{"id":317243,"date":"2025-07-20T17:41:05","date_gmt":"2025-07-20T17:41:05","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue-2\/"},"modified":"2025-07-20T17:41:05","modified_gmt":"2025-07-20T17:41:05","slug":"streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/news-events\/news\/streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue\/","title":{"rendered":"Th\u00e0nh c\u00f4ng trong ph\u00e1t tr\u1ef1c tuy\u1ebfn: C\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Paramount \u0111\u00e3 th\u00fac \u0111\u1ea9y doanh thu qu\u00fd 2"},"content":{"rendered":"
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":193819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674],"tags":[],"class_list":["post-317243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"h1":"Paramount V\u01b0\u1ee3t Qua K\u1ef3 V\u1ecdng Doanh Thu Khi D\u1ecbch V\u1ee5 Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn Th\u00fac \u0110\u1ea9y T\u0103ng Tr\u01b0\u1edfng","h1_source":{"label":"H1","type":"text","formatted_value":"Paramount V\u01b0\u1ee3t Qua K\u1ef3 V\u1ecdng Doanh Thu Khi D\u1ecbch V\u1ee5 Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn Th\u00fac \u0110\u1ea9y T\u0103ng Tr\u01b0\u1edfng"},"description":"G\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng th\u1ecb tr\u01b0\u1eddng v\u1edbi hi\u1ec7u su\u1ea5t qu\u00fd m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.","description_source":{"label":"Description","type":"textarea","formatted_value":"G\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng th\u1ecb tr\u01b0\u1eddng v\u1edbi hi\u1ec7u su\u1ea5t qu\u00fd m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c."},"intro":"T\u1eadp \u0111o\u00e0n gi\u1ea3i tr\u00ed \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 qu\u00fd t\u1ed1t h\u01a1n mong \u0111\u1ee3i, nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 kinh doanh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.","intro_source":{"label":"Intro","type":"text","formatted_value":"T\u1eadp \u0111o\u00e0n gi\u1ea3i tr\u00ed \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 qu\u00fd t\u1ed1t h\u01a1n mong \u0111\u1ee3i, nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 kinh doanh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng."},"body_html":"
\n\nC\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed l\u1edbn \u0111\u00e3 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong qu\u00fd hai v\u00e0o th\u1ee9 N\u0103m, v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ph\u00e2n kh\u00fac kinh doanh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang m\u1edf r\u1ed9ng.\n\nM\u1eb7c d\u00f9 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty ban \u0111\u1ea7u t\u0103ng kho\u1ea3ng 1% sau th\u00f4ng b\u00e1o, nh\u01b0ng \u0111\u00e3 gi\u1ea3m nh\u1eb9 trong gi\u1edd giao d\u1ecbch k\u00e9o d\u00e0i khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u1eed l\u00fd k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kinh doanh kh\u00e1c nhau.\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 Hi\u1ec7u su\u1ea5t T\u00e0i ch\u00ednh<\/h2>\nT\u1ed5ng doanh thu h\u00e0ng qu\u00fd \u0111\u1ea1t 7,78 t\u1ef7 USD, v\u01b0\u1ee3t xa m\u1ee9c 7,68 t\u1ef7 USD m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n, theo d\u1eef li\u1ec7u c\u1ee7a LSEG. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ee9c t\u0103ng 5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.\n\nPh\u00e2n kh\u00fac tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed5i l\u00ean nh\u01b0 l\u00e0 ng\u01b0\u1eddi bi\u1ec3u di\u1ec5n n\u1ed5i b\u1eadt, v\u1edbi doanh thu t\u0103ng 23% \u0111\u1ea1t 1,8 t\u1ef7 USD. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi s\u1ef1 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 trong c\u01a1 s\u1edf thu\u00ea bao tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, v\u1edbi t\u1ed5ng c\u1ed9ng th\u00eam 3,9 tri\u1ec7u thu\u00ea bao trong qu\u00fd.\n\nD\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty hi\u1ec7n c\u00f3 t\u1ed5ng c\u1ed9ng 71,2 tri\u1ec7u thu\u00ea bao tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea3n \u00e1nh c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\n\n[cta_button text=\"B\u1eaft \u0111\u1ea7u Giao d\u1ecbch\"]\n

