{"id":324162,"date":"2025-07-31T12:36:19","date_gmt":"2025-07-31T12:36:19","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/should-i-buy-nike-stock-2\/"},"modified":"2025-07-31T12:36:19","modified_gmt":"2025-07-31T12:36:19","slug":"should-i-buy-nike-stock","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/should-i-buy-nike-stock\/","title":{"rendered":"T\u00f4i C\u00f3 N\u00ean Mua C\u1ed5 Phi\u1ebfu Nike: Ph\u00e2n T\u00edch Quan Tr\u1ecdng \u0110\u1ec3 \u0110\u1ea7u T\u01b0 Th\u00e0nh C\u00f4ng"},"content":{"rendered":"<div id=\"root\"><div id=\"wrap-img-root\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":45,"featured_media":324146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[37,29,39,45],"class_list":["post-324162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading","tag-indicator","tag-intraday","tag-platform","tag-stock"],"acf":{"h1":"Khung Chuy\u00ean Gia c\u1ee7a Pocket Option: T\u00f4i C\u00f3 N\u00ean Mua C\u1ed5 Phi\u1ebfu Nike Kh\u00f4ng?","h1_source":{"label":"H1","type":"text","formatted_value":"Khung Chuy\u00ean Gia c\u1ee7a Pocket Option: T\u00f4i C\u00f3 N\u00ean Mua C\u1ed5 Phi\u1ebfu Nike Kh\u00f4ng?"},"description":"Tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m khi \u0111\u00e1nh gi\u00e1 \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike\" v\u1edbi ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 7 l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng m\u1eafc ph\u1ea3i. T\u00ecm hi\u1ec3u c\u00e1c khung \u0111\u1ecbnh gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea1nh tranh t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a Pocket Option \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.","description_source":{"label":"Description","type":"textarea","formatted_value":"Tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m khi \u0111\u00e1nh gi\u00e1 \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike\" v\u1edbi ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 7 l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng m\u1eafc ph\u1ea3i. T\u00ecm hi\u1ec3u c\u00e1c khung \u0111\u1ecbnh gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea1nh tranh t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a Pocket Option \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n."},"intro":"\u0110\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu Nike \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00e1nh gi\u00e1 nghi\u00eam ng\u1eb7t v\u01b0\u1ee3t ra ngo\u00e0i s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ph\u00e2n t\u00edch n\u00e0y m\u1ed5 x\u1ebb b\u1ea3y sai l\u1ea7m nghi\u00eam tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i khi xem x\u00e9t Nike, cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n. C\u1ea3 ng\u01b0\u1eddi d\u00f9ng Pocket Option v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed9c l\u1eadp s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng nh\u1eefng c\u00e2n nh\u1eafc thi\u1ebft y\u1ebfu n\u00e0y tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp v\u1ecb th\u1ebf.","intro_source":{"label":"Intro","type":"text","formatted_value":"\u0110\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu Nike \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00e1nh gi\u00e1 nghi\u00eam ng\u1eb7t v\u01b0\u1ee3t ra ngo\u00e0i s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ph\u00e2n t\u00edch n\u00e0y m\u1ed5 x\u1ebb b\u1ea3y sai l\u1ea7m nghi\u00eam tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i khi xem x\u00e9t Nike, cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n. C\u1ea3 ng\u01b0\u1eddi d\u00f9ng Pocket Option v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed9c l\u1eadp s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng nh\u1eefng c\u00e2n nh\u1eafc thi\u1ebft y\u1ebfu n\u00e0y tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp v\u1ecb th\u1ebf."},"body_html":"<div class=\"custom-html-container\">\n<h2>B\u1eaby C\u1ea3m X\u00fac: C\u00e1ch S\u1ef1 Quen Thu\u1ed9c V\u1edbi Th\u01b0\u01a1ng Hi\u1ec7u L\u00e0m L\u1ec7ch Quy\u1ebft \u0110\u1ecbnh \u0110\u1ea7u T\u01b0 C\u1ed5 Phi\u1ebfu Nike<\/h2>\nKhi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng,\" h\u1ecd ngay l\u1eadp t\u1ee9c g\u1eb7p ph\u1ea3i b\u1eaby thi\u00ean v\u1ecb quen thu\u1ed9c. Logo swoosh hi\u1ec7n di\u1ec7n kh\u1eafp n\u01a1i c\u1ee7a Nike, ng\u00e2n s\u00e1ch t\u00e0i tr\u1ee3 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u00e0ng n\u0103m h\u01a1n 1 t\u1ef7 \u0111\u00f4 la, v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o ra s\u1ef1 t\u1ef1 tin qu\u00e1 m\u1ee9c trong \u0111\u1ea7u t\u01b0. S\u1ef1 g\u1eafn b\u00f3 t\u00e2m l\u00fd n\u00e0y chuy\u1ec3n th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi l\u00f2ng trung th\u00e0nh c\u00e1 nh\u00e2n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng.\n\nC\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Pocket Option \u0111\u00e3 quan s\u00e1t th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd c\u00f3 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n. V\u1edbi Nike l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u1ec7t \u1edf c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea7n \u0111\u1ea7u.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 C\u1ea3m X\u00fac<\/th>\n<th>L\u1ef1a Ch\u1ecdn H\u1ee3p L\u00fd<\/th>\n<th>\u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Quy\u1ebft \u0110\u1ecbnh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u1eed d\u1ee5ng c\u00e1 nh\u00e2n s\u1ea3n ph\u1ea9m Nike<\/td>\n<td>Ph\u00e2n t\u00edch th\u1ecb ph\u1ea7n<\/td>\n<td>\u0110\u00e1nh gi\u00e1 qu\u00e1 cao ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean truy\u1ec1n th\u00f4ng<\/td>\n<td>Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng doanh thu<\/td>\n<td>Nh\u1ea7m l\u1eabn gi\u1eefa th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh<\/td>\n<\/tr>\n<tr>\n<td>T\u00e0i tr\u1ee3 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/td>\n<td>Chi ph\u00ed ti\u1ebfp th\u1ecb so v\u1edbi ROI<\/td>\n<td>Nh\u1eadn th\u1ee9c ph\u00f3ng \u0111\u1ea1i v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/td>\n<\/tr>\n<tr>\n<td>Quan s\u00e1t l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng<\/td>\n<td>D\u1eef li\u1ec7u b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/td>\n<td>Thi\u00ean v\u1ecb m\u1eabu d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e2u h\u1ecfi \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng\" \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t qua nh\u1eefng g\u1eafn b\u00f3 c\u1ea3m x\u00fac n\u00e0y \u0111\u1ec3 xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n v\u00e0 v\u1ecb tr\u00ed trong ng\u00e0nh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Pocket Option hi\u1ec3u r\u1eb1ng c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n th\u00e0nh s\u1ef1 t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu.\n<h2>Sai L\u1ea7m V\u1ec1 Th\u1eddi \u0110i\u1ec3m: Gi\u1ea3i M\u00e3 Chu K\u1ef3 Th\u1ecb Tr\u01b0\u1eddng C\u1ee7a Nike \u0110\u1ec3 T\u00ecm \u0110i\u1ec3m V\u00e0o Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\nM\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i khi c\u00e2n nh\u1eafc \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng\" l\u00e0 hi\u1ec3u sai c\u00e1c chu k\u1ef3 tin t\u1ee9c 30-45 ng\u00e0y c\u1ee7a Nike v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a ch\u00fang v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf r\u1ed9ng l\u1edbn h\u01a1n. C\u1ed5 phi\u1ebfu Nike, \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 ti\u00eau d\u00f9ng kh\u00f4ng thi\u1ebft y\u1ebfu, th\u1ec3 hi\u1ec7n s\u1ef1 bi\u1ebfn \u0111\u1ed9ng cao h\u01a1n 2,3 l\u1ea7n trong c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp kinh t\u1ebf so v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu \u2013 c\u00e1c m\u00f4 h\u00ecnh m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi khai th\u00e1c c\u00f3 h\u1ec7 th\u1ed1ng.\n<h3>M\u00f4 H\u00ecnh Theo M\u00f9a V\u00e0 Chu K\u1ef3 B\u00e1o C\u00e1o<\/h3>\nNhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng nh\u1eadn ra r\u1eb1ng c\u1ed5 phi\u1ebfu Nike th\u01b0\u1eddng theo c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m, c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn v\u00e0 thu nh\u1eadp h\u00e0ng qu\u00fd. Mua ngay sau tin t\u1ee9c t\u00edch c\u1ef1c khi gi\u00e1 \u0111\u00e3 t\u0103ng cao l\u00e0 m\u1ed9t l\u1ed7i th\u1eddi \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u1eddi Gian<\/th>\n<th>M\u00f4 H\u00ecnh Hi\u1ec7u Su\u1ea5t Th\u00f4ng Th\u01b0\u1eddng C\u1ee7a Nike<\/th>\n<th>L\u1ed7i Ph\u1ed5 Bi\u1ebfn C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tr\u01b0\u1edbc K\u1ef3 B\u00e1o C\u00e1o Thu Nh\u1eadp<\/td>\n<td>T\u0103ng bi\u1ebfn \u0111\u1ed9ng<\/td>\n<td>\u0110\u1eb7t v\u1ecb tr\u00ed d\u1ef1a tr\u00ean suy \u0111o\u00e1n<\/td>\n<\/tr>\n<tr>\n<td>Sau Khi V\u01b0\u1ee3t D\u1ef1 B\u00e1o Thu Nh\u1eadp<\/td>\n<td>T\u0103ng ng\u1eafn h\u1ea1n sau \u0111\u00f3 h\u1ee3p nh\u1ea5t<\/td>\n<td>Mua \u1edf \u0111\u1ec9nh \u0111i\u1ec3m ph\u1ea5n kh\u00edch<\/td>\n<\/tr>\n<tr>\n<td>N\u0103m C\u00f3 Th\u1ebf V\u1eadn H\u1ed9i M\u00f9a H\u00e8\/World Cup<\/td>\n<td>T\u0103ng gi\u00e1 d\u1ef1 \u0111o\u00e1n<\/td>\n<td>V\u00e0o mu\u1ed9n sau khi c\u00f4ng khai \u0111\u00e3 \u0111\u1ea1t \u0111\u1ec9nh<\/td>\n<\/tr>\n<tr>\n<td>M\u00f9a Mua S\u1eafm D\u1ecbp L\u1ec5<\/td>\n<td>Hi\u1ec7u su\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0o th\u00e1ng Ch\u00edn<\/td>\n<td>Mua v\u00e0o th\u00e1ng M\u01b0\u1eddi Hai d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng c\u1eeda h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1c chuy\u00ean gia giao d\u1ecbch c\u1ee7a Pocket Option khuy\u1ebfn ngh\u1ecb xem x\u00e9t c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1ecbch s\u1eed c\u1ee7a Nike xung quanh c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n n\u00e0y thay v\u00ec \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ed1c \u0111\u1ed3ng d\u1ef1a tr\u00ean \u0111\u1ed9ng l\u1ef1c g\u1ea7n \u0111\u00e2y. C\u00f4ng c\u1ee5 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.\n<h3>\u0110\u1ed9 Nh\u1ea1y C\u1ea3m Kinh T\u1ebf V\u0129 M\u00f4<\/h3>\nC\u1ed5 phi\u1ebfu Nike th\u1ec3 hi\u1ec7n \u0111\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf m\u00e0 nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb b\u1ecf qua. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 li\u1ec7u c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike hay kh\u00f4ng.