\u1ebfm h\u01a1n 40% ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c gia \u0111\u00ecnh v\u00e0 c\u00e1 nh\u00e2n t\u1ea1i M\u1ef9.<br \/><br \/><\/li>\n<li><strong>Unilever<\/strong> m\u1ea1nh h\u01a1n \u1edf Ch\u00e2u \u00c1, Ch\u00e2u Phi v\u00e0 Ch\u00e2u M\u1ef9 Latinh. H\u01a1n 60% doanh thu c\u1ee7a n\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, v\u1edbi ri\u00eang \u1ea4n \u0110\u1ed9 chi\u1ebfm 10% doanh s\u1ed1 to\u00e0n c\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00edch \u1ee9ng c\u1ee7a n\u00f3 \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u1edf nh\u1eefng n\u01a1i thu nh\u1eadp kh\u1ea3 d\u1ee5ng v\u1eabn c\u00f2n bi\u1ebfn \u0111\u1ed9ng.<br \/><br \/><\/li>\n<li>Trong th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c n\u1ec1n t\u1ea3ng D2C c\u1ee7a Unilever v\u00e0 c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0 Ch\u00e2u Phi ti\u1ebfp t\u1ee5c v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh.<br \/><br \/><\/li>\n<\/ul>\n<h2><strong>C\u00e1c Y\u1ebfu t\u1ed1 Th\u00fac \u0111\u1ea9y T\u0103ng tr\u01b0\u1edfng trong FMCG<\/strong><\/h2>\n<p>C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u d\u1ef1a v\u00e0o:<\/p>\n<ol>\n<li><strong>\u0110\u1ed5i m\u1edbi<\/strong>: Chi ti\u00eau R&amp;D s\u1ea3n ph\u1ea9m \u0111\u1ea1t 2.2 t\u1ef7 USD cho P&amp;G v\u00e0 &euro;1.1 t\u1ef7 cho Unilever v\u00e0o n\u0103m 2022. Ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c Da &amp; C\u00e1 nh\u00e2n c\u1ee7a P&amp;G \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 11% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m Olay Regenerist m\u1edbi.<br \/><br \/><\/li>\n<li><strong>B\u1ec1n v\u1eefng<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c \"Compass\" c\u1ee7a Unilever nh\u1eb1m \u0111\u1ea1t m\u1ee9c ph\u00e1t th\u1ea3i r\u00f2ng b\u1eb1ng kh\u00f4ng v\u00e0o n\u0103m 2039. P&amp;G c\u00f3 k\u1ebf ho\u1ea1ch gi\u1ea3m 50% l\u01b0\u1ee3ng kh\u00ed th\u1ea3i chu\u1ed7i cung \u1ee9ng v\u00e0o n\u0103m 2030. H\u01a1n 75% bao b\u00ec c\u1ee7a h\u1ecd hi\u1ec7n c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng.<br \/><br \/><\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong>: C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u \u0111ang t\u1eadn d\u1ee5ng AI cho qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a. P&amp;G b\u00e1o c\u00e1o t\u0103ng 23% doanh s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o n\u0103m 2022, trong khi Unilever ghi nh\u1eadn 20% t\u1ed5ng doanh thu c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<br \/><br \/><\/li>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng M\u1edbi n\u1ed5i<\/strong>: D\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng th\u00eam 1.5 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2040 (UN). T\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a Unilever \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Brazil v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u, \u0111\u1eb7t n\u00f3 v\u00e0o v\u1ecb tr\u00ed t\u1ed1t cho l\u1ee3i nhu\u1eadn d\u1ef1a tr\u00ean quy m\u00f4.<br \/><br \/><\/li>\n<\/ol>\n<p>Theo McKinsey, c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng cao h\u01a1n 5&ndash;10% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng trong ba n\u0103m qua.<\/p>\n<h2><strong>Ph\u00e2n t\u00edch Hi\u1ec7u su\u1ea5t T\u00e0i ch\u00ednh<\/strong><\/h2>\n<h3><strong>Xu h\u01b0\u1edbng T\u0103ng tr\u01b0\u1edfng Doanh thu<\/strong><\/h3>\n<h4><strong>Procter &amp; Gamble<\/strong><\/h4>\n<ul>\n<li>CAGR kho\u1ea3ng 5% t\u1eeb 2019 \u0111\u1ebfn 2022<br \/><br \/><\/li>\n<li>Hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd trong c\u00e1c ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c v\u1ea3i<br \/><br \/><\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb gia t\u0103ng \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n<br \/><br \/><\/li>\n<\/ul>\n<h4><strong>Unilever<\/strong><\/h4>\n<ul>\n<li>CAGR kho\u1ea3ng 3.7% trong c\u00f9ng k\u1ef3<br \/><br \/><\/li>\n<li>T\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi l\u00e0m \u0111\u1eb9p &amp; ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c<br \/><br \/><\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t \u1edf c\u00e1c khu v\u1ef1c nh\u1ea1y c\u1ea3m v\u1edbi l\u1ea1m ph\u00e1t<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>Hi\u1ec7u su\u1ea5t C\u1ed5 phi\u1ebfu: C\u1ed5 phi\u1ebfu PG vs C\u1ed5 phi\u1ebfu UL<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>C\u1ed5 