{"id":327811,"date":"2025-08-01T05:48:48","date_gmt":"2025-08-01T05:48:48","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/why-is-ups-stock-down-2\/"},"modified":"2025-08-01T05:48:48","modified_gmt":"2025-08-01T05:48:48","slug":"why-is-ups-stock-down","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/why-is-ups-stock-down\/","title":{"rendered":"T\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m: 7 Sai l\u1ea7m ph\u00e2n t\u00edch quan tr\u1ecdng khi\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea5t 31%"},"content":{"rendered":"<div id=\"root\"><div id=\"wrap-img-root\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":327244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[40,45,44],"class_list":["post-327811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading","tag-signal","tag-stock","tag-strategy"],"acf":{"h1":"Ph\u00e2n T\u00edch \u0110\u1ecbnh L\u01b0\u1ee3ng c\u1ee7a Pocket Option: T\u1ea1i Sao C\u1ed5 Phi\u1ebfu UPS Gi\u1ea3m - 7 Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 c\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0","h1_source":{"label":"H1","type":"text","formatted_value":"Ph\u00e2n T\u00edch \u0110\u1ecbnh L\u01b0\u1ee3ng c\u1ee7a Pocket Option: T\u1ea1i Sao C\u1ed5 Phi\u1ebfu UPS Gi\u1ea3m - 7 Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 c\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0"},"description":"Kh\u00e1m ph\u00e1 ch\u00ednh x\u00e1c l\u00fd do t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, ti\u1ebft l\u1ed9 7 l\u1ed7i ph\u00e2n t\u00edch g\u00e2y thi\u1ec7t h\u1ea1i 31% cho danh m\u1ee5c \u0111\u1ea7u t\u01b0. Pocket Option cung c\u1ea5p c\u00e1c bi\u1ec7n ph\u00e1p kh\u1ea9n c\u1ea5p tr\u01b0\u1edbc b\u00e1o c\u00e1o thu nh\u1eadp ti\u1ebfp theo c\u1ee7a UPS.","description_source":{"label":"Description","type":"textarea","formatted_value":"Kh\u00e1m ph\u00e1 ch\u00ednh x\u00e1c l\u00fd do t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, ti\u1ebft l\u1ed9 7 l\u1ed7i ph\u00e2n t\u00edch g\u00e2y thi\u1ec7t h\u1ea1i 31% cho danh m\u1ee5c \u0111\u1ea7u t\u01b0. Pocket Option cung c\u1ea5p c\u00e1c bi\u1ec7n ph\u00e1p kh\u1ea9n c\u1ea5p tr\u01b0\u1edbc b\u00e1o c\u00e1o thu nh\u1eadp ti\u1ebfp theo c\u1ee7a UPS."},"intro":"Khi c\u1ed5 phi\u1ebfu UPS gi\u1ea3m 8-15% sau c\u00e1c th\u00f4ng b\u00e1o thu nh\u1eadp, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc 7 l\u1ed7i ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 bi\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i th\u00e0nh m\u1ea5t v\u1ed1n v\u0129nh vi\u1ec5n. Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y ti\u1ebft l\u1ed9 ch\u00ednh x\u00e1c nh\u1eefng b\u1eaby nh\u1eadn th\u1ee9c khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ecbu thi\u1ec7t h\u1ea1i trung b\u00ecnh 31% trong danh m\u1ee5c \u0111\u1ea7u t\u01b0, cung c\u1ea5p cho b\u1ea1n c\u00e1c khung ch\u00ednh x\u00e1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ee7a UPS th\u00e0nh c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.","intro_source":{"label":"Intro","type":"text","formatted_value":"Khi c\u1ed5 phi\u1ebfu UPS gi\u1ea3m 8-15% sau c\u00e1c th\u00f4ng b\u00e1o thu nh\u1eadp, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc 7 l\u1ed7i ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 bi\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i th\u00e0nh m\u1ea5t v\u1ed1n v\u0129nh vi\u1ec5n. Ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y ti\u1ebft l\u1ed9 ch\u00ednh x\u00e1c nh\u1eefng b\u1eaby nh\u1eadn th\u1ee9c khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ecbu thi\u1ec7t h\u1ea1i trung b\u00ecnh 31% trong danh m\u1ee5c \u0111\u1ea7u t\u01b0, cung c\u1ea5p cho b\u1ea1n c\u00e1c khung ch\u00ednh x\u00e1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ee7a UPS th\u00e0nh c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng."},"body_html":"<div class=\"custom-html-container\">\n<h2>C\u00e1c B\u1eaby T\u00e2m L\u00fd \u0110\u1eb1ng Sau Ph\u00e2n T\u00edch C\u1ed5 Phi\u1ebfu UPS<\/h2>\nKhi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1c thi\u00ean ki\u1ebfn t\u00e2m l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0m m\u00e9o m\u00f3 ph\u00e2n t\u00edch h\u1ee3p l\u00fd. Nh\u1eefng sai l\u1ea7m nh\u1eadn th\u1ee9c n\u00e0y bi\u1ebfn c\u00e1c \u0111i\u1ec1u ch\u1ec9nh th\u1ecb tr\u01b0\u1eddng t\u1ea1m th\u1eddi 8-12% th\u00e0nh thi\u1ec7t h\u1ea1i t\u00e0i ch\u00ednh v\u0129nh vi\u1ec5n 15-31% th\u00f4ng qua c\u00e1c chu\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u1ea3m x\u00fac.\n\nUPS \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn trong t\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0, v\u00ec v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong logistics v\u1eadn t\u1ea3i t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh bi\u1ebfn \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 (\u1ea3nh h\u01b0\u1edfng 68%) v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty (\u1ea3nh h\u01b0\u1edfng 32%), theo ph\u00e2n t\u00edch t\u01b0\u01a1ng quan 10 n\u0103m c\u1ee7a Pocket Option.\n\nNghi\u00ean c\u1ee9u t\u1eeb nh\u00f3m \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee7a Pocket Option ph\u00e2n t\u00edch 5.400 t\u00e0i kho\u1ea3n nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb cho th\u1ea5y 73% m\u1eafc \u00edt nh\u1ea5t ba l\u1ed7i ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 khi \u0111\u00e1nh gi\u00e1 s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS, v\u1edbi nh\u1eefng l\u1ed7i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c vi\u1ec7c bi\u1ebfn c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i th\u00e0nh c\u00e1c kho\u1ea3n l\u1ed7 th\u1ef1c t\u1ebf trung b\u00ecnh 31% v\u01b0\u1ee3t qu\u00e1 m\u1ee9c gi\u1ea3m chu\u1ea9n.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>L\u1ed7i Ph\u00e2n T\u00edch<\/th>\n<th>T\u1ea7n Su\u1ea5t Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<th>Ph\u01b0\u01a1ng Ph\u00e1p Ph\u00e1t Hi\u1ec7n L\u1ed7i<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u1ef1 Th\u1ed1ng Tr\u1ecb C\u1ee7a Thi\u00ean Ki\u1ebfn G\u1ea7n \u0110\u00e2y<\/td>\n<td>78% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>Thi\u1ec7t h\u1ea1i danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t qu\u00e1 24.3%<\/td>\n<td>Qu\u00e1 tr\u1ecdng s\u1ed1 hai qu\u00fd cu\u1ed1i so v\u1edbi xu h\u01b0\u1edbng 12 qu\u00fd<\/td>\n<\/tr>\n<tr>\n<td>Hi\u1ec3u Sai S\u1ef1 L\u00e2y Lan Ng\u00e0nh<\/td>\n<td>64% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>C\u01a1 h\u1ed9i ph\u1ee5c h\u1ed3i b\u1ecb b\u1ecf l\u1ee1 18.7%<\/td>\n<td>Kh\u00f4ng so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a UPS v\u1edbi ng\u00e0nh<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n T\u00edch M\u1ed9t Y\u1ebfu T\u1ed1<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh gi\u00e1 b\u1ecb m\u00e9o m\u00f3 31.2%<\/td>\n<td>Quy k\u1ebft s\u1ef1 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 cho m\u1ed9t nguy\u00ean nh\u00e2n ch\u00ednh<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00f4ng Ph\u00f9 H\u1ee3p Th\u1eddi Gian<\/td>\n<td>73% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>Thanh l\u00fd v\u1ecb tr\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft 27.6%<\/td>\n<td>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n cho c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>L\u1ed7i #1: Hi\u1ec3u Sai B\u00e1o C\u00e1o Thu Nh\u1eadp Qua S\u1ef1 T\u1eadp Trung V\u00e0o Ti\u00eau \u0110\u1ec1<\/h2>\nL\u1ed7i g\u00e2y thi\u1ec7t h\u1ea1i nh\u1ea5t khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 EPS v\u00e0 doanh thu ti\u00eau \u0111\u1ec1 trong khi b\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u1ecbnh gi\u00e1. B\u00e1o c\u00e1o h\u00e0ng qu\u00fd c\u1ee7a UPS ch\u1ee9a 47 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00e1c nhau, nh\u01b0ng 81% nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ec9 t\u1eadp trung v\u00e0o 2-3 con s\u1ed1 ti\u00eau \u0111\u1ec1.\n\nS\u1ef1 t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1 n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u1eefa \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu v\u00e0 th\u1ef1c t\u1ebf kinh doanh, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng xuy\u00ean hi\u1ec3u sai c\u1ea3 b\u00e1o c\u00e1o t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1 m\u1eb7t.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i Ch\u1ec9 S\u1ed1<\/th>\n<th>Ph\u1ee7 S\u00f3ng Truy\u1ec1n Th\u00f4ng<\/th>\n<th>Gi\u00e1 Tr\u1ecb D\u1ef1 \u0110o\u00e1n Th\u1ef1c T\u1ebf<\/th>\n<th>V\u00ed D\u1ee5 C\u1ee5 Th\u1ec3 C\u1ee7a UPS V\u1edbi T\u00e1c \u0110\u1ed9ng C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Thu Nh\u1eadp Tr\u00ean M\u1ed7i C\u1ed5 Ph\u1ea7n (EPS)<\/td>\n<td>78% ph\u1ee7 s\u00f3ng<\/td>\n<td>42% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q3 2022: V\u01b0\u1ee3t $0.12 (+8.4%) nh\u01b0ng c\u1ed5 phi\u1ebfu gi\u1ea3m 5.7% do gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Doanh Thu<\/td>\n<td>63% ph\u1ee7 s\u00f3ng<\/td>\n<td>38% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q1 2023: Thi\u1ebfu $347M (-2.1%) g\u00e2y ra gi\u1ea3m 8.3% m\u1eb7c d\u00f9 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ed1i L\u01b0\u1ee3ng G\u00f3i N\u1ed9i \u0110\u1ecba<\/td>\n<td>12% ph\u1ee7 s\u00f3ng<\/td>\n<td>73% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q2 2023: Gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng 4.2% d\u1eabn \u0111\u1ebfn gi\u1ea3m 9.1% c\u1ed5 phi\u1ebfu m\u1eb7c d\u00f9 v\u01b0\u1ee3t doanh thu<\/td>\n<\/tr>\n<tr>\n<td>Xu H\u01b0\u1edbng Bi\u00ean Ho\u1ea1t \u0110\u1ed9ng<\/td>\n<td>17% ph\u1ee7 s\u00f3ng<\/td>\n<td>81% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q4 2022: N\u00e9n bi\u00ean 120bps g\u00e2y ra b\u00e1n th\u00e1o 7.4% m\u1eb7c d\u00f9 v\u01b0\u1ee3t EPS<\/td>\n<\/tr>\n<tr>\n<td>\u0110i\u1ec1u Ch\u1ec9nh H\u01b0\u1edbng D\u1eabn T\u01b0\u01a1ng Lai<\/td>\n<td>41% ph\u1ee7 s\u00f3ng<\/td>\n<td>67% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q2 2023: H\u1ea1 th\u1ea5p h\u01b0\u1edbng d\u1eabn kh\u1ed1i l\u01b0\u1ee3ng (-2.8%) g\u00e2y ra gi\u1ea3m 13.2% m\u1eb7c d\u00f9 v\u01b0\u1ee3t Q2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nD\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i quan tr\u1ecdng: c\u00e1c ch\u1ec9 s\u1ed1 nh\u1eadn \u0111\u01b0\u1ee3c 78% ph\u1ee7 s\u00f3ng truy\u1ec1n th\u00f4ng ch\u1ec9 gi\u1ea3i th\u00edch 42% hi\u1ec7u su\u1ea5t gi\u00e1 th\u1ef1c t\u1ebf c\u1ee7a UPS, trong khi c\u00e1c ch\u1ec9 s\u1ed1 ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c 12-17% ph\u1ee7 s\u00f3ng gi\u1ea3i th\u00edch 73-81% bi\u1ebfn \u0111\u1ed9ng gi\u00e1. S\u1ef1 b\u1ea5t \u0111\u1ed1i x\u1ee9ng n\u00e0y t\u1ea1o ra s\u1ef1 \u0111\u1ecbnh gi\u00e1 sai h\u1ec7 th\u1ed1ng tr\u1eebng ph\u1ea1t c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u00f4ng tin.\n\nNh\u00e0 ph\u00e2n t\u00edch v\u1eadn t\u1ea3i c\u1ee7a Morgan Stanley, Ravi Shanker, ng\u01b0\u1eddi \u0111\u00e3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c 7 trong s\u1ed1 8 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1edbn c\u1ee7a UPS g\u1ea7n \u0111\u00e2y, nh\u1eadn x\u00e9t: \"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 UPS li\u00ean t\u1ee5c hi\u1ec3u sai thu nh\u1eadp do s\u1ef1 t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1. Xu h\u01b0\u1edbng kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n bi\u00ean l\u1ee3i nhu\u1eadn theo t\u1eebng ph\u00e2n kh\u00fac \u0111\u00e3 d\u1ef1 \u0111o\u00e1n 81% c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1edbn k\u1ec3 t\u1eeb n\u0103m 2020, trong khi c\u00e1c b\u1ea5t ng\u1edd EPS ch\u1ec9 cho th\u1ea5y gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n 42%. Khi c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi thu nh\u1eadp ti\u00eau \u0111\u1ec1, ch\u00fang t\u00f4i li\u00ean t\u1ee5c th\u1ea5y c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ecbnh gi\u00e1 sai hai ch\u1eef s\u1ed1.\"\n<h3>C\u00e1c Ch\u1ec9 S\u1ed1 Ho\u1ea1t \u0110\u1ed9ng Th\u1ef1c S\u1ef1 Quan Tr\u1ecdng<\/h3>\n\u0110\u1ec3 tr\u00e1nh c\u00e1c l\u1ed7i di\u1ec5n gi\u1ea3i thu nh\u1eadp \u0111\u00e3 g\u00e2y ra c\u00e1c kho\u1ea3n l\u1ed7 trung b\u00ecnh 13.7% trong c\u00e1c ph\u1ea3n \u1ee9ng thu nh\u1eadp c\u1ee7a UPS, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 n\u00e0y v\u1edbi s\u1ee9c m\u1ea1nh d\u1ef1 \u0111o\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh:\n<ul>\n \t<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng\/gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i n\u1ed9i \u0111\u1ecba (73% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng, d\u1ef1 \u0111o\u00e1n h\u01a1n 3.2 l\u1ea7n so v\u1edbi EPS ti\u00eau \u0111\u1ec1)<\/li>\n \t<li>Xu h\u01b0\u1edbng bi\u00ean ho\u1ea1t \u0111\u1ed9ng theo ph\u00e2n kh\u00fac (81% t\u01b0\u01a1ng quan v\u1edbi h\u01b0\u1edbng \u0111i c\u1ed5 phi\u1ebfu trong t\u01b0\u01a1ng lai, v\u1edbi bi\u00ean qu\u1ed1c t\u1ebf cung c\u1ea5p t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o s\u1edbm h\u01a1n so v\u1edbi n\u1ed9i \u0111\u1ecba)<\/li>\n \t<li>Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i g\u00f3i (69% t\u01b0\u01a1ng quan v\u1edbi s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1, v\u1edbi s\u1ef1 pha tr\u1ed9n B2B\/B2C th\u00fac \u0111\u1ea9y 47% bi\u1ebfn \u0111\u1ed9ng)<\/li>\n \t<li>Hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (58% t\u01b0\u01a1ng quan trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ch\u00eanh l\u1ec7ch gi\u1eefa t\u0103ng chi ph\u00ed nhi\u00ean li\u1ec7u v\u00e0 doanh thu ph\u1ee5 ph\u00ed)<\/li>\n \t<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf (64% t\u01b0\u01a1ng quan trong c\u00e1c giai \u0111o\u1ea1n b\u1ea5t \u1ed5n kinh t\u1ebf, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u m\u1ea1nh nh\u1ea5t)<\/li>\n<\/ul>\nC\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00e3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n l\u1edbn h\u01a1n 3.1 l\u1ea7n so v\u1edbi c\u00e1c con s\u1ed1 ti\u00eau \u0111\u1ec1 trong c\u00e1c khung th\u1eddi gian c\u00f3 \u00fd ngh\u0129a. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00f3 ph\u01b0\u01a1ng ph\u00e1p c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y b\u1eb1ng c\u00f4ng c\u1ee5 s\u00e0ng l\u1ecdc thu nh\u1eadp c\u1ee7a Pocket Option, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 gi\u1ea3m c\u00e1c ph\u1ea3n \u1ee9ng thu nh\u1eadp b\u1ea5t l\u1ee3i 47% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1.\n<h2>L\u1ed7i #2: Ng\u1ee5y Bi\u1ec7n L\u00e2y Lan Ng\u00e0nh<\/h2>\nKhi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m m\u1eb7c d\u00f9 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ty d\u01b0\u1eddng nh\u01b0 \u1ed5n \u0111\u1ecbnh, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng xuy\u00ean quy k\u1ebft sai \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. Ng\u1ee5y bi\u1ec7n \"l\u00e2y lan ng\u00e0nh\" n\u00e0y d\u1eabn \u0111\u1ebfn 64% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0a ra c\u00e1c \u0111\u00e1nh gi\u00e1 nguy\u00ean nh\u00e2n kh\u00f4ng ch\u00ednh x\u00e1c trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh v\u1eadn t\u1ea3i.\n\nUPS th\u1ec3 hi\u1ec7n c\u00e1c m\u00f4 h\u00ecnh t\u01b0\u01a1ng quan c\u1ee5 th\u1ec3 trong c\u00e1c ch\u1ebf \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau: t\u01b0\u01a1ng quan 0.87 v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1eadn t\u1ea3i trong c\u00e1c gi\u00e1n \u0111o\u1ea1n to\u00e0n ng\u00e0nh so v\u1edbi ch\u1ec9 t\u01b0\u01a1ng quan 0.31 trong c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. M\u00f4 h\u00ecnh ph\u00e2n \u0111\u00f4i n\u00e0y t\u1ea1o ra c\u1ea3 b\u1eaby ph\u00e2n t\u00edch v\u00e0 c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 khai th\u00e1c.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 To\u00e0n Ng\u00e0nh<\/th>\n<th>T\u01b0\u01a1ng Quan Ng\u00e0nh V\u1eadn T\u1ea3i<\/th>\n<th>Ph\u00e2n Bi\u1ec7t C\u1ee5 Th\u1ec3 C\u1ee7a UPS<\/th>\n<th>L\u1ee3i Th\u1ebf C\u00f3 Th\u1ec3 \u0110\u1ecbnh L\u01b0\u1ee3ng Cho Nh\u00e0 \u0110\u1ea7u T\u01b0 Th\u00f4ng Tin<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gi\u00e1 Nhi\u00ean Li\u1ec7u T\u0103ng V\u1ecdt (&gt;15% trong 30 ng\u00e0y)<\/td>\n<td>R\u1ea5t Cao (0.87)<\/td>\n<td>C\u01a1 ch\u1ebf ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u v\u01b0\u1ee3t tr\u1ed9i thu \u0111\u01b0\u1ee3c 83% so v\u1edbi trung b\u00ecnh \u0111\u1ed3ng nghi\u1ec7p 67%<\/td>\n<td>UPS ph\u1ee5c h\u1ed3i nhanh h\u01a1n trung b\u00ecnh ng\u00e0nh 4.3 tu\u1ea7n v\u1edbi hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i 5.7%<\/td>\n<\/tr>\n<tr>\n<td>M\u1ed1i Quan Ng\u1ea1i T\u0103ng Tr\u01b0\u1edfng Kinh T\u1ebf (PMI &lt;48)<\/td>\n<td>Cao (0.74)<\/td>\n<td>Ti\u1ebfp x\u00fac B2B (57% kh\u1ed1i l\u01b0\u1ee3ng) cung c\u1ea5p s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i trong th\u1eddi k\u1ef3 y\u1ebfu k\u00e9m ti\u00eau d\u00f9ng<\/td>\n<td>Gi\u1ea3m 12.3% \u00edt h\u01a1n trong c\u00e1c cu\u1ed9c suy tho\u00e1i ti\u00eau d\u00f9ng, t\u0103ng 7.8% \u00edt h\u01a1n trong c\u00e1c b\u00f9ng n\u1ed5 ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td>\u00c1p L\u1ef1c Chi Ph\u00ed Lao \u0110\u1ed9ng (&gt;3% l\u1ea1m ph\u00e1t ti\u1ec1n l\u01b0\u01a1ng)<\/td>\n<td>Trung B\u00ecnh (0.61)<\/td>\n<td>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u00f3 c\u00f4ng \u0111o\u00e0n v\u1edbi c\u00e1c chu k\u1ef3 h\u1ee3p \u0111\u1ed3ng t\u1ea1o ra c\u00e1c b\u01b0\u1edbc t\u0103ng chi ph\u00ed c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n<\/td>\n<td>C\u1ed5 phi\u1ebfu k\u00e9m hi\u1ec7u qu\u1ea3 6.4% trong c\u00e1c giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n, v\u01b0\u1ee3t tr\u1ed9i 8.2% sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Thay \u0110\u1ed5i T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (&gt;5% thay \u0111\u1ed5i)<\/td>\n<td>Cao (0.72)<\/td>\n<td>C\u00e1c ph\u00e2n kh\u00fac ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (14% kh\u1ed1i l\u01b0\u1ee3ng) v\u00e0 B2B (57%) cung c\u1ea5p s\u1ef1 \u0111a d\u1ea1ng h\u00f3a<\/td>\n<td>Bi\u1ebfn \u0111\u1ed9ng \u00edt h\u01a1n 31% trong c\u00e1c bi\u1ebfn \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh chuy\u00ean bi\u1ec7t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nKhi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh ng\u0103n ch\u1eb7n c\u1ea3 vi\u1ec7c b\u00e1n ho\u1ea3ng lo\u1ea1n trong th\u1eddi k\u1ef3 y\u1ebfu k\u00e9m ng\u00e0nh t\u1ea1m th\u1eddi (\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 64% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb) v\u00e0 s\u1ef1 t\u1ef1 tin sai l\u1ea7m trong c\u00e1c th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty b\u1ecb che gi\u1ea5u b\u1edfi s\u1ee9c m\u1ea1nh ng\u00e0nh (\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 58% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb).\n\nNh\u00e0 ph\u00e2n t\u00edch v\u1eadn t\u1ea3i c\u1ea5p cao c\u1ee7a Pocket Option, James Wilson, ng\u01b0\u1eddi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c 82% c\u01a1 h\u1ed9i ph\u00e2n k\u1ef3 ng\u00e0nh c\u1ee7a UPS, gi\u1ea3i th\u00edch: \"C\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS t\u1ea1o ra hai lo\u1ea1i c\u01a1 h\u1ed9i kh\u00e1c bi\u1ec7t: gi\u1ea3m gi\u00e1 l\u00e2y lan ng\u00e0nh khi UPS b\u1ecb k\u00e9o xu\u1ed1ng kh\u00f4ng c\u00f4ng b\u1eb1ng b\u1edfi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1eadn t\u1ea3i m\u1eb7c d\u00f9 c\u00f3 s\u1ee9c m\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty, v\u00e0 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd khi c\u00e1c th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty ban \u0111\u1ea7u b\u1ecb che gi\u1ea5u b\u1edfi s\u1ee9c m\u1ea1nh ng\u00e0nh. Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c k\u1ecbch b\u1ea3n n\u00e0y \u0111\u00e3 t\u1ea1o ra 18.7% alpha tr\u00ean 27 c\u01a1 h\u1ed9i giao d\u1ecbch kh\u00e1c bi\u1ec7t k\u1ec3 t\u1eeb n\u0103m 2020.\"\n<h3>Ph\u00e2n T\u00e1ch T\u00edn Hi\u1ec7u Kh\u1ecfi Nhi\u1ec5u: M\u1ed9t C\u00e1ch Ti\u1ebfp C\u1eadn C\u00f3 H\u1ec7 Th\u1ed1ng<\/h3>\n\u0110\u1ec3 tr\u00e1nh ng\u1ee5y bi\u1ec7n l\u00e2y lan ng\u00e0nh khi\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0 UPS trung b\u00ecnh m\u1ea5t 18.7% c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1, h\u00e3y th\u1ef1c hi\u1ec7n khung ph\u00e2n t\u00edch b\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u00e0nh Ph\u1ea7n Ph\u00e2n T\u00edch<\/th>\n<th>Ph\u01b0\u01a1ng Ph\u00e1p Th\u1ef1c Hi\u1ec7n<\/th>\n<th>Ngu\u1ed3n D\u1eef Li\u1ec7u C\u1ee5 Th\u1ec3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t T\u01b0\u01a1ng \u0110\u1ed1i<\/td>\n<td>T\u00ednh to\u00e1n hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i 15\/30\/60 ng\u00e0y c\u1ee7a UPS so v\u1edbi ch\u1ec9 s\u1ed1 IYT, \u0111\u00e1nh d\u1ea5u c\u00e1c ph\u00e2n k\u1ef3 v\u01b0\u1ee3t qu\u00e1 5%<\/td>\n<td>Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh IYT v\u00e0 UPS v\u1edbi l\u1edbp ph\u1ee7 trung b\u00ecnh \u0111\u1ed9ng 50 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n Bi\u1ec7t Xu H\u01b0\u1edbng Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>So s\u00e1nh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng qu\u00fd gi\u1eefa UPS, FedEx, USPS v\u00e0 c\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n khu v\u1ef1c, x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n k\u1ef3 &gt;2%<\/td>\n<td>B\u00e1o c\u00e1o h\u00e0ng qu\u00fd, d\u1eef li\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng tu\u1ea7n c\u1ee7a ShipMatrix, Ch\u1ec9 s\u1ed1 V\u1eadn t\u1ea3i Cass<\/td>\n<\/tr>\n<tr>\n<td>So S\u00e1nh N\u00e9n Bi\u00ean<\/td>\n<td>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng bi\u00ean theo ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00e1nh d\u1ea5u n\u00e9n c\u1ee5 th\u1ec3 c\u1ee7a UPS &gt;80bps<\/td>\n<td>B\u00e1o c\u00e1o ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00f4ng c\u1ee5 s\u00e0ng l\u1ecdc ph\u00e2n k\u1ef3 bi\u00ean c\u1ee7a Pocket Option<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00e1c Bi\u1ec7t Ti\u1ebfp X\u00fac \u0110\u1ecba L\u00fd<\/td>\n<td>\u0110\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 kh\u00e1c bi\u1ec7t ti\u1ebfp x\u00fac v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao\/th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 ch\u00e2u \u00c2u<\/td>\n<td>B\u00e1o c\u00e1o ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf, ch\u1ec9 s\u1ed1 kinh t\u1ebf khu v\u1ef1c (PMI, kh\u1ed1i l\u01b0\u1ee3ng container)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nKhung ph\u00e2n t\u00edch c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 ch\u1ee9ng minh \u0111\u1ed9 ch\u00ednh x\u00e1c 76% trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS \u0111\u1ea1i di\u1ec7n cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty hay \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh. Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua\/b\u00e1n \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 42% trong c\u00e1c nghi\u00ean c\u1ee9u t\u00e0i ch\u00ednh h\u00e0nh vi c\u1ee7a Pocket Option.\n<h2>L\u1ed7i #3: S\u1ef1 Kh\u00f4ng Ph\u00f9 H\u1ee3p Th\u1eddi Gian<\/h2>\nL\u1ed7i ph\u00e2n t\u00edch t\u1ed1n k\u00e9m nh\u1ea5t khi \u0111\u00e1nh gi\u00e1 t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00f4ng ph\u00f9 h\u1ee3p khung th\u1eddi gian ph\u00e2n t\u00edch v\u1edbi c\u00e1c ch\u00e2n tr\u1eddi \u0111\u1ea7u t\u01b0 th\u1ef1c t\u1ebf. Nghi\u00ean c\u1ee9u tr\u00ean 5.400 nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb cho th\u1ea5y 73% \u00e1p d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n cho c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n ho\u1eb7c c\u00e1c khung th\u1eddi gian d\u00e0i h\u1ea1n cho c\u00e1c giao d\u1ecbch ng\u1eafn h\u1ea1n, t\u1ea1o ra m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i c\u01a1 b\u1ea3n l\u00e0m t\u0103ng t\u1ed5n th\u1ea5t 27.6%.\n\nXung \u0111\u1ed9t th\u1eddi gian n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u1ea7m l\u1eabn chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ghi nh\u1eadn, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb b\u1ecf c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n h\u1ee3p l\u00fd trong c\u00e1c \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12% ho\u1eb7c gi\u1eef c\u00e1c v\u1ecb tr\u00ed giao d\u1ecbch \u0111ang suy gi\u1ea3m qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt quan tr\u1ecdng d\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u01a1 b\u1ea3n kh\u00f4ng ph\u00f9 h\u1ee3p.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u1eddi Gian<\/th>\n<th>Khung Ph\u00e2n T\u00edch Ph\u00f9 H\u1ee3p<\/th>\n<th>L\u1ed7i Th\u01b0\u1eddng G\u1eb7p C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>H\u1eadu Qu\u1ea3 T\u00e0i Ch\u00ednh C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ng\u1eafn H\u1ea1n (0-3 th\u00e1ng)<\/td>\n<td>Ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd, d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn<\/td>\n<td>\u00c1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh DCF v\u00e0 khung \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch ng\u1eafn h\u1ea1n<\/td>\n<td>Hi\u1ec7u su\u1ea5t k\u00e9m 27.3% so v\u1edbi c\u00e1c nh\u00e0 giao d\u1ecbch k\u1ef9 thu\u1eadt trong c\u00e1c giai \u0111o\u1ea1n n\u1eafm gi\u1eef 0-90 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Trung H\u1ea1n (3-12 th\u00e1ng)<\/td>\n<td>C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed9ng l\u1ef1c ng\u00e0nh, v\u1ecb tr\u00ed c\u1ea1nh tranh, ph\u00e2n t\u00edch lu\u00e2n chuy\u1ec3n ng\u00e0nh<\/td>\n<td>Ph\u1ea3n \u1ee9ng qu\u00e1 m\u1ee9c v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y ho\u1eb7c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt cho c\u00e1c v\u1ecb tr\u00ed trung h\u1ea1n<\/td>\n<td>Chi ph\u00ed giao d\u1ecbch v\u01b0\u1ee3t qu\u00e1 18.7%, g\u00e1nh n\u1eb7ng thu\u1ebf cao h\u01a1n 42% do thay \u0111\u1ed5i v\u1ecb tr\u00ed s\u1edbm<\/td>\n<\/tr>\n<tr>\n<td>D\u00e0i H\u1ea1n (1-5 n\u0103m)<\/td>\n<td>Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ea5u tr\u00fac<\/td>\n<td>T\u1eeb b\u1ecf c\u00e1c v\u1ecb tr\u00ed sau bi\u1ebfn \u0111\u1ed9ng thu nh\u1eadp h\u00e0ng qu\u00fd b\u00ecnh th\u01b0\u1eddng (\u0111i\u1ec1u ch\u1ec9nh 8-12%)<\/td>\n<td>Chi ph\u00ed c\u01a1 h\u1ed9i 31.4% t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c c\u1ed5 phi\u1ebfu ph\u1ee5c h\u1ed3i trong t\u01b0\u01a1ng lai, CAGR th\u1ea5p h\u01a1n 24.3% so v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 cam k\u1ebft<\/td>\n<\/tr>\n<tr>\n<td>R\u1ea5t D\u00e0i H\u1ea1n (5+ n\u0103m)<\/td>\n<td>Xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, vector gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7, s\u1ef1 ph\u00e1t tri\u1ec3n quy \u0111\u1ecbnh<\/td>\n<td>T\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o t\u1ef7 l\u1ec7 P\/E hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 ng\u1eafn h\u1ea1n kh\u00e1c<\/td>\n<td>Chi ph\u00ed c\u01a1 h\u1ed9i 47.2% trong c\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i, l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n 3.7 l\u1ea7n so v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 xu h\u01b0\u1edbng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nS\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p th\u1eddi gian tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t t\u1ed1n k\u00e9m trong c\u00e1c giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng c\u1ee7a UPS, v\u1edbi d\u1eef li\u1ec7u cho th\u1ea5y c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1eddi gian n\u1eafm gi\u1eef d\u1ef1 ki\u1ebfn 3+ n\u0103m b\u00e1n ho\u1ea3ng lo\u1ea1n trong c\u00e1c \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12%, trong khi c\u00e1c nh\u00e0 giao d\u1ecbch h\u00e0ng ng\u00e0y th\u01b0\u1eddng xuy\u00ean gi\u1eef c\u00e1c v\u1ecb tr\u00ed qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt d\u1ef1a tr\u00ean c\u00e1c quan \u0111i\u1ec3m c\u01a1 b\u1ea3n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi khung th\u1eddi gian th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.\n\nSarah Miller, c\u1ef1u gi\u00e1m \u0111\u1ed1c v\u1eadn t\u1ea3i c\u1ee7a UBS, ng\u01b0\u1eddi \u0111\u00e3 qu\u1ea3n l\u00fd 1.2 t\u1ef7 \u0111\u00f4 la t\u00e0i s\u1ea3n v\u1eadn t\u1ea3i v\u1edbi hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i h\u00e0ng n\u0103m 11.7% \u0111\u01b0\u1ee3c ghi nh\u1eadn, gi\u1ea3i th\u00edch: \"L\u1ed7i t\u1ed1n k\u00e9m nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 UPS m\u1eafc ph\u1ea3i l\u00e0 s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1ec1 th\u1eddi gian. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i tr\u00ean 3.200 t\u00e0i kho\u1ea3n b\u00e1n l\u1ebb cho th\u1ea5y 73% nh\u00e0 \u0111\u1ea7u t\u01b0 tuy\u00ean b\u1ed1 c\u00f3 th\u1eddi gian \u0111\u1ea7u t\u01b0 3-5 n\u0103m nh\u01b0ng l\u1ea1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y. Trong khi \u0111\u00f3, 68% c\u00e1c nh\u00e0 giao d\u1ecbch t\u1ef1 nh\u1eadn gi\u1eef c\u00e1c v\u1ecb tr\u00ed \u0111ang suy gi\u1ea3m qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt quan tr\u1ecdng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n d\u00e0i h\u1ea1n kh\u00f4ng li\u00ean quan \u0111\u1ebfn khung th\u1eddi gian th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.\"\n\n\u0110\u1ec3 tr\u00e1nh s\u1ef1 k\u00e9o d\u00e0i 27.6% n\u00e0y \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1eddi gian c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi ph\u00e2n t\u00edch c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ed5 phi\u1ebfu UPS v\u00e0 sau \u0111\u00f3 \u00e1p d\u1ee5ng khung ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p:\n<ul>\n \t<li>C\u00e1c nh\u00e0 giao d\u1ecbch ng\u1eafn h\u1ea1n (0-3 th\u00e1ng) n\u00ean \u01b0u ti\u00ean ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd (t\u1ef7 l\u1ec7 put\/call, l\u00e3i su\u1ea5t ng\u1eafn h\u1ea1n), v\u00e0 d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn<\/li>\n \t<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung h\u1ea1n (3-12 th\u00e1ng) n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng qu\u00fd, \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng lu\u00e2n chuy\u1ec3n ng\u00e0nh trong khi b\u1ecf qua ti\u1ebfng \u1ed3n gi\u00e1 h\u00e0ng ng\u00e0y<\/li>\n \t<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n (1-5 n\u0103m) n\u00ean \u0111\u00e1nh gi\u00e1 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 n\u00eau c\u1ee7a qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ea5u tr\u00fac<\/li>\n \t<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t d\u00e0i h\u1ea1n (5+ n\u0103m) n\u00ean ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, v\u00e0 vector gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 thay v\u00ec c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i<\/li>\n<\/ul>\nS\u1ef1 ph\u00f9 h\u1ee3p th\u1eddi gian n\u00e0y \u0111\u00e3 gi\u1ea3m quy\u1ebft \u0111\u1ecbnh c\u1ea3m x\u00fac 43% trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Pocket Option th\u1ef1c hi\u1ec7n c\u00e1c khung \u0111\u1ea7u t\u01b0 c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho c\u00e1c khung th\u1eddi gian c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.\n<h2>L\u1ed7i #4: Ng\u1ee5y Bi\u1ec7n M\u1ed9t Y\u1ebfu T\u1ed1<\/h2>\nKhi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, 81% nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i ng\u1ee5y bi\u1ec7n m\u1ed9t y\u1ebfu t\u1ed1\u2014quy k\u1ebft c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 ph\u1ee9c t\u1ea1p cho m\u1ed9t nguy\u00ean nh\u00e2n ch\u00ednh trong khi b\u1ecf qua b\u1ea3n ch\u1ea5t \u0111a chi\u1ec1u c\u1ee7a c\u00e1c \u0111\u1ed9ng l\u1ef1c kinh doanh c\u1ee7a UPS.\n\nSuy ngh\u0129 gi\u1ea3n l\u01b0\u1ee3c n\u00e0y t\u1ea1o ra c\u00e1c \u0111i\u1ec3m m\u00f9 ph\u00e2n t\u00edch c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n lao \u0111\u1ed9ng trong khi b\u1ecf l\u1ee1 s\u1ef1 gi\u1ea3m t\u1ed1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ho\u1eb7c \u00e1m \u1ea3nh v\u1ec1 gi\u00e1 nhi\u00ean li\u1ec7u trong khi b\u1ecf qua c\u00e1c \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh quan tr\u1ecdng. Ph\u00e2n t\u00edch \u0111a y\u1ebfu t\u1ed1 v\u1ec1 c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 l\u1edbn c\u1ee7a UPS ti\u1ebft l\u1ed9 s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i n\u00e0y:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Giai \u0110o\u1ea1n Gi\u1ea3m Gi\u00e1 UPS (M\u1ee9c \u0110\u1ed9)<\/th>\n<th>Gi\u1ea3i Th\u00edch Truy\u1ec1n Th\u00f4ng Ch\u00ednh<\/th>\n<th>Ph\u00e2n T\u00edch \u0110\u00f3ng G\u00f3p \u0110a Y\u1ebfu T\u1ed1 Th\u1ef1c T\u1ebf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Th\u00e1ng 5 2022 (-14.3%)<\/td>\n<td>\"S\u1ef1 ch\u1eadm l\u1ea1i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 76% ph\u00e2n t\u00edch)<\/td>\n<td>B\u00ecnh th\u01b0\u1eddng h\u00f3a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (35%), n\u00e9n bi\u00ean (25%), t\u0103ng chi ph\u00ed lao \u0111\u1ed9ng (20%), bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nhi\u00ean li\u1ec7u (20%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 10 2022 (-8.7%)<\/td>\n<td>\"Lo ng\u1ea1i suy tho\u00e1i\" (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 83% ph\u00e2n t\u00edch)<\/td>\n<td>B\u1ea5t \u1ed5n kinh t\u1ebf (30%), gi\u1ea3m t\u1ed1c \u0111\u1ed9 kh\u1ed1i l\u01b0\u1ee3ng (25%), \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh (25%), y\u1ebfu k\u00e9m qu\u1ed1c t\u1ebf (20%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 1 2023 (-11.2%)<\/td>\n<td>\"H\u01b0\u1edbng d\u1eabn th\u1ea5t v\u1ecdng\" (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 68% ph\u00e2n t\u00edch)<\/td>\n<td>H\u01b0\u1edbng d\u1eabn b\u1ea3o th\u1ee7 (40%), th\u00e1ch th\u1ee9c kh\u1ed1i l\u01b0\u1ee3ng B2C (30%), b\u1ea5t \u1ed5n \u0111\u00e0m ph\u00e1n lao \u0111\u1ed9ng (20%), hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (10%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 4 2023 (-9.8%)<\/td>\n<td>\"Lo ng\u1ea1i chi ph\u00ed lao \u0111\u1ed9ng\" (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 91% ph\u00e2n t\u00edch)<\/td>\n<td>\u0110\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng c\u00f4ng \u0111o\u00e0n (35%), gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng (30%), c\u1ea1nh tranh Amazon (20%), \u00e1p l\u1ef1c bi\u00ean (15%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nS\u1ef1 t\u01b0\u01a1ng ph\u1ea3n gi\u1eefa c\u00e1c t\u01b0\u1eddng thu\u1eadt \u0111\u01a1n y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn v\u00e0 th\u1ef1c t\u1ebf \u0111a chi\u1ec1u cho th\u1ea5y t\u1ea1i sao ph\u00e2n t\u00edch \u0111\u01a1n gi\u1ea3n h\u00f3a li\u00ean t\u1ee5c d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh k\u00e9m. Trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p, t\u01b0\u1eddng thu\u1eadt truy\u1ec1n th\u00f4ng ch\u00ednh ch\u1ec9 gi\u1ea3i th\u00edch 35-40% bi\u1ebfn \u0111\u1ed9ng gi\u00e1 th\u1ef1c t\u1ebf, b\u1ecf l\u1ee1 60-65% c\u00e1c y\u1ebfu t\u1ed1 nguy\u00ean nh\u00e2n.\n\nTi\u1ebfn s\u0129 James Thompson, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u00e0i ch\u00ednh \u0111\u00e3 xu\u1ea5t b\u1ea3n 17 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c b\u00ecnh duy\u1ec7t v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1ea3i th\u00edch: \"B\u1ed9 n\u00e3o con ng\u01b0\u1eddi theo b\u1ea3n n\u0103ng t\u00ecm ki\u1ebfm c\u00e1c t\u01b0\u1eddng thu\u1eadt nh\u00e2n qu\u1ea3 \u0111\u01a1n gi\u1ea3n cho c\u00e1c s\u1ef1 ki\u1ec7n ph\u1ee9c t\u1ea1p\u2014c\u00e1i m\u00e0 c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc g\u1ecdi l\u00e0 'ng\u1ee5y bi\u1ec7n t\u01b0\u1eddng thu\u1eadt.' Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 81% nh\u00e0 \u0111\u1ea7u t\u01b0 quy k\u1ebft c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ee7a UPS cho m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh, khi ph\u00e2n t\u00edch th\u1ed1ng k\u00ea li\u00ean t\u1ee5c x\u00e1c \u0111\u1ecbnh 4-6 y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p m\u00e0 kh\u00f4ng c\u00f3 nguy\u00ean nh\u00e2n \u0111\u01a1n l\u1ebb n\u00e0o chi\u1ebfm h\u01a1n 40% bi\u1ebfn \u0111\u1ed9ng. Thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c n\u00e0y t\u1ea1o ra c\u00e1c \u0111i\u1ec3m m\u00f9 ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng.\"\n\nB\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch \u0111a y\u1ebfu t\u1ed1 c\u1ee7a Pocket Option \u0111\u1eb7c bi\u1ec7t gi\u1ea3i quy\u1ebft thi\u00ean ki\u1ebfn n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e2n t\u00e1ch c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 th\u00e0nh c\u00e1c \u0111\u00f3ng g\u00f3p y\u1ebfu t\u1ed1 c\u00f3 tr\u1ecdng s\u1ed1 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u1ed3i quy c\u1ee7a 47 \u0111\u1ed9ng l\u1ef1c kinh doanh kh\u00e1c bi\u1ec7t. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u1ea3m l\u1ed7i quy\u1ebft \u0111\u1ecbnh 37% so v\u1edbi c\u00e1c khung \u0111\u01a1n y\u1ebfu t\u1ed1.