\n<ul>\n \t<li>C\u00e1c ch\u1ec9 s\u1ed1 ni\u1ec1m tin ti\u00eau d\u00f9ng th\u01b0\u1eddng d\u1eabn d\u1eaft chuy\u1ec3n \u0111\u1ed9ng c\u1ed5 phi\u1ebfu Nike tr\u01b0\u1edbc 2-3 th\u00e1ng<\/li>\n \t<li>Gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Nike nghi\u00eam tr\u1ecdng h\u01a1n m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 do d\u1ea5u ch\u00e2n s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u<\/li>\n \t<li>Bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng qu\u1ed1c t\u1ebf<\/li>\n \t<li>L\u00e3i su\u1ea5t t\u0103ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan l\u1ecbch s\u1eed v\u1edbi vi\u1ec7c n\u00e9n c\u00e1c b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike<\/li>\n<\/ul>\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng\" ph\u1ea3i xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 n\u00e0y thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o tin t\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. Trong c\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p c\u1ee7a Nike c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m y\u1ebfu khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n.\n<h2>\u0110i\u1ec3m M\u00f9 \u0110\u1ecbnh Gi\u00e1: 5 Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng Ngo\u00e0i T\u1ef7 L\u1ec7 P\/E<\/h2>\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u1ebfu kinh nghi\u1ec7m th\u01b0\u1eddng t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 P\/E c\u1ee7a Nike (hi\u1ec7n t\u1ea1i l\u00e0 28,4x) trong khi b\u1ecf qua c\u00e1c khung \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh. C\u00e1ch ti\u1ebfp c\u1eadn m\u1ed9t chi\u1ec1u n\u00e0y b\u1ecf qua bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p 42% c\u1ee7a Nike, bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng 14,1% v\u00e0 d\u00f2ng ti\u1ec1n t\u1ef1 do h\u00e0ng n\u0103m 4,5 t\u1ef7 \u0111\u00f4 la \u2013 c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebft l\u1ed9 v\u1ecb th\u1ebf c\u1ea1nh tranh trong h\u1ec7 sinh th\u00e1i trang ph\u1ee5c th\u1ec3 thao.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh Gi\u00e1 Ph\u1ed5 Bi\u1ebfn<\/th>\n<th>H\u1ea1n Ch\u1ebf Khi \u00c1p D\u1ee5ng Cho Nike<\/th>\n<th>L\u1ef1a Ch\u1ecdn Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ef7 L\u1ec7 P\/E<\/td>\n<td>Kh\u00f4ng t\u00ednh \u0111\u1ebfn giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ho\u1eb7c \u0111\u1ea7u t\u01b0 R&amp;D<\/td>\n<td>T\u1ef7 L\u1ec7 PEG (Gi\u00e1\/L\u1ee3i Nhu\u1eadn So V\u1edbi T\u0103ng Tr\u01b0\u1edfng)<\/td>\n<\/tr>\n<tr>\n<td>Doanh Thu Hi\u1ec7n T\u1ea1i<\/td>\n<td>B\u1ecf l\u1ee1 t\u00e1c \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<td>Ph\u00e2n t\u00edch c\u01a1 c\u1ea5u doanh thu v\u00e0 xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng EPS<\/td>\n<td>C\u00f3 th\u1ec3 b\u1ecb thao t\u00fang th\u00f4ng qua mua l\u1ea1i c\u1ed5 phi\u1ebfu<\/td>\n<td>D\u00f2ng Ti\u1ec1n T\u1ef1 Do Tr\u00ean M\u1ed7i C\u1ed5 Phi\u1ebfu<\/td>\n<\/tr>\n<tr>\n<td>Gi\u00e1 Tr\u1ecb S\u1ed5 S\u00e1ch<\/td>\n<td>\u0110\u00e1nh gi\u00e1 th\u1ea5p t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a Nike<\/td>\n<td>\u0110\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 b\u1ea3n quy\u1ec1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nKhi c\u00e2n nh\u1eafc \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,\" c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi xem x\u00e9t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ed9c l\u1eadp. Pocket Option cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 so s\u00e1nh \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike v\u1edbi c\u1ea3 trung b\u00ecnh l\u1ecbch s\u1eed v\u00e0 c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh.\n\nM\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 gi\u00e1 tr\u00ean doanh thu c\u1ee7a Nike trong c\u00e1c m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf kh\u00e1c nhau:\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>\u0110i\u1ec1u Ki\u1ec7n Kinh T\u1ebf<\/th>\n<th>Ph\u1ea1m Vi P\/S Th\u00f4ng Th\u01b0\u1eddng C\u1ee7a Nike<\/th>\n<th>H\u00e0m \u00dd \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1edf R\u1ed9ng Kinh T\u1ebf<\/td>\n<td>3.5-5.0x<\/td>\n<td>Cu\u1ed1i cao h\u01a1n cho th\u1ea5y kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao<\/td>\n<\/tr>\n<tr>\n<td>Suy Tho\u00e1i Kinh T\u1ebf<\/td>\n<td>2.0-3.5x<\/td>\n<td>Cu\u1ed1i th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 ch\u1ec9 ra c\u01a1 h\u1ed9i mua<\/td>\n<\/tr>\n<tr>\n<td>Giai \u0110o\u1ea1n Ph\u1ee5c H\u1ed3i<\/td>\n<td>3.0-4.0x<\/td>\n<td>Ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng b\u1ed9i s\u1ed1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Hi\u1ec3u Sai C\u1ea3nh Quan C\u1ea1nh Tranh: V\u1ecb Th\u1ebf Th\u1ecb Tr\u01b0\u1eddng \u0110ang Thay \u0110\u1ed5i C\u1ee7a Nike<\/h2>\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike\" th\u01b0\u1eddng hi\u1ec3u sai v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a Nike, cho r\u1eb1ng th\u1ecb ph\u1ea7n gi\u00e0y th\u1ec3 thao to\u00e0n c\u1ea7u 37% c\u1ee7a h\u00e3ng \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u1ed1ng tr\u1ecb li\u00ean t\u1ee5c. Trong khi \u0111\u00f3, h\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1ch Lululemon gi\u00e0nh \u0111\u01b0\u1ee3c 16,8% th\u1ecb ph\u1ea7n trong trang ph\u1ee5c th\u1ec3 thao cao c\u1ea5p v\u00e0 c\u00e1ch \u0111\u1ed1i th\u1ee7 Trung Qu\u1ed1c Anta \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m 11,5% t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u2013 th\u00e1ch th\u1ee9c tr\u1ef1c ti\u1ebfp c\u00e1c l\u00e3nh th\u1ed5 m\u1edf r\u1ed9ng c\u1ee7a Nike.\n<h3>H\u1ec7 Sinh Th\u00e1i Trang Ph\u1ee5c Th\u1ec3 Thao \u0110ang Thay \u0110\u1ed5i<\/h3>\nNg\u00e0nh gi\u00e0y th\u1ec3 thao v\u00e0 trang ph\u1ee5c \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, v\u1edbi Nike \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u01a1n tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn:\n<ul>\n \t<li>C\u00e1c \u0111\u1ed1i th\u1ee7 l\u00e2u \u0111\u1eddi nh\u01b0 Adidas \u0111\u00e3 c\u1ee7ng c\u1ed1 c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd<\/li>\n \t<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u su\u1ea5t chuy\u00ean bi\u1ec7t \u0111\u00e3 chi\u1ebfm l\u0129nh c\u00e1c ph\u00e2n kh\u00fac th\u1ec3 thao ng\u00e1ch<\/li>\n \t<li>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh \u0111\u00e3 tham gia th\u1ecb tr\u01b0\u1eddng athleisure v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n<\/li>\n \t<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u1ea5u tr\u00fac chi ph\u00ed hi\u1ec7u qu\u1ea3 h\u01a1n<\/li>\n \t<li>C\u00e1c c\u01b0\u1eddng qu\u1ed1c khu v\u1ef1c (\u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Trung Qu\u1ed1c) \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u00ednh<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>M\u1ed1i \u0110e D\u1ecda C\u1ea1nh Tranh<\/th>\n<th>\u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Nike<\/th>\n<th>\u00dd Ngh\u0129a \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o DTC<\/td>\n<td>\u00c1p l\u1ef1c bi\u00ean l\u1ee3i nhu\u1eadn tr\u00ean k\u00eanh b\u00e1n bu\u00f4n<\/td>\n<td>Bu\u1ed9c ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1n k\u00e9m<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c chuy\u00ean gia hi\u1ec7u su\u1ea5t cao c\u1ea5p<\/td>\n<td>L\u00e0m x\u00f3i m\u00f2n nh\u1eadn th\u1ee9c \u0111\u1ed5i m\u1edbi c\u1ee7a Nike<\/td>\n<td>Y\u00eau c\u1ea7u t\u0103ng chi ti\u00eau R&amp;D<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/td>\n<td>Th\u00e1ch th\u1ee9c trong c\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf<\/td>\n<td>Gi\u1ea3m t\u00ednh linh ho\u1ea1t c\u1ee7a quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c \u0111\u1ed1i th\u1ee7 khu v\u1ef1c t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng<\/td>\n<td>Ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf b\u1ecb gi\u1ea3m s\u00fat<\/td>\n<td>C\u00f3 th\u1ec3 y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 l\u1ea1i \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nPh\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u1ee7a Pocket Option g\u1ee3i \u00fd r\u1eb1ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n c\u1ee7a Nike trong c\u00e1c danh m\u1ee5c v\u00e0 \u0111\u1ecba l\u00fd t\u0103ng tr\u01b0\u1edfng ch\u00ednh thay v\u00ec d\u1ef1a v\u00e0o s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 nh\u01b0 m\u1ed9t \u0111\u1ea1i di\u1ec7n cho v\u1ecb th\u1ebf c\u1ea1nh tranh.\n<h2>Ch\u1ec9 S\u1ed1 Chuy\u1ec3n \u0110\u1ed5i K\u1ef9 Thu\u1eadt S\u1ed1: Y\u1ebfu T\u1ed1 Quy\u1ebft \u0110\u1ecbnh Cho C\u1ed5 Phi\u1ebfu Nike<\/h2>\nKhi ph\u00e2n t\u00edch \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,\" c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u2013 \u0111\u1ed9ng l\u1ef1c quy\u1ebft \u0111\u1ecbnh cho c\u00e1c b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1 trong t\u01b0\u01a1ng lai. Nike \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng 2,1 t\u1ef7 \u0111\u00f4 la trong chi ti\u00eau v\u1ed1n v\u00e0o c\u00e1c k\u00eanh DTC k\u1ec3 t\u1eeb n\u0103m 2019, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb 30% l\u00ean 42% t\u1ed5ng doanh thu, tuy nhi\u00ean t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u1eabn b\u1ecb 68% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb hi\u1ec3u sai theo nghi\u00ean c\u1ee9u c\u1ee7a Pocket Option.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 Chuy\u1ec3n \u0110\u1ed5i K\u1ef9 Thu\u1eadt S\u1ed1<\/th>\n<th>L\u1ee3i \u00cdch Ti\u1ec1m N\u0103ng<\/th>\n<th>Th\u00e1ch Th\u1ee9c Tri\u1ec3n Khai<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed DTC<\/td>\n<td>Bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n, m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/td>\n<td>Chi ph\u00ed th\u1ef1c hi\u1ec7n, \u0111\u1ed9 ph\u1ee9c t\u1ea1p qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/td>\n<\/tr>\n<tr>\n<td>Gi\u1ea3m \u0110\u1ed1i T\u00e1c B\u00e1n Bu\u00f4n<\/td>\n<td>Ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb cao c\u1ea5p<\/td>\n<td>Kho\u1ea3ng tr\u1ed1ng doanh thu ng\u1eafn h\u1ea1n, thi\u1ec7t h\u1ea1i m\u1ed1i quan h\u1ec7<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1 Nh\u00e2n H\u00f3a D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u<\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, gi\u1ea3m l\u00e3ng ph\u00ed ti\u1ebfp th\u1ecb<\/td>\n<td>\u0110\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1t Tri\u1ec3n H\u1ec7 Sinh Th\u00e1i \u1ee8ng D\u1ee5ng<\/td>\n<td>L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c \u0111\u1ecbnh k\u1ef3<\/td>\n<td>Chi ph\u00ed ph\u00e1t tri\u1ec3n, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean gia s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u0111\u00f2i h\u1ecfi ph\u1ea3i nh\u00ecn xa h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 ti\u00eau \u0111\u1ec1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng:\n<ul>\n \t<li>T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi t\u1ef7 l\u1ec7 suy gi\u1ea3m b\u00e1n bu\u00f4n<\/li>\n \t<li>Xu h\u01b0\u1edbng chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng so v\u1edbi \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi<\/li>\n \t<li>C\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u1ee9ng d\u1ee5ng so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n \t<li>C\u1ea3i thi\u1ec7n v\u00f2ng quay h\u00e0ng t\u1ed3n kho t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/li>\n \t<li>Thay \u0111\u1ed5i t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 khi th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp m\u1edf r\u1ed9ng<\/li>\n<\/ul>\nL\u1ed7i quan tr\u1ecdng m\u00e0 nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i l\u00e0 suy ngh\u0129 nh\u1ecb ph\u00e2n v\u1ec1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u2013 xem n\u00f3 nh\u01b0 m\u1ed9t th\u00e0nh c\u00f4ng ho\u00e0n to\u00e0n ho\u1eb7c th\u1ea5t b\u1ea1i thay v\u00ec m\u1ed9t qu\u00e1 tr\u00ecnh \u0111ang di\u1ec5n ra v\u1edbi k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c nhau.