{"id":320792,"date":"2025-07-22T17:41:48","date_gmt":"2025-07-22T17:41:48","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/payment-giants-integrate-ai-shopping-assistants-into-digital-commerce-experience-2\/"},"modified":"2025-07-22T17:41:48","modified_gmt":"2025-07-22T17:41:48","slug":"payment-giants-integrate-ai-shopping-assistants-into-digital-commerce-experience","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/news-events\/news\/payment-giants-integrate-ai-shopping-assistants-into-digital-commerce-experience\/","title":{"rendered":"C\u00e1c G\u00e3 Kh\u1ed5ng L\u1ed3 Thanh To\u00e1n T\u00edch H\u1ee3p Tr\u1ee3 L\u00fd Mua S\u1eafm AI v\u00e0o Tr\u1ea3i Nghi\u1ec7m Th\u01b0\u01a1ng M\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1"},"content":{"rendered":"
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":250411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674],"tags":[28,39,45],"class_list":["post-320792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-investment","tag-platform","tag-stock"],"acf":{"h1":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1ebfn g\u1ea7n b\u1ea1n th\u00f4ng qua chatbot","h1_source":{"label":"H1","type":"text","formatted_value":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1ebfn g\u1ea7n b\u1ea1n th\u00f4ng qua chatbot"},"description":"Visa v\u00e0 Mastercard ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 thanh to\u00e1n AI h\u1ed9i tho\u1ea1i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u1ea5p nh\u1eadn mua s\u1eafm \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi chatbot tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb.","description_source":{"label":"Description","type":"textarea","formatted_value":"Visa v\u00e0 Mastercard ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 thanh to\u00e1n AI h\u1ed9i tho\u1ea1i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u1ea5p nh\u1eadn mua s\u1eafm \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi chatbot tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb."},"intro":"C\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n l\u1edbn \u0111ang \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 AI h\u1ed9i tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch h\u1ee3p, khi Visa v\u00e0 Mastercard g\u1ea7n \u0111\u00e2y \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c tr\u1ee3 l\u00fd chatbot gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ho\u00e0n t\u1ea5t mua h\u00e0ng m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n duy nh\u1ea5t.","intro_source":{"label":"Intro","type":"text","formatted_value":"C\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n l\u1edbn \u0111ang \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 AI h\u1ed9i tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch h\u1ee3p, khi Visa v\u00e0 Mastercard g\u1ea7n \u0111\u00e2y \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c tr\u1ee3 l\u00fd chatbot gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ho\u00e0n t\u1ea5t mua h\u00e0ng m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n duy nh\u1ea5t."},"body_html":" \n\nC\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n l\u1edbn \u0111ang \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 AI h\u1ed9i tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch h\u1ee3p, khi Visa v\u00e0 Mastercard g\u1ea7n \u0111\u00e2y \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u1ee3 l\u00fd chatbot gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ho\u00e0n t\u1ea5t mua s\u1eafm m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n duy nh\u1ea5t.\n