phi\u1ebfu<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>L\u1ee3i nhu\u1eadn YTD (2023)<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>L\u1ee3i su\u1ea5t C\u1ed5 t\u1ee9c<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Beta<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>PG<\/p>\n<\/td>\n<td>\n<p>+7.8%<\/p>\n<\/td>\n<td>\n<p>2.4%<\/p>\n<\/td>\n<td>\n<p>0.38<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>UL<\/p>\n<\/td>\n<td>\n<p>+5.3%<\/p>\n<\/td>\n<td>\n<p>3.2%<\/p>\n<\/td>\n<td>\n<p>0.54<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><br \/><strong>C\u1ed5 phi\u1ebfu PG<\/strong> h\u1ea5p d\u1eabn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00f2ng th\u1ee7 do s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 c\u1ed5 t\u1ee9c nh\u1ea5t qu\u00e1n.<br \/><br \/><\/li>\n<li><strong>C\u1ed5 phi\u1ebfu UL<\/strong> thu h\u00fat nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean b\u1ec1n v\u1eefng.<br \/><br \/><\/li>\n<\/ul>\n<h2><strong>Ch\u1ec9 s\u1ed1 \u0110\u1ecbnh gi\u00e1<\/strong><\/h2>\n<h3><strong>Hi\u1ec3u v\u1ec1 T\u1ef7 l\u1ec7 \u0110\u1ecbnh gi\u00e1<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ch\u1ec9 s\u1ed1<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Procter &amp; Gamble<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>T\u1ef7 l\u1ec7 P\/E<\/p>\n<\/td>\n<td>\n<p>25.3<\/p>\n<\/td>\n<td>\n<p>20.1<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>V\u1ed1n h\u00f3a Th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/td>\n<td>\n<p>$360B<\/p>\n<\/td>\n<td>\n<p>&euro;140B<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>EV\/EBITDA<\/p>\n<\/td>\n<td>\n<p>18.7<\/p>\n<\/td>\n<td>\n<p>14.9<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Ph\u00ed b\u1ea3o hi\u1ec3m c\u1ee7a PG<\/strong> ph\u1ea3n \u00e1nh \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3.<br \/><strong>Gi\u1ea3m gi\u00e1 c\u1ee7a UL<\/strong> c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u c\u01a1 h\u1ed9i n\u1ebfu c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h2><strong>Ph\u00e2n t\u00edch Ph\u00e2n kh\u00fac S\u1ea3n ph\u1ea9m<\/strong><\/h2>\n<h3><strong>Ch\u0103m s\u00f3c C\u00e1 nh\u00e2n: S\u1ee9c m\u1ea1nh c\u1ee7a P&amp;G<\/strong><\/h3>\n<ul>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Gillette v\u00e0 Olay<br \/><br \/><\/li>\n<li>Th\u00e2m nh\u1eadp m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 EU<br \/><br \/><\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>Ch\u0103m s\u00f3c Gia \u0111\u00ecnh: L\u1ee3i th\u1ebf c\u1ee7a Unilever<\/strong><\/h3>\n<ul>\n<li>Persil, Domestos v\u00e0 Cif d\u1eabn \u0111\u1ea7u doanh s\u1ed1 to\u00e0n c\u1ea7u<br \/><br \/><\/li>\n<li>S\u1ef1 hi\u1ec7n di\u1ec7n l\u1edbn \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng thu nh\u1eadp th\u1ea5p v\u00e0 trung b\u00ecnh<br \/><br \/><\/li>\n<li>C\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng t\u0103ng c\u01b0\u1eddng s\u1ee9c h\u1ea5p d\u1eabn<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0110a d\u1ea1ng h\u00f3a<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ph\u00e2n kh\u00fac<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>P&amp;G<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Tr\u1ebb em &amp; N\u1eef gi\u1edbi<\/p>\n<\/td>\n<td>\n<p>M\u1ea1nh<\/p>\n<\/td>\n<td>\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Kem &amp; \u0110\u1ed3 u\u1ed1ng<\/p>\n<\/td>\n<td>\n<p>Kh\u00f4ng c\u00f3<\/p>\n<\/td>\n<td>\n<p>M\u1ea1nh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>S\u1ee9c kh\u1ecfe &amp; S\u1ef1 kh\u1ecfe m\u1ea1nh<\/p>\n<\/td>\n<td>\n<p>\u0110ang ph\u00e1t tri\u1ec3n<\/p>\n<\/td>\n<td>\n<p>\u0110ang m\u1edf r\u1ed9ng<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>Nh\u1eadn \u0111\u1ecbnh Nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 Tri\u1ec3n v\u1ecdng T\u01b0\u01a1ng lai<\/strong><\/h2>\n<h3><strong>\u0110\u1ed9ng th\u00e1i Chi\u1ebfn l\u01b0\u1ee3c: Procter &amp; Gamble<\/strong><\/h3>\n<ul>\n<li>T\u0103ng chi ti\u00eau R&amp;D (h\u01a1n 2 t\u1ef7 USD h\u00e0ng n\u0103m)<br \/><br \/><\/li>\n<li>M\u1edf r\u1ed9ng d\u1ea5u ch\u00e2n b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1<br \/><br \/><\/li>\n<li>Cam k\u1ebft b\u1ec1n v\u1eefng: 100% bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf v\u00e0o n\u0103m 2030<br \/><br \/><\/li>\n<\/ul>\n<h3><strong>\u0110\u1ed9ng th\u00e1i Chi\u1ebfn l\u01b0\u1ee3c: Unilever<\/strong><\/h3>\n<ul>\n<li>Th\u00e2u t\u00f3m m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p thu\u1ea7n chay v\u00e0 s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean<br \/><br \/><\/li>\n<li>M\u1ee5c ti\u00eau trung h\u00f2a carbon v\u00e0o n\u0103m 2039<br \/><br \/><\/li>\n<li>Ch\u1ed7 \u0111\u1ee9ng m\u1ea1nh m\u1ebd trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (20% doanh thu)<br \/><br \/><\/li>\n<\/ul>\n[cta_green text=\"Th\u1eed Giao d\u1ecbch C\u1ed5 phi\u1ebfu 24\/7 v\u1edbi T\u00ednh n\u0103ng Giao d\u1ecbch Nhanh c\u1ee7a Pocket Option\"]\n<h2><strong>T\u1ea1i sao M\u1edf T\u00e0i kho\u1ea3n Th\u1ef1c Pocket Option Mang l\u1ea1i L\u1ee3i \u00edch<\/strong><\/h2>\n<p>M\u1edf t\u00e0i kho\u1ea3n th\u1ef1c tr\u00ean Pocket Option cho b\u1ea1n quy\u1ec1n truy c\u1eadp ngay v\u00e0o h\u01a1n 100 t\u00e0i s\u1ea3n giao d\u1ecbch bao g\u1ed3m c\u1ed5 phi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty ph\u1ed5 bi\u1ebfn.<\/p>\n<p>S\u1eed d\u1ee5ng m\u00e3 khuy\u1ebfn m\u00e3i <strong>\"50START\"<\/strong> trong l\u1ea7n n\u1ea1p ti\u1ec1n \u0111\u1ea7u ti\u00ean v\u00e0 nh\u1eadn <strong>th\u01b0\u1edfng t\u1eeb $25<\/strong> \u0111\u01b0\u1ee3c th\u00eam v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n! M\u1edf kh\u00f3a c\u00e1c t\u00ednh n\u0103ng nh\u01b0:<\/p>\n<ul>\n<li><strong>Giao d\u1ecbch Nhanh<\/strong>: D\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch trong v\u00e0i gi\u00e2y<br \/><br \/><\/li>\n<li><strong>Sao ch\u00e9p Giao d\u1ecbch<\/strong>: Theo d\u00f5i v\u00e0 sao ch\u00e9p c\u00e1c nh\u00e0 giao d\u1ecbch th\u00e0nh c\u00f4ng trong th\u1eddi gian th\u1ef1c<br \/><br \/><\/li>\n<li><strong>Giao d\u1ecbch AI v\u00e0 Bot<\/strong>: T\u1ef1 \u0111\u1ed9ng h\u00f3a quy\u1ebft \u0111\u1ecbnh v\u1edbi c\u00f4ng ngh\u1ec7 giao d\u1ecbch th\u00f4ng minh<br \/><br \/><\/li>\n<li><strong>Gi\u1ea3i \u0111\u1ea5u<\/strong>: C\u1ea1nh tranh, h\u1ecdc h\u1ecfi v\u00e0 gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng<br \/><br \/><\/li>\n<li><strong>Th\u01b0\u1edfng &amp; Ho\u00e0n ti\u1ec1n<\/strong>: T\u0103ng c\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn m\u00e3i<br \/><br \/><\/li>\n<li><strong>Truy c\u1eadp Giao d\u1ecbch 24\/7<\/strong>: Giao d\u1ecbch b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u&mdash;th\u1eadm ch\u00ed qua di \u0111\u1ed9ng<br \/><br \/><\/li>\n<\/ul>\n[cta_green text=\"B\u1eaft \u0111\u1ea7u Giao d\u1ecbch v\u1edbi Th\u01b0\u1edfng $25 Ngay\"]","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"<div class=\"po-container po-container_width_article\">\n   <div class=\"po-cta-green__wrap\">\n      <a href=\"https:\/\/pocketoption.com\/vt\/register\/\" class=\"po-cta-green\">Giao d\u1ecbch h\u01a1n 100 c\u1ed5 phi\u1ebfu ph\u1ed5 bi\u1ebfn 24\/7 tr\u00ean Pocket Option\n         <span class=\"po-cta-green__icon\">\n            <svg width=\"24\" height=\"24\" fill=\"none\" aria-hidden=\"true\">\n               <use href=\"#svg-arrow-cta\"><\/use>\n            <\/svg>\n         <\/span>\n      <\/a>\n   <\/div>\n<\/div>\n<h2><strong>\u00dd ki\u1ebfn Chuy\u00ean gia &amp; D\u1ef1 \u0111o\u00e1n Th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<h3><strong>Nh\u1eadn \u0111\u1ecbnh c\u1ee7a Nh\u00e0 ph\u00e2n t\u00edch v\u1ec1 P&amp;G v\u00e0 Unilever<\/strong><\/h3>\n<ul>\n<li><strong>Morningstar (2023)<\/strong>: &#8220;P&amp;G v\u1eabn l\u00e0 m\u1ed9t ph\u00e1o \u0111\u00e0i ph\u00f2ng th\u1ee7 v\u1edbi r\u1ee7i ro gi\u1ea3m gi\u00e1 h\u1ea1n ch\u1ebf. T\u1eadp trung v\u00e0o c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ed5i m\u1edbi gi\u00fap n\u00f3 ki\u00ean c\u01b0\u1eddng ngay c\u1ea3 trong th\u1eddi k\u1ef3 suy tho\u00e1i th\u1ecb tr\u01b0\u1eddng.&#8221;\n<\/li>\n<li><strong>Barclays (2023)<\/strong>: &#8220;S\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a Unilever v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n nhanh c\u00f3 th\u1ec3 m\u1edf kh\u00f3a gi\u00e1 tr\u1ecb n\u1ebfu l\u1ea1m ph\u00e1t gi\u1ea3m. Hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 \u1edf ch\u00e2u \u00c1 v\u00e0 ch\u00e2u Phi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p, ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao.&#8221;\n<\/li>\n<li><strong>CNBC (D\u1ef1 b\u00e1o 2024)<\/strong>: &#8220;C\u1ea3 hai c\u00f4ng ty d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp tr\u00ean m\u1ed7i c\u1ed5 phi\u1ebfu t\u1eeb 6&ndash;8% h\u00e0ng n\u0103m, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.