\n<h2>R\u1ee7i Ro Chu\u1ed7i Cung \u1ee8ng: Y\u1ebfu T\u1ed1 R\u1ee7i Ro Ti\u1ec1m \u1ea8n Trong C\u1ed5 Phi\u1ebfu Nike<\/h2>\nChu\u1ed7i cung \u1ee9ng c\u1ee7a Nike \u0111\u1ed3ng th\u1eddi ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t h\u00e0o quang c\u1ea1nh tranh v\u00e0 \u0111i\u1ec3m y\u1ebfu quan tr\u1ecdng \u2013 m\u1ed9t s\u1ef1 hai m\u1eb7t m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 sai khi \u0111\u00e1nh gi\u00e1 \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike.\" V\u1edbi 52% s\u1ea3n xu\u1ea5t t\u1eadp trung t\u1ea1i Vi\u1ec7t Nam v\u00e0 Indonesia, 73 ng\u00e0y v\u00f2ng quay h\u00e0ng t\u1ed3n kho trung b\u00ecnh, v\u00e0 35% ti\u1ebfp x\u00fac v\u1edbi c\u00e1c tuy\u1ebfn v\u1eadn chuy\u1ec3n ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Nike ch\u1ee9a c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 bi\u1ebfn \u0111\u1ed9ng hi\u1ec7u su\u1ea5t h\u00e0ng qu\u00fd.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c R\u1ee7i Ro Chu\u1ed7i Cung \u1ee8ng<\/th>\n<th>Ti\u1ebfp X\u00fac C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/th>\n<th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh Ti\u1ec1m N\u0103ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1eadp Trung S\u1ea3n Xu\u1ea5t<\/td>\n<td>Ph\u1ee5 thu\u1ed9c n\u1eb7ng n\u1ec1 v\u00e0o s\u1ea3n xu\u1ea5t \u0110\u00f4ng Nam \u00c1<\/td>\n<td>Gi\u00e1n \u0111o\u1ea1n khu v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 30% s\u1ea3n l\u01b0\u1ee3ng<\/td>\n<\/tr>\n<tr>\n<td>Ngu\u1ed3n Nguy\u00ean Li\u1ec7u Th\u00f4<\/td>\n<td>B\u00f4ng, cao su t\u1ed5ng h\u1ee3p, d\u1eabn xu\u1ea5t d\u1ea7u m\u1ecf<\/td>\n<td>Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Logistics V\u1eadn Chuy\u1ec3n<\/td>\n<td>Ph\u1ee5 thu\u1ed9c v\u00e0o v\u1eadn chuy\u1ec3n to\u00e0n c\u1ea7u cho h\u00e0ng h\u00f3a ho\u00e0n thi\u1ec7n<\/td>\n<td>Gia t\u0103ng chi ph\u00ed v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 gi\u1ea3m l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Ch\u00ednh S\u00e1ch Th\u01b0\u01a1ng M\u1ea1i Qu\u1ed1c T\u1ebf<\/td>\n<td>Ti\u1ebfp x\u00fac v\u1edbi thu\u1ebf quan v\u00e0 h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i<\/td>\n<td>Thay \u0111\u1ed5i ch\u00ednh s\u00e1ch \u0111\u1ed9t ng\u1ed9t y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1ed1n k\u00e9m<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng m\u1ee9c t\u1ed3n kho c\u1ee7a Nike, bi\u1ebfn \u0111\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p, v\u00e0 th\u1eddi gian giao h\u00e0ng cung c\u1ea5p c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng v\u1ec1 s\u1ee9c kh\u1ecfe chu\u1ed7i cung \u1ee9ng. C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 ti\u00eau \u0111\u1ec1.\n\nKh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike sau c\u00e1c gi\u00e1n \u0111o\u1ea1n to\u00e0n c\u1ea7u g\u1ea7n \u0111\u00e2y. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi hi\u1ec7n nay t\u00ednh \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a chu\u1ed7i cung \u1ee9ng trong c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd thay v\u00ec coi \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ee7i ro nh\u1ecb ph\u00e2n.\n<h2>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh ESG: Chuy\u1ec3n \u0110\u1ed5i T\u00ednh B\u1ec1n V\u1eefng Th\u00e0nh Gi\u00e1 Tr\u1ecb C\u1ed5 Phi\u1ebfu Nike<\/h2>\nC\u00e1c ch\u1ec9 s\u1ed1 ESG hi\u1ec7n nay \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a Nike th\u00f4ng qua ba k\u00eanh c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng: 1) quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p 18% cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, 2) m\u1edf r\u1ed9ng b\u1ed9i s\u1ed1 P\/E 0,8x t\u1eeb d\u00f2ng v\u1ed1n t\u1eadp trung v\u00e0o ESG, v\u00e0 3) t\u1ef7 l\u1ec7 thay \u0111\u1ed5i nh\u00e2n vi\u00ean th\u1ea5p h\u01a1n 22%. Khi ph\u00e2n t\u00edch \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,\" c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng m\u1eafc m\u1ed9t trong hai l\u1ed7i: b\u1ecf qua ho\u00e0n to\u00e0n c\u00e1c t\u00e1c \u0111\u1ed9ng ESG quan tr\u1ecdng n\u00e0y ho\u1eb7c t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1n v\u1eefng ri\u00eang l\u1ebb m\u00e0 kh\u00f4ng k\u1ebft n\u1ed1i ch\u00fang v\u1edbi k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Kh\u00eda C\u1ea1nh ESG<\/th>\n<th>C\u00e2n Nh\u1eafc C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/th>\n<th>T\u00ednh Li\u00ean Quan T\u00e0i Ch\u00ednh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u00e1ng Ki\u1ebfn M\u00f4i Tr\u01b0\u1eddng<\/td>\n<td>Ch\u01b0\u01a1ng tr\u00ecnh v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng, m\u1ee5c ti\u00eau gi\u1ea3m carbon<\/td>\n<td>\u1ed4n \u0111\u1ecbnh chi ph\u00ed \u0111\u1ea7u v\u00e0o, duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p<\/td>\n<\/tr>\n<tr>\n<td>Th\u1ef1c H\u00e0nh Lao \u0110\u1ed9ng S\u1ea3n Xu\u1ea5t<\/td>\n<td>Gi\u00e1m s\u00e1t tu\u00e2n th\u1ee7 nh\u00e0 m\u00e1y, ch\u00ednh s\u00e1ch ti\u1ec1n l\u01b0\u01a1ng<\/td>\n<td>R\u1ee7i ro t\u1ea9y chay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi ph\u00ed thi\u1ec7t h\u1ea1i danh ti\u1ebfng<\/td>\n<\/tr>\n<tr>\n<td>T\u00ednh Bao Tr\u00f9m S\u1ea3n Ph\u1ea9m<\/td>\n<td>M\u1edf r\u1ed9ng ph\u1ea1m vi k\u00edch c\u1ee1, thi\u1ebft k\u1ebf th\u00edch \u1ee9ng<\/td>\n<td>C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea5u Tr\u00fac Qu\u1ea3n Tr\u1ecb Doanh Nghi\u1ec7p<\/td>\n<td>Li\u00ean k\u1ebft b\u1ed3i th\u01b0\u1eddng \u0111i\u1ec1u h\u00e0nh, \u0111a d\u1ea1ng h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td>\n<td>Ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh, t\u00e1c \u0111\u1ed9ng ni\u1ec1m tin c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nNghi\u00ean c\u1ee9u c\u1ee7a Pocket Option ch\u1ec9 ra r\u1eb1ng hi\u1ec7u su\u1ea5t ESG c\u1ee7a Nike ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c, v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1n v\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh thanh kho\u1ea3n c\u1ed5 phi\u1ebfu v\u00e0 b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y b\u1ecf l\u1ee1 c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng v\u1ec1 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u1ee7i ro c\u1ee7a Nike.\n\nQuan tr\u1ecdng, \u0111\u00e1nh gi\u00e1 ESG \u0111\u00f2i h\u1ecfi s\u1ef1 tinh t\u1ebf thay v\u00ec \u0111i\u1ec3m s\u1ed1 \u0111\u01a1n gi\u1ea3n. Nike c\u00f3 th\u1ec3 xu\u1ea5t s\u1eafc trong \u0111\u1ed5i m\u1edbi m\u00f4i tr\u01b0\u1eddng trong khi \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c trong th\u1ef1c h\u00e0nh lao \u0111\u1ed9ng chu\u1ed7i cung \u1ee9ng \u2013 m\u1ed9t s\u1ef1 ph\u1ee9c t\u1ea1p m\u00e0 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 \u0111\u01a1n gi\u1ea3n th\u01b0\u1eddng b\u1ecf qua.\n<h3>V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf: T\u00e1c \u0110\u1ed9ng Th\u01b0\u01a1ng Hi\u1ec7u C\u1ee7a \u0110\u1ecbnh V\u1ecb X\u00e3 H\u1ed9i<\/h3>\n\u0110\u1ecbnh v\u1ecb x\u00e3 h\u1ed9i c\u00f3 ch\u1ee7 \u00fd c\u1ee7a Nike th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i cho th\u1ea5y c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 ESG \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh. Khi c\u00f4ng ty gi\u1edbi thi\u1ec7u Colin Kaepernick trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh b\u1ea5t ch\u1ea5p ph\u1ea3n \u1ee9ng ch\u00ednh tr\u1ecb, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n sai h\u1eadu qu\u1ea3 t\u00e0i ch\u00ednh ti\u00eau c\u1ef1c. Nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a Nike \u0111\u00e3 nh\u1eadn ra s\u1ef1 li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa chi\u1ebfn d\u1ecbch v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a n\u00f3, d\u1ef1 \u0111o\u00e1n s\u1ef1 gia t\u0103ng doanh s\u1ed1 sau \u0111\u00f3.\n\nV\u00ed d\u1ee5 n\u00e0y minh h\u1ecda l\u00fd do t\u1ea1i sao \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike\" \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa \u0111\u1ecbnh v\u1ecb ESG v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh thay v\u00ec xem ch\u00fang nh\u01b0 nh\u1eefng c\u00e2n nh\u1eafc ri\u00eang bi\u1ec7t.\n<h2>Nh\u1eefng C\u1ea1m B\u1eaby Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt: M\u00f4 H\u00ecnh Giao D\u1ecbch C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/h2>\nNgay c\u1ea3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u01a1 b\u1ea3n c\u0169ng s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 b\u00e1o k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m v\u1ecb tr\u00ed c\u1ee7a Nike, v\u1edbi 76% ng\u01b0\u1eddi d\u00f9ng Pocket Option k\u1ebft h\u1ee3p c\u00e1c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0o\/ra. Tuy nhi\u00ean, c\u1ed5 phi\u1ebfu Nike th\u1ec3 hi\u1ec7n c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u2013 bao g\u1ed3m s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau thu nh\u1eadp cao h\u01a1n 23% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh v\u00e0 s\u1ef1 ph\u00e2n k\u1ef3 RSI 14 ng\u00e0y so v\u1edbi h\u00e0nh \u0111\u1ed9ng gi\u00e1 trong 73% c\u00e1c \u0111\u1ea3o chi\u1ec1u xu h\u01b0\u1edbng l\u1edbn \u2013 \u0111\u00f2i h\u1ecfi c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 cho Nike thay v\u00ec c\u00e1c c\u00e0i \u0111\u1eb7t ch\u1ec9 b\u00e1o chung.