Bi\u1ebfn \u0110\u1ed5i Mua S\u1eafm K\u1ef9 Thu\u1eadt S\u1ed1 Qua H\u1ed9i Tho\u1ea1i<\/h2>\nVisa \u0111\u00e3 ra m\u1eaft tr\u1ee3 l\u00fd mua s\u1eafm AI cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 ho\u00e0n t\u1ea5t mua s\u1eafm ho\u00e0n to\u00e0n qua giao di\u1ec7n h\u1ed9i tho\u1ea1i. C\u00f4ng c\u1ee5 n\u00e0y, \u0111\u1ea1i di\u1ec7n cho m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u00edch h\u1ee3p x\u1eed l\u00fd thanh to\u00e1n v\u1edbi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o cu\u1ed9c \u0111\u1ed1i tho\u1ea1i t\u1ef1 nhi\u00ean v\u1ec1 nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd trong khi h\u1ec7 th\u1ed1ng x\u1eed l\u00fd c\u00e1c ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 x\u1eed l\u00fd giao d\u1ecbch.\n\nKh\u00f4ng ch\u1ecbu thua k\u00e9m, Mastercard \u0111\u00e3 gi\u1edbi thi\u1ec7u ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1 th\u00f4ng qua tr\u1ee3 l\u00fd mua s\u1eafm AI c\u1ee7a ri\u00eang m\u00ecnh, \u0111\u1ecbnh v\u1ecb c\u00f4ng ngh\u1ec7 n\u00e0y nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a h\u1ec7 sinh th\u00e1i thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n c\u00f3. C\u1ea3 hai c\u00f4ng ty \u0111ang t\u1eadn d\u1ee5ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng thanh to\u00e1n r\u1ed9ng l\u1edbn v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng gia \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i duy tr\u00ec v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a h\u1ecd trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n.\n\n\"Ch\u00fang t\u00f4i \u0111ang \u0111\u01b0a \u0111i\u1ec3m kh\u00e1m ph\u00e1 v\u00e0 \u0111i\u1ec3m mua s\u1eafm l\u1ea1i g\u1ea7n nhau h\u01a1n,\" m\u1ed9t gi\u00e1m \u0111\u1ed1c c\u1ee7a Visa gi\u1ea3i th\u00edch trong bu\u1ed5i tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m. \"Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mu\u1ed1n c\u00f3 nh\u1eefng con \u0111\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n h\u01a1n t\u1eeb s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ebfn giao d\u1ecbch ho\u00e0n t\u1ea5t.\"\n\nNh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ed9t s\u1ef1 ti\u1ebfn h\u00f3a \u0111\u00e1ng k\u1ec3 trong c\u00e1ch c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n \u0111ang ti\u1ebfp c\u1eadn b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i, n\u01a1i c\u00e1c giao di\u1ec7n h\u1ed9i tho\u1ea1i \u0111ang tr\u1edf th\u00e0nh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ng\u00e0y c\u00e0ng quan tr\u1ecdng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng m\u1ea1i.\n

Thay \u0110\u1ed5i H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng Th\u00fac \u0110\u1ea9y \u0110\u1ed5i M\u1edbi<\/h2>\nVi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI n\u00e0y di\u1ec5n ra khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho th\u1ea5y s\u1ef1 tho\u1ea3i m\u00e1i ng\u00e0y c\u00e0ng t\u0103ng v\u1edbi th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i. Nghi\u00ean c\u1ee9u ng\u00e0nh g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng g\u1ea7n 30% ng\u01b0\u1eddi l\u1edbn \u1edf M\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng chatbot ho\u1eb7c tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn mua s\u1eafm, v\u1edbi t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng \u0111\u00e1ng k\u1ec3 trong c\u00e1c nh\u00f3m tu\u1ed5i tr\u1ebb h\u01a1n.\n\nXu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u0103ng t\u1ed1c khi kh\u1ea3 n\u0103ng AI t\u1ea1o sinh \u0111\u00e3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 trong n\u0103m qua, cho ph\u00e9p tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu \u00edch h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y s\u1eed d\u1ee5ng chatbot ch\u1ee7 y\u1ebfu cho c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y ng\u00e0y c\u00e0ng tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c giao di\u1ec7n n\u00e0y x\u1eed l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p h\u01a1n, bao g\u1ed3m \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 x\u1eed l\u00fd thanh to\u00e1n.\n\n\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm n\u00e0y nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ef1 th\u1ea5t v\u1ecdng ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: t\u00ednh ph\u00e2n m\u1ea3nh c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u b\u01b0\u1edbc tr\u00ean c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng kh\u00e1c nhau. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p kh\u00e1m ph\u00e1, so s\u00e1nh v\u00e0 thanh to\u00e1n v\u00e0o m\u1ed9t lu\u1ed3ng h\u1ed9i tho\u1ea1i duy nh\u1ea5t, c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n \u0111ang nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t ch\u00ednh.\n\n\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 r\u00f5 r\u00e0ng t\u00edn hi\u1ec7u h\u1ecd mu\u1ed1n \u00edt ma s\u00e1t h\u01a1n trong th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1,\" m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n h\u00e0ng \u0111\u1ea7u nh\u1eadn x\u00e9t. \"C\u00e1c giao di\u1ec7n h\u1ed9i tho\u1ea1i c\u00f3 th\u1ec3 duy tr\u00ec ng\u1eef c\u1ea3nh trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u1ea1i di\u1ec7n cho s\u1ef1 ti\u1ebfn h\u00f3a h\u1ee3p l\u00fd ti\u1ebfp theo trong vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua s\u1eafm.\"\n