\n<h3>Ph\u00e1t Tri\u1ec3n Khung Ph\u00e2n T\u00edch \u0110a Y\u1ebfu T\u1ed1<\/h3>\n\u0110\u1ec3 v\u01b0\u1ee3t qua ng\u1ee5y bi\u1ec7n m\u1ed9t y\u1ebfu t\u1ed1 l\u00e0m m\u00e9o m\u00f3 81% ph\u00e2n t\u00edch c\u1ed5 phi\u1ebfu UPS, h\u00e3y th\u1ef1c hi\u1ec7n khung c\u1ea5u tr\u00fac n\u00e0y \u0111\u00e1nh gi\u00e1 \u0111\u1ed3ng th\u1eddi nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c hi\u1ec7u su\u1ea5t:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c Ph\u00e2n T\u00edch<\/th>\n<th>C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ee5 Th\u1ec3 C\u1ea7n Theo D\u00f5i<\/th>\n<th>Tr\u1ecdng S\u1ed1 Ph\u00f9 H\u1ee3p Theo M\u00f4i Tr\u01b0\u1eddng Th\u1ecb Tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0110\u1ed9ng L\u1ef1c Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng\/gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i (theo ph\u00e2n kh\u00fac), kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh h\u00e0ng ng\u00e0y (theo lo\u1ea1i kh\u00e1ch h\u00e0ng), t\u1ef7 l\u1ec7 pha tr\u1ed9n B2B so v\u1edbi B2C, kh\u1ed1i l\u01b0\u1ee3ng giao h\u00e0ng cu\u1ed1i tu\u1ea7n<\/td>\n<td>Cao h\u01a1n trong c\u00e1c chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (tr\u1ecdng s\u1ed1 25-40%), m\u00f9a cao \u0111i\u1ec3m (tr\u1ecdng s\u1ed1 30-45%), v\u00e0 gi\u00e1n \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch (tr\u1ecdng s\u1ed1 35-50%)<\/td>\n<\/tr>\n<tr>\n<td>S\u1ee9c M\u1ea1nh \u0110\u1ecbnh Gi\u00e1<\/td>\n<td>Doanh thu tr\u00ean m\u1ed7i g\u00f3i (theo ph\u00e2n kh\u00fac), t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn, t\u1ef7 l\u1ec7 hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed, t\u1ef7 l\u1ec7 gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng, th\u00e0nh c\u00f4ng th\u1ef1c hi\u1ec7n t\u0103ng gi\u00e1<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n l\u1ea1m ph\u00e1t (tr\u1ecdng s\u1ed1 20-35%), gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nhi\u00ean li\u1ec7u (tr\u1ecdng s\u1ed1 30-45%)<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea5u Tr\u00fac Chi Ph\u00ed<\/td>\n<td>Bi\u00ean ho\u1ea1t \u0111\u1ed9ng (theo ph\u00e2n kh\u00fac), chi ph\u00ed lao \u0111\u1ed9ng l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 nhi\u00ean li\u1ec7u, t\u1ef7 l\u1ec7 \u0111\u00f2n b\u1ea9y chi ph\u00ed c\u1ed1 \u0111\u1ecbnh, chi ph\u00ed tr\u00ean m\u1ed7i g\u00f3i<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n c\u00f4ng \u0111o\u00e0n (tr\u1ecdng s\u1ed1 30-45%), t\u0103ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 gi\u1ea3m t\u1ed1c \u0111\u1ed9 kh\u1ed1i l\u01b0\u1ee3ng (tr\u1ecdng s\u1ed1 35-50%)<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb Tr\u00ed C\u1ea1nh Tranh<\/td>\n<td>Xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n (theo ph\u00e2n kh\u00fac), ch\u00eanh l\u1ec7ch gi\u00e1 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t d\u1ecbch v\u1ee5, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 th\u1eafng th\u1ea7u kinh doanh m\u1edbi<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n ng\u00e0nh (tr\u1ecdng s\u1ed1 20-30%), m\u1edf r\u1ed9ng \u0111\u1ed1i th\u1ee7 m\u1edbi (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 (tr\u1ecdng s\u1ed1 30-45%)<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n B\u1ed5 V\u1ed1n<\/td>\n<td>L\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROIC), t\u1ef7 l\u1ec7 chi tr\u1ea3 c\u1ed5 t\u1ee9c, t\u1ef7 su\u1ea5t mua l\u1ea1i c\u1ed5 phi\u1ebfu, \u0111\u1ea7u t\u01b0 m\u1ea1ng l\u01b0\u1edbi l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c M&amp;A<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c (tr\u1ecdng s\u1ed1 15-25%), thay \u0111\u1ed5i l\u00e3i su\u1ea5t (tr\u1ecdng s\u1ed1 20-35%), v\u00e0 thay \u0111\u1ed5i qu\u1ea3n l\u00fd (tr\u1ecdng s\u1ed1 25-40%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1ch ti\u1ebfp c\u1eadn \u0111a y\u1ebfu t\u1ed1 n\u00e0y ng\u0103n ch\u1eb7n t\u1ea7m nh\u00ecn \u0111\u01b0\u1eddng h\u1ea7m nguy hi\u1ec3m b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00f3 h\u1ec7 th\u1ed1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c kinh doanh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ef1c hi\u1ec7n khung n\u00e0y th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n 28.3% v\u1ec1 c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ee7a UPS so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u01a1n y\u1ebfu t\u1ed1.\n<h2>L\u1ed7i #5: Hi\u1ec3u Sai T\u00edn Hi\u1ec7u Giao Ti\u1ebfp C\u1ee7a Qu\u1ea3n L\u00fd<\/h2>\nM\u1ed9t l\u1ed7i \u0111\u01b0\u1ee3c x\u00e1c minh b\u1eb1ng d\u1eef li\u1ec7u khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u sai c\u00e1c thay \u0111\u1ed5i tinh t\u1ebf nh\u01b0ng quan tr\u1ecdng trong c\u00e1c m\u00f4 h\u00ecnh giao ti\u1ebfp c\u1ee7a qu\u1ea3n l\u00fd. C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a UPS b\u00e1o hi\u1ec7u c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh doanh thay \u0111\u1ed5i th\u00f4ng qua c\u00e1c thay \u0111\u1ed5i ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 m\u00e0 76% nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u00e0n to\u00e0n b\u1ecf l\u1ee1.\n\nPh\u00e2n t\u00edch x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean c\u1ee7a 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a UPS k\u1ec3 t\u1eeb n\u0103m 2019 ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh nh\u1ea5t qu\u00e1n n\u01a1i c\u00e1c thay \u0111\u1ed5i giao ti\u1ebfp c\u1ee5 th\u1ec3 \u0111i tr\u01b0\u1edbc c\u00e1c th\u00e1ch th\u1ee9c kinh doanh t\u1eeb 1-3 qu\u00fd, cung c\u1ea5p c\u1ea3nh b\u00e1o s\u1edbm cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00fa \u00fd:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Thay \u0110\u1ed5i Giao Ti\u1ebfp C\u1ee7a Qu\u1ea3n L\u00fd<\/th>\n<th>H\u00e0m \u00dd Kinh Doanh Th\u1ef1c T\u1ebf<\/th>\n<th>T\u1ef7 L\u1ec7 Hi\u1ec3u Sai C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>Gi\u00e1 Tr\u1ecb D\u1ef1 \u0110o\u00e1n \u0110\u00e3 \u0110\u01b0\u1ee3c X\u00e1c Minh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Chuy\u1ec3n t\u1eeb nh\u1ea5n m\u1ea1nh \"t\u0103ng tr\u01b0\u1edfng\" sang \"hi\u1ec7u qu\u1ea3\" (&gt;40% thay \u0111\u1ed5i t\u1ea7n su\u1ea5t t\u1eeb)<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng ch\u1eadm l\u1ea1i \u0111\u00e1ng k\u1ec3 h\u01a1n so v\u1edbi c\u00e1c con s\u1ed1 b\u00e1o c\u00e1o ch\u1ec9 ra<\/td>\n<td>74% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf l\u1ee1 ho\u1eb7c hi\u1ec3u sai<\/td>\n<td>76% t\u01b0\u01a1ng quan v\u1edbi c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn trong v\u00f2ng 2 qu\u00fd<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng c\u01b0\u1eddng tham chi\u1ebfu \u0111\u1ebfn \"m\u00f4i tr\u01b0\u1eddng th\u00e1ch th\u1ee9c\" (&gt;65% t\u0103ng t\u1ea7n su\u1ea5t)<\/td>\n<td>\u00c1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 t\u0103ng c\u01b0\u1eddng v\u01b0\u1ee3t qu\u00e1 \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh b\u00ecnh th\u01b0\u1eddng<\/td>\n<td>68% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua nh\u01b0 b\u00ecnh lu\u1eadn ti\u00eau chu\u1ea9n<\/td>\n<td>83% t\u01b0\u01a1ng quan v\u1edbi n\u00e9n bi\u00ean trong 1-2 qu\u00fd ti\u1ebfp theo<\/td>\n<\/tr>\n<tr>\n<td>Chuy\u1ec3n t\u1eeb h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 sang chung chung (&gt;30% gi\u1ea3m trong c\u00e1c d\u1ef1 b\u00e1o s\u1ed1)<\/td>\n<td>S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ef9 \u0111\u1ea1o kinh doanh t\u0103ng \u0111\u00e1ng k\u1ec3<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u sai l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea3o th\u1ee7<\/td>\n<td>68% t\u01b0\u01a1ng quan v\u1edbi c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp trong c\u00e1c qu\u00fd ti\u1ebfp theo<\/td>\n<\/tr>\n<tr>\n<td>Nh\u1ea5n m\u1ea1nh \"d\u00e0i h\u1ea1n\" h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n (&gt;50% t\u0103ng trong c\u00e1c tham chi\u1ebfu 3+ n\u0103m)<\/td>\n<td>C\u00e1c th\u00e1ch th\u1ee9c ng\u1eafn h\u1ea1n nghi\u00eam tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c con s\u1ed1 hi\u1ec7n t\u1ea1i cho th\u1ea5y<\/td>\n<td>77% nh\u00e0 \u0111\u1ea7u t\u01b0 xem t\u00edch c\u1ef1c nh\u01b0 l\u00e0 tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>71% t\u01b0\u01a1ng quan v\u1edbi nhi\u1ec1u qu\u00fd k\u00e9m hi\u1ec7u qu\u1ea3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1c m\u00f4 h\u00ecnh giao ti\u1ebfp n\u00e0y ph\u1ee5c v\u1ee5 nh\u01b0 c\u00e1c t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o s\u1edbm \u0111\u01b0\u1ee3c ghi nh\u1eadn cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00fa \u00fd. Khi qu\u1ea3n l\u00fd UPS thay \u0111\u1ed5i c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef theo nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0y, c\u00e1c ph\u00e1t tri\u1ec3n kinh doanh ti\u00eau c\u1ef1c th\u01b0\u1eddng theo sau trong v\u00f2ng 1-3 qu\u00fd v\u1edbi t\u01b0\u01a1ng quan 68-83%.\n\nMichael Chen, c\u1ef1u gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p cho m\u1ed9t c\u00f4ng ty logistics Fortune 100 v\u00e0 hi\u1ec7n l\u00e0 nh\u00e0 ph\u00e2n t\u00edch giao ti\u1ebfp, gi\u1ea3i th\u00edch: \"C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a UPS tu\u00e2n theo c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n b\u00e1o hi\u1ec7u c\u00e1c thay \u0111\u1ed5i kinh doanh tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp cho th\u1ea5y khi c\u00e1c thay \u0111\u1ed5i ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 x\u1ea3y ra\u2014nh\u01b0 gi\u1ea3m 40% trong c\u00e1c tham chi\u1ebfu t\u0103ng tr\u01b0\u1edfng k\u1ebft h\u1ee3p v\u1edbi t\u0103ng 65% trong thu\u1eadt ng\u1eef hi\u1ec7u qu\u1ea3\u2014c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c theo sau trong v\u00f2ng hai qu\u00fd 76% th\u1eddi gian. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ng\u1eabu nhi\u00ean; ch\u00fang ph\u1ea3n \u00e1nh nh\u1eadn th\u1ee9c s\u1edbm c\u1ee7a qu\u1ea3n l\u00fd v\u1ec1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n thay \u0111\u1ed5i.\"\n\nC\u00f4ng c\u1ee5 ph\u00e2n t\u00edch cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a Pocket Option s\u1eed d\u1ee5ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 n\u00e0y trong th\u1eddi gian th\u1ef1c, cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00e1c c\u1ea3nh b\u00e1o t\u1ef1 \u0111\u1ed9ng khi c\u00e1c thay \u0111\u1ed5i giao ti\u1ebfp quan tr\u1ecdng x\u1ea3y ra m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 b\u00e1o hi\u1ec7u c\u00e1c th\u00e1ch th\u1ee9c kinh doanh.\n<h3>Gi\u1ea3i M\u00e3 Ng\u00f4n Ng\u1eef C\u1ee7a C\u00e1c D\u1ea5u Hi\u1ec7u C\u1ea3nh B\u00e1o<\/h3>\n\u0110\u1ec3 tr\u00e1nh b\u1ecf l\u1ee1 c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng trong giao ti\u1ebfp c\u1ee7a qu\u1ea3n l\u00fd m\u00e0 76% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua, h\u00e3y theo d\u00f5i c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 n\u00e0y v\u1edbi gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh:\n<ul>\n \t<li>T\u1ea7n su\u1ea5t t\u1eeb \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng ch\u1eafc ch\u1eafn\u2014khi c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \"m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3,\" \"kho\u1ea3ng,\" \"c\u00f3 xu h\u01b0\u1edbng\" t\u0103ng &gt;40% so v\u1edbi qu\u00fd tr\u01b0\u1edbc, c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp theo sau trong v\u00f2ng 2 qu\u00fd 74% th\u1eddi gian<\/li>\n \t<li>Chuy\u1ec3n \u0111\u1ed5i thu\u1eadt ng\u1eef t\u1eeb ng\u00f4n ng\u1eef t\u1ea5n c\u00f4ng sang ph\u00f2ng th\u1ee7\u2014khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn \"t\u0103ng tr\u01b0\u1edfng\" gi\u1ea3m &gt;35% trong khi \"kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i\" v\u00e0 \"\u1ed5n \u0111\u1ecbnh\" t\u0103ng &gt;40%, n\u00e9n bi\u00ean th\u01b0\u1eddng theo sau trong 1-2 qu\u00fd<\/li>\n \t<li>T\u0103ng c\u01b0\u1eddng quy k\u1ebft y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i\u2014khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ty (\u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, th\u00e1ch th\u1ee9c ng\u00e0nh) t\u0103ng &gt;50%, c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 77% th\u1eddi gian<\/li>\n \t<li>Gi\u1ea3m t\u00ednh c\u1ee5 th\u1ec3 trong d\u1ef1 b\u00e1o\u2014khi c\u00e1c d\u1ef1 b\u00e1o s\u1ed1 gi\u1ea3m &gt;30% trong khi c\u00e1c tuy\u00ean b\u1ed1 \u0111\u1ecbnh t\u00ednh t\u0103ng &gt;40%, c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp ti\u00eau c\u1ef1c theo sau trong v\u00f2ng 3 qu\u00fd 68% th\u1eddi gian<\/li>\n \t<li>Chuy\u1ec3n \u0111\u1ed5i nh\u1ea5n m\u1ea1nh \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan\u2014khi c\u00e1c tham chi\u1ebfu kh\u00e1ch h\u00e0ng\/t\u0103ng tr\u01b0\u1edfng gi\u1ea3m &gt;30% trong khi c\u00e1c tham chi\u1ebfu c\u1ed5 \u0111\u00f4ng\/l\u1ee3i nhu\u1eadn t\u0103ng &gt;45%, c\u00e1c th\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong v\u00f2ng 1-2 qu\u00fd<\/li>\n<\/ul>\nC\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef \u0111\u1ecbnh l\u01b0\u1ee3ng n\u00e0y cung c\u1ea5p c\u00e1c c\u1ea3nh b\u00e1o s\u1edbm \u0111\u01b0\u1ee3c ghi nh\u1eadn, th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n 1-3 qu\u00fd tr\u01b0\u1edbc khi c\u00e1c v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n t\u00edch giao ti\u1ebfp n\u00e0y th\u00f4ng qua h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a Pocket Option \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 7.4% c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong b\u1ed1n l\u1ea7n gi\u1ea3m h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c g\u1ea7n \u0111\u00e2y c\u1ee7a UPS.\n<h2>L\u1ed7i #6: \u0110i\u1ec3m M\u00f9 V\u1ecb Tr\u00ed C\u1ea1nh Tranh<\/h2>\nKhi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c giai \u0111o\u1ea1n c\u1ee5 th\u1ec3, 72% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua c\u00e1c thay \u0111\u1ed5i quan tr\u1ecdng trong v\u1ecb tr\u00ed c\u1ea1nh tranh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n. \u0110i\u1ec3m m\u00f9 ph\u00e2n t\u00edch n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c kho\u1ea3n l\u1ed7 kh\u00f4ng c\u1ea7n thi\u1ebft trung b\u00ecnh 18.3% trong ba giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh g\u1ea7n \u0111\u00e2y c\u1ee7a UPS.\n\nUPS ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t h\u1ec7 sinh th\u00e1i c\u1ea1nh tranh ph\u1ee9c t\u1ea1p n\u01a1i c\u00e1c thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu nhi\u1ec1u h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh h\u00e0ng qu\u00fd. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 n\u1ed9i b\u1ed9 c\u1ee7a UPS trong khi b\u1ecf l\u1ee1 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh quan tr\u1ecdng n\u00e0y:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>\u0110\u1ed9ng L\u1ef1c C\u1ea1nh Tranh<\/th>\n<th>B\u1eb1ng Ch\u1ee9ng G\u1ea7n \u0110\u00e2y C\u00f3 Th\u1ec3 \u0110\u1ecbnh L\u01b0\u1ee3ng<\/th>\n<th>T\u1ef7 L\u1ec7 Hi\u1ec3u Sai C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>T\u00e1c \u0110\u1ed9ng Kinh Doanh \u0110\u00e3 \u0110\u01b0\u1ee3c X\u00e1c Minh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1edf R\u1ed9ng Logistics C\u1ee7a Amazon<\/td>\n<td>T\u0103ng 75% kh\u1ed1i l\u01b0\u1ee3ng giao h\u00e0ng do Amazon s\u1edf h\u1eefu (t\u1eeb 3.4 t\u1ef7 l\u00ean 5.9 t\u1ef7 g\u00f3i h\u00e0ng h\u00e0ng n\u0103m)<\/td>\n<td>67% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 th\u1ea5p t\u00e1c \u0111\u1ed9ng<\/td>\n<td>M\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp 5.3% (doanh thu h\u00e0ng n\u0103m 2.7 t\u1ef7 \u0111\u00f4 la), \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 7.2% tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng c\u00f2n l\u1ea1i (t\u00e1c \u0111\u1ed9ng bi\u00ean 210bps)<\/td>\n<\/tr>\n<tr>\n<td>S\u1ef1 N\u1ed5i L\u00ean C\u1ee7a C\u00e1c Nh\u00e0 V\u1eadn Chuy\u1ec3n Khu V\u1ef1c<\/td>\n<td>C\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n khu v\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n 2.4 l\u1ea7n so v\u1edbi UPS\/FedEx (t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng 42% so v\u1edbi 17.5%)<\/td>\n<td>78% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua nh\u01b0 l\u00e0 m\u1ed1i \u0111e d\u1ecda nh\u1ecf<\/td>\n<td>M\u1ea5t th\u1ecb ph\u1ea7n 3.7% trong c\u00e1c tuy\u1ebfn \u0111\u00f4 th\u1ecb c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao (t\u00e1c \u0111\u1ed9ng doanh thu 1.8 t\u1ef7 \u0111\u00f4 la), n\u00e9n bi\u00ean 120bps trong c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea1nh Tranh Chuy\u1ec3n Ph\u00e1t Nhanh Qu\u1ed1c T\u1ebf<\/td>\n<td>DHL m\u1edf r\u1ed9ng c\u00f4ng su\u1ea5t ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng 37%, SF Express t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng xuy\u00ean bi\u00ean gi\u1edbi 43%<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua m\u1ed1i \u0111e d\u1ecda qu\u1ed1c t\u1ebf<\/td>\n<td>N\u00e9n bi\u00ean 240bps trong ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf, suy gi\u1ea3m l\u1ee3i nhu\u1eadn 12% trong c\u00e1c tuy\u1ebfn ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng T\u1ed1c \u0110\u1ed5i M\u1edbi Giao H\u00e0ng Cu\u1ed1i C\u00f9ng<\/td>\n<td>C\u00e1c th\u1eed nghi\u1ec7m giao h\u00e0ng b\u1eb1ng drone m\u1edf r\u1ed9ng 210%, th\u1eed nghi\u1ec7m xe t\u1ef1 h\u00e0nh t\u0103ng 170%, giao h\u00e0ng kinh t\u1ebf gig t\u0103ng 85%<\/td>\n<td>73% nh\u00e0 \u0111\u1ea7u t\u01b0 xem nh\u01b0 l\u00e0 m\u1ed1i quan t\u00e2m xa v\u1eddi<\/td>\n<td>T\u0103ng y\u00eau c\u1ea7u capex 18% (\u0111\u1ea7u t\u01b0 b\u1ed5 sung 780 tri\u1ec7u \u0111\u00f4 la), \u00e1p l\u1ef1c l\u1ee3i nhu\u1eadn 3.1% trong c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS nh\u01b0ng v\u1eabn b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p b\u1edfi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Trong khi 81% ph\u00e2n t\u00edch c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 n\u1ed9i b\u1ed9 c\u1ee7a UPS, c\u00e1c thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ea1nh tranh gi\u1ea3i th\u00edch 47% c\u00e1c thay \u0111\u1ed5i \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n theo ph\u00e2n t\u00edch h\u1ed3i quy \u0111a bi\u1ebfn.