\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>L\u1ed7i Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt<\/th>\n<th>V\u1ea5n \u0110\u1ec1 C\u1ee5 Th\u1ec3 Khi \u00c1p D\u1ee5ng Cho Nike<\/th>\n<th>C\u00e1ch Ti\u1ebfp C\u1eadn Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u1ee8ng D\u1ee5ng Ch\u1ec9 B\u00e1o Chung<\/td>\n<td>S\u1eed d\u1ee5ng c\u00e0i \u0111\u1eb7t kh\u00f4ng \u0111\u1eb7c th\u00f9 ng\u00e0nh cho MACD, RSI<\/td>\n<td>Hi\u1ec7u ch\u1ec9nh ch\u1ec9 b\u00e1o theo h\u1ed3 s\u01a1 bi\u1ebfn \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a Nike<\/td>\n<\/tr>\n<tr>\n<td>B\u1ecf Qua S\u1ef1 Bi\u1ebfn D\u1ea1ng Chu K\u1ef3 Thu Nh\u1eadp<\/td>\n<td>C\u00e1c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt b\u1ecb ph\u00e1 v\u1ee1 xung quanh c\u00e1c b\u00e1o c\u00e1o h\u00e0ng qu\u00fd<\/td>\n<td>\u0110i\u1ec1u ch\u1ec9nh khung th\u1eddi gian ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ednh \u0111\u1ebfn bi\u1ebfn \u0111\u1ed9ng thu nh\u1eadp<\/td>\n<\/tr>\n<tr>\n<td>Hi\u1ec3u Sai T\u00edn Hi\u1ec7u Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>V\u1ecb tr\u00ed t\u1ed5 ch\u1ee9c t\u1ea1o ra c\u00e1c t\u00edn hi\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng sai<\/td>\n<td>K\u1ebft h\u1ee3p ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng quy\u1ec1n ch\u1ecdn \u0111\u1ec3 c\u00f3 ng\u1eef c\u1ea3nh<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef1 Tin Qu\u00e1 M\u1ee9c V\u00e0o M\u1ee9c H\u1ed7 Tr\u1ee3\/Kh\u00e1ng C\u1ef1<\/td>\n<td>C\u00e1c m\u1ee9c t\u00e2m l\u00fd th\u01b0\u1eddng xuy\u00ean b\u1ecb vi ph\u1ea1m trong giao d\u1ecbch Nike<\/td>\n<td>T\u1eadp trung v\u00e0o c\u00e1c m\u00f4 h\u00ecnh t\u00edch l\u0169y\/ph\u00e2n ph\u1ed1i c\u1ee7a t\u1ed5 ch\u1ee9c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nC\u00f4ng c\u1ee5 ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt c\u1ee7a Pocket Option c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a Nike thay v\u00ec \u00e1p d\u1ee5ng c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt chung. Kh\u1ea3 n\u0103ng ki\u1ec3m tra l\u1ea1i l\u1ecbch s\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p c\u00e1c nh\u00e0 giao d\u1ecbch x\u00e1c minh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 cho c\u1ed5 phi\u1ebfu Nike thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c gi\u1ea3 \u0111\u1ecbnh chung.\n\nC\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb cho Nike bao g\u1ed3m:\n<ul>\n \t<li>So s\u00e1nh s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi c\u1ea3 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh<\/li>\n \t<li>Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u00f9ng t\u00edch l\u0169y v\u00e0 ph\u00e2n ph\u1ed1i<\/li>\n \t<li>\u0110\u1ecbnh c\u1ee1 v\u1ecb tr\u00ed d\u1ef1a tr\u00ean bi\u1ebfn \u0111\u1ed9ng thay v\u00ec t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 c\u1ed1 \u0111\u1ecbnh<\/li>\n \t<li>Ph\u00e2n t\u00edch \u0111a khung th\u1eddi gian \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa nhi\u1ec5u giao d\u1ecbch v\u00e0 thay \u0111\u1ed5i xu h\u01b0\u1edbng th\u1ef1c s\u1ef1<\/li>\n<\/ul>\n[cta_button text=\"B\u1eaft \u0110\u1ea7u Giao D\u1ecbch\"]\n<h2>K\u1ebft Lu\u1eadn: Khung 5 B\u01b0\u1edbc Cho Quy\u1ebft \u0110\u1ecbnh C\u1ed5 Phi\u1ebfu Nike<\/h2>\nTr\u1ea3 l\u1eddi \"t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike\" \u0111\u00f2i h\u1ecfi ph\u1ea3i ti\u1ebfn t\u1eeb ph\u00e2n t\u00edch b\u1ec1 m\u1eb7t \u0111\u1ebfn m\u1ed9t khung 5 b\u01b0\u1edbc c\u00f3 c\u1ea5u tr\u00fac: 1) \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ecbnh gi\u00e1 so v\u1edbi 12 ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh, 2) l\u1eadp b\u1ea3n \u0111\u1ed3 qu\u1ef9 \u0111\u1ea1o th\u1ecb ph\u1ea7n c\u1ea1nh tranh tr\u00ean 8 danh m\u1ee5c s\u1ea3n ph\u1ea9m, 3) \u0111\u00e1nh gi\u00e1 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi 5 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, 4) \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng th\u00f4ng qua 4 bi\u1ec7n ph\u00e1p d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng, v\u00e0 5) x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m v\u00e0o t\u1ed1i \u01b0u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 c\u1ee7a Nike. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y lo\u1ea1i b\u1ecf b\u1ea3y l\u1ed7i quan tr\u1ecdng ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho 82% k\u1ebft qu\u1ea3 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u00e0nh c\u00f4ng c\u1ee7a Nike theo d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a Pocket Option.\n\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng Nike kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ec1 xu\u1ea5t mua v\u00e0 gi\u1eef \u0111\u01a1n gi\u1ea3n c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i giao d\u1ecbch k\u1ef9 thu\u1eadt thu\u1ea7n t\u00fay. Thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u00f2i h\u1ecfi \u0111\u00e1nh gi\u00e1 \u0111\u1ed9ng v\u1ec1 v\u1ecb th\u1ebf \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty trong m\u1ed9t b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.\n\nC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a Nike th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh vi ch\u00ednh:\n<ul>\n \t<li>H\u1ecd duy tr\u00ec kho\u1ea3ng c\u00e1ch c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t k\u1ec3 s\u1ef1 y\u00eau th\u00edch c\u00e1 nh\u00e2n<\/li>\n \t<li>H\u1ecd ph\u00e2n t\u00edch ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng<\/li>\n \t<li>H\u1ecd k\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng v\u00e0o c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1<\/li>\n \t<li>H\u1ecd nh\u1eadn ra t\u00ednh quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 ESG \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a Nike<\/li>\n \t<li>H\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt cho c\u00e1c m\u00f4 h\u00ecnh giao d\u1ecbch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Nike<\/li>\n<\/ul>\nB\u1eb1ng c\u00e1ch tr\u00e1nh nh\u1eefng sai l\u1ea7m \u0111\u1ea7u t\u01b0 ph\u1ed5 bi\u1ebfn n\u00e0y v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t khung ph\u00e2n t\u00edch tinh vi h\u01a1n, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 c\u01a1 h\u1ed9i mua c\u1ed5 phi\u1ebfu Nike. Pocket Option cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t qua ph\u00e2n t\u00edch b\u1ec1 m\u1eb7t \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc th\u1ef1c s\u1ef1 v\u1ec1 \u0111\u1ea7u t\u01b0.\n\n<\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"<div class=\"custom-html-container\">\n<h2>B\u1eaby C\u1ea3m X\u00fac: C\u00e1ch S\u1ef1 Quen Thu\u1ed9c V\u1edbi Th\u01b0\u01a1ng Hi\u1ec7u L\u00e0m L\u1ec7ch Quy\u1ebft \u0110\u1ecbnh \u0110\u1ea7u T\u01b0 C\u1ed5 Phi\u1ebfu Nike<\/h2>\n<p>Khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng,&#8221; h\u1ecd ngay l\u1eadp t\u1ee9c g\u1eb7p ph\u1ea3i b\u1eaby thi\u00ean v\u1ecb quen thu\u1ed9c. Logo swoosh hi\u1ec7n di\u1ec7n kh\u1eafp n\u01a1i c\u1ee7a Nike, ng\u00e2n s\u00e1ch t\u00e0i tr\u1ee3 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u00e0ng n\u0103m h\u01a1n 1 t\u1ef7 \u0111\u00f4 la, v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1o ra s\u1ef1 t\u1ef1 tin qu\u00e1 m\u1ee9c trong \u0111\u1ea7u t\u01b0. S\u1ef1 g\u1eafn b\u00f3 t\u00e2m l\u00fd n\u00e0y chuy\u1ec3n th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi l\u00f2ng trung th\u00e0nh c\u00e1 nh\u00e2n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n<p>C\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Pocket Option \u0111\u00e3 quan s\u00e1t th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd c\u00f3 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n. V\u1edbi Nike l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n nhi\u1ec1u nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u1ec7t \u1edf c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea7n \u0111\u1ea7u.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 C\u1ea3m X\u00fac<\/th>\n<th>L\u1ef1a Ch\u1ecdn H\u1ee3p L\u00fd<\/th>\n<th>\u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Quy\u1ebft \u0110\u1ecbnh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u1eed d\u1ee5ng c\u00e1 nh\u00e2n s\u1ea3n ph\u1ea9m Nike<\/td>\n<td>Ph\u00e2n t\u00edch th\u1ecb ph\u1ea7n<\/td>\n<td>\u0110\u00e1nh gi\u00e1 qu\u00e1 cao ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean truy\u1ec1n th\u00f4ng<\/td>\n<td>Xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng doanh thu<\/td>\n<td>Nh\u1ea7m l\u1eabn gi\u1eefa th\u00e0nh c\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh<\/td>\n<\/tr>\n<tr>\n<td>T\u00e0i tr\u1ee3 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/td>\n<td>Chi ph\u00ed ti\u1ebfp th\u1ecb so v\u1edbi ROI<\/td>\n<td>Nh\u1eadn th\u1ee9c ph\u00f3ng \u0111\u1ea1i v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/td>\n<\/tr>\n<tr>\n<td>Quan s\u00e1t l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng<\/td>\n<td>D\u1eef li\u1ec7u b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/td>\n<td>Thi\u00ean v\u1ecb m\u1eabu d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ecba \u0111i\u1ec3m h\u1ea1n ch\u1ebf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e2u h\u1ecfi &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng&#8221; \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t qua nh\u1eefng g\u1eafn b\u00f3 c\u1ea3m x\u00fac n\u00e0y \u0111\u1ec3 xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n v\u00e0 v\u1ecb tr\u00ed trong ng\u00e0nh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Pocket Option hi\u1ec3u r\u1eb1ng c\u1ea3m gi\u00e1c t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n th\u00e0nh s\u1ef1 t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu.<\/p>\n<h2>Sai L\u1ea7m V\u1ec1 Th\u1eddi \u0110i\u1ec3m: Gi\u1ea3i M\u00e3 Chu K\u1ef3 Th\u1ecb Tr\u01b0\u1eddng C\u1ee7a Nike \u0110\u1ec3 T\u00ecm \u0110i\u1ec3m V\u00e0o Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n<p>M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i khi c\u00e2n nh\u1eafc &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng&#8221; l\u00e0 hi\u1ec3u sai c\u00e1c chu k\u1ef3 tin t\u1ee9c 30-45 ng\u00e0y c\u1ee7a Nike v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a ch\u00fang v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf r\u1ed9ng l\u1edbn h\u01a1n. C\u1ed5 phi\u1ebfu Nike, \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 ti\u00eau d\u00f9ng kh\u00f4ng thi\u1ebft y\u1ebfu, th\u1ec3 hi\u1ec7n s\u1ef1 bi\u1ebfn \u0111\u1ed9ng cao h\u01a1n 2,3 l\u1ea7n trong c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp kinh t\u1ebf so v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu \u2013 c\u00e1c m\u00f4 h\u00ecnh m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi khai th\u00e1c c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n<h3>M\u00f4 H\u00ecnh Theo M\u00f9a V\u00e0 Chu K\u1ef3 B\u00e1o C\u00e1o<\/h3>\n<p>Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng nh\u1eadn ra r\u1eb1ng c\u1ed5 phi\u1ebfu Nike th\u01b0\u1eddng theo c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m, c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn v\u00e0 thu nh\u1eadp h\u00e0ng qu\u00fd. Mua ngay sau tin t\u1ee9c t\u00edch c\u1ef1c khi gi\u00e1 \u0111\u00e3 t\u0103ng cao l\u00e0 m\u1ed9t l\u1ed7i th\u1eddi \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Th\u1eddi Gian<\/th>\n<th>M\u00f4 H\u00ecnh Hi\u1ec7u Su\u1ea5t Th\u00f4ng Th\u01b0\u1eddng C\u1ee7a Nike<\/th>\n<th>L\u1ed7i Ph\u1ed5 Bi\u1ebfn C\u1ee7a Nh\u00e0 \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tr\u01b0\u1edbc K\u1ef3 B\u00e1o C\u00e1o Thu Nh\u1eadp<\/td>\n<td>T\u0103ng bi\u1ebfn \u0111\u1ed9ng<\/td>\n<td>\u0110\u1eb7t v\u1ecb tr\u00ed d\u1ef1a tr\u00ean suy \u0111o\u00e1n<\/td>\n<\/tr>\n<tr>\n<td>Sau Khi V\u01b0\u1ee3t D\u1ef1 B\u00e1o Thu Nh\u1eadp<\/td>\n<td>T\u0103ng ng\u1eafn h\u1ea1n sau \u0111\u00f3 h\u1ee3p nh\u1ea5t<\/td>\n<td>Mua \u1edf \u0111\u1ec9nh \u0111i\u1ec3m ph\u1ea5n kh\u00edch<\/td>\n<\/tr>\n<tr>\n<td>N\u0103m C\u00f3 Th\u1ebf V\u1eadn H\u1ed9i M\u00f9a H\u00e8\/World Cup<\/td>\n<td>T\u0103ng gi\u00e1 d\u1ef1 \u0111o\u00e1n<\/td>\n<td>V\u00e0o mu\u1ed9n sau khi c\u00f4ng khai \u0111\u00e3 \u0111\u1ea1t \u0111\u1ec9nh<\/td>\n<\/tr>\n<tr>\n<td>M\u00f9a Mua S\u1eafm D\u1ecbp L\u1ec5<\/td>\n<td>Hi\u1ec7u su\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0o th\u00e1ng Ch\u00edn<\/td>\n<td>Mua v\u00e0o th\u00e1ng M\u01b0\u1eddi Hai d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng c\u1eeda h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1c chuy\u00ean gia giao d\u1ecbch c\u1ee7a Pocket Option khuy\u1ebfn ngh\u1ecb xem x\u00e9t c\u00e1c bi\u1ebfn \u0111\u1ed9ng gi\u00e1 l\u1ecbch s\u1eed c\u1ee7a Nike xung quanh c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n n\u00e0y thay v\u00ec \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ed1c \u0111\u1ed3ng d\u1ef1a tr\u00ean \u0111\u1ed9ng l\u1ef1c g\u1ea7n \u0111\u00e2y. C\u00f4ng c\u1ee5 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.<\/p>\n<h3>\u0110\u1ed9 Nh\u1ea1y C\u1ea3m Kinh T\u1ebf V\u0129 M\u00f4<\/h3>\n<p>C\u1ed5 phi\u1ebfu Nike th\u1ec3 hi\u1ec7n \u0111\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kinh t\u1ebf m\u00e0 nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb b\u1ecf qua. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 li\u1ec7u c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike hay kh\u00f4ng.<\/p>\n<ul>\n<li>C\u00e1c ch\u1ec9 s\u1ed1 ni\u1ec1m tin ti\u00eau d\u00f9ng th\u01b0\u1eddng d\u1eabn d\u1eaft chuy\u1ec3n \u0111\u1ed9ng c\u1ed5 phi\u1ebfu Nike tr\u01b0\u1edbc 2-3 th\u00e1ng<\/li>\n<li>Gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Nike nghi\u00eam tr\u1ecdng h\u01a1n m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 do d\u1ea5u ch\u00e2n s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u<\/li>\n<li>Bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng qu\u1ed1c t\u1ebf<\/li>\n<li>L\u00e3i su\u1ea5t t\u0103ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan l\u1ecbch s\u1eed v\u1edbi vi\u1ec7c n\u00e9n c\u00e1c b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike<\/li>\n<\/ul>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike kh\u00f4ng&#8221; ph\u1ea3i xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 n\u00e0y thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o tin t\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty. Trong c\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p c\u1ee7a Nike c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m y\u1ebfu khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n<h2>\u0110i\u1ec3m M\u00f9 \u0110\u1ecbnh Gi\u00e1: 5 Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng Ngo\u00e0i T\u1ef7 L\u1ec7 P\/E<\/h2>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u1ebfu kinh nghi\u1ec7m th\u01b0\u1eddng t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 P\/E c\u1ee7a Nike (hi\u1ec7n t\u1ea1i l\u00e0 28,4x) trong khi b\u1ecf qua c\u00e1c khung \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh. C\u00e1ch ti\u1ebfp c\u1eadn m\u1ed9t chi\u1ec1u n\u00e0y b\u1ecf qua bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p 42% c\u1ee7a Nike, bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng 14,1% v\u00e0 d\u00f2ng ti\u1ec1n t\u1ef1 do h\u00e0ng n\u0103m 4,5 t\u1ef7 \u0111\u00f4 la \u2013 c\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebft l\u1ed9 v\u1ecb th\u1ebf c\u1ea1nh tranh trong h\u1ec7 sinh th\u00e1i trang ph\u1ee5c th\u1ec3 thao.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 S\u1ed1 \u0110\u1ecbnh Gi\u00e1 Ph\u1ed5 Bi\u1ebfn<\/th>\n<th>H\u1ea1n Ch\u1ebf Khi \u00c1p D\u1ee5ng Cho Nike<\/th>\n<th>L\u1ef1a Ch\u1ecdn Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ef7 L\u1ec7 P\/E<\/td>\n<td>Kh\u00f4ng t\u00ednh \u0111\u1ebfn giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ho\u1eb7c \u0111\u1ea7u t\u01b0 R&amp;D<\/td>\n<td>T\u1ef7 L\u1ec7 PEG (Gi\u00e1\/L\u1ee3i Nhu\u1eadn So V\u1edbi T\u0103ng Tr\u01b0\u1edfng)<\/td>\n<\/tr>\n<tr>\n<td>Doanh Thu Hi\u1ec7n T\u1ea1i<\/td>\n<td>B\u1ecf l\u1ee1 t\u00e1c \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\n<td>Ph\u00e2n t\u00edch c\u01a1 c\u1ea5u doanh thu v\u00e0 xu h\u01b0\u1edbng bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng EPS<\/td>\n<td>C\u00f3 th\u1ec3 b\u1ecb thao t\u00fang th\u00f4ng qua mua l\u1ea1i c\u1ed5 phi\u1ebfu<\/td>\n<td>D\u00f2ng Ti\u1ec1n T\u1ef1 Do Tr\u00ean M\u1ed7i C\u1ed5 Phi\u1ebfu<\/td>\n<\/tr>\n<tr>\n<td>Gi\u00e1 Tr\u1ecb S\u1ed5 S\u00e1ch<\/td>\n<td>\u0110\u00e1nh gi\u00e1 th\u1ea5p t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a Nike<\/td>\n<td>\u0110\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 b\u1ea3n quy\u1ec1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Khi c\u00e2n nh\u1eafc &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,&#8221; c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi xem x\u00e9t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ed9c l\u1eadp. Pocket Option cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 so s\u00e1nh \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike v\u1edbi c\u1ea3 trung b\u00ecnh l\u1ecbch s\u1eed v\u00e0 c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh.<\/p>\n<p>M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 gi\u00e1 tr\u00ean doanh thu c\u1ee7a Nike trong c\u00e1c m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf kh\u00e1c nhau:<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>\u0110i\u1ec1u Ki\u1ec7n Kinh T\u1ebf<\/th>\n<th>Ph\u1ea1m Vi P\/S Th\u00f4ng Th\u01b0\u1eddng C\u1ee7a Nike<\/th>\n<th>H\u00e0m \u00dd \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1edf R\u1ed9ng Kinh T\u1ebf<\/td>\n<td>3.5-5.0x<\/td>\n<td>Cu\u1ed1i cao h\u01a1n cho th\u1ea5y kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao<\/td>\n<\/tr>\n<tr>\n<td>Suy Tho\u00e1i Kinh T\u1ebf<\/td>\n<td>2.0-3.5x<\/td>\n<td>Cu\u1ed1i th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 ch\u1ec9 ra c\u01a1 h\u1ed9i mua<\/td>\n<\/tr>\n<tr>\n<td>Giai \u0110o\u1ea1n Ph\u1ee5c H\u1ed3i<\/td>\n<td>3.0-4.0x<\/td>\n<td>Ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng b\u1ed9i s\u1ed1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Hi\u1ec3u Sai C\u1ea3nh Quan C\u1ea1nh Tranh: V\u1ecb Th\u1ebf Th\u1ecb Tr\u01b0\u1eddng \u0110ang Thay \u0110\u1ed5i C\u1ee7a Nike<\/h2>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike&#8221; th\u01b0\u1eddng hi\u1ec3u sai v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a Nike, cho r\u1eb1ng th\u1ecb ph\u1ea7n gi\u00e0y th\u1ec3 thao to\u00e0n c\u1ea7u 37% c\u1ee7a h\u00e3ng \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u1ed1ng tr\u1ecb li\u00ean t\u1ee5c. Trong khi \u0111\u00f3, h\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1ch Lululemon gi\u00e0nh \u0111\u01b0\u1ee3c 16,8% th\u1ecb ph\u1ea7n trong trang ph\u1ee5c th\u1ec3 thao cao c\u1ea5p v\u00e0 c\u00e1ch \u0111\u1ed1i th\u1ee7 Trung Qu\u1ed1c Anta \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m 11,5% t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u2013 th\u00e1ch th\u1ee9c tr\u1ef1c ti\u1ebfp c\u00e1c l\u00e3nh th\u1ed5 m\u1edf r\u1ed9ng c\u1ee7a Nike.<\/p>\n<h3>H\u1ec7 Sinh Th\u00e1i Trang Ph\u1ee5c Th\u1ec3 Thao \u0110ang Thay \u0110\u1ed5i<\/h3>\n<p>Ng\u00e0nh gi\u00e0y th\u1ec3 thao v\u00e0 trang ph\u1ee5c \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, v\u1edbi Nike \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft h\u01a1n tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn:<\/p>\n<ul>\n<li>C\u00e1c \u0111\u1ed1i th\u1ee7 l\u00e2u \u0111\u1eddi nh\u01b0 Adidas \u0111\u00e3 c\u1ee7ng c\u1ed1 c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd<\/li>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u su\u1ea5t chuy\u00ean bi\u1ec7t \u0111\u00e3 chi\u1ebfm l\u0129nh c\u00e1c ph\u00e2n kh\u00fac th\u1ec3 thao ng\u00e1ch<\/li>\n<li>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh \u0111\u00e3 tham gia th\u1ecb tr\u01b0\u1eddng athleisure v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n<\/li>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u1ea5u tr\u00fac chi ph\u00ed hi\u1ec7u qu\u1ea3 h\u01a1n<\/li>\n<li>C\u00e1c c\u01b0\u1eddng qu\u1ed1c khu v\u1ef1c (\u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Trung Qu\u1ed1c) \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u00ednh<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>M\u1ed1i \u0110e D\u1ecda C\u1ea1nh Tranh<\/th>\n<th>\u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Nike<\/th>\n<th>\u00dd Ngh\u0129a \u0110\u1ea7u T\u01b0<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o DTC<\/td>\n<td>\u00c1p l\u1ef1c bi\u00ean l\u1ee3i nhu\u1eadn tr\u00ean k\u00eanh b\u00e1n bu\u00f4n<\/td>\n<td>Bu\u1ed9c ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ed1n k\u00e9m<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c chuy\u00ean gia hi\u1ec7u su\u1ea5t cao c\u1ea5p<\/td>\n<td>L\u00e0m x\u00f3i m\u00f2n nh\u1eadn th\u1ee9c \u0111\u1ed5i m\u1edbi c\u1ee7a Nike<\/td>\n<td>Y\u00eau c\u1ea7u t\u0103ng chi ti\u00eau R&amp;D<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/td>\n<td>Th\u00e1ch th\u1ee9c trong c\u00e1c cu\u1ed9c suy tho\u00e1i kinh t\u1ebf<\/td>\n<td>Gi\u1ea3m t\u00ednh linh ho\u1ea1t c\u1ee7a quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c \u0111\u1ed1i th\u1ee7 khu v\u1ef1c t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng<\/td>\n<td>Ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf b\u1ecb gi\u1ea3m s\u00fat<\/td>\n<td>C\u00f3 th\u1ec3 y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 l\u1ea1i \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u1ee7a Pocket Option g\u1ee3i \u00fd r\u1eb1ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn xu h\u01b0\u1edbng th\u1ecb ph\u1ea7n c\u1ee7a Nike trong c\u00e1c danh m\u1ee5c v\u00e0 \u0111\u1ecba l\u00fd t\u0103ng tr\u01b0\u1edfng ch\u00ednh thay v\u00ec d\u1ef1a v\u00e0o s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 nh\u01b0 m\u1ed9t \u0111\u1ea1i di\u1ec7n cho v\u1ecb th\u1ebf c\u1ea1nh tranh.