Th\u00e1ch th\u1ee9c Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec7u su\u1ea5t Studio Phim<\/h2>\nM\u1eb7c d\u00f9 k\u1ebft qu\u1ea3 t\u1ed5ng th\u1ec3 t\u00edch c\u1ef1c, c\u00f4ng ty \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n trong kinh doanh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng. Doanh thu truy\u1ec1n th\u00f4ng TV gi\u1ea3m 3% xu\u1ed1ng c\u00f2n 5,03 t\u1ef7 USD, b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o.\n\n\"Doanh thu qu\u1ea3ng c\u00e1o TV tuy\u1ebfn t\u00ednh gi\u1ea3m \u1edf m\u1ee9c trung b\u00ecnh, v\u1edbi m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u c\u1ea3i thi\u1ec7n trong m\u1ed9t s\u1ed1 ng\u00e0nh, nh\u01b0ng ch\u00fang t\u00f4i tin r\u1eb1ng n\u1eeda cu\u1ed1i n\u0103m s\u1ebd v\u1eabn c\u00f2n th\u00e1ch th\u1ee9c,\" c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty gi\u1ea3i th\u00edch trong cu\u1ed9c g\u1ecdi thu nh\u1eadp.\n\nB\u1ed9 ph\u1eadn gi\u1ea3i tr\u00ed phim \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p, v\u1edbi doanh thu t\u0103ng 5% \u0111\u1ea1t 833 tri\u1ec7u USD. S\u1ef1 gia t\u0103ng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi doanh thu c\u1ea5p ph\u00e9p cao h\u01a1n, gi\u00fap b\u00f9 \u0111\u1eafp s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u1eddi gian ph\u00e1t h\u00e0nh r\u1ea1p so v\u1edbi n\u0103m tr\u01b0\u1edbc.\n

C\u00e1c S\u00e1ng ki\u1ebfn Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Tri\u1ec3n v\u1ecdng T\u01b0\u01a1ng lai<\/h2>\nC\u00f4ng ty \u0111\u00e3 t\u00edch c\u1ef1c th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3m chi ph\u00ed, \u0111\u1ea1t \u0111\u01b0\u1ee3c kho\u1ea3ng 500 tri\u1ec7u USD ti\u1ebft ki\u1ec7m chi ph\u00ed h\u00e0ng n\u0103m v\u00e0o cu\u1ed1i qu\u00fd. Ban qu\u1ea3n l\u00fd cam k\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebft ki\u1ec7m chi ph\u00ed 1 t\u1ef7 USD.\n\n\"Ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c ti\u1ebfn b\u1ed9 trong c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong kinh doanh ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a ch\u00fang t\u00f4i trong khi \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng \u0111ang ph\u00e1t tri\u1ec3n,\" CEO ph\u00e1t bi\u1ec3u trong cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 thu nh\u1eadp. \"T\u1eadp trung c\u1ee7a ch\u00fang t\u00f4i v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ch\u00fang t\u00f4i v\u00e0o v\u1ecb tr\u00ed t\u1ed1t cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n.\"\n\nC\u00e1c nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh l\u01b0u \u00fd r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a c\u00f4ng ty cho th\u1ea5y s\u1ef1 th\u00edch \u1ee9ng th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1eb7c d\u00f9 v\u1eabn c\u00f2n th\u00e1ch th\u1ee9c trong c\u00e1c ph\u00e2n kh\u00fac kinh doanh truy\u1ec1n th\u1ed1ng khi ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u1ea3i tr\u00ed ti\u1ebfp t\u1ee5c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.\n\nC\u00f4ng ty \u0111ang duy tr\u00ec d\u1ef1 b\u00e1o thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh c\u1ea3 n\u0103m tr\u01b0\u1edbc kh\u1ea5u hao v\u00e0 kh\u1ea5u tr\u1eeb trong kho\u1ea3ng t\u1eeb 3,9 t\u1ef7 USD \u0111\u1ebfn 4,2 t\u1ef7 USD, b\u00e1o hi\u1ec7u s\u1ef1 t\u1ef1 tin v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh m\u1eb7c d\u00f9 c\u00f3 nh\u1eefng b\u1ea5t \u1ed5n th\u1ecb tr\u01b0\u1eddng.\n\n<\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"
\n

C\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 gi\u1ea3i tr\u00ed l\u1edbn \u0111\u00e3 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong qu\u00fd hai v\u00e0o th\u1ee9 N\u0103m, v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ph\u00e2n kh\u00fac kinh doanh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang m\u1edf r\u1ed9ng.<\/p>\n