\u0110\u1ecbnh V\u1ecb Chi\u1ebfn L\u01b0\u1ee3c Trong C\u1ea3nh Quan Th\u01b0\u01a1ng M\u1ea1i AI<\/h2>\n\u0110\u1ed1i v\u1edbi c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 thanh to\u00e1n nh\u01b0 Visa v\u00e0 Mastercard, vi\u1ec7c chuy\u1ec3n sang th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh m\u1edbi n\u1ed5i. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, bao g\u1ed3m nh\u1eefng c\u00f4ng ty v\u1eadn h\u00e0nh c\u00e1c n\u1ec1n t\u1ea3ng chat l\u1edbn, \u0111\u00e3 ng\u00e0y c\u00e0ng t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng mua s\u1eafm v\u00e0 thanh to\u00e1n v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 \u0111e d\u1ecda v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n truy\u1ec1n th\u1ed1ng.\n\nB\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI c\u1ee7a ri\u00eang m\u00ecnh, c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh n\u00e0y \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd v\u1eabn l\u00e0 ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a lu\u1ed3ng giao d\u1ecbch, b\u1ea5t k\u1ec3 giao di\u1ec7n n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p h\u1ecd duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 li\u00ean quan v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khi b\u1ea3o t\u1ed3n m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng gia.\n\nC\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng t\u1ea1o ra c\u00e1c lu\u1ed3ng d\u1eef li\u1ec7u m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1edf th\u00edch v\u00e0 m\u00f4 h\u00ecnh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n tinh vi h\u01a1n trong c\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y.\n\n[cta_button text=\"Start Trading\"]\n

C\u00e2n Nh\u1eafc K\u1ef9 Thu\u1eadt v\u00e0 Quy\u1ec1n Ri\u00eang T\u01b0<\/h2>\nPh\u00e1t tri\u1ec3n c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c duy tr\u00ec an ninh thanh to\u00e1n trong khi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch. C\u1ea3 hai c\u00f4ng ty nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n an ninh m\u1ea1nh m\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u1eed l\u00fd thanh to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.\n\n\"An ninh v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong m\u1ecdi vi\u1ec7c ch\u00fang t\u00f4i l\u00e0m,\" m\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a Mastercard tuy\u00ean b\u1ed1. \"Tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n gian l\u1eadn ti\u00ean ti\u1ebfn t\u01b0\u01a1ng t\u1ef1 b\u1ea3o v\u1ec7 c\u00e1c giao d\u1ecbch th\u1ebb truy\u1ec1n th\u1ed1ng.\"\n\nC\u00e1c c\u00e2n nh\u1eafc v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u0169ng n\u1ed5i b\u1eadt trong c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb. C\u00e1c c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai c\u00e1c ki\u1ec3m so\u00e1t kh\u00e1c nhau cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u1ea3n l\u00fd c\u00e1ch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, bao g\u1ed3m c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 x\u00f3a l\u1ecbch s\u1eed h\u1ed9i tho\u1ea1i v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a.\n\nTuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p AI h\u1ed9i tho\u1ea1i v\u1edbi x\u1eed l\u00fd thanh to\u00e1n kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4 h\u00ecnh ch\u1ea5p nh\u1eadn khi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.\n