<\/p>\n<h2>Ch\u1ec9 S\u1ed1 Chuy\u1ec3n \u0110\u1ed5i K\u1ef9 Thu\u1eadt S\u1ed1: Y\u1ebfu T\u1ed1 Quy\u1ebft \u0110\u1ecbnh Cho C\u1ed5 Phi\u1ebfu Nike<\/h2>\n<p>Khi ph\u00e2n t\u00edch &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,&#8221; c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u2013 \u0111\u1ed9ng l\u1ef1c quy\u1ebft \u0111\u1ecbnh cho c\u00e1c b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1 trong t\u01b0\u01a1ng lai. Nike \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng 2,1 t\u1ef7 \u0111\u00f4 la trong chi ti\u00eau v\u1ed1n v\u00e0o c\u00e1c k\u00eanh DTC k\u1ec3 t\u1eeb n\u0103m 2019, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb 30% l\u00ean 42% t\u1ed5ng doanh thu, tuy nhi\u00ean t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u1eabn b\u1ecb 68% nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb hi\u1ec3u sai theo nghi\u00ean c\u1ee9u c\u1ee7a Pocket Option.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Y\u1ebfu T\u1ed1 Chuy\u1ec3n \u0110\u1ed5i K\u1ef9 Thu\u1eadt S\u1ed1<\/th>\n<th>L\u1ee3i \u00cdch Ti\u1ec1m N\u0103ng<\/th>\n<th>Th\u00e1ch Th\u1ee9c Tri\u1ec3n Khai<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed DTC<\/td>\n<td>Bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n, m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/td>\n<td>Chi ph\u00ed th\u1ef1c hi\u1ec7n, \u0111\u1ed9 ph\u1ee9c t\u1ea1p qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/td>\n<\/tr>\n<tr>\n<td>Gi\u1ea3m \u0110\u1ed1i T\u00e1c B\u00e1n Bu\u00f4n<\/td>\n<td>Ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb cao c\u1ea5p<\/td>\n<td>Kho\u1ea3ng tr\u1ed1ng doanh thu ng\u1eafn h\u1ea1n, thi\u1ec7t h\u1ea1i m\u1ed1i quan h\u1ec7<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1 Nh\u00e2n H\u00f3a D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u<\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, gi\u1ea3m l\u00e3ng ph\u00ed ti\u1ebfp th\u1ecb<\/td>\n<td>\u0110\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1t Tri\u1ec3n H\u1ec7 Sinh Th\u00e1i \u1ee8ng D\u1ee5ng<\/td>\n<td>L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c \u0111\u1ecbnh k\u1ef3<\/td>\n<td>Chi ph\u00ed ph\u00e1t tri\u1ec3n, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean gia s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u0111\u00f2i h\u1ecfi ph\u1ea3i nh\u00ecn xa h\u01a1n c\u00e1c ch\u1ec9 s\u1ed1 ti\u00eau \u0111\u1ec1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng:<\/p>\n<ul>\n<li>T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi t\u1ef7 l\u1ec7 suy gi\u1ea3m b\u00e1n bu\u00f4n<\/li>\n<li>Xu h\u01b0\u1edbng chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng so v\u1edbi \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi<\/li>\n<li>C\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c \u1ee9ng d\u1ee5ng so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>C\u1ea3i thi\u1ec7n v\u00f2ng quay h\u00e0ng t\u1ed3n kho t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/li>\n<li>Thay \u0111\u1ed5i t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 khi th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp m\u1edf r\u1ed9ng<\/li>\n<\/ul>\n<p>L\u1ed7i quan tr\u1ecdng m\u00e0 nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1eafc ph\u1ea3i l\u00e0 suy ngh\u0129 nh\u1ecb ph\u00e2n v\u1ec1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike \u2013 xem n\u00f3 nh\u01b0 m\u1ed9t th\u00e0nh c\u00f4ng ho\u00e0n to\u00e0n ho\u1eb7c th\u1ea5t b\u1ea1i thay v\u00ec m\u1ed9t qu\u00e1 tr\u00ecnh \u0111ang di\u1ec5n ra v\u1edbi k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n<h2>R\u1ee7i Ro Chu\u1ed7i Cung \u1ee8ng: Y\u1ebfu T\u1ed1 R\u1ee7i Ro Ti\u1ec1m \u1ea8n Trong C\u1ed5 Phi\u1ebfu Nike<\/h2>\n<p>Chu\u1ed7i cung \u1ee9ng c\u1ee7a Nike \u0111\u1ed3ng th\u1eddi ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t h\u00e0o quang c\u1ea1nh tranh v\u00e0 \u0111i\u1ec3m y\u1ebfu quan tr\u1ecdng \u2013 m\u1ed9t s\u1ef1 hai m\u1eb7t m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 sai khi \u0111\u00e1nh gi\u00e1 &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike.&#8221; V\u1edbi 52% s\u1ea3n xu\u1ea5t t\u1eadp trung t\u1ea1i Vi\u1ec7t Nam v\u00e0 Indonesia, 73 ng\u00e0y v\u00f2ng quay h\u00e0ng t\u1ed3n kho trung b\u00ecnh, v\u00e0 35% ti\u1ebfp x\u00fac v\u1edbi c\u00e1c tuy\u1ebfn v\u1eadn chuy\u1ec3n ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Nike ch\u1ee9a c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 bi\u1ebfn \u0111\u1ed9ng hi\u1ec7u su\u1ea5t h\u00e0ng qu\u00fd.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Danh M\u1ee5c R\u1ee7i Ro Chu\u1ed7i Cung \u1ee8ng<\/th>\n<th>Ti\u1ebfp X\u00fac C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/th>\n<th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh Ti\u1ec1m N\u0103ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1eadp Trung S\u1ea3n Xu\u1ea5t<\/td>\n<td>Ph\u1ee5 thu\u1ed9c n\u1eb7ng n\u1ec1 v\u00e0o s\u1ea3n xu\u1ea5t \u0110\u00f4ng Nam \u00c1<\/td>\n<td>Gi\u00e1n \u0111o\u1ea1n khu v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 30% s\u1ea3n l\u01b0\u1ee3ng<\/td>\n<\/tr>\n<tr>\n<td>Ngu\u1ed3n Nguy\u00ean Li\u1ec7u Th\u00f4<\/td>\n<td>B\u00f4ng, cao su t\u1ed5ng h\u1ee3p, d\u1eabn xu\u1ea5t d\u1ea7u m\u1ecf<\/td>\n<td>Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Logistics V\u1eadn Chuy\u1ec3n<\/td>\n<td>Ph\u1ee5 thu\u1ed9c v\u00e0o v\u1eadn chuy\u1ec3n to\u00e0n c\u1ea7u cho h\u00e0ng h\u00f3a ho\u00e0n thi\u1ec7n<\/td>\n<td>Gia t\u0103ng chi ph\u00ed v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 gi\u1ea3m l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td>Ch\u00ednh S\u00e1ch Th\u01b0\u01a1ng M\u1ea1i Qu\u1ed1c T\u1ebf<\/td>\n<td>Ti\u1ebfp x\u00fac v\u1edbi thu\u1ebf quan v\u00e0 h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i<\/td>\n<td>Thay \u0111\u1ed5i ch\u00ednh s\u00e1ch \u0111\u1ed9t ng\u1ed9t y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh t\u1ed1n k\u00e9m<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng m\u1ee9c t\u1ed3n kho c\u1ee7a Nike, bi\u1ebfn \u0111\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p, v\u00e0 th\u1eddi gian giao h\u00e0ng cung c\u1ea5p c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng v\u1ec1 s\u1ee9c kh\u1ecfe chu\u1ed7i cung \u1ee9ng. C\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 ti\u00eau \u0111\u1ec1.<\/p>\n<p>Kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ecbnh gi\u00e1 c\u1ee7a Nike sau c\u00e1c gi\u00e1n \u0111o\u1ea1n to\u00e0n c\u1ea7u g\u1ea7n \u0111\u00e2y. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi hi\u1ec7n nay t\u00ednh \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a chu\u1ed7i cung \u1ee9ng trong c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd thay v\u00ec coi \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ee7i ro nh\u1ecb ph\u00e2n.<\/p>\n<h2>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh ESG: Chuy\u1ec3n \u0110\u1ed5i T\u00ednh B\u1ec1n V\u1eefng Th\u00e0nh Gi\u00e1 Tr\u1ecb C\u1ed5 Phi\u1ebfu Nike<\/h2>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 ESG hi\u1ec7n nay \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a Nike th\u00f4ng qua ba k\u00eanh c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng: 1) quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p 18% cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, 2) m\u1edf r\u1ed9ng b\u1ed9i s\u1ed1 P\/E 0,8x t\u1eeb d\u00f2ng v\u1ed1n t\u1eadp trung v\u00e0o ESG, v\u00e0 3) t\u1ef7 l\u1ec7 thay \u0111\u1ed5i nh\u00e2n vi\u00ean th\u1ea5p h\u01a1n 22%. Khi ph\u00e2n t\u00edch &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike,&#8221; c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng m\u1eafc m\u1ed9t trong hai l\u1ed7i: b\u1ecf qua ho\u00e0n to\u00e0n c\u00e1c t\u00e1c \u0111\u1ed9ng ESG quan tr\u1ecdng n\u00e0y ho\u1eb7c t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1n v\u1eefng ri\u00eang l\u1ebb m\u00e0 kh\u00f4ng k\u1ebft n\u1ed1i ch\u00fang v\u1edbi k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>Kh\u00eda C\u1ea1nh ESG<\/th>\n<th>C\u00e2n Nh\u1eafc C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/th>\n<th>T\u00ednh Li\u00ean Quan T\u00e0i Ch\u00ednh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u00e1ng Ki\u1ebfn M\u00f4i Tr\u01b0\u1eddng<\/td>\n<td>Ch\u01b0\u01a1ng tr\u00ecnh v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng, m\u1ee5c ti\u00eau gi\u1ea3m carbon<\/td>\n<td>\u1ed4n \u0111\u1ecbnh chi ph\u00ed \u0111\u1ea7u v\u00e0o, duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p<\/td>\n<\/tr>\n<tr>\n<td>Th\u1ef1c H\u00e0nh Lao \u0110\u1ed9ng S\u1ea3n Xu\u1ea5t<\/td>\n<td>Gi\u00e1m s\u00e1t tu\u00e2n th\u1ee7 nh\u00e0 m\u00e1y, ch\u00ednh s\u00e1ch ti\u1ec1n l\u01b0\u01a1ng<\/td>\n<td>R\u1ee7i ro t\u1ea9y chay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi ph\u00ed thi\u1ec7t h\u1ea1i danh ti\u1ebfng<\/td>\n<\/tr>\n<tr>\n<td>T\u00ednh Bao Tr\u00f9m S\u1ea3n Ph\u1ea9m<\/td>\n<td>M\u1edf r\u1ed9ng ph\u1ea1m vi k\u00edch c\u1ee1, thi\u1ebft k\u1ebf th\u00edch \u1ee9ng<\/td>\n<td>C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea5u Tr\u00fac Qu\u1ea3n Tr\u1ecb Doanh Nghi\u1ec7p<\/td>\n<td>Li\u00ean k\u1ebft b\u1ed3i th\u01b0\u1eddng \u0111i\u1ec1u h\u00e0nh, \u0111a d\u1ea1ng h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td>\n<td>Ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh, t\u00e1c \u0111\u1ed9ng ni\u1ec1m tin c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Pocket Option ch\u1ec9 ra r\u1eb1ng hi\u1ec7u su\u1ea5t ESG c\u1ee7a Nike ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c, v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1n v\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh thanh kho\u1ea3n c\u1ed5 phi\u1ebfu v\u00e0 b\u1ed9i s\u1ed1 \u0111\u1ecbnh gi\u00e1. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y b\u1ecf l\u1ee1 c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng v\u1ec1 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u1ee7i ro c\u1ee7a Nike.<\/p>\n<p>Quan tr\u1ecdng, \u0111\u00e1nh gi\u00e1 ESG \u0111\u00f2i h\u1ecfi s\u1ef1 tinh t\u1ebf thay v\u00ec \u0111i\u1ec3m s\u1ed1 \u0111\u01a1n gi\u1ea3n. Nike c\u00f3 th\u1ec3 xu\u1ea5t s\u1eafc trong \u0111\u1ed5i m\u1edbi m\u00f4i tr\u01b0\u1eddng trong khi \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c trong th\u1ef1c h\u00e0nh lao \u0111\u1ed9ng chu\u1ed7i cung \u1ee9ng \u2013 m\u1ed9t s\u1ef1 ph\u1ee9c t\u1ea1p m\u00e0 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7u t\u01b0 \u0111\u01a1n gi\u1ea3n th\u01b0\u1eddng b\u1ecf qua.