\n\nRebecca Thompson, nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh logistics \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ea1nh tranh c\u1ee7a Amazon 14 th\u00e1ng tr\u01b0\u1edbc khi n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 h\u00e0ng qu\u00fd c\u1ee7a UPS, gi\u1ea3i th\u00edch: \"C\u00e1c m\u1ed1i \u0111e d\u1ecda \u0111\u1ecbnh gi\u00e1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a UPS xu\u1ea5t hi\u1ec7n th\u00f4ng qua c\u00e1c thay \u0111\u1ed5i c\u1ea1nh tranh ban \u0111\u1ea7u c\u00f3 v\u1ebb nh\u1ecf nh\u01b0ng cu\u1ed1i c\u00f9ng \u0111\u1ecbnh h\u00ecnh l\u1ea1i kinh t\u1ebf ng\u00e0nh. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 72% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 b\u1ecf l\u1ee1 t\u00e1c \u0111\u1ed9ng m\u1edf r\u1ed9ng logistics c\u1ee7a Amazon cho \u0111\u1ebfn khi n\u00f3 \u0111\u00e3 gi\u1ea3m th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 c\u1ee7a UPS 2.7 t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m. C\u00e1c thay \u0111\u1ed5i c\u1ea1nh tranh n\u00e0y xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n v\u00e0 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1, th\u01b0\u1eddng 3-4 qu\u00fd tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a UPS.\"\n\nB\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u00f4ng tin c\u1ea1nh tranh c\u1ee7a Pocket Option theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 n\u00e0y tr\u00ean 37 nh\u00e0 cung c\u1ea5p logistics c\u1ea1nh tranh, cho ph\u00e9p c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1edbi n\u1ed5i trung b\u00ecnh 2.7 qu\u00fd tr\u01b0\u1edbc khi ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS.\n<h3>L\u1eadp B\u1ea3n \u0110\u1ed3 C\u1ea3nh Quan C\u1ea1nh Tranh<\/h3>\n\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec3m m\u00f9 v\u1ecb tr\u00ed c\u1ea1nh tranh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 72% nh\u00e0 \u0111\u1ea7u t\u01b0 UPS, h\u00e3y th\u1ef1c hi\u1ec7n khung gi\u00e1m s\u00e1t c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea3nh b\u00e1o s\u1edbm:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/th>\n<th>C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ee5 Th\u1ec3 C\u1ea7n Theo D\u00f5i<\/th>\n<th>Ng\u01b0\u1ee1ng C\u1ea3nh B\u00e1o \u0110\u00e3 \u0110\u01b0\u1ee3c Ghi Nh\u1eadn<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1c Nh\u00e0 T\u00edch H\u1ee3p Truy\u1ec1n Th\u1ed1ng (FedEx, DHL)<\/td>\n<td>Ch\u00eanh l\u1ec7ch gi\u00e1 so v\u1edbi UPS (theo ph\u00e2n kh\u00fac v\u00e0 tuy\u1ebfn), ch\u00eanh l\u1ec7ch hi\u1ec7u su\u1ea5t \u0111\u00fang gi\u1edd, \u0111\u1ea7u t\u01b0 m\u1ea1ng l\u01b0\u1edbi l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn<\/td>\n<td>Ch\u00eanh l\u1ec7ch gi\u00e1 thu h\u1eb9p xu\u1ed1ng &lt;3% duy tr\u00ec trong 2+ qu\u00fd, c\u00e1c ch\u1ec9 s\u1ed1 d\u1ecbch v\u1ee5 v\u01b0\u1ee3t qua UPS trong 2+ qu\u00fd li\u00ean ti\u1ebfp, capex v\u01b0\u1ee3t qu\u00e1 9.5% doanh thu<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c N\u1ec1n T\u1ea3ng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (Amazon, Shopify)<\/td>\n<td>Capex logistics l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, t\u1ef7 l\u1ec7 giao h\u00e0ng n\u1ed9i b\u1ed9, kh\u1ed1i l\u01b0\u1ee3ng v\u1eadn chuy\u1ec3n b\u00ean th\u1ee9 ba, s\u1ed1 l\u01b0\u1ee3ng vi\u1ec7c l\u00e0m logistics, t\u1ef7 l\u1ec7 m\u1edf r\u1ed9ng tr\u1ea1m giao h\u00e0ng<\/td>\n<td>Giao h\u00e0ng n\u1ed9i b\u1ed9 v\u01b0\u1ee3t qu\u00e1 70% kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh m\u00ecnh, capex logistics &gt;5 t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m, t\u0103ng tr\u01b0\u1edfng tr\u1ea1m giao h\u00e0ng &gt;40% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c Chuy\u00ean Gia Khu V\u1ef1c (LaserShip, OnTrac)<\/td>\n<td>M\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd ngo\u00e0i c\u00e1c l\u00e3nh th\u1ed5 truy\u1ec1n th\u1ed1ng, t\u1ef7 l\u1ec7 thu h\u00fat kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, c\u00e1c v\u00f2ng t\u00e0i tr\u1ee3 v\u1ed1n t\u01b0 nh\u00e2n<\/td>\n<td>M\u1edf r\u1ed9ng v\u00e0o 3+ th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1edbi trong v\u00f2ng 12 th\u00e1ng, t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p &gt;30%, c\u00e1c v\u00f2ng t\u00e0i tr\u1ee3 v\u01b0\u1ee3t qu\u00e1 500 tri\u1ec7u \u0111\u00f4 la<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c Nh\u00e0 \u0110\u1ed5i M\u1edbi Giao H\u00e0ng Cu\u1ed1i C\u00f9ng (Drone\/T\u1ef1 H\u00e0nh)<\/td>\n<td>M\u1edf r\u1ed9ng th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i, c\u1ea3i thi\u1ec7n kinh t\u1ebf \u0111\u01a1n v\u1ecb, ti\u1ebfn \u0111\u1ed9 ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn<\/td>\n<td>Th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i v\u1edbi 3+ nh\u00e0 b\u00e1n l\u1ebb l\u1edbn, chi ph\u00ed \u0111\u01a1n v\u1ecb trong v\u00f2ng 35% so v\u1edbi giao h\u00e0ng truy\u1ec1n th\u1ed1ng, thi\u1ebft l\u1eadp l\u1ed9 tr\u00ecnh quy \u0111\u1ecbnh FAA\/DOT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nGi\u00e1m s\u00e1t c\u1ea1nh tranh c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Pocket Option c\u1ea3nh b\u00e1o s\u1edbm trung b\u00ecnh 3.4 th\u00e1ng tr\u01b0\u1edbc khi c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a UPS ph\u1ea3n \u00e1nh \u00e1p l\u1ef1c c\u1ea1nh tranh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ef1c hi\u1ec7n khung n\u00e0y \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 12.7% c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong c\u00e1c giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed tr\u01b0\u1edbc khi th\u1ecb tr\u01b0\u1eddng nh\u1eadn ra.\n<h2>L\u1ed7i #7: L\u1ed7i Ng\u1eef C\u1ea3nh \u0110\u1ecbnh Gi\u00e1<\/h2>\nL\u1ed7i quan tr\u1ecdng cu\u1ed1i c\u00f9ng khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00f4ng \u0111\u1eb7t \u0111\u00fang ng\u1eef c\u1ea3nh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 trong chu k\u1ef3 kinh doanh ph\u00f9 h\u1ee3p, m\u00f4i tr\u01b0\u1eddng l\u00e3i su\u1ea5t, v\u00e0 qu\u1ef9 \u0111\u1ea1o c\u00f4ng ty. L\u1ed7i ng\u1eef c\u1ea3nh \u0111\u1ecbnh gi\u00e1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 76% nh\u00e0 \u0111\u1ea7u t\u01b0 UPS trong b\u1ed1n l\u1ea7n thay \u0111\u1ed5i ch\u1ebf \u0111\u1ed9 \u0111\u1ecbnh gi\u00e1 l\u1edbn g\u1ea7n \u0111\u00e2y.\n\nC\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 tuy\u1ec7t \u0111\u1ed1i cung c\u1ea5p c\u00e1c t\u00edn hi\u1ec7u g\u00e2y hi\u1ec3u l\u1ea7m m\u00e0 kh\u00f4ng c\u00f3 ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p\u2014nh\u1eefng g\u00ec c\u00f3 v\u1ebb \"r\u1ebb\" \u1edf m\u1ee9c P\/E 12x c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111\u1eaft khi \u0111i\u1ec1u ch\u1ec9nh cho v\u1ecb tr\u00ed chu k\u1ef3 v\u00e0 qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng. \u0110\u1ed1i v\u1edbi UPS c\u1ee5 th\u1ec3, \u0111\u1ecbnh gi\u00e1 \u0111\u00f2i h\u1ecfi hi\u1ec7u ch\u1ec9nh \u0111a chi\u1ec1u:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh Gi\u00e1<\/th>\n<th>Hi\u1ec3u Sai Th\u01b0\u1eddng G\u1eb7p<\/th>\n<th>C\u00e1ch Ti\u1ebfp C\u1eadn Ng\u1eef C\u1ea3nh H\u00f3a Ph\u00f9 H\u1ee3p<\/th>\n<th>T\u00e1c \u0110\u1ed9ng \u0110o L\u01b0\u1eddng \u0110\u1ebfn L\u1ee3i Nhu\u1eadn \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ef7 L\u1ec7 P\/E<\/td>\n<td>\"UPS d\u01b0\u1edbi 15x P\/E t\u1ef1 \u0111\u1ed9ng r\u1ebb\" (76%","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"<div class=\"custom-html-container\">\n<h2>C\u00e1c B\u1eaby T\u00e2m L\u00fd \u0110\u1eb1ng Sau Ph\u00e2n T\u00edch C\u1ed5 Phi\u1ebfu UPS<\/h2>\n<p>Khi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1c thi\u00ean ki\u1ebfn t\u00e2m l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0m m\u00e9o m\u00f3 ph\u00e2n t\u00edch h\u1ee3p l\u00fd. Nh\u1eefng sai l\u1ea7m nh\u1eadn th\u1ee9c n\u00e0y bi\u1ebfn c\u00e1c \u0111i\u1ec1u ch\u1ec9nh th\u1ecb tr\u01b0\u1eddng t\u1ea1m th\u1eddi 8-12% th\u00e0nh thi\u1ec7t h\u1ea1i t\u00e0i ch\u00ednh v\u0129nh vi\u1ec5n 15-31% th\u00f4ng qua c\u00e1c chu\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u1ea3m x\u00fac.<\/p>\n<p>UPS \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn trong t\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0, v\u00ec v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong logistics v\u1eadn t\u1ea3i t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh bi\u1ebfn \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 (\u1ea3nh h\u01b0\u1edfng 68%) v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty (\u1ea3nh h\u01b0\u1edfng 32%), theo ph\u00e2n t\u00edch t\u01b0\u01a1ng quan 10 n\u0103m c\u1ee7a Pocket Option.<\/p>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb nh\u00f3m \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee7a Pocket Option ph\u00e2n t\u00edch 5.400 t\u00e0i kho\u1ea3n nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb cho th\u1ea5y 73% m\u1eafc \u00edt nh\u1ea5t ba l\u1ed7i ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 khi \u0111\u00e1nh gi\u00e1 s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS, v\u1edbi nh\u1eefng l\u1ed7i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c vi\u1ec7c bi\u1ebfn c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i th\u00e0nh c\u00e1c kho\u1ea3n l\u1ed7 th\u1ef1c t\u1ebf trung b\u00ecnh 31% v\u01b0\u1ee3t qu\u00e1 m\u1ee9c gi\u1ea3m chu\u1ea9n.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>L\u1ed7i Ph\u00e2n T\u00edch<\/th>\n<th>T\u1ea7n Su\u1ea5t Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<th>Ph\u01b0\u01a1ng Ph\u00e1p Ph\u00e1t Hi\u1ec7n L\u1ed7i<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u1ef1 Th\u1ed1ng Tr\u1ecb C\u1ee7a Thi\u00ean Ki\u1ebfn G\u1ea7n \u0110\u00e2y<\/td>\n<td>78% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>Thi\u1ec7t h\u1ea1i danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t qu\u00e1 24.3%<\/td>\n<td>Qu\u00e1 tr\u1ecdng s\u1ed1 hai qu\u00fd cu\u1ed1i so v\u1edbi xu h\u01b0\u1edbng 12 qu\u00fd<\/td>\n<\/tr>\n<tr>\n<td>Hi\u1ec3u Sai S\u1ef1 L\u00e2y Lan Ng\u00e0nh<\/td>\n<td>64% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>C\u01a1 h\u1ed9i ph\u1ee5c h\u1ed3i b\u1ecb b\u1ecf l\u1ee1 18.7%<\/td>\n<td>Kh\u00f4ng so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a UPS v\u1edbi ng\u00e0nh<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n T\u00edch M\u1ed9t Y\u1ebfu T\u1ed1<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh gi\u00e1 b\u1ecb m\u00e9o m\u00f3 31.2%<\/td>\n<td>Quy k\u1ebft s\u1ef1 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 cho m\u1ed9t nguy\u00ean nh\u00e2n ch\u00ednh<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00f4ng Ph\u00f9 H\u1ee3p Th\u1eddi Gian<\/td>\n<td>73% nh\u00e0 \u0111\u1ea7u t\u01b0<\/td>\n<td>Thanh l\u00fd v\u1ecb tr\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft 27.6%<\/td>\n<td>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n cho c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>L\u1ed7i #1: Hi\u1ec3u Sai B\u00e1o C\u00e1o Thu Nh\u1eadp Qua S\u1ef1 T\u1eadp Trung V\u00e0o Ti\u00eau \u0110\u1ec1<\/h2>\n<p>L\u1ed7i g\u00e2y thi\u1ec7t h\u1ea1i nh\u1ea5t khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 EPS v\u00e0 doanh thu ti\u00eau \u0111\u1ec1 trong khi b\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y \u0111\u1ecbnh gi\u00e1. B\u00e1o c\u00e1o h\u00e0ng qu\u00fd c\u1ee7a UPS ch\u1ee9a 47 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t kh\u00e1c nhau, nh\u01b0ng 81% nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ec9 t\u1eadp trung v\u00e0o 2-3 con s\u1ed1 ti\u00eau \u0111\u1ec1.<\/p>\n<p>S\u1ef1 t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1 n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u1eefa \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu v\u00e0 th\u1ef1c t\u1ebf kinh doanh, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng xuy\u00ean hi\u1ec3u sai c\u1ea3 b\u00e1o c\u00e1o t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1 m\u1eb7t.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i Ch\u1ec9 S\u1ed1<\/th>\n<th>Ph\u1ee7 S\u00f3ng Truy\u1ec1n Th\u00f4ng<\/th>\n<th>Gi\u00e1 Tr\u1ecb D\u1ef1 \u0110o\u00e1n Th\u1ef1c T\u1ebf<\/th>\n<th>V\u00ed D\u1ee5 C\u1ee5 Th\u1ec3 C\u1ee7a UPS V\u1edbi T\u00e1c \u0110\u1ed9ng C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Thu Nh\u1eadp Tr\u00ean M\u1ed7i C\u1ed5 Ph\u1ea7n (EPS)<\/td>\n<td>78% ph\u1ee7 s\u00f3ng<\/td>\n<td>42% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q3 2022: V\u01b0\u1ee3t $0.12 (+8.4%) nh\u01b0ng c\u1ed5 phi\u1ebfu gi\u1ea3m 5.7% do gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Doanh Thu<\/td>\n<td>63% ph\u1ee7 s\u00f3ng<\/td>\n<td>38% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q1 2023: Thi\u1ebfu $347M (-2.1%) g\u00e2y ra gi\u1ea3m 8.3% m\u1eb7c d\u00f9 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ed1i L\u01b0\u1ee3ng G\u00f3i N\u1ed9i \u0110\u1ecba<\/td>\n<td>12% ph\u1ee7 s\u00f3ng<\/td>\n<td>73% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q2 2023: Gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng 4.2% d\u1eabn \u0111\u1ebfn gi\u1ea3m 9.1% c\u1ed5 phi\u1ebfu m\u1eb7c d\u00f9 v\u01b0\u1ee3t doanh thu<\/td>\n<\/tr>\n<tr>\n<td>Xu H\u01b0\u1edbng Bi\u00ean Ho\u1ea1t \u0110\u1ed9ng<\/td>\n<td>17% ph\u1ee7 s\u00f3ng<\/td>\n<td>81% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q4 2022: N\u00e9n bi\u00ean 120bps g\u00e2y ra b\u00e1n th\u00e1o 7.4% m\u1eb7c d\u00f9 v\u01b0\u1ee3t EPS<\/td>\n<\/tr>\n<tr>\n<td>\u0110i\u1ec1u Ch\u1ec9nh H\u01b0\u1edbng D\u1eabn T\u01b0\u01a1ng Lai<\/td>\n<td>41% ph\u1ee7 s\u00f3ng<\/td>\n<td>67% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng<\/td>\n<td>Q2 2023: H\u1ea1 th\u1ea5p h\u01b0\u1edbng d\u1eabn kh\u1ed1i l\u01b0\u1ee3ng (-2.8%) g\u00e2y ra gi\u1ea3m 13.2% m\u1eb7c d\u00f9 v\u01b0\u1ee3t Q2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>D\u1eef li\u1ec7u cho th\u1ea5y m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i quan tr\u1ecdng: c\u00e1c ch\u1ec9 s\u1ed1 nh\u1eadn \u0111\u01b0\u1ee3c 78% ph\u1ee7 s\u00f3ng truy\u1ec1n th\u00f4ng ch\u1ec9 gi\u1ea3i th\u00edch 42% hi\u1ec7u su\u1ea5t gi\u00e1 th\u1ef1c t\u1ebf c\u1ee7a UPS, trong khi c\u00e1c ch\u1ec9 s\u1ed1 ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c 12-17% ph\u1ee7 s\u00f3ng gi\u1ea3i th\u00edch 73-81% bi\u1ebfn \u0111\u1ed9ng gi\u00e1. S\u1ef1 b\u1ea5t \u0111\u1ed1i x\u1ee9ng n\u00e0y t\u1ea1o ra s\u1ef1 \u0111\u1ecbnh gi\u00e1 sai h\u1ec7 th\u1ed1ng tr\u1eebng ph\u1ea1t c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u00f4ng tin.<\/p>\n<p>Nh\u00e0 ph\u00e2n t\u00edch v\u1eadn t\u1ea3i c\u1ee7a Morgan Stanley, Ravi Shanker, ng\u01b0\u1eddi \u0111\u00e3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c 7 trong s\u1ed1 8 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1edbn c\u1ee7a UPS g\u1ea7n \u0111\u00e2y, nh\u1eadn x\u00e9t: &#8220;C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 UPS li\u00ean t\u1ee5c hi\u1ec3u sai thu nh\u1eadp do s\u1ef1 t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1. Xu h\u01b0\u1edbng kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n bi\u00ean l\u1ee3i nhu\u1eadn theo t\u1eebng ph\u00e2n kh\u00fac \u0111\u00e3 d\u1ef1 \u0111o\u00e1n 81% c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1edbn k\u1ec3 t\u1eeb n\u0103m 2020, trong khi c\u00e1c b\u1ea5t ng\u1edd EPS ch\u1ec9 cho th\u1ea5y gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n 42%. Khi c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi thu nh\u1eadp ti\u00eau \u0111\u1ec1, ch\u00fang t\u00f4i li\u00ean t\u1ee5c th\u1ea5y c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ecbnh gi\u00e1 sai hai ch\u1eef s\u1ed1.&#8221;<\/p>\n<h3>C\u00e1c Ch\u1ec9 S\u1ed1 Ho\u1ea1t \u0110\u1ed9ng Th\u1ef1c S\u1ef1 Quan Tr\u1ecdng<\/h3>\n<p>\u0110\u1ec3 tr\u00e1nh c\u00e1c l\u1ed7i di\u1ec5n gi\u1ea3i thu nh\u1eadp \u0111\u00e3 g\u00e2y ra c\u00e1c kho\u1ea3n l\u1ed7 trung b\u00ecnh 13.7% trong c\u00e1c ph\u1ea3n \u1ee9ng thu nh\u1eadp c\u1ee7a UPS, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 n\u00e0y v\u1edbi s\u1ee9c m\u1ea1nh d\u1ef1 \u0111o\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh:<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng\/gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i n\u1ed9i \u0111\u1ecba (73% t\u01b0\u01a1ng quan v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng, d\u1ef1 \u0111o\u00e1n h\u01a1n 3.2 l\u1ea7n so v\u1edbi EPS ti\u00eau \u0111\u1ec1)<\/li>\n<li>Xu h\u01b0\u1edbng bi\u00ean ho\u1ea1t \u0111\u1ed9ng theo ph\u00e2n kh\u00fac (81% t\u01b0\u01a1ng quan v\u1edbi h\u01b0\u1edbng \u0111i c\u1ed5 phi\u1ebfu trong t\u01b0\u01a1ng lai, v\u1edbi bi\u00ean qu\u1ed1c t\u1ebf cung c\u1ea5p t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o s\u1edbm h\u01a1n so v\u1edbi n\u1ed9i \u0111\u1ecba)<\/li>\n<li>Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i g\u00f3i (69% t\u01b0\u01a1ng quan v\u1edbi s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1, v\u1edbi s\u1ef1 pha tr\u1ed9n B2B\/B2C th\u00fac \u0111\u1ea9y 47% bi\u1ebfn \u0111\u1ed9ng)<\/li>\n<li>Hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (58% t\u01b0\u01a1ng quan trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ch\u00eanh l\u1ec7ch gi\u1eefa t\u0103ng chi ph\u00ed nhi\u00ean li\u1ec7u v\u00e0 doanh thu ph\u1ee5 ph\u00ed)<\/li>\n<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf (64% t\u01b0\u01a1ng quan trong c\u00e1c giai \u0111o\u1ea1n b\u1ea5t \u1ed5n kinh t\u1ebf, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u m\u1ea1nh nh\u1ea5t)<\/li>\n<\/ul>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00e3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n l\u1edbn h\u01a1n 3.1 l\u1ea7n so v\u1edbi c\u00e1c con s\u1ed1 ti\u00eau \u0111\u1ec1 trong c\u00e1c khung th\u1eddi gian c\u00f3 \u00fd ngh\u0129a. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00f3 ph\u01b0\u01a1ng ph\u00e1p c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y b\u1eb1ng c\u00f4ng c\u1ee5 s\u00e0ng l\u1ecdc thu nh\u1eadp c\u1ee7a Pocket Option, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 gi\u1ea3m c\u00e1c ph\u1ea3n \u1ee9ng thu nh\u1eadp b\u1ea5t l\u1ee3i 47% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1eadp trung v\u00e0o ti\u00eau \u0111\u1ec1.<\/p>\n<h2>L\u1ed7i #2: Ng\u1ee5y Bi\u1ec7n L\u00e2y Lan Ng\u00e0nh<\/h2>\n<p>Khi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m m\u1eb7c d\u00f9 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ty d\u01b0\u1eddng nh\u01b0 \u1ed5n \u0111\u1ecbnh, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng xuy\u00ean quy k\u1ebft sai \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. Ng\u1ee5y bi\u1ec7n &#8220;l\u00e2y lan ng\u00e0nh&#8221; n\u00e0y d\u1eabn \u0111\u1ebfn 64% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0a ra c\u00e1c \u0111\u00e1nh gi\u00e1 nguy\u00ean nh\u00e2n kh\u00f4ng ch\u00ednh x\u00e1c trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh v\u1eadn t\u1ea3i.