&#8221;\n<\/li>\n<\/ul>\n<h3><strong>B\u00ecnh lu\u1eadn Chuy\u00ean gia B\u1ed5 sung<\/strong><\/h3>\n<ul>\n<li><strong>Erin Lash, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u C\u1ed5 phi\u1ebfu Ti\u00eau d\u00f9ng t\u1ea1i Morningstar<\/strong>: &#8220;Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a c\u1ee7a P&amp;G l\u00e0m cho n\u00f3 n\u1ed5i b\u1eadt. S\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 n\u1eb1m \u1edf vi\u1ec7c b\u00e1m s\u00e1t nh\u1eefng g\u00ec n\u00f3 l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a bi\u00ean l\u1ee3i nhu\u1eadn.&#8221;\n<\/li>\n<li><strong>Alan Jope, C\u1ef1u CEO c\u1ee7a Unilever<\/strong>, \u0111\u00e3 l\u01b0u \u00fd trong cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Financial Times n\u0103m 2023: <em>&#8220;Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0 n\u01a1i Unilever s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng trong c\u00e1c tr\u1eadn chi\u1ebfn t\u01b0\u01a1ng lai.&#8221;<\/em><em>\n<p><\/em><\/li>\n<li>Theo m\u1ed9t <strong>nghi\u00ean c\u1ee9u c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard (2023)<\/strong>, c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc ESG v\u00e0o ho\u1ea1t \u0111\u1ed9ng FMCG tr\u1ea3i nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u nhanh h\u01a1n 12%.\n<\/li>\n<\/ul>\n<h3><strong>Nh\u1eadn \u0111\u1ecbnh &amp; Khuy\u1ebfn ngh\u1ecb \u0110\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n<ul>\n<li><strong>P&amp;G l\u00e0 l\u1ef1a ch\u1ecdn v\u1eefng ch\u1eafc cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 h\u01b0\u1edbng \u0111\u1ebfn c\u1ed5 t\u1ee9c<\/strong>, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f4ng ch\u1eafc ch\u1eafn.\n<\/li>\n<li><strong>Unilever mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n<\/strong> \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u00e0 b\u1ec1n v\u1eefng nh\u01b0 c\u00e1c ch\u1ea5t x\u00fac t\u00e1c to\u00e0n c\u1ea7u.\n<\/li>\n<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 xem x\u00e9t m\u1ed9t <strong>c\u00e1ch ti\u1ebfp c\u1eadn k\u1ebft h\u1ee3p<\/strong>: n\u1eafm gi\u1eef c\u1ea3 hai c\u1ed5 phi\u1ebfu \u0111\u1ec3 c\u00e2n b\u1eb1ng s\u1ee9c m\u1ea1nh ph\u00f2ng th\u1ee7 v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng.\n<\/li>\n<\/ul>\n<h3><strong>\u0110i\u1ec3m n\u1ed5i b\u1eadt Video Th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.bloomberg.com\/live\">Bloomberg Analyst Roundtable: FMCG Stocks Outlook 2024<\/a>: &ldquo;Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever t\u1ea1i \u1ea4n \u0110\u1ed9 v\u00e0 n\u00e2ng c\u1ea5p logistics d\u1ef1a tr\u00ean AI c\u1ee7a P&amp;G l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn trong n\u0103m 2024.&rdquo;\n<\/li>\n<\/ul>\n<div class=\"po-container po-container_width_article\">\n   <div class=\"po-cta-green__wrap\">\n      <a href=\"https:\/\/pocketoption.com\/vt\/register\/\" class=\"po-cta-green\">Kh\u00e1m ph\u00e1 C\u1ed5 phi\u1ebfu To\u00e0n c\u1ea7u v\u1edbi C\u00f4ng c\u1ee5 N\u00e2ng cao c\u1ee7a Pocket Option\n         <span class=\"po-cta-green__icon\">\n            <svg width=\"24\" height=\"24\" fill=\"none\" aria-hidden=\"true\">\n               <use href=\"#svg-arrow-cta\"><\/use>\n            <\/svg>\n         <\/span>\n      <\/a>\n   <\/div>\n<\/div>\n<h2><strong>T\u1ed5ng quan v\u1ec1 Th\u1ecb tr\u01b0\u1eddng FMCG<\/strong><\/h2>\n<h3><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 C\u00e1c \u00d4ng l\u1edbn FMCG<\/strong><\/h3>\n<p>FMCG, hay h\u00e0ng ti\u00eau d\u00f9ng nhanh, l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n nhanh v\u00e0 c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Ng\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 v\u00f2ng quay s\u1ea3n ph\u1ea9m cao, l\u00e0m cho n\u00f3 v\u1eeba sinh l\u1ee3i v\u1eeba c\u1ea1nh tranh gay g\u1eaft.<\/p>\n<p><strong>Procter &amp; Gamble (P&amp;G)<\/strong> v\u00e0 <strong>Unilever<\/strong> l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a ng\u00e0nh n\u00e0y:<\/p>\n<ul>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u P&amp;G<\/strong>: Gillette, Pampers, Olay\n<\/li>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u Unilever<\/strong>: Dove, Persil, Rexona\n<\/li>\n<\/ul>\n<p>Ph\u1ea1m vi to\u00e0n c\u1ea7u, quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1eb7t h\u1ecd v\u00e0o v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd v\u01b0\u1ee3t qu\u00e1 15 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, theo Statista.