<\/p>\n<h3>V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf: T\u00e1c \u0110\u1ed9ng Th\u01b0\u01a1ng Hi\u1ec7u C\u1ee7a \u0110\u1ecbnh V\u1ecb X\u00e3 H\u1ed9i<\/h3>\n<p>\u0110\u1ecbnh v\u1ecb x\u00e3 h\u1ed9i c\u00f3 ch\u1ee7 \u00fd c\u1ee7a Nike th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i cho th\u1ea5y c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 ESG \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh. Khi c\u00f4ng ty gi\u1edbi thi\u1ec7u Colin Kaepernick trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh b\u1ea5t ch\u1ea5p ph\u1ea3n \u1ee9ng ch\u00ednh tr\u1ecb, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n sai h\u1eadu qu\u1ea3 t\u00e0i ch\u00ednh ti\u00eau c\u1ef1c. Nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a Nike \u0111\u00e3 nh\u1eadn ra s\u1ef1 li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa chi\u1ebfn d\u1ecbch v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a n\u00f3, d\u1ef1 \u0111o\u00e1n s\u1ef1 gia t\u0103ng doanh s\u1ed1 sau \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5 n\u00e0y minh h\u1ecda l\u00fd do t\u1ea1i sao &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike&#8221; \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa \u0111\u1ecbnh v\u1ecb ESG v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh thay v\u00ec xem ch\u00fang nh\u01b0 nh\u1eefng c\u00e2n nh\u1eafc ri\u00eang bi\u1ec7t.<\/p>\n<h2>Nh\u1eefng C\u1ea1m B\u1eaby Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt: M\u00f4 H\u00ecnh Giao D\u1ecbch C\u1ee5 Th\u1ec3 C\u1ee7a Nike<\/h2>\n<p>Ngay c\u1ea3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o c\u01a1 b\u1ea3n c\u0169ng s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 b\u00e1o k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m v\u1ecb tr\u00ed c\u1ee7a Nike, v\u1edbi 76% ng\u01b0\u1eddi d\u00f9ng Pocket Option k\u1ebft h\u1ee3p c\u00e1c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0o\/ra. Tuy nhi\u00ean, c\u1ed5 phi\u1ebfu Nike th\u1ec3 hi\u1ec7n c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u2013 bao g\u1ed3m s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau thu nh\u1eadp cao h\u01a1n 23% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh v\u00e0 s\u1ef1 ph\u00e2n k\u1ef3 RSI 14 ng\u00e0y so v\u1edbi h\u00e0nh \u0111\u1ed9ng gi\u00e1 trong 73% c\u00e1c \u0111\u1ea3o chi\u1ec1u xu h\u01b0\u1edbng l\u1edbn \u2013 \u0111\u00f2i h\u1ecfi c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 cho Nike thay v\u00ec c\u00e1c c\u00e0i \u0111\u1eb7t ch\u1ec9 b\u00e1o chung.<\/p>\n<div class=\"table-container\">\n<table>\n<thead>\n<tr>\n<th>L\u1ed7i Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt<\/th>\n<th>V\u1ea5n \u0110\u1ec1 C\u1ee5 Th\u1ec3 Khi \u00c1p D\u1ee5ng Cho Nike<\/th>\n<th>C\u00e1ch Ti\u1ebfp C\u1eadn Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u1ee8ng D\u1ee5ng Ch\u1ec9 B\u00e1o Chung<\/td>\n<td>S\u1eed d\u1ee5ng c\u00e0i \u0111\u1eb7t kh\u00f4ng \u0111\u1eb7c th\u00f9 ng\u00e0nh cho MACD, RSI<\/td>\n<td>Hi\u1ec7u ch\u1ec9nh ch\u1ec9 b\u00e1o theo h\u1ed3 s\u01a1 bi\u1ebfn \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a Nike<\/td>\n<\/tr>\n<tr>\n<td>B\u1ecf Qua S\u1ef1 Bi\u1ebfn D\u1ea1ng Chu K\u1ef3 Thu Nh\u1eadp<\/td>\n<td>C\u00e1c t\u00edn hi\u1ec7u k\u1ef9 thu\u1eadt b\u1ecb ph\u00e1 v\u1ee1 xung quanh c\u00e1c b\u00e1o c\u00e1o h\u00e0ng qu\u00fd<\/td>\n<td>\u0110i\u1ec1u ch\u1ec9nh khung th\u1eddi gian ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ednh \u0111\u1ebfn bi\u1ebfn \u0111\u1ed9ng thu nh\u1eadp<\/td>\n<\/tr>\n<tr>\n<td>Hi\u1ec3u Sai T\u00edn Hi\u1ec7u Kh\u1ed1i L\u01b0\u1ee3ng<\/td>\n<td>V\u1ecb tr\u00ed t\u1ed5 ch\u1ee9c t\u1ea1o ra c\u00e1c t\u00edn hi\u1ec7u kh\u1ed1i l\u01b0\u1ee3ng sai<\/td>\n<td>K\u1ebft h\u1ee3p ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng quy\u1ec1n ch\u1ecdn \u0111\u1ec3 c\u00f3 ng\u1eef c\u1ea3nh<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef1 Tin Qu\u00e1 M\u1ee9c V\u00e0o M\u1ee9c H\u1ed7 Tr\u1ee3\/Kh\u00e1ng C\u1ef1<\/td>\n<td>C\u00e1c m\u1ee9c t\u00e2m l\u00fd th\u01b0\u1eddng xuy\u00ean b\u1ecb vi ph\u1ea1m trong giao d\u1ecbch Nike<\/td>\n<td>T\u1eadp trung v\u00e0o c\u00e1c m\u00f4 h\u00ecnh t\u00edch l\u0169y\/ph\u00e2n ph\u1ed1i c\u1ee7a t\u1ed5 ch\u1ee9c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt c\u1ee7a Pocket Option c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a Nike thay v\u00ec \u00e1p d\u1ee5ng c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt chung. Kh\u1ea3 n\u0103ng ki\u1ec3m tra l\u1ea1i l\u1ecbch s\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng cho ph\u00e9p c\u00e1c nh\u00e0 giao d\u1ecbch x\u00e1c minh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 cho c\u1ed5 phi\u1ebfu Nike thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c gi\u1ea3 \u0111\u1ecbnh chung.<\/p>\n<p>C\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb cho Nike bao g\u1ed3m:<\/p>\n<ul>\n<li>So s\u00e1nh s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi c\u1ea3 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh<\/li>\n<li>Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u00f9ng t\u00edch l\u0169y v\u00e0 ph\u00e2n ph\u1ed1i<\/li>\n<li>\u0110\u1ecbnh c\u1ee1 v\u1ecb tr\u00ed d\u1ef1a tr\u00ean bi\u1ebfn \u0111\u1ed9ng thay v\u00ec t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 c\u1ed1 \u0111\u1ecbnh<\/li>\n<li>Ph\u00e2n t\u00edch \u0111a khung th\u1eddi gian \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa nhi\u1ec5u giao d\u1ecbch v\u00e0 thay \u0111\u1ed5i xu h\u01b0\u1edbng th\u1ef1c s\u1ef1<\/li>\n<\/ul>\n    <div class=\"po-container po-container_width_article\">\n        <a href=\"\/en\/quick-start\/\" class=\"po-line-banner po-article-page__line-banner\">\n            <svg class=\"svg-image po-line-banner__logo\" fill=\"currentColor\" width=\"auto\" height=\"auto\"\n                 aria-hidden=\"true\">\n                <use href=\"#svg-img-logo-white\"><\/use>\n            <\/svg>\n            <span class=\"po-line-banner__btn\">B\u1eaft \u0110\u1ea7u Giao D\u1ecbch<\/span>\n        <\/a>\n    <\/div>\n    \n<h2>K\u1ebft Lu\u1eadn: Khung 5 B\u01b0\u1edbc Cho Quy\u1ebft \u0110\u1ecbnh C\u1ed5 Phi\u1ebfu Nike<\/h2>\n<p>Tr\u1ea3 l\u1eddi &#8220;t\u00f4i c\u00f3 n\u00ean mua c\u1ed5 phi\u1ebfu Nike&#8221; \u0111\u00f2i h\u1ecfi ph\u1ea3i ti\u1ebfn t\u1eeb ph\u00e2n t\u00edch b\u1ec1 m\u1eb7t \u0111\u1ebfn m\u1ed9t khung 5 b\u01b0\u1edbc c\u00f3 c\u1ea5u tr\u00fac: 1) \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ecbnh gi\u00e1 so v\u1edbi 12 ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh, 2) l\u1eadp b\u1ea3n \u0111\u1ed3 qu\u1ef9 \u0111\u1ea1o th\u1ecb ph\u1ea7n c\u1ea1nh tranh tr\u00ean 8 danh m\u1ee5c s\u1ea3n ph\u1ea9m, 3) \u0111\u00e1nh gi\u00e1 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi 5 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, 4) \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng th\u00f4ng qua 4 bi\u1ec7n ph\u00e1p d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng, v\u00e0 5) x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m v\u00e0o t\u1ed1i \u01b0u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt c\u1ee5 th\u1ec3 c\u1ee7a Nike. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y lo\u1ea1i b\u1ecf b\u1ea3y l\u1ed7i quan tr\u1ecdng ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho 82% k\u1ebft qu\u1ea3 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u00e0nh c\u00f4ng c\u1ee7a Nike theo d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a Pocket Option.<\/p>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Pocket Option nh\u1eadn ra r\u1eb1ng Nike kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ec1 xu\u1ea5t mua v\u00e0 gi\u1eef \u0111\u01a1n gi\u1ea3n c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i giao d\u1ecbch k\u1ef9 thu\u1eadt thu\u1ea7n t\u00fay. Thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u00f2i h\u1ecfi \u0111\u00e1nh gi\u00e1 \u0111\u1ed9ng v\u1ec1 v\u1ecb th\u1ebf \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty trong m\u1ed9t b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a Nike th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh vi ch\u00ednh:<\/p>\n<ul>\n<li>H\u1ecd duy tr\u00ec kho\u1ea3ng c\u00e1ch c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t k\u1ec3 s\u1ef1 y\u00eau th\u00edch c\u00e1 nh\u00e2n<\/li>\n<li>H\u1ecd ph\u00e2n t\u00edch ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng<\/li>\n<li>H\u1ecd k\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i chu\u1ed7i cung \u1ee9ng v\u00e0o c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1<\/li>\n<li>H\u1ecd nh\u1eadn ra t\u00ednh quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 ESG \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a Nike<\/li>\n<li>H\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt cho c\u00e1c m\u00f4 h\u00ecnh giao d\u1ecbch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Nike<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch tr\u00e1nh nh\u1eefng sai l\u1ea7m \u0111\u1ea7u t\u01b0 ph\u1ed5 bi\u1ebfn n\u00e0y v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t khung ph\u00e2n t\u00edch tinh vi h\u01a1n, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 c\u01a1 h\u1ed9i mua c\u1ed5 phi\u1ebfu Nike. Pocket Option cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t qua ph\u00e2n t\u00edch b\u1ec1 m\u1eb7t \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc th\u1ef1c s\u1ef1 v\u1ec1 \u0111\u1ea7u t\u01b0.<\/p>\n<\/div>\n"},"faq":[{"question":"Nh\u1eefng ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n t\u00edch c\u1ed5 phi\u1ebfu Nike l\u00e0 g\u00ec?","answer":"Theo d\u00f5i s\u1ef1 m\u1edf r\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a Nike (hi\u1ec7n t\u1ea1i l\u00e0 42%), t\u0103ng tr\u01b0\u1edfng doanh thu DTC (42% t\u1ed5ng doanh s\u1ed1), v\u00f2ng quay h\u00e0ng t\u1ed3n kho (trung b\u00ecnh 73 ng\u00e0y), v\u00e0 t\u1ea1o ra d\u00f2ng ti\u1ec1n t\u1ef1 do (4,5 t\u1ef7 USD h\u00e0ng n\u0103m) thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 P\/E. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t khu v\u1ef1c cho th\u1ea5y B\u1eafc M\u1ef9 mang l\u1ea1i 41% doanh thu nh\u01b0ng ch\u1ec9 36% t\u0103ng tr\u01b0\u1edfng, trong khi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i \u0111\u00f3ng g\u00f3p 24% doanh thu v\u00e0 38% t\u0103ng tr\u01b0\u1edfng. B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch c\u1ee7a Pocket Option l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng h\u00e0ng qu\u00fd c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh."},{"question":"L\u1ecbch s\u1eed c\u1ed5 t\u1ee9c c\u1ee7a Nike \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0?","answer":"Chu\u1ed7i t\u0103ng c\u1ed5 t\u1ee9c 21 n\u0103m c\u1ee7a Nike bao g\u1ed3m t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p l\u00e0 11,7% trong th\u1eadp k\u1ef7 qua, v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh c\u1ee7a S&P 500 l\u00e0 6,2%. V\u1edbi t\u1ef7 l\u1ec7 chi tr\u1ea3 b\u1ea3o th\u1ee7 34% v\u00e0 d\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t 9,7 t\u1ef7 USD, Nike duy tr\u00ec s\u1ef1 linh ho\u1ea1t \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng c\u1ed5 t\u1ee9c trong khi t\u00e0i tr\u1ee3 cho ch\u01b0\u01a1ng tr\u00ecnh mua l\u1ea1i c\u1ed5 phi\u1ebfu h\u00e0ng n\u0103m tr\u1ecb gi\u00e1 2,1 t\u1ef7 USD v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp, qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng c\u1ed5 t\u1ee9c c\u1ee7a Nike quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi l\u1ee3i su\u1ea5t hi\u1ec7n t\u1ea1i 1,2% c\u1ee7a n\u00f3."},{"question":"Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Nike c\u00f3 t\u00e1c \u0111\u1ed9ng g\u00ec \u0111\u1ebfn l\u1ee3i nhu\u1eadn?","answer":"C\u00e1c k\u00eanh DTC c\u1ee7a Nike t\u1ea1o ra bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p cao h\u01a1n 62% so v\u1edbi ph\u00e2n ph\u1ed1i b\u00e1n bu\u00f4n trong khi y\u00eau c\u1ea7u chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao h\u01a1n 37% cho vi\u1ec7c th\u1ef1c hi\u1ec7n v\u00e0 ti\u1ebfp th\u1ecb. Khi doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng t\u1eeb 30% l\u00ean 42% doanh thu k\u1ec3 t\u1eeb n\u0103m 2019, bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb 11,4% l\u00ean 14,1%, t\u1ea1o ra th\u00eam 1,2 t\u1ef7 USD l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng h\u00e0ng n\u0103m. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean theo d\u00f5i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a Nike (trung b\u00ecnh 43 USD) so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (trung b\u00ecnh 312 USD) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c DTC."},{"question":"C\u00e1c kho\u1ea3n t\u00e0i tr\u1ee3 th\u1ec3 thao v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu c\u1ee7a Nike?","answer":"Nike \u0111\u1ea7u t\u01b0 3,9 t\u1ef7 USD h\u00e0ng n\u0103m (9,8% doanh thu) v\u00e0o ti\u1ebfp th\u1ecb, ph\u00e2n b\u1ed5 38% c\u1ee5 th\u1ec3 cho vi\u1ec7c t\u00e0i tr\u1ee3 v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 \u0111\u1ed9i nh\u00f3m. Nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y t\u1ea1o ra l\u1ee3i nhu\u1eadn kh\u00e1c nhau \u0111\u00e1ng k\u1ec3: c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng mang l\u1ea1i doanh thu g\u1ea5p 3,2 l\u1ea7n chi ph\u00ed so v\u1edbi 1,7 l\u1ea7n cho c\u00e1c t\u00e0i tr\u1ee3 chung. Kho\u1ea3n chi ti\u00eau h\u00e0ng n\u0103m h\u01a1n 1 t\u1ef7 USD cho m\u1ed1i quan h\u1ec7 v\u1edbi v\u1eadn \u0111\u1ed9ng vi\u00ean h\u00e0ng \u0111\u1ea7u t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00f4 h\u00ecnh, chuy\u1ec3n th\u00e0nh m\u1ee9c gi\u00e1 cao h\u01a1n 18% so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt t\u01b0\u01a1ng t\u1ef1--m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p."},{"question":"C\u00e1c y\u1ebfu t\u1ed1 theo m\u00f9a n\u00ean \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u1eddi gian mua c\u1ed5 phi\u1ebfu Nike?","answer":"Nike th\u1ec3 hi\u1ec7n c\u00e1c chu k\u1ef3 tin t\u1ee9c d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c trong 30-45 ng\u00e0y v\u1edbi c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a \u0111\u1eb7c tr\u01b0ng: s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau b\u00e1o c\u00e1o thu nh\u1eadp v\u01b0\u1ee3t qu\u00e1 ph\u1ea1m vi giao d\u1ecbch b\u00ecnh th\u01b0\u1eddng 23%, c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m l\u1edbn t\u1ea1o ra s\u1ef1 t\u0103ng t\u1ed1c gi\u00e1 trong 2 tu\u1ea7n ti\u1ebfp theo l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t trong 3 tu\u1ea7n, v\u00e0 t\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng \u0111\u1ea1t \u0111\u1ec9nh 45 ng\u00e0y tr\u01b0\u1edbc khi c\u00f3 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf trong k\u1ef3 ngh\u1ec9 l\u1ec5. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh l\u1ecbch s\u1eed c\u1ee7a Pocket Option ti\u1ebft l\u1ed9 r\u1eb1ng c\u1ed5 phi\u1ebfu Nike ho\u1ea1t \u0111\u1ed9ng k\u00e9m h\u01a1n trong qu\u00fd t\u00e0i ch\u00ednh Q1 (th\u00e1ng 6-th\u00e1ng 8) trung b\u00ecnh 4,8% trong khi ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong qu\u00fd t\u00e0i ch\u00ednh Q3 (th\u00e1ng 12-th\u00e1ng 2) 7,3% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh--c\u00e1c y\u1ebfu t\u1ed1 th\u1eddi gian m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh c\u1ee1 v\u1ecb tr\u00ed."}],"faq_source":{"label":"FAQ","type":"repeater","formatted_value":[{"question":"Nh\u1eefng ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n t\u00edch c\u1ed5 phi\u1ebfu Nike l\u00e0 g\u00ec?","answer":"Theo d\u00f5i s\u1ef1 m\u1edf r\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a Nike (hi\u1ec7n t\u1ea1i l\u00e0 42%), t\u0103ng tr\u01b0\u1edfng doanh thu DTC (42% t\u1ed5ng doanh s\u1ed1), v\u00f2ng quay h\u00e0ng t\u1ed3n kho (trung b\u00ecnh 73 ng\u00e0y), v\u00e0 t\u1ea1o ra d\u00f2ng ti\u1ec1n t\u1ef1 do (4,5 t\u1ef7 USD h\u00e0ng n\u0103m) thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 P\/E. Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t khu v\u1ef1c cho th\u1ea5y B\u1eafc M\u1ef9 mang l\u1ea1i 41% doanh thu nh\u01b0ng ch\u1ec9 36% t\u0103ng tr\u01b0\u1edfng, trong khi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i \u0111\u00f3ng g\u00f3p 24% doanh thu v\u00e0 38% t\u0103ng tr\u01b0\u1edfng. B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u00e2n t\u00edch c\u1ee7a Pocket Option l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng h\u00e0ng qu\u00fd c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh."},{"question":"L\u1ecbch s\u1eed c\u1ed5 t\u1ee9c c\u1ee7a Nike \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0?","answer":"Chu\u1ed7i t\u0103ng c\u1ed5 t\u1ee9c 21 n\u0103m c\u1ee7a Nike bao g\u1ed3m t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p l\u00e0 11,7% trong th\u1eadp k\u1ef7 qua, v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh c\u1ee7a S&P 500 l\u00e0 6,2%. V\u1edbi t\u1ef7 l\u1ec7 chi tr\u1ea3 b\u1ea3o th\u1ee7 34% v\u00e0 d\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t 9,7 t\u1ef7 USD, Nike duy tr\u00ec s\u1ef1 linh ho\u1ea1t \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng c\u1ed5 t\u1ee9c trong khi t\u00e0i tr\u1ee3 cho ch\u01b0\u01a1ng tr\u00ecnh mua l\u1ea1i c\u1ed5 phi\u1ebfu h\u00e0ng n\u0103m tr\u1ecb gi\u00e1 2,1 t\u1ef7 USD v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp, qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng c\u1ed5 t\u1ee9c c\u1ee7a Nike quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi l\u1ee3i su\u1ea5t hi\u1ec7n t\u1ea1i 1,2% c\u1ee7a n\u00f3."},{"question":"Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Nike c\u00f3 t\u00e1c \u0111\u1ed9ng g\u00ec \u0111\u1ebfn l\u1ee3i nhu\u1eadn?","answer":"C\u00e1c k\u00eanh DTC c\u1ee7a Nike t\u1ea1o ra bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p cao h\u01a1n 62% so v\u1edbi ph\u00e2n ph\u1ed1i b\u00e1n bu\u00f4n trong khi y\u00eau c\u1ea7u chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cao h\u01a1n 37% cho vi\u1ec7c th\u1ef1c hi\u1ec7n v\u00e0 ti\u1ebfp th\u1ecb. Khi doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng t\u1eeb 30% l\u00ean 42% doanh thu k\u1ec3 t\u1eeb n\u0103m 2019, bi\u00ean l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb 11,4% l\u00ean 14,1%, t\u1ea1o ra th\u00eam 1,2 t\u1ef7 USD l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng h\u00e0ng n\u0103m. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean theo d\u00f5i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a Nike (trung b\u00ecnh 43 USD) so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (trung b\u00ecnh 312 USD) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c DTC."},{"question":"C\u00e1c kho\u1ea3n t\u00e0i tr\u1ee3 th\u1ec3 thao v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu c\u1ee7a Nike?","answer":"Nike \u0111\u1ea7u t\u01b0 3,9 t\u1ef7 USD h\u00e0ng n\u0103m (9,8% doanh thu) v\u00e0o ti\u1ebfp th\u1ecb, ph\u00e2n b\u1ed5 38% c\u1ee5 th\u1ec3 cho vi\u1ec7c t\u00e0i tr\u1ee3 v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 \u0111\u1ed9i nh\u00f3m. Nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y t\u1ea1o ra l\u1ee3i nhu\u1eadn kh\u00e1c nhau \u0111\u00e1ng k\u1ec3: c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng mang l\u1ea1i doanh thu g\u1ea5p 3,2 l\u1ea7n chi ph\u00ed so v\u1edbi 1,7 l\u1ea7n cho c\u00e1c t\u00e0i tr\u1ee3 chung. Kho\u1ea3n chi ti\u00eau h\u00e0ng n\u0103m h\u01a1n 1 t\u1ef7 USD cho m\u1ed1i quan h\u1ec7 v\u1edbi v\u1eadn \u0111\u1ed9ng vi\u00ean h\u00e0ng \u0111\u1ea7u t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00f4 h\u00ecnh, chuy\u1ec3n th\u00e0nh m\u1ee9c gi\u00e1 cao h\u01a1n 18% so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt t\u01b0\u01a1ng t\u1ef1--m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p."},{"question":"C\u00e1c y\u1ebfu t\u1ed1 theo m\u00f9a n\u00ean \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u1eddi gian mua c\u1ed5 phi\u1ebfu Nike?","answer":"Nike th\u1ec3 hi\u1ec7n c\u00e1c chu k\u1ef3 tin t\u1ee9c d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c trong 30-45 ng\u00e0y v\u1edbi c\u00e1c m\u00f4 h\u00ecnh theo m\u00f9a \u0111\u1eb7c tr\u01b0ng: s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau b\u00e1o c\u00e1o thu nh\u1eadp v\u01b0\u1ee3t qu\u00e1 ph\u1ea1m vi giao d\u1ecbch b\u00ecnh th\u01b0\u1eddng 23%, c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m l\u1edbn t\u1ea1o ra s\u1ef1 t\u0103ng t\u1ed1c gi\u00e1 trong 2 tu\u1ea7n ti\u1ebfp theo l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t trong 3 tu\u1ea7n, v\u00e0 t\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng \u0111\u1ea1t \u0111\u1ec9nh 45 ng\u00e0y tr\u01b0\u1edbc khi c\u00f3 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf trong k\u1ef3 ngh\u1ec9 l\u1ec5. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh l\u1ecbch s\u1eed c\u1ee7a Pocket Option ti\u1ebft l\u1ed9 r\u1eb1ng c\u1ed5 phi\u1ebfu Nike ho\u1ea1t \u0111\u1ed9ng k\u00e9m h\u01a1n trong qu\u00fd t\u00e0i ch\u00ednh Q1 (th\u00e1ng 6-th\u00e1ng 8) trung b\u00ecnh 4,8% trong khi ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong qu\u00fd t\u00e0i ch\u00ednh Q3 (th\u00e1ng 12-th\u00e1ng 2) 7,3% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh--c\u00e1c y\u1ebfu t\u1ed1 th\u1eddi gian m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tinh vi \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh c\u1ee1 v\u1ecb tr\u00ed."}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>T\u00f4i C\u00f3 N\u00ean Mua C\u1ed5 Phi\u1ebfu Nike: Ph\u00e2n T\u00edch Quan Tr\u1ecdng \u0110\u1ec3 \u0110\u1ea7u T\u01b0 Th\u00e0nh C\u00f4ng<\/title>\n<meta name=\"robots\" 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