Ti\u1ebfn H\u00f3a T\u01b0\u01a1ng Lai v\u00e0 T\u00e1c \u0110\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/h2>\nC\u00e1c nh\u00e0 quan s\u00e1t ng\u00e0nh d\u1ef1 \u0111o\u00e1n s\u1ef1 ti\u1ebfn h\u00f3a nhanh ch\u00f3ng trong kh\u00f4ng gian n\u00e0y khi ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh h\u00ecnh s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ti\u1ebfp theo. C\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 s\u1ebd t\u00edch h\u1ee3p c\u00e1 nh\u00e2n h\u00f3a tinh vi h\u01a1n, kh\u1ea3 n\u0103ng so s\u00e1nh gi\u1eefa c\u00e1c th\u01b0\u01a1ng gia v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn t\u00e0i ch\u00ednh.\n\n\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng gia, c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI n\u00e0y mang l\u1ea1i c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. Trong khi ch\u00fang c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch gi\u1ea3m ma s\u00e1t mua s\u1eafm, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c giao di\u1ec7n trung gian.\n\nC\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch c\u00e1c thu\u1eadt to\u00e1n kh\u00e1m ph\u00e1 v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u00e2n nh\u1eafc m\u1edbi cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 v\u1ecb tr\u00ed tr\u00ean k\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1.\n\nKhi c\u00e1c c\u00f4ng c\u1ee5 th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i n\u00e0y ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, ch\u00fang \u0111\u1ea1i di\u1ec7n cho m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 li\u00ean t\u1ee5c c\u1ee7a b\u00e1n l\u1ebb, n\u01a1i ranh gi\u1edbi gi\u1eefa duy\u1ec7t, mua s\u1eafm v\u00e0 thanh to\u00e1n ti\u1ebfp t\u1ee5c m\u1edd nh\u1ea1t. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n, vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec vai tr\u00f2 trung t\u00e2m c\u1ee7a h\u1ecd trong h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i.","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"

 <\/p>\n

C\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n l\u1edbn \u0111ang \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 AI h\u1ed9i tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch h\u1ee3p, khi Visa v\u00e0 Mastercard g\u1ea7n \u0111\u00e2y \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u1ee3 l\u00fd chatbot gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ho\u00e0n t\u1ea5t mua s\u1eafm m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n duy nh\u1ea5t.<\/p>\n

Bi\u1ebfn \u0110\u1ed5i Mua S\u1eafm K\u1ef9 Thu\u1eadt S\u1ed1 Qua H\u1ed9i Tho\u1ea1i<\/h2>\n

Visa \u0111\u00e3 ra m\u1eaft tr\u1ee3 l\u00fd mua s\u1eafm AI cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 ho\u00e0n t\u1ea5t mua s\u1eafm ho\u00e0n to\u00e0n qua giao di\u1ec7n h\u1ed9i tho\u1ea1i. C\u00f4ng c\u1ee5 n\u00e0y, \u0111\u1ea1i di\u1ec7n cho m\u1ed9t b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u00edch h\u1ee3p x\u1eed l\u00fd thanh to\u00e1n v\u1edbi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o cu\u1ed9c \u0111\u1ed1i tho\u1ea1i t\u1ef1 nhi\u00ean v\u1ec1 nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd trong khi h\u1ec7 th\u1ed1ng x\u1eed l\u00fd c\u00e1c ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 x\u1eed l\u00fd giao d\u1ecbch.<\/p>\n

Kh\u00f4ng ch\u1ecbu thua k\u00e9m, Mastercard \u0111\u00e3 gi\u1edbi thi\u1ec7u ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1 th\u00f4ng qua tr\u1ee3 l\u00fd mua s\u1eafm AI c\u1ee7a ri\u00eang m\u00ecnh, \u0111\u1ecbnh v\u1ecb c\u00f4ng ngh\u1ec7 n\u00e0y nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a h\u1ec7 sinh th\u00e1i thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n c\u00f3. C\u1ea3 hai c\u00f4ng ty \u0111ang t\u1eadn d\u1ee5ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng thanh to\u00e1n r\u1ed9ng l\u1edbn v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng gia \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i duy tr\u00ec v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a h\u1ecd trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n

“Ch\u00fang t\u00f4i \u0111ang \u0111\u01b0a \u0111i\u1ec3m kh\u00e1m ph\u00e1 v\u00e0 \u0111i\u1ec3m mua s\u1eafm l\u1ea1i g\u1ea7n nhau h\u01a1n,” m\u1ed9t gi\u00e1m \u0111\u1ed1c c\u1ee7a Visa gi\u1ea3i th\u00edch trong bu\u1ed5i tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m. “Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mu\u1ed1n c\u00f3 nh\u1eefng con \u0111\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n h\u01a1n t\u1eeb s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ebfn giao d\u1ecbch ho\u00e0n t\u1ea5t.”<\/p>\n