<\/p>\n<h2><strong>So s\u00e1nh Th\u1ecb ph\u1ea7n: P&amp;G vs Unilever<\/strong><\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ch\u1ec9 s\u1ed1<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Procter &amp; Gamble<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Doanh thu (2022)<\/p>\n<\/td>\n<td>\n<p>$80.2 T\u1ef7<\/p>\n<\/td>\n<td>\n<p>&euro;60.1 T\u1ef7<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u1ecb ph\u1ea7n t\u1ea1i B\u1eafc M\u1ef9<\/p>\n<\/td>\n<td>\n<p>44%<\/p>\n<\/td>\n<td>\n<p>12%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u1ecb ph\u1ea7n To\u00e0n c\u1ea7u (FMCG)<\/p>\n<\/td>\n<td>\n<p>~23%<\/p>\n<\/td>\n<td>\n<p>~16%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>S\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng<\/p>\n<\/td>\n<td>\n<p>10%<\/p>\n<\/td>\n<td>\n<p>30%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Th\u00e2m nh\u1eadp Th\u1ecb tr\u01b0\u1eddng M\u1edbi n\u1ed5i<\/p>\n<\/td>\n<td>\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<td>\n<p>Cao<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><strong>P&amp;G<\/strong> chi\u1ebfm \u01b0u th\u1ebf \u1edf B\u1eafc M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. Theo Statista, n\u00f3 chi\u1ebfm h\u01a1n 40% ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c gia \u0111\u00ecnh v\u00e0 c\u00e1 nh\u00e2n t\u1ea1i M\u1ef9.\n<\/li>\n<li><strong>Unilever<\/strong> m\u1ea1nh h\u01a1n \u1edf Ch\u00e2u \u00c1, Ch\u00e2u Phi v\u00e0 Ch\u00e2u M\u1ef9 Latinh. H\u01a1n 60% doanh thu c\u1ee7a n\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, v\u1edbi ri\u00eang \u1ea4n \u0110\u1ed9 chi\u1ebfm 10% doanh s\u1ed1 to\u00e0n c\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00edch \u1ee9ng c\u1ee7a n\u00f3 \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u1edf nh\u1eefng n\u01a1i thu nh\u1eadp kh\u1ea3 d\u1ee5ng v\u1eabn c\u00f2n bi\u1ebfn \u0111\u1ed9ng.\n<\/li>\n<li>Trong th\u00e2m nh\u1eadp k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c n\u1ec1n t\u1ea3ng D2C c\u1ee7a Unilever v\u00e0 c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0 Ch\u00e2u Phi ti\u1ebfp t\u1ee5c v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh.\n<\/li>\n<\/ul>\n<h2><strong>C\u00e1c Y\u1ebfu t\u1ed1 Th\u00fac \u0111\u1ea9y T\u0103ng tr\u01b0\u1edfng trong FMCG<\/strong><\/h2>\n<p>C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u d\u1ef1a v\u00e0o:<\/p>\n<ol>\n<li><strong>\u0110\u1ed5i m\u1edbi<\/strong>: Chi ti\u00eau R&amp;D s\u1ea3n ph\u1ea9m \u0111\u1ea1t 2.2 t\u1ef7 USD cho P&amp;G v\u00e0 &euro;1.1 t\u1ef7 cho Unilever v\u00e0o n\u0103m 2022. Ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c Da &amp; C\u00e1 nh\u00e2n c\u1ee7a P&amp;G \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 11% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m Olay Regenerist m\u1edbi.\n<\/li>\n<li><strong>B\u1ec1n v\u1eefng<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c &#8220;Compass&#8221; c\u1ee7a Unilever nh\u1eb1m \u0111\u1ea1t m\u1ee9c ph\u00e1t th\u1ea3i r\u00f2ng b\u1eb1ng kh\u00f4ng v\u00e0o n\u0103m 2039. P&amp;G c\u00f3 k\u1ebf ho\u1ea1ch gi\u1ea3m 50% l\u01b0\u1ee3ng kh\u00ed th\u1ea3i chu\u1ed7i cung \u1ee9ng v\u00e0o n\u0103m 2030. H\u01a1n 75% bao b\u00ec c\u1ee7a h\u1ecd hi\u1ec7n c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng.\n<\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong>: C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u \u0111ang t\u1eadn d\u1ee5ng AI cho qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a. P&amp;G b\u00e1o c\u00e1o t\u0103ng 23% doanh s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o n\u0103m 2022, trong khi Unilever ghi nh\u1eadn 20% t\u1ed5ng doanh thu c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.\n<\/li>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng M\u1edbi n\u1ed5i<\/strong>: D\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng th\u00eam 1.5 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2040 (UN). T\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a Unilever \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Brazil v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u, \u0111\u1eb7t n\u00f3 v\u00e0o v\u1ecb tr\u00ed t\u1ed1t cho l\u1ee3i nhu\u1eadn d\u1ef1a tr\u00ean quy m\u00f4.\n<\/li>\n<\/ol>\n<p>Theo McKinsey, c\u00e1c c\u00f4ng ty t\u00edch h\u1ee3p b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m t\u0103ng tr\u01b0\u1edfng cao h\u01a1n 5&ndash;10% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng trong ba n\u0103m qua.