<\/p>\n<p>UPS th\u1ec3 hi\u1ec7n c\u00e1c m\u00f4 h\u00ecnh t\u01b0\u01a1ng quan c\u1ee5 th\u1ec3 trong c\u00e1c ch\u1ebf \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau: t\u01b0\u01a1ng quan 0.87 v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1eadn t\u1ea3i trong c\u00e1c gi\u00e1n \u0111o\u1ea1n to\u00e0n ng\u00e0nh so v\u1edbi ch\u1ec9 t\u01b0\u01a1ng quan 0.31 trong c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. M\u00f4 h\u00ecnh ph\u00e2n \u0111\u00f4i n\u00e0y t\u1ea1o ra c\u1ea3 b\u1eaby ph\u00e2n t\u00edch v\u00e0 c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 khai th\u00e1c.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 To\u00e0n Ng\u00e0nh<\/th>\n<th>T\u01b0\u01a1ng Quan Ng\u00e0nh V\u1eadn T\u1ea3i<\/th>\n<th>Ph\u00e2n Bi\u1ec7t C\u1ee5 Th\u1ec3 C\u1ee7a UPS<\/th>\n<th>L\u1ee3i Th\u1ebf C\u00f3 Th\u1ec3 \u0110\u1ecbnh L\u01b0\u1ee3ng Cho Nh\u00e0 \u0110\u1ea7u T\u01b0 Th\u00f4ng Tin<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gi\u00e1 Nhi\u00ean Li\u1ec7u T\u0103ng V\u1ecdt (&gt;15% trong 30 ng\u00e0y)<\/td>\n<td>R\u1ea5t Cao (0.87)<\/td>\n<td>C\u01a1 ch\u1ebf ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u v\u01b0\u1ee3t tr\u1ed9i thu \u0111\u01b0\u1ee3c 83% so v\u1edbi trung b\u00ecnh \u0111\u1ed3ng nghi\u1ec7p 67%<\/td>\n<td>UPS ph\u1ee5c h\u1ed3i nhanh h\u01a1n trung b\u00ecnh ng\u00e0nh 4.3 tu\u1ea7n v\u1edbi hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i 5.7%<\/td>\n<\/tr>\n<tr>\n<td>M\u1ed1i Quan Ng\u1ea1i T\u0103ng Tr\u01b0\u1edfng Kinh T\u1ebf (PMI &lt;48)<\/td>\n<td>Cao (0.74)<\/td>\n<td>Ti\u1ebfp x\u00fac B2B (57% kh\u1ed1i l\u01b0\u1ee3ng) cung c\u1ea5p s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i trong th\u1eddi k\u1ef3 y\u1ebfu k\u00e9m ti\u00eau d\u00f9ng<\/td>\n<td>Gi\u1ea3m 12.3% \u00edt h\u01a1n trong c\u00e1c cu\u1ed9c suy tho\u00e1i ti\u00eau d\u00f9ng, t\u0103ng 7.8% \u00edt h\u01a1n trong c\u00e1c b\u00f9ng n\u1ed5 ti\u00eau d\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td>\u00c1p L\u1ef1c Chi Ph\u00ed Lao \u0110\u1ed9ng (&gt;3% l\u1ea1m ph\u00e1t ti\u1ec1n l\u01b0\u01a1ng)<\/td>\n<td>Trung B\u00ecnh (0.61)<\/td>\n<td>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u00f3 c\u00f4ng \u0111o\u00e0n v\u1edbi c\u00e1c chu k\u1ef3 h\u1ee3p \u0111\u1ed3ng t\u1ea1o ra c\u00e1c b\u01b0\u1edbc t\u0103ng chi ph\u00ed c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n<\/td>\n<td>C\u1ed5 phi\u1ebfu k\u00e9m hi\u1ec7u qu\u1ea3 6.4% trong c\u00e1c giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n, v\u01b0\u1ee3t tr\u1ed9i 8.2% sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Thay \u0110\u1ed5i T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (&gt;5% thay \u0111\u1ed5i)<\/td>\n<td>Cao (0.72)<\/td>\n<td>C\u00e1c ph\u00e2n kh\u00fac ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (14% kh\u1ed1i l\u01b0\u1ee3ng) v\u00e0 B2B (57%) cung c\u1ea5p s\u1ef1 \u0111a d\u1ea1ng h\u00f3a<\/td>\n<td>Bi\u1ebfn \u0111\u1ed9ng \u00edt h\u01a1n 31% trong c\u00e1c bi\u1ebfn \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh chuy\u00ean bi\u1ec7t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh ng\u0103n ch\u1eb7n c\u1ea3 vi\u1ec7c b\u00e1n ho\u1ea3ng lo\u1ea1n trong th\u1eddi k\u1ef3 y\u1ebfu k\u00e9m ng\u00e0nh t\u1ea1m th\u1eddi (\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 64% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb) v\u00e0 s\u1ef1 t\u1ef1 tin sai l\u1ea7m trong c\u00e1c th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty b\u1ecb che gi\u1ea5u b\u1edfi s\u1ee9c m\u1ea1nh ng\u00e0nh (\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 58% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb).<\/p>\n<p>Nh\u00e0 ph\u00e2n t\u00edch v\u1eadn t\u1ea3i c\u1ea5p cao c\u1ee7a Pocket Option, James Wilson, ng\u01b0\u1eddi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c 82% c\u01a1 h\u1ed9i ph\u00e2n k\u1ef3 ng\u00e0nh c\u1ee7a UPS, gi\u1ea3i th\u00edch: &#8220;C\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS t\u1ea1o ra hai lo\u1ea1i c\u01a1 h\u1ed9i kh\u00e1c bi\u1ec7t: gi\u1ea3m gi\u00e1 l\u00e2y lan ng\u00e0nh khi UPS b\u1ecb k\u00e9o xu\u1ed1ng kh\u00f4ng c\u00f4ng b\u1eb1ng b\u1edfi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1eadn t\u1ea3i m\u1eb7c d\u00f9 c\u00f3 s\u1ee9c m\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty, v\u00e0 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd khi c\u00e1c th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty ban \u0111\u1ea7u b\u1ecb che gi\u1ea5u b\u1edfi s\u1ee9c m\u1ea1nh ng\u00e0nh. Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c k\u1ecbch b\u1ea3n n\u00e0y \u0111\u00e3 t\u1ea1o ra 18.7% alpha tr\u00ean 27 c\u01a1 h\u1ed9i giao d\u1ecbch kh\u00e1c bi\u1ec7t k\u1ec3 t\u1eeb n\u0103m 2020.&#8221;<\/p>\n<h3>Ph\u00e2n T\u00e1ch T\u00edn Hi\u1ec7u Kh\u1ecfi Nhi\u1ec5u: M\u1ed9t C\u00e1ch Ti\u1ebfp C\u1eadn C\u00f3 H\u1ec7 Th\u1ed1ng<\/h3>\n<p>\u0110\u1ec3 tr\u00e1nh ng\u1ee5y bi\u1ec7n l\u00e2y lan ng\u00e0nh khi\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0 UPS trung b\u00ecnh m\u1ea5t 18.7% c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1, h\u00e3y th\u1ef1c hi\u1ec7n khung ph\u00e2n t\u00edch b\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u00e0nh Ph\u1ea7n Ph\u00e2n T\u00edch<\/th>\n<th>Ph\u01b0\u01a1ng Ph\u00e1p Th\u1ef1c Hi\u1ec7n<\/th>\n<th>Ngu\u1ed3n D\u1eef Li\u1ec7u C\u1ee5 Th\u1ec3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t T\u01b0\u01a1ng \u0110\u1ed1i<\/td>\n<td>T\u00ednh to\u00e1n hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i 15\/30\/60 ng\u00e0y c\u1ee7a UPS so v\u1edbi ch\u1ec9 s\u1ed1 IYT, \u0111\u00e1nh d\u1ea5u c\u00e1c ph\u00e2n k\u1ef3 v\u01b0\u1ee3t qu\u00e1 5%<\/td>\n<td>Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh IYT v\u00e0 UPS v\u1edbi l\u1edbp ph\u1ee7 trung b\u00ecnh \u0111\u1ed9ng 50 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n Bi\u1ec7t Xu H\u01b0\u1edbng Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>So s\u00e1nh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng qu\u00fd gi\u1eefa UPS, FedEx, USPS v\u00e0 c\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n khu v\u1ef1c, x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n k\u1ef3 &gt;2%<\/td>\n<td>B\u00e1o c\u00e1o h\u00e0ng qu\u00fd, d\u1eef li\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng tu\u1ea7n c\u1ee7a ShipMatrix, Ch\u1ec9 s\u1ed1 V\u1eadn t\u1ea3i Cass<\/td>\n<\/tr>\n<tr>\n<td>So S\u00e1nh N\u00e9n Bi\u00ean<\/td>\n<td>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng bi\u00ean theo ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00e1nh d\u1ea5u n\u00e9n c\u1ee5 th\u1ec3 c\u1ee7a UPS &gt;80bps<\/td>\n<td>B\u00e1o c\u00e1o ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00f4ng c\u1ee5 s\u00e0ng l\u1ecdc ph\u00e2n k\u1ef3 bi\u00ean c\u1ee7a Pocket Option<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00e1c Bi\u1ec7t Ti\u1ebfp X\u00fac \u0110\u1ecba L\u00fd<\/td>\n<td>\u0110\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 kh\u00e1c bi\u1ec7t ti\u1ebfp x\u00fac v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao\/th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 ch\u00e2u \u00c2u<\/td>\n<td>B\u00e1o c\u00e1o ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf, ch\u1ec9 s\u1ed1 kinh t\u1ebf khu v\u1ef1c (PMI, kh\u1ed1i l\u01b0\u1ee3ng container)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Khung ph\u00e2n t\u00edch c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 ch\u1ee9ng minh \u0111\u1ed9 ch\u00ednh x\u00e1c 76% trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu UPS \u0111\u1ea1i di\u1ec7n cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty hay \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh. Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua\/b\u00e1n \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 42% trong c\u00e1c nghi\u00ean c\u1ee9u t\u00e0i ch\u00ednh h\u00e0nh vi c\u1ee7a Pocket Option.<\/p>\n<h2>L\u1ed7i #3: S\u1ef1 Kh\u00f4ng Ph\u00f9 H\u1ee3p Th\u1eddi Gian<\/h2>\n<p>L\u1ed7i ph\u00e2n t\u00edch t\u1ed1n k\u00e9m nh\u1ea5t khi \u0111\u00e1nh gi\u00e1 t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00f4ng ph\u00f9 h\u1ee3p khung th\u1eddi gian ph\u00e2n t\u00edch v\u1edbi c\u00e1c ch\u00e2n tr\u1eddi \u0111\u1ea7u t\u01b0 th\u1ef1c t\u1ebf. Nghi\u00ean c\u1ee9u tr\u00ean 5.400 nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb cho th\u1ea5y 73% \u00e1p d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n cho c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n ho\u1eb7c c\u00e1c khung th\u1eddi gian d\u00e0i h\u1ea1n cho c\u00e1c giao d\u1ecbch ng\u1eafn h\u1ea1n, t\u1ea1o ra m\u1ed9t s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i c\u01a1 b\u1ea3n l\u00e0m t\u0103ng t\u1ed5n th\u1ea5t 27.6%.<\/p>\n<p>Xung \u0111\u1ed9t th\u1eddi gian n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u1ea7m l\u1eabn chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ghi nh\u1eadn, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb b\u1ecf c\u00e1c v\u1ecb tr\u00ed d\u00e0i h\u1ea1n h\u1ee3p l\u00fd trong c\u00e1c \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12% ho\u1eb7c gi\u1eef c\u00e1c v\u1ecb tr\u00ed giao d\u1ecbch \u0111ang suy gi\u1ea3m qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt quan tr\u1ecdng d\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u01a1 b\u1ea3n kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u1eddi Gian<\/th>\n<th>Khung Ph\u00e2n T\u00edch Ph\u00f9 H\u1ee3p<\/th>\n<th>L\u1ed7i Th\u01b0\u1eddng G\u1eb7p C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>H\u1eadu Qu\u1ea3 T\u00e0i Ch\u00ednh C\u00f3 Th\u1ec3 \u0110o L\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ng\u1eafn H\u1ea1n (0-3 th\u00e1ng)<\/td>\n<td>Ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd, d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn<\/td>\n<td>\u00c1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh DCF v\u00e0 khung \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch ng\u1eafn h\u1ea1n<\/td>\n<td>Hi\u1ec7u su\u1ea5t k\u00e9m 27.3% so v\u1edbi c\u00e1c nh\u00e0 giao d\u1ecbch k\u1ef9 thu\u1eadt trong c\u00e1c giai \u0111o\u1ea1n n\u1eafm gi\u1eef 0-90 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Trung H\u1ea1n (3-12 th\u00e1ng)<\/td>\n<td>C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed9ng l\u1ef1c ng\u00e0nh, v\u1ecb tr\u00ed c\u1ea1nh tranh, ph\u00e2n t\u00edch lu\u00e2n chuy\u1ec3n ng\u00e0nh<\/td>\n<td>Ph\u1ea3n \u1ee9ng qu\u00e1 m\u1ee9c v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y ho\u1eb7c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt cho c\u00e1c v\u1ecb tr\u00ed trung h\u1ea1n<\/td>\n<td>Chi ph\u00ed giao d\u1ecbch v\u01b0\u1ee3t qu\u00e1 18.7%, g\u00e1nh n\u1eb7ng thu\u1ebf cao h\u01a1n 42% do thay \u0111\u1ed5i v\u1ecb tr\u00ed s\u1edbm<\/td>\n<\/tr>\n<tr>\n<td>D\u00e0i H\u1ea1n (1-5 n\u0103m)<\/td>\n<td>Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ea5u tr\u00fac<\/td>\n<td>T\u1eeb b\u1ecf c\u00e1c v\u1ecb tr\u00ed sau bi\u1ebfn \u0111\u1ed9ng thu nh\u1eadp h\u00e0ng qu\u00fd b\u00ecnh th\u01b0\u1eddng (\u0111i\u1ec1u ch\u1ec9nh 8-12%)<\/td>\n<td>Chi ph\u00ed c\u01a1 h\u1ed9i 31.4% t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c c\u1ed5 phi\u1ebfu ph\u1ee5c h\u1ed3i trong t\u01b0\u01a1ng lai, CAGR th\u1ea5p h\u01a1n 24.3% so v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 cam k\u1ebft<\/td>\n<\/tr>\n<tr>\n<td>R\u1ea5t D\u00e0i H\u1ea1n (5+ n\u0103m)<\/td>\n<td>Xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, vector gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7, s\u1ef1 ph\u00e1t tri\u1ec3n quy \u0111\u1ecbnh<\/td>\n<td>T\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o t\u1ef7 l\u1ec7 P\/E hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 ng\u1eafn h\u1ea1n kh\u00e1c<\/td>\n<td>Chi ph\u00ed c\u01a1 h\u1ed9i 47.2% trong c\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i, l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n 3.7 l\u1ea7n so v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 xu h\u01b0\u1edbng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p th\u1eddi gian tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t t\u1ed1n k\u00e9m trong c\u00e1c giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng c\u1ee7a UPS, v\u1edbi d\u1eef li\u1ec7u cho th\u1ea5y c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1eddi gian n\u1eafm gi\u1eef d\u1ef1 ki\u1ebfn 3+ n\u0103m b\u00e1n ho\u1ea3ng lo\u1ea1n trong c\u00e1c \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12%, trong khi c\u00e1c nh\u00e0 giao d\u1ecbch h\u00e0ng ng\u00e0y th\u01b0\u1eddng xuy\u00ean gi\u1eef c\u00e1c v\u1ecb tr\u00ed qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt d\u1ef1a tr\u00ean c\u00e1c quan \u0111i\u1ec3m c\u01a1 b\u1ea3n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi khung th\u1eddi gian th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.<\/p>\n<p>Sarah Miller, c\u1ef1u gi\u00e1m \u0111\u1ed1c v\u1eadn t\u1ea3i c\u1ee7a UBS, ng\u01b0\u1eddi \u0111\u00e3 qu\u1ea3n l\u00fd 1.2 t\u1ef7 \u0111\u00f4 la t\u00e0i s\u1ea3n v\u1eadn t\u1ea3i v\u1edbi hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i h\u00e0ng n\u0103m 11.7% \u0111\u01b0\u1ee3c ghi nh\u1eadn, gi\u1ea3i th\u00edch: &#8220;L\u1ed7i t\u1ed1n k\u00e9m nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 UPS m\u1eafc ph\u1ea3i l\u00e0 s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1ec1 th\u1eddi gian. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i tr\u00ean 3.200 t\u00e0i kho\u1ea3n b\u00e1n l\u1ebb cho th\u1ea5y 73% nh\u00e0 \u0111\u1ea7u t\u01b0 tuy\u00ean b\u1ed1 c\u00f3 th\u1eddi gian \u0111\u1ea7u t\u01b0 3-5 n\u0103m nh\u01b0ng l\u1ea1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y. Trong khi \u0111\u00f3, 68% c\u00e1c nh\u00e0 giao d\u1ecbch t\u1ef1 nh\u1eadn gi\u1eef c\u00e1c v\u1ecb tr\u00ed \u0111ang suy gi\u1ea3m qua c\u00e1c \u0111\u1ee3t ph\u00e1 v\u1ee1 k\u1ef9 thu\u1eadt quan tr\u1ecdng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n d\u00e0i h\u1ea1n kh\u00f4ng li\u00ean quan \u0111\u1ebfn khung th\u1eddi gian th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.&#8221;<\/p>\n<p>\u0110\u1ec3 tr\u00e1nh s\u1ef1 k\u00e9o d\u00e0i 27.6% n\u00e0y \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1eddi gian c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi ph\u00e2n t\u00edch c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ed5 phi\u1ebfu UPS v\u00e0 sau \u0111\u00f3 \u00e1p d\u1ee5ng khung ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li>C\u00e1c nh\u00e0 giao d\u1ecbch ng\u1eafn h\u1ea1n (0-3 th\u00e1ng) n\u00ean \u01b0u ti\u00ean ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd (t\u1ef7 l\u1ec7 put\/call, l\u00e3i su\u1ea5t ng\u1eafn h\u1ea1n), v\u00e0 d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn<\/li>\n<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung h\u1ea1n (3-12 th\u00e1ng) n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng qu\u00fd, \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng lu\u00e2n chuy\u1ec3n ng\u00e0nh trong khi b\u1ecf qua ti\u1ebfng \u1ed3n gi\u00e1 h\u00e0ng ng\u00e0y<\/li>\n<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n (1-5 n\u0103m) n\u00ean \u0111\u00e1nh gi\u00e1 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 n\u00eau c\u1ee7a qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ea5u tr\u00fac<\/li>\n<li>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t d\u00e0i h\u1ea1n (5+ n\u0103m) n\u00ean ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, v\u00e0 vector gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 thay v\u00ec c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i<\/li>\n<\/ul>\n<p>S\u1ef1 ph\u00f9 h\u1ee3p th\u1eddi gian n\u00e0y \u0111\u00e3 gi\u1ea3m quy\u1ebft \u0111\u1ecbnh c\u1ea3m x\u00fac 43% trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Pocket Option th\u1ef1c hi\u1ec7n c\u00e1c khung \u0111\u1ea7u t\u01b0 c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho c\u00e1c khung th\u1eddi gian c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/p>\n<h2>L\u1ed7i #4: Ng\u1ee5y Bi\u1ec7n M\u1ed9t Y\u1ebfu T\u1ed1<\/h2>\n<p>Khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, 81% nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i ng\u1ee5y bi\u1ec7n m\u1ed9t y\u1ebfu t\u1ed1\u2014quy k\u1ebft c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 ph\u1ee9c t\u1ea1p cho m\u1ed9t nguy\u00ean nh\u00e2n ch\u00ednh trong khi b\u1ecf qua b\u1ea3n ch\u1ea5t \u0111a chi\u1ec1u c\u1ee7a c\u00e1c \u0111\u1ed9ng l\u1ef1c kinh doanh c\u1ee7a UPS.<\/p>\n<p>Suy ngh\u0129 gi\u1ea3n l\u01b0\u1ee3c n\u00e0y t\u1ea1o ra c\u00e1c \u0111i\u1ec3m m\u00f9 ph\u00e2n t\u00edch c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n lao \u0111\u1ed9ng trong khi b\u1ecf l\u1ee1 s\u1ef1 gi\u1ea3m t\u1ed1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ho\u1eb7c \u00e1m \u1ea3nh v\u1ec1 gi\u00e1 nhi\u00ean li\u1ec7u trong khi b\u1ecf qua c\u00e1c \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh quan tr\u1ecdng. Ph\u00e2n t\u00edch \u0111a y\u1ebfu t\u1ed1 v\u1ec1 c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 l\u1edbn c\u1ee7a UPS ti\u1ebft l\u1ed9 s\u1ef1 ng\u1eaft k\u1ebft n\u1ed1i n\u00e0y:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Giai \u0110o\u1ea1n Gi\u1ea3m Gi\u00e1 UPS (M\u1ee9c \u0110\u1ed9)<\/th>\n<th>Gi\u1ea3i Th\u00edch Truy\u1ec1n Th\u00f4ng Ch\u00ednh<\/th>\n<th>Ph\u00e2n T\u00edch \u0110\u00f3ng G\u00f3p \u0110a Y\u1ebfu T\u1ed1 Th\u1ef1c T\u1ebf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Th\u00e1ng 5 2022 (-14.3%)<\/td>\n<td>&#8220;S\u1ef1 ch\u1eadm l\u1ea1i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed&#8221; (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 76% ph\u00e2n t\u00edch)<\/td>\n<td>B\u00ecnh th\u01b0\u1eddng h\u00f3a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (35%), n\u00e9n bi\u00ean (25%), t\u0103ng chi ph\u00ed lao \u0111\u1ed9ng (20%), bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nhi\u00ean li\u1ec7u (20%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 10 2022 (-8.7%)<\/td>\n<td>&#8220;Lo ng\u1ea1i suy tho\u00e1i&#8221; (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 83% ph\u00e2n t\u00edch)<\/td>\n<td>B\u1ea5t \u1ed5n kinh t\u1ebf (30%), gi\u1ea3m t\u1ed1c \u0111\u1ed9 kh\u1ed1i l\u01b0\u1ee3ng (25%), \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh (25%), y\u1ebfu k\u00e9m qu\u1ed1c t\u1ebf (20%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 1 2023 (-11.2%)<\/td>\n<td>&#8220;H\u01b0\u1edbng d\u1eabn th\u1ea5t v\u1ecdng&#8221; (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 68% ph\u00e2n t\u00edch)<\/td>\n<td>H\u01b0\u1edbng d\u1eabn b\u1ea3o th\u1ee7 (40%), th\u00e1ch th\u1ee9c kh\u1ed1i l\u01b0\u1ee3ng B2C (30%), b\u1ea5t \u1ed5n \u0111\u00e0m ph\u00e1n lao \u0111\u1ed9ng (20%), hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (10%)<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ng 4 2023 (-9.8%)<\/td>\n<td>&#8220;Lo ng\u1ea1i chi ph\u00ed lao \u0111\u1ed9ng&#8221; (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong 91% ph\u00e2n t\u00edch)<\/td>\n<td>\u0110\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng c\u00f4ng \u0111o\u00e0n (35%), gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng (30%), c\u1ea1nh tranh Amazon (20%), \u00e1p l\u1ef1c bi\u00ean (15%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n gi\u1eefa c\u00e1c t\u01b0\u1eddng thu\u1eadt \u0111\u01a1n y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn v\u00e0 th\u1ef1c t\u1ebf \u0111a chi\u1ec1u cho th\u1ea5y t\u1ea1i sao ph\u00e2n t\u00edch \u0111\u01a1n gi\u1ea3n h\u00f3a li\u00ean t\u1ee5c d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh k\u00e9m. Trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p, t\u01b0\u1eddng thu\u1eadt truy\u1ec1n th\u00f4ng ch\u00ednh ch\u1ec9 gi\u1ea3i th\u00edch 35-40% bi\u1ebfn \u0111\u1ed9ng gi\u00e1 th\u1ef1c t\u1ebf, b\u1ecf l\u1ee1 60-65% c\u00e1c y\u1ebfu t\u1ed1 nguy\u00ean nh\u00e2n.