Nh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ed9t s\u1ef1 ti\u1ebfn h\u00f3a \u0111\u00e1ng k\u1ec3 trong c\u00e1ch c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n \u0111ang ti\u1ebfp c\u1eadn b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i, n\u01a1i c\u00e1c giao di\u1ec7n h\u1ed9i tho\u1ea1i \u0111ang tr\u1edf th\u00e0nh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ng\u00e0y c\u00e0ng quan tr\u1ecdng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Thay \u0110\u1ed5i H\u00e0nh Vi Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng Th\u00fac \u0110\u1ea9y \u0110\u1ed5i M\u1edbi<\/h2>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI n\u00e0y di\u1ec5n ra khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho th\u1ea5y s\u1ef1 tho\u1ea3i m\u00e1i ng\u00e0y c\u00e0ng t\u0103ng v\u1edbi th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i. Nghi\u00ean c\u1ee9u ng\u00e0nh g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng g\u1ea7n 30% ng\u01b0\u1eddi l\u1edbn \u1edf M\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng chatbot ho\u1eb7c tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn mua s\u1eafm, v\u1edbi t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng \u0111\u00e1ng k\u1ec3 trong c\u00e1c nh\u00f3m tu\u1ed5i tr\u1ebb h\u01a1n.<\/p>\n

Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u0103ng t\u1ed1c khi kh\u1ea3 n\u0103ng AI t\u1ea1o sinh \u0111\u00e3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 trong n\u0103m qua, cho ph\u00e9p tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu \u00edch h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y s\u1eed d\u1ee5ng chatbot ch\u1ee7 y\u1ebfu cho c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y ng\u00e0y c\u00e0ng tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c giao di\u1ec7n n\u00e0y x\u1eed l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p h\u01a1n, bao g\u1ed3m \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 x\u1eed l\u00fd thanh to\u00e1n.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm n\u00e0y nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ef1 th\u1ea5t v\u1ecdng ch\u00ednh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: t\u00ednh ph\u00e2n m\u1ea3nh c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u b\u01b0\u1edbc tr\u00ean c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng kh\u00e1c nhau. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p kh\u00e1m ph\u00e1, so s\u00e1nh v\u00e0 thanh to\u00e1n v\u00e0o m\u1ed9t lu\u1ed3ng h\u1ed9i tho\u1ea1i duy nh\u1ea5t, c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n \u0111ang nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t ch\u00ednh.<\/p>\n

“Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 r\u00f5 r\u00e0ng t\u00edn hi\u1ec7u h\u1ecd mu\u1ed1n \u00edt ma s\u00e1t h\u01a1n trong th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1,” m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n h\u00e0ng \u0111\u1ea7u nh\u1eadn x\u00e9t. “C\u00e1c giao di\u1ec7n h\u1ed9i tho\u1ea1i c\u00f3 th\u1ec3 duy tr\u00ec ng\u1eef c\u1ea3nh trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u1ea1i di\u1ec7n cho s\u1ef1 ti\u1ebfn h\u00f3a h\u1ee3p l\u00fd ti\u1ebfp theo trong vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh mua s\u1eafm.”<\/p>\n

\u0110\u1ecbnh V\u1ecb Chi\u1ebfn L\u01b0\u1ee3c Trong C\u1ea3nh Quan Th\u01b0\u01a1ng M\u1ea1i AI<\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 thanh to\u00e1n nh\u01b0 Visa v\u00e0 Mastercard, vi\u1ec7c chuy\u1ec3n sang th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh m\u1edbi n\u1ed5i. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, bao g\u1ed3m nh\u1eefng c\u00f4ng ty v\u1eadn h\u00e0nh c\u00e1c n\u1ec1n t\u1ea3ng chat l\u1edbn, \u0111\u00e3 ng\u00e0y c\u00e0ng t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng mua s\u1eafm v\u00e0 thanh to\u00e1n v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 \u0111e d\u1ecda v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n truy\u1ec1n th\u1ed1ng.<\/p>\n

B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI c\u1ee7a ri\u00eang m\u00ecnh, c\u00e1c c\u00f4ng ty d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh n\u00e0y \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd v\u1eabn l\u00e0 ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a lu\u1ed3ng giao d\u1ecbch, b\u1ea5t k\u1ec3 giao di\u1ec7n n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p h\u1ecd duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 li\u00ean quan v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khi b\u1ea3o t\u1ed3n m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng gia.<\/p>\n