<\/p>\n<h2><strong>Ph\u00e2n t\u00edch Hi\u1ec7u su\u1ea5t T\u00e0i ch\u00ednh<\/strong><\/h2>\n<h3><strong>Xu h\u01b0\u1edbng T\u0103ng tr\u01b0\u1edfng Doanh thu<\/strong><\/h3>\n<h4><strong>Procter &amp; Gamble<\/strong><\/h4>\n<ul>\n<li>CAGR kho\u1ea3ng 5% t\u1eeb 2019 \u0111\u1ebfn 2022\n<\/li>\n<li>Hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd trong c\u00e1c ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c v\u1ea3i\n<\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb gia t\u0103ng \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n\n<\/li>\n<\/ul>\n<h4><strong>Unilever<\/strong><\/h4>\n<ul>\n<li>CAGR kho\u1ea3ng 3.7% trong c\u00f9ng k\u1ef3\n<\/li>\n<li>T\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi l\u00e0m \u0111\u1eb9p &amp; ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c\n<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t \u1edf c\u00e1c khu v\u1ef1c nh\u1ea1y c\u1ea3m v\u1edbi l\u1ea1m ph\u00e1t\n<\/li>\n<\/ul>\n<h3><strong>Hi\u1ec7u su\u1ea5t C\u1ed5 phi\u1ebfu: C\u1ed5 phi\u1ebfu PG vs C\u1ed5 phi\u1ebfu UL<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>C\u1ed5 phi\u1ebfu<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>L\u1ee3i nhu\u1eadn YTD (2023)<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>L\u1ee3i su\u1ea5t C\u1ed5 t\u1ee9c<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Beta<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>PG<\/p>\n<\/td>\n<td>\n<p>+7.8%<\/p>\n<\/td>\n<td>\n<p>2.4%<\/p>\n<\/td>\n<td>\n<p>0.38<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>UL<\/p>\n<\/td>\n<td>\n<p>+5.3%<\/p>\n<\/td>\n<td>\n<p>3.2%<\/p>\n<\/td>\n<td>\n<p>0.54<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><strong>C\u1ed5 phi\u1ebfu PG<\/strong> h\u1ea5p d\u1eabn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00f2ng th\u1ee7 do s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 c\u1ed5 t\u1ee9c nh\u1ea5t qu\u00e1n.\n<\/li>\n<li><strong>C\u1ed5 phi\u1ebfu UL<\/strong> thu h\u00fat nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi c\u00e1c n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean b\u1ec1n v\u1eefng.\n<\/li>\n<\/ul>\n<h2><strong>Ch\u1ec9 s\u1ed1 \u0110\u1ecbnh gi\u00e1<\/strong><\/h2>\n<h3><strong>Hi\u1ec3u v\u1ec1 T\u1ef7 l\u1ec7 \u0110\u1ecbnh gi\u00e1<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ch\u1ec9 s\u1ed1<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Procter &amp; Gamble<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>T\u1ef7 l\u1ec7 P\/E<\/p>\n<\/td>\n<td>\n<p>25.3<\/p>\n<\/td>\n<td>\n<p>20.1<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>V\u1ed1n h\u00f3a Th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/td>\n<td>\n<p>$360B<\/p>\n<\/td>\n<td>\n<p>&euro;140B<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>EV\/EBITDA<\/p>\n<\/td>\n<td>\n<p>18.7<\/p>\n<\/td>\n<td>\n<p>14.9<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Ph\u00ed b\u1ea3o hi\u1ec3m c\u1ee7a PG<\/strong> ph\u1ea3n \u00e1nh \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3.<br \/><strong>Gi\u1ea3m gi\u00e1 c\u1ee7a UL<\/strong> c\u00f3 th\u1ec3 b\u00e1o hi\u1ec7u c\u01a1 h\u1ed9i n\u1ebfu c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h2><strong>Ph\u00e2n t\u00edch Ph\u00e2n kh\u00fac S\u1ea3n ph\u1ea9m<\/strong><\/h2>\n<h3><strong>Ch\u0103m s\u00f3c C\u00e1 nh\u00e2n: S\u1ee9c m\u1ea1nh c\u1ee7a P&amp;G<\/strong><\/h3>\n<ul>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Gillette v\u00e0 Olay\n<\/li>\n<li>Th\u00e2m nh\u1eadp m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 EU\n<\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p\n<\/li>\n<\/ul>\n<h3><strong>Ch\u0103m s\u00f3c Gia \u0111\u00ecnh: L\u1ee3i th\u1ebf c\u1ee7a Unilever<\/strong><\/h3>\n<ul>\n<li>Persil, Domestos v\u00e0 Cif d\u1eabn \u0111\u1ea7u doanh s\u1ed1 to\u00e0n c\u1ea7u\n<\/li>\n<li>S\u1ef1 hi\u1ec7n di\u1ec7n l\u1edbn \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng thu nh\u1eadp th\u1ea5p v\u00e0 trung b\u00ecnh\n<\/li>\n<li>C\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng t\u0103ng c\u01b0\u1eddng s\u1ee9c h\u1ea5p d\u1eabn\n<\/li>\n<\/ul>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0110a d\u1ea1ng h\u00f3a<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><strong>Ph\u00e2n kh\u00fac<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>P&amp;G<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Unilever<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Tr\u1ebb