<\/p>\n<p>Ti\u1ebfn s\u0129 James Thompson, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u00e0i ch\u00ednh \u0111\u00e3 xu\u1ea5t b\u1ea3n 17 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c b\u00ecnh duy\u1ec7t v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1ea3i th\u00edch: &#8220;B\u1ed9 n\u00e3o con ng\u01b0\u1eddi theo b\u1ea3n n\u0103ng t\u00ecm ki\u1ebfm c\u00e1c t\u01b0\u1eddng thu\u1eadt nh\u00e2n qu\u1ea3 \u0111\u01a1n gi\u1ea3n cho c\u00e1c s\u1ef1 ki\u1ec7n ph\u1ee9c t\u1ea1p\u2014c\u00e1i m\u00e0 c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc g\u1ecdi l\u00e0 &#8216;ng\u1ee5y bi\u1ec7n t\u01b0\u1eddng thu\u1eadt.&#8217; Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 81% nh\u00e0 \u0111\u1ea7u t\u01b0 quy k\u1ebft c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 c\u1ee7a UPS cho m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh, khi ph\u00e2n t\u00edch th\u1ed1ng k\u00ea li\u00ean t\u1ee5c x\u00e1c \u0111\u1ecbnh 4-6 y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p m\u00e0 kh\u00f4ng c\u00f3 nguy\u00ean nh\u00e2n \u0111\u01a1n l\u1ebb n\u00e0o chi\u1ebfm h\u01a1n 40% bi\u1ebfn \u0111\u1ed9ng. Thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c n\u00e0y t\u1ea1o ra c\u00e1c \u0111i\u1ec3m m\u00f9 ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng.&#8221;<\/p>\n<p>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch \u0111a y\u1ebfu t\u1ed1 c\u1ee7a Pocket Option \u0111\u1eb7c bi\u1ec7t gi\u1ea3i quy\u1ebft thi\u00ean ki\u1ebfn n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e2n t\u00e1ch c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 th\u00e0nh c\u00e1c \u0111\u00f3ng g\u00f3p y\u1ebfu t\u1ed1 c\u00f3 tr\u1ecdng s\u1ed1 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u1ed3i quy c\u1ee7a 47 \u0111\u1ed9ng l\u1ef1c kinh doanh kh\u00e1c bi\u1ec7t. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u1ea3m l\u1ed7i quy\u1ebft \u0111\u1ecbnh 37% so v\u1edbi c\u00e1c khung \u0111\u01a1n y\u1ebfu t\u1ed1.<\/p>\n<h3>Ph\u00e1t Tri\u1ec3n Khung Ph\u00e2n T\u00edch \u0110a Y\u1ebfu T\u1ed1<\/h3>\n<p>\u0110\u1ec3 v\u01b0\u1ee3t qua ng\u1ee5y bi\u1ec7n m\u1ed9t y\u1ebfu t\u1ed1 l\u00e0m m\u00e9o m\u00f3 81% ph\u00e2n t\u00edch c\u1ed5 phi\u1ebfu UPS, h\u00e3y th\u1ef1c hi\u1ec7n khung c\u1ea5u tr\u00fac n\u00e0y \u0111\u00e1nh gi\u00e1 \u0111\u1ed3ng th\u1eddi nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c hi\u1ec7u su\u1ea5t:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c Ph\u00e2n T\u00edch<\/th>\n<th>C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ee5 Th\u1ec3 C\u1ea7n Theo D\u00f5i<\/th>\n<th>Tr\u1ecdng S\u1ed1 Ph\u00f9 H\u1ee3p Theo M\u00f4i Tr\u01b0\u1eddng Th\u1ecb Tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0110\u1ed9ng L\u1ef1c Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng\/gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i (theo ph\u00e2n kh\u00fac), kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh h\u00e0ng ng\u00e0y (theo lo\u1ea1i kh\u00e1ch h\u00e0ng), t\u1ef7 l\u1ec7 pha tr\u1ed9n B2B so v\u1edbi B2C, kh\u1ed1i l\u01b0\u1ee3ng giao h\u00e0ng cu\u1ed1i tu\u1ea7n<\/td>\n<td>Cao h\u01a1n trong c\u00e1c chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (tr\u1ecdng s\u1ed1 25-40%), m\u00f9a cao \u0111i\u1ec3m (tr\u1ecdng s\u1ed1 30-45%), v\u00e0 gi\u00e1n \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch (tr\u1ecdng s\u1ed1 35-50%)<\/td>\n<\/tr>\n<tr>\n<td>S\u1ee9c M\u1ea1nh \u0110\u1ecbnh Gi\u00e1<\/td>\n<td>Doanh thu tr\u00ean m\u1ed7i g\u00f3i (theo ph\u00e2n kh\u00fac), t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn, t\u1ef7 l\u1ec7 hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed, t\u1ef7 l\u1ec7 gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng, th\u00e0nh c\u00f4ng th\u1ef1c hi\u1ec7n t\u0103ng gi\u00e1<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n l\u1ea1m ph\u00e1t (tr\u1ecdng s\u1ed1 20-35%), gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 nhi\u00ean li\u1ec7u (tr\u1ecdng s\u1ed1 30-45%)<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea5u Tr\u00fac Chi Ph\u00ed<\/td>\n<td>Bi\u00ean ho\u1ea1t \u0111\u1ed9ng (theo ph\u00e2n kh\u00fac), chi ph\u00ed lao \u0111\u1ed9ng l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 nhi\u00ean li\u1ec7u, t\u1ef7 l\u1ec7 \u0111\u00f2n b\u1ea9y chi ph\u00ed c\u1ed1 \u0111\u1ecbnh, chi ph\u00ed tr\u00ean m\u1ed7i g\u00f3i<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n \u0111\u00e0m ph\u00e1n c\u00f4ng \u0111o\u00e0n (tr\u1ecdng s\u1ed1 30-45%), t\u0103ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 gi\u1ea3m t\u1ed1c \u0111\u1ed9 kh\u1ed1i l\u01b0\u1ee3ng (tr\u1ecdng s\u1ed1 35-50%)<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb Tr\u00ed C\u1ea1nh Tranh<\/td>\n<td>Xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n (theo ph\u00e2n kh\u00fac), ch\u00eanh l\u1ec7ch gi\u00e1 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t d\u1ecbch v\u1ee5, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 th\u1eafng th\u1ea7u kinh doanh m\u1edbi<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n ng\u00e0nh (tr\u1ecdng s\u1ed1 20-30%), m\u1edf r\u1ed9ng \u0111\u1ed1i th\u1ee7 m\u1edbi (tr\u1ecdng s\u1ed1 25-40%), v\u00e0 c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 (tr\u1ecdng s\u1ed1 30-45%)<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e2n B\u1ed5 V\u1ed1n<\/td>\n<td>L\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROIC), t\u1ef7 l\u1ec7 chi tr\u1ea3 c\u1ed5 t\u1ee9c, t\u1ef7 su\u1ea5t mua l\u1ea1i c\u1ed5 phi\u1ebfu, \u0111\u1ea7u t\u01b0 m\u1ea1ng l\u01b0\u1edbi l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c M&amp;A<\/td>\n<td>Cao h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c (tr\u1ecdng s\u1ed1 15-25%), thay \u0111\u1ed5i l\u00e3i su\u1ea5t (tr\u1ecdng s\u1ed1 20-35%), v\u00e0 thay \u0111\u1ed5i qu\u1ea3n l\u00fd (tr\u1ecdng s\u1ed1 25-40%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn \u0111a y\u1ebfu t\u1ed1 n\u00e0y ng\u0103n ch\u1eb7n t\u1ea7m nh\u00ecn \u0111\u01b0\u1eddng h\u1ea7m nguy hi\u1ec3m b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00f3 h\u1ec7 th\u1ed1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c kinh doanh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ef1c hi\u1ec7n khung n\u00e0y th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n 28.3% v\u1ec1 c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ee7a UPS so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u01a1n y\u1ebfu t\u1ed1.<\/p>\n<h2>L\u1ed7i #5: Hi\u1ec3u Sai T\u00edn Hi\u1ec7u Giao Ti\u1ebfp C\u1ee7a Qu\u1ea3n L\u00fd<\/h2>\n<p>M\u1ed9t l\u1ed7i \u0111\u01b0\u1ee3c x\u00e1c minh b\u1eb1ng d\u1eef li\u1ec7u khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u sai c\u00e1c thay \u0111\u1ed5i tinh t\u1ebf nh\u01b0ng quan tr\u1ecdng trong c\u00e1c m\u00f4 h\u00ecnh giao ti\u1ebfp c\u1ee7a qu\u1ea3n l\u00fd. C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a UPS b\u00e1o hi\u1ec7u c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh doanh thay \u0111\u1ed5i th\u00f4ng qua c\u00e1c thay \u0111\u1ed5i ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 m\u00e0 76% nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u00e0n to\u00e0n b\u1ecf l\u1ee1.<\/p>\n<p>Ph\u00e2n t\u00edch x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean c\u1ee7a 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a UPS k\u1ec3 t\u1eeb n\u0103m 2019 ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh nh\u1ea5t qu\u00e1n n\u01a1i c\u00e1c thay \u0111\u1ed5i giao ti\u1ebfp c\u1ee5 th\u1ec3 \u0111i tr\u01b0\u1edbc c\u00e1c th\u00e1ch th\u1ee9c kinh doanh t\u1eeb 1-3 qu\u00fd, cung c\u1ea5p c\u1ea3nh b\u00e1o s\u1edbm cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00fa \u00fd:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Thay \u0110\u1ed5i Giao Ti\u1ebfp C\u1ee7a Qu\u1ea3n L\u00fd<\/th>\n<th>H\u00e0m \u00dd Kinh Doanh Th\u1ef1c T\u1ebf<\/th>\n<th>T\u1ef7 L\u1ec7 Hi\u1ec3u Sai C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>Gi\u00e1 Tr\u1ecb D\u1ef1 \u0110o\u00e1n \u0110\u00e3 \u0110\u01b0\u1ee3c X\u00e1c Minh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Chuy\u1ec3n t\u1eeb nh\u1ea5n m\u1ea1nh &#8220;t\u0103ng tr\u01b0\u1edfng&#8221; sang &#8220;hi\u1ec7u qu\u1ea3&#8221; (&gt;40% thay \u0111\u1ed5i t\u1ea7n su\u1ea5t t\u1eeb)<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng ch\u1eadm l\u1ea1i \u0111\u00e1ng k\u1ec3 h\u01a1n so v\u1edbi c\u00e1c con s\u1ed1 b\u00e1o c\u00e1o ch\u1ec9 ra<\/td>\n<td>74% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf l\u1ee1 ho\u1eb7c hi\u1ec3u sai<\/td>\n<td>76% t\u01b0\u01a1ng quan v\u1edbi c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn trong v\u00f2ng 2 qu\u00fd<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng c\u01b0\u1eddng tham chi\u1ebfu \u0111\u1ebfn &#8220;m\u00f4i tr\u01b0\u1eddng th\u00e1ch th\u1ee9c&#8221; (&gt;65% t\u0103ng t\u1ea7n su\u1ea5t)<\/td>\n<td>\u00c1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 t\u0103ng c\u01b0\u1eddng v\u01b0\u1ee3t qu\u00e1 \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh b\u00ecnh th\u01b0\u1eddng<\/td>\n<td>68% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua nh\u01b0 b\u00ecnh lu\u1eadn ti\u00eau chu\u1ea9n<\/td>\n<td>83% t\u01b0\u01a1ng quan v\u1edbi n\u00e9n bi\u00ean trong 1-2 qu\u00fd ti\u1ebfp theo<\/td>\n<\/tr>\n<tr>\n<td>Chuy\u1ec3n t\u1eeb h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 sang chung chung (&gt;30% gi\u1ea3m trong c\u00e1c d\u1ef1 b\u00e1o s\u1ed1)<\/td>\n<td>S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ef9 \u0111\u1ea1o kinh doanh t\u0103ng \u0111\u00e1ng k\u1ec3<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u sai l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea3o th\u1ee7<\/td>\n<td>68% t\u01b0\u01a1ng quan v\u1edbi c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp trong c\u00e1c qu\u00fd ti\u1ebfp theo<\/td>\n<\/tr>\n<tr>\n<td>Nh\u1ea5n m\u1ea1nh &#8220;d\u00e0i h\u1ea1n&#8221; h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 ng\u1eafn h\u1ea1n (&gt;50% t\u0103ng trong c\u00e1c tham chi\u1ebfu 3+ n\u0103m)<\/td>\n<td>C\u00e1c th\u00e1ch th\u1ee9c ng\u1eafn h\u1ea1n nghi\u00eam tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c con s\u1ed1 hi\u1ec7n t\u1ea1i cho th\u1ea5y<\/td>\n<td>77% nh\u00e0 \u0111\u1ea7u t\u01b0 xem t\u00edch c\u1ef1c nh\u01b0 l\u00e0 tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<td>71% t\u01b0\u01a1ng quan v\u1edbi nhi\u1ec1u qu\u00fd k\u00e9m hi\u1ec7u qu\u1ea3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1c m\u00f4 h\u00ecnh giao ti\u1ebfp n\u00e0y ph\u1ee5c v\u1ee5 nh\u01b0 c\u00e1c t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o s\u1edbm \u0111\u01b0\u1ee3c ghi nh\u1eadn cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00fa \u00fd. Khi qu\u1ea3n l\u00fd UPS thay \u0111\u1ed5i c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef theo nh\u1eefng c\u00e1ch c\u1ee5 th\u1ec3 n\u00e0y, c\u00e1c ph\u00e1t tri\u1ec3n kinh doanh ti\u00eau c\u1ef1c th\u01b0\u1eddng theo sau trong v\u00f2ng 1-3 qu\u00fd v\u1edbi t\u01b0\u01a1ng quan 68-83%.<\/p>\n<p>Michael Chen, c\u1ef1u gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p cho m\u1ed9t c\u00f4ng ty logistics Fortune 100 v\u00e0 hi\u1ec7n l\u00e0 nh\u00e0 ph\u00e2n t\u00edch giao ti\u1ebfp, gi\u1ea3i th\u00edch: &#8220;C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a UPS tu\u00e2n theo c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n b\u00e1o hi\u1ec7u c\u00e1c thay \u0111\u1ed5i kinh doanh tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp cho th\u1ea5y khi c\u00e1c thay \u0111\u1ed5i ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 x\u1ea3y ra\u2014nh\u01b0 gi\u1ea3m 40% trong c\u00e1c tham chi\u1ebfu t\u0103ng tr\u01b0\u1edfng k\u1ebft h\u1ee3p v\u1edbi t\u0103ng 65% trong thu\u1eadt ng\u1eef hi\u1ec7u qu\u1ea3\u2014c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c theo sau trong v\u00f2ng hai qu\u00fd 76% th\u1eddi gian. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ng\u1eabu nhi\u00ean; ch\u00fang ph\u1ea3n \u00e1nh nh\u1eadn th\u1ee9c s\u1edbm c\u1ee7a qu\u1ea3n l\u00fd v\u1ec1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n thay \u0111\u1ed5i.&#8221;<\/p>\n<p>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a Pocket Option s\u1eed d\u1ee5ng x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 n\u00e0y trong th\u1eddi gian th\u1ef1c, cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00e1c c\u1ea3nh b\u00e1o t\u1ef1 \u0111\u1ed9ng khi c\u00e1c thay \u0111\u1ed5i giao ti\u1ebfp quan tr\u1ecdng x\u1ea3y ra m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 b\u00e1o hi\u1ec7u c\u00e1c th\u00e1ch th\u1ee9c kinh doanh.<\/p>\n<h3>Gi\u1ea3i M\u00e3 Ng\u00f4n Ng\u1eef C\u1ee7a C\u00e1c D\u1ea5u Hi\u1ec7u C\u1ea3nh B\u00e1o<\/h3>\n<p>\u0110\u1ec3 tr\u00e1nh b\u1ecf l\u1ee1 c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng trong giao ti\u1ebfp c\u1ee7a qu\u1ea3n l\u00fd m\u00e0 76% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua, h\u00e3y theo d\u00f5i c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 n\u00e0y v\u1edbi gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh:<\/p>\n<ul>\n<li>T\u1ea7n su\u1ea5t t\u1eeb \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng ch\u1eafc ch\u1eafn\u2014khi c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 &#8220;m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3,&#8221; &#8220;kho\u1ea3ng,&#8221; &#8220;c\u00f3 xu h\u01b0\u1edbng&#8221; t\u0103ng &gt;40% so v\u1edbi qu\u00fd tr\u01b0\u1edbc, c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp theo sau trong v\u00f2ng 2 qu\u00fd 74% th\u1eddi gian<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i thu\u1eadt ng\u1eef t\u1eeb ng\u00f4n ng\u1eef t\u1ea5n c\u00f4ng sang ph\u00f2ng th\u1ee7\u2014khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn &#8220;t\u0103ng tr\u01b0\u1edfng&#8221; gi\u1ea3m &gt;35% trong khi &#8220;kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i&#8221; v\u00e0 &#8220;\u1ed5n \u0111\u1ecbnh&#8221; t\u0103ng &gt;40%, n\u00e9n bi\u00ean th\u01b0\u1eddng theo sau trong 1-2 qu\u00fd<\/li>\n<li>T\u0103ng c\u01b0\u1eddng quy k\u1ebft y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i\u2014khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ty (\u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, th\u00e1ch th\u1ee9c ng\u00e0nh) t\u0103ng &gt;50%, c\u00e1c \u0111\u1ee3t gi\u1ea3m h\u01b0\u1edbng d\u1eabn x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 77% th\u1eddi gian<\/li>\n<li>Gi\u1ea3m t\u00ednh c\u1ee5 th\u1ec3 trong d\u1ef1 b\u00e1o\u2014khi c\u00e1c d\u1ef1 b\u00e1o s\u1ed1 gi\u1ea3m &gt;30% trong khi c\u00e1c tuy\u00ean b\u1ed1 \u0111\u1ecbnh t\u00ednh t\u0103ng &gt;40%, c\u00e1c b\u1ea5t ng\u1edd thu nh\u1eadp ti\u00eau c\u1ef1c theo sau trong v\u00f2ng 3 qu\u00fd 68% th\u1eddi gian<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i nh\u1ea5n m\u1ea1nh \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan\u2014khi c\u00e1c tham chi\u1ebfu kh\u00e1ch h\u00e0ng\/t\u0103ng tr\u01b0\u1edfng gi\u1ea3m &gt;30% trong khi c\u00e1c tham chi\u1ebfu c\u1ed5 \u0111\u00f4ng\/l\u1ee3i nhu\u1eadn t\u0103ng &gt;45%, c\u00e1c th\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong v\u00f2ng 1-2 qu\u00fd<\/li>\n<\/ul>\n<p>C\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef \u0111\u1ecbnh l\u01b0\u1ee3ng n\u00e0y cung c\u1ea5p c\u00e1c c\u1ea3nh b\u00e1o s\u1edbm \u0111\u01b0\u1ee3c ghi nh\u1eadn, th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n 1-3 qu\u00fd tr\u01b0\u1edbc khi c\u00e1c v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n t\u00edch giao ti\u1ebfp n\u00e0y th\u00f4ng qua h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a Pocket Option \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 7.4% c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong b\u1ed1n l\u1ea7n gi\u1ea3m h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c g\u1ea7n \u0111\u00e2y c\u1ee7a UPS.<\/p>\n<h2>L\u1ed7i #6: \u0110i\u1ec3m M\u00f9 V\u1ecb Tr\u00ed C\u1ea1nh Tranh<\/h2>\n<p>Khi \u0111i\u1ec1u tra t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m trong c\u00e1c giai \u0111o\u1ea1n c\u1ee5 th\u1ec3, 72% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua c\u00e1c thay \u0111\u1ed5i quan tr\u1ecdng trong v\u1ecb tr\u00ed c\u1ea1nh tranh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n. \u0110i\u1ec3m m\u00f9 ph\u00e2n t\u00edch n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c kho\u1ea3n l\u1ed7 kh\u00f4ng c\u1ea7n thi\u1ebft trung b\u00ecnh 18.3% trong ba giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh g\u1ea7n \u0111\u00e2y c\u1ee7a UPS.<\/p>\n<p>UPS ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t h\u1ec7 sinh th\u00e1i c\u1ea1nh tranh ph\u1ee9c t\u1ea1p n\u01a1i c\u00e1c thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu nhi\u1ec1u h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh h\u00e0ng qu\u00fd. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 n\u1ed9i b\u1ed9 c\u1ee7a UPS trong khi b\u1ecf l\u1ee1 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh quan tr\u1ecdng n\u00e0y:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>\u0110\u1ed9ng L\u1ef1c C\u1ea1nh Tranh<\/th>\n<th>B\u1eb1ng Ch\u1ee9ng G\u1ea7n \u0110\u00e2y C\u00f3 Th\u1ec3 \u0110\u1ecbnh L\u01b0\u1ee3ng<\/th>\n<th>T\u1ef7 L\u1ec7 Hi\u1ec3u Sai C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<th>T\u00e1c \u0110\u1ed9ng Kinh Doanh \u0110\u00e3 \u0110\u01b0\u1ee3c X\u00e1c Minh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1edf R\u1ed9ng Logistics C\u1ee7a Amazon<\/td>\n<td>T\u0103ng 75% kh\u1ed1i l\u01b0\u1ee3ng giao h\u00e0ng do Amazon s\u1edf h\u1eefu (t\u1eeb 3.4 t\u1ef7 l\u00ean 5.9 t\u1ef7 g\u00f3i h\u00e0ng h\u00e0ng n\u0103m)<\/td>\n<td>67% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 th\u1ea5p t\u00e1c \u0111\u1ed9ng<\/td>\n<td>M\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp 5.3% (doanh thu h\u00e0ng n\u0103m 2.7 t\u1ef7 \u0111\u00f4 la), \u00e1p l\u1ef1c \u0111\u1ecbnh gi\u00e1 7.2% tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng c\u00f2n l\u1ea1i (t\u00e1c \u0111\u1ed9ng bi\u00ean 210bps)<\/td>\n<\/tr>\n<tr>\n<td>S\u1ef1 N\u1ed5i L\u00ean C\u1ee7a C\u00e1c Nh\u00e0 V\u1eadn Chuy\u1ec3n Khu V\u1ef1c<\/td>\n<td>C\u00e1c nh\u00e0 v\u1eadn chuy\u1ec3n khu v\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n 2.4 l\u1ea7n so v\u1edbi UPS\/FedEx (t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng 42% so v\u1edbi 17.5%)<\/td>\n<td>78% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua nh\u01b0 l\u00e0 m\u1ed1i \u0111e d\u1ecda nh\u1ecf<\/td>\n<td>M\u1ea5t th\u1ecb ph\u1ea7n 3.7% trong c\u00e1c tuy\u1ebfn \u0111\u00f4 th\u1ecb c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao (t\u00e1c \u0111\u1ed9ng doanh thu 1.8 t\u1ef7 \u0111\u00f4 la), n\u00e9n bi\u00ean 120bps trong c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea1nh Tranh Chuy\u1ec3n Ph\u00e1t Nhanh Qu\u1ed1c T\u1ebf<\/td>\n<td>DHL m\u1edf r\u1ed9ng c\u00f4ng su\u1ea5t ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng 37%, SF Express t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng xuy\u00ean bi\u00ean gi\u1edbi 43%<\/td>\n<td>81% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf qua m\u1ed1i \u0111e d\u1ecda qu\u1ed1c t\u1ebf<\/td>\n<td>N\u00e9n bi\u00ean 240bps trong ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf, suy gi\u1ea3m l\u1ee3i nhu\u1eadn 12% trong c\u00e1c tuy\u1ebfn ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng T\u1ed1c \u0110\u1ed5i M\u1edbi Giao H\u00e0ng Cu\u1ed1i C\u00f9ng<\/td>\n<td>C\u00e1c th\u1eed nghi\u1ec7m giao h\u00e0ng b\u1eb1ng drone m\u1edf r\u1ed9ng 210%, th\u1eed nghi\u1ec7m xe t\u1ef1 h\u00e0nh t\u0103ng 170%, giao h\u00e0ng kinh t\u1ebf gig t\u0103ng 85%<\/td>\n<td>73% nh\u00e0 \u0111\u1ea7u t\u01b0 xem nh\u01b0 l\u00e0 m\u1ed1i quan t\u00e2m xa v\u1eddi<\/td>\n<td>T\u0103ng y\u00eau c\u1ea7u capex 18% (\u0111\u1ea7u t\u01b0 b\u1ed5 sung 780 tri\u1ec7u \u0111\u00f4 la), \u00e1p l\u1ef1c l\u1ee3i nhu\u1eadn 3.1% trong c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS nh\u01b0ng v\u1eabn b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p b\u1edfi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Trong khi 81% ph\u00e2n t\u00edch c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 n\u1ed9i b\u1ed9 c\u1ee7a UPS, c\u00e1c thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ea1nh tranh gi\u1ea3i th\u00edch 47% c\u00e1c thay \u0111\u1ed5i \u0111\u1ecbnh gi\u00e1 d\u00e0i h\u1ea1n theo ph\u00e2n t\u00edch h\u1ed3i quy \u0111a bi\u1ebfn.<\/p>\n<p>Rebecca Thompson, nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh logistics \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ea1nh tranh c\u1ee7a Amazon 14 th\u00e1ng tr\u01b0\u1edbc khi n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 h\u00e0ng qu\u00fd c\u1ee7a UPS, gi\u1ea3i th\u00edch: &#8220;C\u00e1c m\u1ed1i \u0111e d\u1ecda \u0111\u1ecbnh gi\u00e1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a UPS xu\u1ea5t hi\u1ec7n th\u00f4ng qua c\u00e1c thay \u0111\u1ed5i c\u1ea1nh tranh ban \u0111\u1ea7u c\u00f3 v\u1ebb nh\u1ecf nh\u01b0ng cu\u1ed1i c\u00f9ng \u0111\u1ecbnh h\u00ecnh l\u1ea1i kinh t\u1ebf ng\u00e0nh. Ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y 72% nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 b\u1ecf l\u1ee1 t\u00e1c \u0111\u1ed9ng m\u1edf r\u1ed9ng logistics c\u1ee7a Amazon cho \u0111\u1ebfn khi n\u00f3 \u0111\u00e3 gi\u1ea3m th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 c\u1ee7a UPS 2.7 t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m. C\u00e1c thay \u0111\u1ed5i c\u1ea1nh tranh n\u00e0y xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n v\u00e0 xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1, th\u01b0\u1eddng 3-4 qu\u00fd tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a UPS.&#8221;<\/p>\n<p>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n th\u00f4ng tin c\u1ea1nh tranh c\u1ee7a Pocket Option theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 n\u00e0y tr\u00ean 37 nh\u00e0 cung c\u1ea5p logistics c\u1ea1nh tranh, cho ph\u00e9p c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1edbi n\u1ed5i trung b\u00ecnh 2.7 qu\u00fd tr\u01b0\u1edbc khi ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS.<\/p>\n<h3>L\u1eadp B\u1ea3n \u0110\u1ed3 C\u1ea3nh Quan C\u1ea1nh Tranh<\/h3>\n<p>\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec3m m\u00f9 v\u1ecb tr\u00ed c\u1ea1nh tranh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 72% nh\u00e0 \u0111\u1ea7u t\u01b0 UPS, h\u00e3y th\u1ef1c hi\u1ec7n khung gi\u00e1m s\u00e1t c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea3nh b\u00e1o s\u1edbm:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/th>\n<th>C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ee5 Th\u1ec3 C\u1ea7n Theo D\u00f5i<\/th>\n<th>Ng\u01b0\u1ee1ng C\u1ea3nh B\u00e1o \u0110\u00e3 \u0110\u01b0\u1ee3c Ghi Nh\u1eadn<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1c Nh\u00e0 T\u00edch H\u1ee3p Truy\u1ec1n Th\u1ed1ng (FedEx, DHL)<\/td>\n<td>Ch\u00eanh l\u1ec7ch gi\u00e1 so v\u1edbi UPS (theo ph\u00e2n kh\u00fac v\u00e0 tuy\u1ebfn), ch\u00eanh l\u1ec7ch hi\u1ec7u su\u1ea5t \u0111\u00fang gi\u1edd, \u0111\u1ea7u t\u01b0 m\u1ea1ng l\u01b0\u1edbi l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn<\/td>\n<td>Ch\u00eanh l\u1ec7ch gi\u00e1 thu h\u1eb9p xu\u1ed1ng &lt;3% duy tr\u00ec trong 2+ qu\u00fd, c\u00e1c ch\u1ec9 s\u1ed1 d\u1ecbch v\u1ee5 v\u01b0\u1ee3t qua UPS trong 2+ qu\u00fd li\u00ean ti\u1ebfp, capex v\u01b0\u1ee3t qu\u00e1 9.5% doanh thu<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c N\u1ec1n T\u1ea3ng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (Amazon, Shopify)<\/td>\n<td>Capex logistics l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu, t\u1ef7 l\u1ec7 giao h\u00e0ng n\u1ed9i b\u1ed9, kh\u1ed1i l\u01b0\u1ee3ng v\u1eadn chuy\u1ec3n b\u00ean th\u1ee9 ba, s\u1ed1 l\u01b0\u1ee3ng vi\u1ec7c l\u00e0m logistics, t\u1ef7 l\u1ec7 m\u1edf r\u1ed9ng tr\u1ea1m giao h\u00e0ng<\/td>\n<td>Giao h\u00e0ng n\u1ed9i b\u1ed9 v\u01b0\u1ee3t qu\u00e1 70% kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh m\u00ecnh, capex logistics &gt;5 t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m, t\u0103ng tr\u01b0\u1edfng tr\u1ea1m giao h\u00e0ng &gt;40% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c Chuy\u00ean Gia Khu V\u1ef1c (LaserShip, OnTrac)<\/td>\n<td>M\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd ngo\u00e0i c\u00e1c l\u00e3nh th\u1ed5 truy\u1ec1n th\u1ed1ng, t\u1ef7 l\u1ec7 thu h\u00fat kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, c\u00e1c v\u00f2ng t\u00e0i tr\u1ee3 v\u1ed1n t\u01b0 nh\u00e2n<\/td>\n<td>M\u1edf r\u1ed9ng v\u00e0o 3+ th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1edbi trong v\u00f2ng 12 th\u00e1ng, t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p &gt;30%, c\u00e1c v\u00f2ng t\u00e0i tr\u1ee3 v\u01b0\u1ee3t qu\u00e1 500 tri\u1ec7u \u0111\u00f4 la<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c Nh\u00e0 \u0110\u1ed5i M\u1edbi Giao H\u00e0ng Cu\u1ed1i C\u00f9ng (Drone\/T\u1ef1 H\u00e0nh)<\/td>\n<td>M\u1edf r\u1ed9ng th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i, c\u1ea3i thi\u1ec7n kinh t\u1ebf \u0111\u01a1n v\u1ecb, ti\u1ebfn \u0111\u1ed9 ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn<\/td>\n<td>Th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i v\u1edbi 3+ nh\u00e0 b\u00e1n l\u1ebb l\u1edbn, chi ph\u00ed \u0111\u01a1n v\u1ecb trong v\u00f2ng 35% so v\u1edbi giao h\u00e0ng truy\u1ec1n th\u1ed1ng, thi\u1ebft l\u1eadp l\u1ed9 tr\u00ecnh quy \u0111\u1ecbnh FAA\/DOT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Gi\u00e1m s\u00e1t c\u1ea1nh tranh c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a Pocket Option c\u1ea3nh b\u00e1o s\u1edbm trung b\u00ecnh 3.4 th\u00e1ng tr\u01b0\u1edbc khi c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a UPS ph\u1ea3n \u00e1nh \u00e1p l\u1ef1c c\u1ea1nh tranh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ef1c hi\u1ec7n khung n\u00e0y \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 12.7% c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong c\u00e1c giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c v\u1ecb tr\u00ed tr\u01b0\u1edbc khi th\u1ecb tr\u01b0\u1eddng nh\u1eadn ra.<\/p>\n<h2>L\u1ed7i #7: L\u1ed7i Ng\u1eef C\u1ea3nh \u0110\u1ecbnh Gi\u00e1<\/h2>\n<p>L\u1ed7i quan tr\u1ecdng cu\u1ed1i c\u00f9ng khi ph\u00e2n t\u00edch t\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00f4ng \u0111\u1eb7t \u0111\u00fang ng\u1eef c\u1ea3nh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 trong chu k\u1ef3 kinh doanh ph\u00f9 h\u1ee3p, m\u00f4i tr\u01b0\u1eddng l\u00e3i su\u1ea5t, v\u00e0 qu\u1ef9 \u0111\u1ea1o c\u00f4ng ty. L\u1ed7i ng\u1eef c\u1ea3nh \u0111\u1ecbnh gi\u00e1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 76% nh\u00e0 \u0111\u1ea7u t\u01b0 UPS trong b\u1ed1n l\u1ea7n thay \u0111\u1ed5i ch\u1ebf \u0111\u1ed9 \u0111\u1ecbnh gi\u00e1 l\u1edbn g\u1ea7n \u0111\u00e2y.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh gi\u00e1 tuy\u1ec7t \u0111\u1ed1i cung c\u1ea5p c\u00e1c t\u00edn hi\u1ec7u g\u00e2y hi\u1ec3u l\u1ea7m m\u00e0 kh\u00f4ng c\u00f3 ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p\u2014nh\u1eefng g\u00ec c\u00f3 v\u1ebb &#8220;r\u1ebb&#8221; \u1edf m\u1ee9c P\/E 12x c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111\u1eaft khi \u0111i\u1ec1u ch\u1ec9nh cho v\u1ecb tr\u00ed chu k\u1ef3 v\u00e0 qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng. \u0110\u1ed1i v\u1edbi UPS c\u1ee5 th\u1ec3, \u0111\u1ecbnh gi\u00e1 \u0111\u00f2i h\u1ecfi hi\u1ec7u ch\u1ec9nh \u0111a chi\u1ec1u:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh Gi\u00e1<\/th>\n<th>Hi\u1ec3u Sai Th\u01b0\u1eddng G\u1eb7p<\/th>\n<th>C\u00e1ch Ti\u1ebfp C\u1eadn Ng\u1eef C\u1ea3nh H\u00f3a Ph\u00f9 H\u1ee3p<\/th>\n<th>T\u00e1c \u0110\u1ed9ng \u0110o L\u01b0\u1eddng \u0110\u1ebfn L\u1ee3i Nhu\u1eadn \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ef7 L\u1ec7 P\/E<\/td>\n<td>&#8220;UPS d\u01b0\u1edbi 15x P\/E t\u1ef1 \u0111\u1ed9ng r\u1ebb&#8221; (76%<\/p>\n"},"faq":[{"question":"C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ea7n theo d\u00f5i khi ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu UPS l\u00e0 g\u00ec?","answer":"M\u1eb7c d\u00f9 c\u00e1c con s\u1ed1 ti\u00eau \u0111\u1ec1 nh\u01b0 EPS v\u00e0 doanh thu chi\u1ebfm \u01b0u th\u1ebf trong c\u00e1c b\u1ea3n tin truy\u1ec1n th\u00f4ng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 78% v\u00e0 63%), ch\u00fang ch\u1ec9 gi\u1ea3i th\u00edch 42% v\u00e0 38% hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a c\u1ed5 phi\u1ebfu UPS. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o n\u0103m ch\u1ec9 s\u1ed1 n\u00e0y v\u1edbi gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n v\u01b0\u1ee3t tr\u1ed9i: t\u0103ng tr\u01b0\u1edfng\/suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i h\u00e0ng n\u1ed9i \u0111\u1ecba (t\u01b0\u01a1ng quan 73% v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng), xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo t\u1eebng ph\u00e2n kh\u00fac (t\u01b0\u01a1ng quan 81%, v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn qu\u1ed1c t\u1ebf cung c\u1ea5p c\u1ea3nh b\u00e1o s\u1edbm h\u01a1n so v\u1edbi n\u1ed9i \u0111\u1ecba), doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i g\u00f3i h\u00e0ng (t\u01b0\u01a1ng quan 69%, v\u1edbi t\u1ef7 l\u1ec7 B2B\/B2C chi ph\u1ed1i 47% bi\u1ebfn \u0111\u1ed9ng), hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (t\u01b0\u01a1ng quan 58% trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng ch\u00eanh l\u1ec7ch gi\u1eefa t\u0103ng chi ph\u00ed nhi\u00ean li\u1ec7u v\u00e0 doanh thu ph\u1ee5 ph\u00ed), v\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf (t\u01b0\u01a1ng quan 64%, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng khu v\u1ef1c Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cung c\u1ea5p ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u m\u1ea1nh nh\u1ea5t). Trong qu\u00fd 2 n\u0103m 2023, UPS \u0111\u00e3 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y khi s\u1ef1 suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng 4,2% d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m 9,1% c\u1ee7a c\u1ed5 phi\u1ebfu m\u1eb7c d\u00f9 doanh thu v\u01b0\u1ee3t d\u1ef1 \u0111o\u00e1n, x\u00e1c nh\u1eadn gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n c\u1ee7a t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng cao g\u1ea5p 3,2 l\u1ea7n so v\u1edbi EPS ti\u00eau \u0111\u1ec1."},{"question":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a UPS v\u00e0 \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh?","answer":"Th\u1ef1c hi\u1ec7n khung b\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u1ec3 t\u00e1ch bi\u1ec7t c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty kh\u1ecfi xu h\u01b0\u1edbng ng\u00e0nh: Th\u1ee9 nh\u1ea5t, t\u00ednh to\u00e1n hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a UPS trong 15\/30\/60 ng\u00e0y so v\u1edbi ch\u1ec9 s\u1ed1 v\u1eadn t\u1ea3i IYT, \u0111\u00e1nh d\u1ea5u c\u00e1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t qu\u00e1 5% (ch\u00ednh x\u00e1c 76% nh\u01b0 m\u1ed9t ch\u1ec9 b\u00e1o c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty). Th\u1ee9 hai, so s\u00e1nh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng qu\u00fd gi\u1eefa UPS, FedEx, USPS v\u00e0 c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n khu v\u1ef1c, x\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t >2% s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ShipMatrix v\u00e0 Ch\u1ec9 s\u1ed1 V\u1eadn t\u1ea3i Cass. Th\u1ee9 ba, ph\u00e2n t\u00edch xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn theo ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00e1nh d\u1ea5u s\u1ef1 suy gi\u1ea3m c\u1ee5 th\u1ec3 c\u1ee7a UPS >80bps. Th\u1ee9 t\u01b0, \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac \u0111\u1ecba l\u00fd v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao\/th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Ch\u00e2u \u00c2u. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 ch\u1ee9ng minh \u0111\u1ed9 ch\u00ednh x\u00e1c 76% trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a UPS c\u00f3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty hay \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh v\u00e0 \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 xu\u1ed1ng 42%. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi UPS gi\u1ea3m v\u00e0o th\u00e1ng 4 n\u0103m 2023 (-9,8%), khung n\u00e0y \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c r\u1eb1ng m\u1eb7c d\u00f9 truy\u1ec1n th\u00f4ng t\u1eadp trung v\u00e0o chi ph\u00ed lao \u0111\u1ed9ng, s\u1ef1 suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng (30%) v\u00e0 c\u1ea1nh tranh t\u1eeb Amazon (20%) \u0111\u00e3 gi\u1ea3i th\u00edch m\u1ed9t n\u1eeda s\u1ef1 gi\u1ea3m gi\u00e1."},{"question":"Nh\u1eefng t\u00edn hi\u1ec7u giao ti\u1ebfp n\u00e0o t\u1eeb ban qu\u1ea3n l\u00fd UPS th\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu trong t\u01b0\u01a1ng lai?","answer":"Ph\u00e2n t\u00edch x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean c\u1ee7a 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a UPS \u0111\u00e3 x\u00e1c \u0111\u1ecbnh b\u1ed1n m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c di\u1ec5n bi\u1ebfn ti\u00eau c\u1ef1c v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c 68-83%: Th\u1ee9 nh\u1ea5t, t\u1ea7n su\u1ea5t t\u1eeb ng\u1eef kh\u00f4ng ch\u1eafc ch\u1eafn - khi c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \"m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3,\" \"kho\u1ea3ng,\" v\u00e0 \"c\u00f3 xu h\u01b0\u1edbng\" t\u0103ng h\u01a1n 40% so v\u1edbi qu\u00fd tr\u01b0\u1edbc, c\u00e1c l\u1ea7n b\u1ecf l\u1ee1 thu nh\u1eadp x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 74% th\u1eddi gian. Th\u1ee9 hai, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i thu\u1eadt ng\u1eef t\u1eeb ng\u00f4n ng\u1eef t\u1ea5n c\u00f4ng sang ph\u00f2ng th\u1ee7 - khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn \"t\u0103ng tr\u01b0\u1edfng\" gi\u1ea3m h\u01a1n 35% trong khi \"kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i\" v\u00e0 \"\u1ed5n \u0111\u1ecbnh\" t\u0103ng h\u01a1n 40%, s\u1ef1 n\u00e9n bi\u00ean th\u01b0\u1eddng x\u1ea3y ra trong v\u00f2ng 1-2 qu\u00fd. Th\u1ee9 ba, s\u1ef1 gia t\u0103ng quy k\u1ebft y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i - khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ty t\u0103ng h\u01a1n 50%, vi\u1ec7c gi\u1ea3m h\u01b0\u1edbng d\u1eabn x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 77% th\u1eddi gian. Th\u1ee9 t\u01b0, gi\u1ea3m t\u00ednh c\u1ee5 th\u1ec3 trong d\u1ef1 b\u00e1o - khi c\u00e1c d\u1ef1 b\u00e1o s\u1ed1 l\u01b0\u1ee3ng gi\u1ea3m h\u01a1n 30% trong khi c\u00e1c tuy\u00ean b\u1ed1 \u0111\u1ecbnh t\u00ednh t\u0103ng h\u01a1n 40%, c\u00e1c b\u1ea5t ng\u1edd ti\u00eau c\u1ef1c v\u1ec1 thu nh\u1eadp x\u1ea3y ra trong v\u00f2ng 3 qu\u00fd 68% th\u1eddi gian. Ph\u00e2n t\u00edch n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 7,4% t\u1ed5n th\u1ea5t c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong b\u1ed1n l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a UPS."