C\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng t\u1ea1o ra c\u00e1c lu\u1ed3ng d\u1eef li\u1ec7u m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1edf th\u00edch v\u00e0 m\u00f4 h\u00ecnh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n tinh vi h\u01a1n trong c\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n Start Trading<\/span>\n <\/a>\n <\/div>\n \n

C\u00e2n Nh\u1eafc K\u1ef9 Thu\u1eadt v\u00e0 Quy\u1ec1n Ri\u00eang T\u01b0<\/h2>\n

Ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c duy tr\u00ec an ninh thanh to\u00e1n trong khi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch. C\u1ea3 hai c\u00f4ng ty nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n an ninh m\u1ea1nh m\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u1eed l\u00fd thanh to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/p>\n

“An ninh v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong m\u1ecdi vi\u1ec7c ch\u00fang t\u00f4i l\u00e0m,” m\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a Mastercard tuy\u00ean b\u1ed1. “Tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n gian l\u1eadn ti\u00ean ti\u1ebfn t\u01b0\u01a1ng t\u1ef1 b\u1ea3o v\u1ec7 c\u00e1c giao d\u1ecbch th\u1ebb truy\u1ec1n th\u1ed1ng.”<\/p>\n

C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u0169ng n\u1ed5i b\u1eadt trong c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb. C\u00e1c c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai c\u00e1c ki\u1ec3m so\u00e1t kh\u00e1c nhau cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u1ea3n l\u00fd c\u00e1ch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, bao g\u1ed3m c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 x\u00f3a l\u1ecbch s\u1eed h\u1ed9i tho\u1ea1i v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c t\u00edch h\u1ee3p AI h\u1ed9i tho\u1ea1i v\u1edbi x\u1eed l\u00fd thanh to\u00e1n kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4 h\u00ecnh ch\u1ea5p nh\u1eadn khi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n

Ti\u1ebfn H\u00f3a T\u01b0\u01a1ng Lai v\u00e0 T\u00e1c \u0110\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng<\/h2>\n

C\u00e1c nh\u00e0 quan s\u00e1t ng\u00e0nh d\u1ef1 \u0111o\u00e1n s\u1ef1 ti\u1ebfn h\u00f3a nhanh ch\u00f3ng trong kh\u00f4ng gian n\u00e0y khi ph\u1ea3n h\u1ed3i ban \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh h\u00ecnh s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ti\u1ebfp theo. C\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 s\u1ebd t\u00edch h\u1ee3p c\u00e1 nh\u00e2n h\u00f3a tinh vi h\u01a1n, kh\u1ea3 n\u0103ng so s\u00e1nh gi\u1eefa c\u00e1c th\u01b0\u01a1ng gia v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn t\u00e0i ch\u00ednh.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng gia, c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm AI n\u00e0y mang l\u1ea1i c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. Trong khi ch\u00fang c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch gi\u1ea3m ma s\u00e1t mua s\u1eafm, ch\u00fang c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c giao di\u1ec7n trung gian.<\/p>\n

C\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch c\u00e1c thu\u1eadt to\u00e1n kh\u00e1m ph\u00e1 v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u00e2n nh\u1eafc m\u1edbi cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 v\u1ecb tr\u00ed tr\u00ean k\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

Khi c\u00e1c c\u00f4ng c\u1ee5 th\u01b0\u01a1ng m\u1ea1i h\u1ed9i tho\u1ea1i n\u00e0y ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, ch\u00fang \u0111\u1ea1i di\u1ec7n cho m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 li\u00ean t\u1ee5c c\u1ee7a b\u00e1n l\u1ebb, n\u01a1i ranh gi\u1edbi gi\u1eefa duy\u1ec7t, mua s\u1eafm v\u00e0 thanh to\u00e1n ti\u1ebfp t\u1ee5c m\u1edd nh\u1ea1t. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 x\u1eed l\u00fd thanh to\u00e1n, vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec vai tr\u00f2 trung t\u00e2m c\u1ee7a h\u1ecd trong h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i.<\/p>\n"},"faq":null,"faq_source":{"label":"FAQ","type":"repeater","formatted_value":false}},"yoast_head":"\nC\u00e1c G\u00e3 Kh\u1ed5ng L\u1ed3 Thanh To\u00e1n T\u00edch 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