em &amp; N\u1eef gi\u1edbi<\/p>\n<\/td>\n<td>\n<p>M\u1ea1nh<\/p>\n<\/td>\n<td>\n<p>Trung b\u00ecnh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Kem &amp; \u0110\u1ed3 u\u1ed1ng<\/p>\n<\/td>\n<td>\n<p>Kh\u00f4ng c\u00f3<\/p>\n<\/td>\n<td>\n<p>M\u1ea1nh<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>S\u1ee9c kh\u1ecfe &amp; S\u1ef1 kh\u1ecfe m\u1ea1nh<\/p>\n<\/td>\n<td>\n<p>\u0110ang ph\u00e1t tri\u1ec3n<\/p>\n<\/td>\n<td>\n<p>\u0110ang m\u1edf r\u1ed9ng<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>Nh\u1eadn \u0111\u1ecbnh Nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 Tri\u1ec3n v\u1ecdng T\u01b0\u01a1ng lai<\/strong><\/h2>\n<h3><strong>\u0110\u1ed9ng th\u00e1i Chi\u1ebfn l\u01b0\u1ee3c: Procter &amp; Gamble<\/strong><\/h3>\n<ul>\n<li>T\u0103ng chi ti\u00eau R&amp;D (h\u01a1n 2 t\u1ef7 USD h\u00e0ng n\u0103m)\n<\/li>\n<li>M\u1edf r\u1ed9ng d\u1ea5u ch\u00e2n b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1\n<\/li>\n<li>Cam k\u1ebft b\u1ec1n v\u1eefng: 100% bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf v\u00e0o n\u0103m 2030\n<\/li>\n<\/ul>\n<h3><strong>\u0110\u1ed9ng th\u00e1i Chi\u1ebfn l\u01b0\u1ee3c: Unilever<\/strong><\/h3>\n<ul>\n<li>Th\u00e2u t\u00f3m m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p thu\u1ea7n chay v\u00e0 s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean\n<\/li>\n<li>M\u1ee5c ti\u00eau trung h\u00f2a carbon v\u00e0o n\u0103m 2039\n<\/li>\n<li>Ch\u1ed7 \u0111\u1ee9ng m\u1ea1nh m\u1ebd trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (20% doanh thu)\n<\/li>\n<\/ul>\n<div class=\"po-container po-container_width_article\">\n   <div class=\"po-cta-green__wrap\">\n      <a href=\"https:\/\/pocketoption.com\/vt\/register\/\" class=\"po-cta-green\">Th\u1eed Giao d\u1ecbch C\u1ed5 phi\u1ebfu 24\/7 v\u1edbi T\u00ednh n\u0103ng Giao d\u1ecbch Nhanh c\u1ee7a Pocket Option\n         <span class=\"po-cta-green__icon\">\n            <svg width=\"24\" height=\"24\" fill=\"none\" aria-hidden=\"true\">\n               <use href=\"#svg-arrow-cta\"><\/use>\n            <\/svg>\n         <\/span>\n      <\/a>\n   <\/div>\n<\/div>\n<h2><strong>T\u1ea1i sao M\u1edf T\u00e0i kho\u1ea3n Th\u1ef1c Pocket Option Mang l\u1ea1i L\u1ee3i \u00edch<\/strong><\/h2>\n<p>M\u1edf t\u00e0i kho\u1ea3n th\u1ef1c tr\u00ean Pocket Option cho b\u1ea1n quy\u1ec1n truy c\u1eadp ngay v\u00e0o h\u01a1n 100 t\u00e0i s\u1ea3n giao d\u1ecbch bao g\u1ed3m c\u1ed5 phi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty ph\u1ed5 bi\u1ebfn.<\/p>\n<p>S\u1eed d\u1ee5ng m\u00e3 khuy\u1ebfn m\u00e3i <strong>&#8220;50START&#8221;<\/strong> trong l\u1ea7n n\u1ea1p ti\u1ec1n \u0111\u1ea7u ti\u00ean v\u00e0 nh\u1eadn <strong>th\u01b0\u1edfng t\u1eeb $25<\/strong> \u0111\u01b0\u1ee3c th\u00eam v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n! M\u1edf kh\u00f3a c\u00e1c t\u00ednh n\u0103ng nh\u01b0:<\/p>\n<ul>\n<li><strong>Giao d\u1ecbch Nhanh<\/strong>: D\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch trong v\u00e0i gi\u00e2y\n<\/li>\n<li><strong>Sao ch\u00e9p Giao d\u1ecbch<\/strong>: Theo d\u00f5i v\u00e0 sao ch\u00e9p c\u00e1c nh\u00e0 giao d\u1ecbch th\u00e0nh c\u00f4ng trong th\u1eddi gian th\u1ef1c\n<\/li>\n<li><strong>Giao d\u1ecbch AI v\u00e0 Bot<\/strong>: T\u1ef1 \u0111\u1ed9ng h\u00f3a quy\u1ebft \u0111\u1ecbnh v\u1edbi c\u00f4ng ngh\u1ec7 giao d\u1ecbch th\u00f4ng minh\n<\/li>\n<li><strong>Gi\u1ea3i \u0111\u1ea5u<\/strong>: C\u1ea1nh tranh, h\u1ecdc h\u1ecfi v\u00e0 gi\u00e0nh gi\u1ea3i th\u01b0\u1edfng\n<\/li>\n<li><strong>Th\u01b0\u1edfng &amp; Ho\u00e0n ti\u1ec1n<\/strong>: T\u0103ng c\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn m\u00e3i\n<\/li>\n<li><strong>Truy c\u1eadp Giao d\u1ecbch 24\/7<\/strong>: Giao d\u1ecbch b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u&mdash;th\u1eadm ch\u00ed qua di \u0111\u1ed9ng\n<\/li>\n<\/ul>\n<div class=\"po-container po-container_width_article\">\n   <div class=\"po-cta-green__wrap\">\n      <a href=\"https:\/\/pocketoption.com\/vt\/register\/\" class=\"po-cta-green\">B\u1eaft \u0111\u1ea7u Giao d\u1ecbch v\u1edbi Th\u01b0\u1edfng $25 Ngay\n         <span class=\"po-cta-green__icon\">\n            <svg width=\"24\" height=\"24\" fill=\"none\" aria-hidden=\"true\">\n               <use href=\"#svg-arrow-cta\"><\/use>\n            <\/svg>\n         <\/span>\n      <\/a>\n   <\/div>\n<\/div>\n"},"faq":[{"question":"\u0110\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a P&G l\u00e0 Unilever.","answer":"Unilever th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp nh\u1ea5t c\u1ee7a P&G trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ph\u00e2n kh\u00fac nh\u01b0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh. Cu\u1ed9c c\u1ea1nh tranh li\u00ean t\u1ee5c gi\u1eefa Procter and Gamble v\u00e0 Unilever l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u1ed3ng ch\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a h\u1ecd."