},{"question":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c nhau n\u00ean \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n t\u00edch UPS c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd?","answer":"Khung ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi khung th\u1eddi gian \u0111\u1ea7u t\u01b0 th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n \u0111\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 k\u00e9o l\u00f9i hi\u1ec7u su\u1ea5t 27,6% do kh\u00f4ng kh\u1edbp th\u1eddi gian \u0111\u1ea7u t\u01b0. C\u00e1c nh\u00e0 giao d\u1ecbch ng\u1eafn h\u1ea1n (0-3 th\u00e1ng) n\u00ean \u01b0u ti\u00ean ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd (t\u1ef7 l\u1ec7 put\/call, l\u00e3i su\u1ea5t ng\u1eafn h\u1ea1n), v\u00e0 d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn--kh\u00f4ng ph\u1ea3i c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n \u0111\u00e3 d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t k\u00e9m 27,3% trong c\u00e1c giai \u0111o\u1ea1n n\u1eafm gi\u1eef 0-90 ng\u00e0y. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung h\u1ea1n (3-12 th\u00e1ng) n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng qu\u00fd, \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng lu\u00e2n chuy\u1ec3n ng\u00e0nh trong khi b\u1ecf qua c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y \u0111\u00e3 g\u00e2y ra chi ph\u00ed giao d\u1ecbch th\u1eeba 18,7% v\u00e0 g\u00e1nh n\u1eb7ng thu\u1ebf cao h\u01a1n 42%. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n (1-5 n\u0103m) n\u00ean \u0111\u00e1nh gi\u00e1 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 kh\u00f4ng t\u1eeb b\u1ecf v\u1ecb tr\u00ed trong c\u00e1c \u0111\u1ee3t \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12% \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3n \u1ee9ng m\u1ea5t 31,4% c\u01a1 h\u1ed9i. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t d\u00e0i h\u1ea1n (5+ n\u0103m) n\u00ean ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, s\u1ef1 thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 thay v\u00ec t\u1ef7 l\u1ec7 P\/E hi\u1ec7n t\u1ea1i \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf l\u1ee1 47,2% l\u1ee3i nhu\u1eadn trong c\u00e1c giai \u0111o\u1ea1n c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i."},{"question":"Nh\u1eefng m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh n\u00e0o m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a UPS n\u00ean theo d\u00f5i s\u00e1t sao nh\u1ea5t?","answer":"UPS \u0111\u1ed1i m\u1eb7t v\u1edbi b\u1ed1n m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh c\u1ee5 th\u1ec3 c\u1ea7n gi\u00e1m s\u00e1t c\u00f3 h\u1ec7 th\u1ed1ng: C\u00e1c nh\u00e0 t\u00edch h\u1ee3p truy\u1ec1n th\u1ed1ng (FedEx, DHL) n\u01a1i kho\u1ea3ng c\u00e1ch gi\u00e1 thu h\u1eb9p xu\u1ed1ng <3% trong h\u01a1n 2 qu\u00fd v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 d\u1ecbch v\u1ee5 v\u01b0\u1ee3t qua UPS trong h\u01a1n 2 qu\u00fd li\u00ean ti\u1ebfp cho th\u1ea5y l\u1ee3i th\u1ebf \u0111ang b\u1ecb x\u00f3i m\u00f2n; C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Amazon, Shopify) n\u01a1i giao h\u00e0ng n\u1ed9i b\u1ed9 v\u01b0\u1ee3t qu\u00e1 70% kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 chi ti\u00eau v\u1ed1n cho logistics >$5B h\u00e0ng n\u0103m b\u00e1o hi\u1ec7u m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp; C\u00e1c chuy\u00ean gia khu v\u1ef1c (LaserShip, OnTrac) n\u01a1i m\u1edf r\u1ed9ng v\u00e0o 3+ th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1edbi trong v\u00f2ng 12 th\u00e1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p >30% cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh \u0111ang gia t\u0103ng; v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi giao h\u00e0ng ch\u1eb7ng cu\u1ed1i n\u01a1i c\u00e1c th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i v\u1edbi 3+ nh\u00e0 b\u00e1n l\u1ebb l\u1edbn v\u00e0 chi ph\u00ed \u0111\u01a1n v\u1ecb trong v\u00f2ng 35% so v\u1edbi giao h\u00e0ng truy\u1ec1n th\u1ed1ng cho th\u1ea5y s\u1ef1 gi\u00e1n \u0111o\u1ea1n. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS, v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng logistics c\u1ee7a Amazon g\u00e2y ra m\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp 5.3% ($2.7B t\u00e1c \u0111\u1ed9ng doanh thu h\u00e0ng n\u0103m) v\u00e0 \u00e1p l\u1ef1c gi\u00e1 7.2% l\u00ean kh\u1ed1i l\u01b0\u1ee3ng c\u00f2n l\u1ea1i (t\u00e1c \u0111\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn 210bps). C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tri\u1ec3n khai gi\u00e1m s\u00e1t c\u1ea1nh tranh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Pocket Option \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3nh b\u00e1o s\u1edbm 3.4 th\u00e1ng tr\u01b0\u1edbc khi nh\u1eefng \u00e1p l\u1ef1c n\u00e0y xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a UPS, tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 12.7% trong c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng tr\u00e1nh."}],"faq_source":{"label":"FAQ","type":"repeater","formatted_value":[{"question":"C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ea7n theo d\u00f5i khi ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu UPS l\u00e0 g\u00ec?","answer":"M\u1eb7c d\u00f9 c\u00e1c con s\u1ed1 ti\u00eau \u0111\u1ec1 nh\u01b0 EPS v\u00e0 doanh thu chi\u1ebfm \u01b0u th\u1ebf trong c\u00e1c b\u1ea3n tin truy\u1ec1n th\u00f4ng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 78% v\u00e0 63%), ch\u00fang ch\u1ec9 gi\u1ea3i th\u00edch 42% v\u00e0 38% hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a c\u1ed5 phi\u1ebfu UPS. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o n\u0103m ch\u1ec9 s\u1ed1 n\u00e0y v\u1edbi gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n v\u01b0\u1ee3t tr\u1ed9i: t\u0103ng tr\u01b0\u1edfng\/suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng g\u00f3i h\u00e0ng n\u1ed9i \u0111\u1ecba (t\u01b0\u01a1ng quan 73% v\u1edbi hi\u1ec7u su\u1ea5t 6 th\u00e1ng), xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng theo t\u1eebng ph\u00e2n kh\u00fac (t\u01b0\u01a1ng quan 81%, v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn qu\u1ed1c t\u1ebf cung c\u1ea5p c\u1ea3nh b\u00e1o s\u1edbm h\u01a1n so v\u1edbi n\u1ed9i \u0111\u1ecba), doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i g\u00f3i h\u00e0ng (t\u01b0\u01a1ng quan 69%, v\u1edbi t\u1ef7 l\u1ec7 B2B\/B2C chi ph\u1ed1i 47% bi\u1ebfn \u0111\u1ed9ng), hi\u1ec7u qu\u1ea3 ph\u1ee5 ph\u00ed nhi\u00ean li\u1ec7u (t\u01b0\u01a1ng quan 58% trong th\u1eddi k\u1ef3 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 n\u0103ng l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng ch\u00eanh l\u1ec7ch gi\u1eefa t\u0103ng chi ph\u00ed nhi\u00ean li\u1ec7u v\u00e0 doanh thu ph\u1ee5 ph\u00ed), v\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ph\u00e2n kh\u00fac qu\u1ed1c t\u1ebf (t\u01b0\u01a1ng quan 64%, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng khu v\u1ef1c Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cung c\u1ea5p ch\u1ec9 s\u1ed1 d\u1eabn \u0111\u1ea7u m\u1ea1nh nh\u1ea5t). Trong qu\u00fd 2 n\u0103m 2023, UPS \u0111\u00e3 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y khi s\u1ef1 suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng 4,2% d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m 9,1% c\u1ee7a c\u1ed5 phi\u1ebfu m\u1eb7c d\u00f9 doanh thu v\u01b0\u1ee3t d\u1ef1 \u0111o\u00e1n, x\u00e1c nh\u1eadn gi\u00e1 tr\u1ecb d\u1ef1 \u0111o\u00e1n c\u1ee7a t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng cao g\u1ea5p 3,2 l\u1ea7n so v\u1edbi EPS ti\u00eau \u0111\u1ec1."},{"question":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a UPS v\u00e0 \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh?","answer":"Th\u1ef1c hi\u1ec7n khung b\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u1ec3 t\u00e1ch bi\u1ec7t c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty kh\u1ecfi xu h\u01b0\u1edbng ng\u00e0nh: Th\u1ee9 nh\u1ea5t, t\u00ednh to\u00e1n hi\u1ec7u su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a UPS trong 15\/30\/60 ng\u00e0y so v\u1edbi ch\u1ec9 s\u1ed1 v\u1eadn t\u1ea3i IYT, \u0111\u00e1nh d\u1ea5u c\u00e1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t qu\u00e1 5% (ch\u00ednh x\u00e1c 76% nh\u01b0 m\u1ed9t ch\u1ec9 b\u00e1o c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty). Th\u1ee9 hai, so s\u00e1nh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng qu\u00fd gi\u1eefa UPS, FedEx, USPS v\u00e0 c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n khu v\u1ef1c, x\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t >2% s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ShipMatrix v\u00e0 Ch\u1ec9 s\u1ed1 V\u1eadn t\u1ea3i Cass. Th\u1ee9 ba, ph\u00e2n t\u00edch xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn theo ph\u00e2n kh\u00fac gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00e1nh d\u1ea5u s\u1ef1 suy gi\u1ea3m c\u1ee5 th\u1ec3 c\u1ee7a UPS >80bps. Th\u1ee9 t\u01b0, \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac \u0111\u1ecba l\u00fd v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao\/th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Ch\u00e2u \u00c2u. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 ch\u1ee9ng minh \u0111\u1ed9 ch\u00ednh x\u00e1c 76% trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a UPS c\u00f3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty hay \u00e1p l\u1ef1c to\u00e0n ng\u00e0nh v\u00e0 \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 xu\u1ed1ng 42%. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi UPS gi\u1ea3m v\u00e0o th\u00e1ng 4 n\u0103m 2023 (-9,8%), khung n\u00e0y \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c r\u1eb1ng m\u1eb7c d\u00f9 truy\u1ec1n th\u00f4ng t\u1eadp trung v\u00e0o chi ph\u00ed lao \u0111\u1ed9ng, s\u1ef1 suy gi\u1ea3m kh\u1ed1i l\u01b0\u1ee3ng (30%) v\u00e0 c\u1ea1nh tranh t\u1eeb Amazon (20%) \u0111\u00e3 gi\u1ea3i th\u00edch m\u1ed9t n\u1eeda s\u1ef1 gi\u1ea3m gi\u00e1."},{"question":"Nh\u1eefng t\u00edn hi\u1ec7u giao ti\u1ebfp n\u00e0o t\u1eeb ban qu\u1ea3n l\u00fd UPS th\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n s\u1ef1 gi\u1ea3m gi\u00e1 c\u1ed5 phi\u1ebfu trong t\u01b0\u01a1ng lai?","answer":"Ph\u00e2n t\u00edch x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean c\u1ee7a 32 cu\u1ed9c g\u1ecdi thu nh\u1eadp c\u1ee7a UPS \u0111\u00e3 x\u00e1c \u0111\u1ecbnh b\u1ed1n m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c di\u1ec5n bi\u1ebfn ti\u00eau c\u1ef1c v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c 68-83%: Th\u1ee9 nh\u1ea5t, t\u1ea7n su\u1ea5t t\u1eeb ng\u1eef kh\u00f4ng ch\u1eafc ch\u1eafn - khi c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \"m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3,\" \"kho\u1ea3ng,\" v\u00e0 \"c\u00f3 xu h\u01b0\u1edbng\" t\u0103ng h\u01a1n 40% so v\u1edbi qu\u00fd tr\u01b0\u1edbc, c\u00e1c l\u1ea7n b\u1ecf l\u1ee1 thu nh\u1eadp x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 74% th\u1eddi gian. Th\u1ee9 hai, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i thu\u1eadt ng\u1eef t\u1eeb ng\u00f4n ng\u1eef t\u1ea5n c\u00f4ng sang ph\u00f2ng th\u1ee7 - khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn \"t\u0103ng tr\u01b0\u1edfng\" gi\u1ea3m h\u01a1n 35% trong khi \"kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i\" v\u00e0 \"\u1ed5n \u0111\u1ecbnh\" t\u0103ng h\u01a1n 40%, s\u1ef1 n\u00e9n bi\u00ean th\u01b0\u1eddng x\u1ea3y ra trong v\u00f2ng 1-2 qu\u00fd. Th\u1ee9 ba, s\u1ef1 gia t\u0103ng quy k\u1ebft y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i - khi c\u00e1c tham chi\u1ebfu \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ty t\u0103ng h\u01a1n 50%, vi\u1ec7c gi\u1ea3m h\u01b0\u1edbng d\u1eabn x\u1ea3y ra trong v\u00f2ng 2 qu\u00fd 77% th\u1eddi gian. Th\u1ee9 t\u01b0, gi\u1ea3m t\u00ednh c\u1ee5 th\u1ec3 trong d\u1ef1 b\u00e1o - khi c\u00e1c d\u1ef1 b\u00e1o s\u1ed1 l\u01b0\u1ee3ng gi\u1ea3m h\u01a1n 30% trong khi c\u00e1c tuy\u00ean b\u1ed1 \u0111\u1ecbnh t\u00ednh t\u0103ng h\u01a1n 40%, c\u00e1c b\u1ea5t ng\u1edd ti\u00eau c\u1ef1c v\u1ec1 thu nh\u1eadp x\u1ea3y ra trong v\u00f2ng 3 qu\u00fd 68% th\u1eddi gian. Ph\u00e2n t\u00edch n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 7,4% t\u1ed5n th\u1ea5t c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba trong b\u1ed1n l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng d\u1eabn ti\u00eau c\u1ef1c g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a UPS."},{"question":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c nhau n\u00ean \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n t\u00edch UPS c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd?","answer":"Khung ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi khung th\u1eddi gian \u0111\u1ea7u t\u01b0 th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n \u0111\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 k\u00e9o l\u00f9i hi\u1ec7u su\u1ea5t 27,6% do kh\u00f4ng kh\u1edbp th\u1eddi gian \u0111\u1ea7u t\u01b0. C\u00e1c nh\u00e0 giao d\u1ecbch ng\u1eafn h\u1ea1n (0-3 th\u00e1ng) n\u00ean \u01b0u ti\u00ean ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt (RSI, MACD, m\u00f4 h\u00ecnh kh\u1ed1i l\u01b0\u1ee3ng), ch\u1ec9 s\u1ed1 t\u00e2m l\u00fd (t\u1ef7 l\u1ec7 put\/call, l\u00e3i su\u1ea5t ng\u1eafn h\u1ea1n), v\u00e0 d\u1eef li\u1ec7u d\u00f2ng ch\u1ea3y quy\u1ec1n ch\u1ecdn--kh\u00f4ng ph\u1ea3i c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n \u0111\u00e3 d\u1eabn \u0111\u1ebfn hi\u1ec7u su\u1ea5t k\u00e9m 27,3% trong c\u00e1c giai \u0111o\u1ea1n n\u1eafm gi\u1eef 0-90 ng\u00e0y. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung h\u1ea1n (3-12 th\u00e1ng) n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng qu\u00fd, \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng lu\u00e2n chuy\u1ec3n ng\u00e0nh trong khi b\u1ecf qua c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y \u0111\u00e3 g\u00e2y ra chi ph\u00ed giao d\u1ecbch th\u1eeba 18,7% v\u00e0 g\u00e1nh n\u1eb7ng thu\u1ebf cao h\u01a1n 42%. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n (1-5 n\u0103m) n\u00ean \u0111\u00e1nh gi\u00e1 vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd, hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5 v\u1ed1n, v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 kh\u00f4ng t\u1eeb b\u1ecf v\u1ecb tr\u00ed trong c\u00e1c \u0111\u1ee3t \u0111i\u1ec1u ch\u1ec9nh b\u00ecnh th\u01b0\u1eddng 8-12% \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3n \u1ee9ng m\u1ea5t 31,4% c\u01a1 h\u1ed9i. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t d\u00e0i h\u1ea1n (5+ n\u0103m) n\u00ean ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng ng\u00e0nh d\u00e0i h\u1ea1n, s\u1ef1 thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 thay v\u00ec t\u1ef7 l\u1ec7 P\/E hi\u1ec7n t\u1ea1i \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ecf l\u1ee1 47,2% l\u1ee3i nhu\u1eadn trong c\u00e1c giai \u0111o\u1ea1n c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i."},{"question":"Nh\u1eefng m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh n\u00e0o m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a UPS n\u00ean theo d\u00f5i s\u00e1t sao nh\u1ea5t?","answer":"UPS \u0111\u1ed1i m\u1eb7t v\u1edbi b\u1ed1n m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh c\u1ee5 th\u1ec3 c\u1ea7n gi\u00e1m s\u00e1t c\u00f3 h\u1ec7 th\u1ed1ng: C\u00e1c nh\u00e0 t\u00edch h\u1ee3p truy\u1ec1n th\u1ed1ng (FedEx, DHL) n\u01a1i kho\u1ea3ng c\u00e1ch gi\u00e1 thu h\u1eb9p xu\u1ed1ng <3% trong h\u01a1n 2 qu\u00fd v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 d\u1ecbch v\u1ee5 v\u01b0\u1ee3t qua UPS trong h\u01a1n 2 qu\u00fd li\u00ean ti\u1ebfp cho th\u1ea5y l\u1ee3i th\u1ebf \u0111ang b\u1ecb x\u00f3i m\u00f2n; C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Amazon, Shopify) n\u01a1i giao h\u00e0ng n\u1ed9i b\u1ed9 v\u01b0\u1ee3t qu\u00e1 70% kh\u1ed1i l\u01b0\u1ee3ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 chi ti\u00eau v\u1ed1n cho logistics >$5B h\u00e0ng n\u0103m b\u00e1o hi\u1ec7u m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp; C\u00e1c chuy\u00ean gia khu v\u1ef1c (LaserShip, OnTrac) n\u01a1i m\u1edf r\u1ed9ng v\u00e0o 3+ th\u1ecb tr\u01b0\u1eddng l\u1edbn m\u1edbi trong v\u00f2ng 12 th\u00e1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p >30% cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh \u0111ang gia t\u0103ng; v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi giao h\u00e0ng ch\u1eb7ng cu\u1ed1i n\u01a1i c\u00e1c th\u1eed nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i v\u1edbi 3+ nh\u00e0 b\u00e1n l\u1ebb l\u1edbn v\u00e0 chi ph\u00ed \u0111\u01a1n v\u1ecb trong v\u00f2ng 35% so v\u1edbi giao h\u00e0ng truy\u1ec1n th\u1ed1ng cho th\u1ea5y s\u1ef1 gi\u00e1n \u0111o\u1ea1n. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a UPS, v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng logistics c\u1ee7a Amazon g\u00e2y ra m\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp 5.3% ($2.7B t\u00e1c \u0111\u1ed9ng doanh thu h\u00e0ng n\u0103m) v\u00e0 \u00e1p l\u1ef1c gi\u00e1 7.2% l\u00ean kh\u1ed1i l\u01b0\u1ee3ng c\u00f2n l\u1ea1i (t\u00e1c \u0111\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn 210bps). C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tri\u1ec3n khai gi\u00e1m s\u00e1t c\u1ea1nh tranh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Pocket Option \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3nh b\u00e1o s\u1edbm 3.4 th\u00e1ng tr\u01b0\u1edbc khi nh\u1eefng \u00e1p l\u1ef1c n\u00e0y xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a UPS, tr\u00e1nh \u0111\u01b0\u1ee3c trung b\u00ecnh 12.7% trong c\u00e1c kho\u1ea3n l\u1ed7 c\u00f3 th\u1ec3 ph\u00f2ng tr\u00e1nh."}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>T\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m: 7 Sai l\u1ea7m ph\u00e2n t\u00edch quan tr\u1ecdng khi\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea5t 31%<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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OK"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/why-is-ups-stock-down\/#article","isPartOf":{"@id":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/why-is-ups-stock-down\/"},"author":{"name":"Tatiana OK","@id":"https:\/\/pocketoption.com\/blog\/vt\/#\/schema\/person\/7021606f7d6abf56a4dfe12af297820d"},"headline":"T\u1ea1i sao c\u1ed5 phi\u1ebfu UPS gi\u1ea3m: 7 Sai l\u1ea7m ph\u00e2n t\u00edch quan tr\u1ecdng khi\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea5t 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