},{"question":"P&G v\u00e0 Unilever c\u00f3 ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?","answer":"V\u00e2ng, P&G v\u00e0 Unilever l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. Cu\u1ed9c c\u1ea1nh tranh\u2014Unilever vs P&G\u2014k\u00e9o d\u00e0i h\u01a1n 95 n\u0103m v\u00e0 bao g\u1ed3m c\u00e1c danh m\u1ee5c nh\u01b0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, l\u00e0m s\u1ea1ch, l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c tr\u1ebb em."},{"question":"Unilever v\u00e0 Procter & Gamble c\u00f3 \u0111i\u1ec3m g\u00ec chung?","answer":"C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u l\u00e0 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111a qu\u1ed1c gia trong l\u0129nh v\u1ef1c FMCG. Nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa P&G v\u00e0 Unilever bao g\u1ed3m danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi, c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i."},{"question":"P&G c\u00f3 d\u1eabn \u0111\u1ea7u trong cu\u1ed9c c\u1ea1nh tranh 95 n\u0103m v\u1edbi Unilever kh\u00f4ng?","answer":"P&G \u0111\u00e3 d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n B\u1eafc M\u1ef9 v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, s\u1ee9c m\u1ea1nh c\u1ee7a Unilever t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i gi\u1eef cho s\u1ef1 c\u1ea1nh tranh gi\u1eefa Unilever v\u00e0 P&G lu\u00f4n c\u0103ng th\u1eb3ng v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n."}],"faq_source":{"label":"FAQ","type":"repeater","formatted_value":[{"question":"\u0110\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a P&G l\u00e0 Unilever.","answer":"Unilever th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp nh\u1ea5t c\u1ee7a P&G trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ph\u00e2n kh\u00fac nh\u01b0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh. Cu\u1ed9c c\u1ea1nh tranh li\u00ean t\u1ee5c gi\u1eefa Procter and Gamble v\u00e0 Unilever l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u1ed3ng ch\u00e9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a h\u1ecd."},{"question":"P&G v\u00e0 Unilever c\u00f3 ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?","answer":"V\u00e2ng, P&G v\u00e0 Unilever l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. Cu\u1ed9c c\u1ea1nh tranh\u2014Unilever vs P&G\u2014k\u00e9o d\u00e0i h\u01a1n 95 n\u0103m v\u00e0 bao g\u1ed3m c\u00e1c danh m\u1ee5c nh\u01b0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, l\u00e0m s\u1ea1ch, l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c tr\u1ebb em."},{"question":"Unilever v\u00e0 Procter & Gamble c\u00f3 \u0111i\u1ec3m g\u00ec chung?","answer":"C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u l\u00e0 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111a qu\u1ed1c gia trong l\u0129nh v\u1ef1c FMCG. Nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa P&G v\u00e0 Unilever bao g\u1ed3m danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi, c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i."},{"question":"P&G c\u00f3 d\u1eabn \u0111\u1ea7u trong cu\u1ed9c c\u1ea1nh tranh 95 n\u0103m v\u1edbi Unilever kh\u00f4ng?","answer":"P&G \u0111\u00e3 d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n B\u1eafc M\u1ef9 v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, s\u1ee9c m\u1ea1nh c\u1ee7a Unilever t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i gi\u1eef cho s\u1ef1 c\u1ea1nh tranh gi\u1eefa Unilever v\u00e0 P&G lu\u00f4n c\u0103ng th\u1eb3ng v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n."}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Procter and Gamble so v\u1edbi Unilever: Ph\u00e2n T\u00edch So S\u00e1nh cho n\u0103m 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pocketoption.com\/blog\/vt\/interesting\/reviews\/procter-and-gamble-vs-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procter and Gamble so v\u1edbi Unilever: Ph\u00e2n T\u00edch So 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