M\u1eb7c d\u00f9 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty ban \u0111\u1ea7u t\u0103ng kho\u1ea3ng 1% sau th\u00f4ng b\u00e1o, nh\u01b0ng \u0111\u00e3 gi\u1ea3m nh\u1eb9 trong gi\u1edd giao d\u1ecbch k\u00e9o d\u00e0i khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 x\u1eed l\u00fd k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kinh doanh kh\u00e1c nhau.<\/p>\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 Hi\u1ec7u su\u1ea5t T\u00e0i ch\u00ednh<\/h2>\n

T\u1ed5ng doanh thu h\u00e0ng qu\u00fd \u0111\u1ea1t 7,78 t\u1ef7 USD, v\u01b0\u1ee3t xa m\u1ee9c 7,68 t\u1ef7 USD m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n, theo d\u1eef li\u1ec7u c\u1ee7a LSEG. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ee9c t\u0103ng 5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

Ph\u00e2n kh\u00fac tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed5i l\u00ean nh\u01b0 l\u00e0 ng\u01b0\u1eddi bi\u1ec3u di\u1ec5n n\u1ed5i b\u1eadt, v\u1edbi doanh thu t\u0103ng 23% \u0111\u1ea1t 1,8 t\u1ef7 USD. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi s\u1ef1 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 trong c\u01a1 s\u1edf thu\u00ea bao tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, v\u1edbi t\u1ed5ng c\u1ed9ng th\u00eam 3,9 tri\u1ec7u thu\u00ea bao trong qu\u00fd.<\/p>\n

D\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty hi\u1ec7n c\u00f3 t\u1ed5ng c\u1ed9ng 71,2 tri\u1ec7u thu\u00ea bao tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea3n \u00e1nh c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao n\u1ed9i dung v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n B\u1eaft \u0111\u1ea7u Giao d\u1ecbch<\/span>\n <\/a>\n <\/div>\n \n

Th\u00e1ch th\u1ee9c Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec7u su\u1ea5t Studio Phim<\/h2>\n

M\u1eb7c d\u00f9 k\u1ebft qu\u1ea3 t\u1ed5ng th\u1ec3 t\u00edch c\u1ef1c, c\u00f4ng ty \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n trong kinh doanh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng. Doanh thu truy\u1ec1n th\u00f4ng TV gi\u1ea3m 3% xu\u1ed1ng c\u00f2n 5,03 t\u1ef7 USD, b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng th\u00e1ch th\u1ee9c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o.<\/p>\n

“Doanh thu qu\u1ea3ng c\u00e1o TV tuy\u1ebfn t\u00ednh gi\u1ea3m \u1edf m\u1ee9c trung b\u00ecnh, v\u1edbi m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u c\u1ea3i thi\u1ec7n trong m\u1ed9t s\u1ed1 ng\u00e0nh, nh\u01b0ng ch\u00fang t\u00f4i tin r\u1eb1ng n\u1eeda cu\u1ed1i n\u0103m s\u1ebd v\u1eabn c\u00f2n th\u00e1ch th\u1ee9c,” c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty gi\u1ea3i th\u00edch trong cu\u1ed9c g\u1ecdi thu nh\u1eadp.<\/p>\n

B\u1ed9 ph\u1eadn gi\u1ea3i tr\u00ed phim \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p, v\u1edbi doanh thu t\u0103ng 5% \u0111\u1ea1t 833 tri\u1ec7u USD. S\u1ef1 gia t\u0103ng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi doanh thu c\u1ea5p ph\u00e9p cao h\u01a1n, gi\u00fap b\u00f9 \u0111\u1eafp s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u1eddi gian ph\u00e1t h\u00e0nh r\u1ea1p so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

C\u00e1c S\u00e1ng ki\u1ebfn Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Tri\u1ec3n v\u1ecdng T\u01b0\u01a1ng lai<\/h2>\n

C\u00f4ng ty \u0111\u00e3 t\u00edch c\u1ef1c th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3m chi ph\u00ed, \u0111\u1ea1t \u0111\u01b0\u1ee3c kho\u1ea3ng 500 tri\u1ec7u USD ti\u1ebft ki\u1ec7m chi ph\u00ed h\u00e0ng n\u0103m v\u00e0o cu\u1ed1i qu\u00fd. Ban qu\u1ea3n l\u00fd cam k\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebft ki\u1ec7m chi ph\u00ed 1 t\u1ef7 USD.<\/p>\n

“Ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c ti\u1ebfn b\u1ed9 trong c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, mang l\u1ea1i s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong kinh doanh ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a ch\u00fang t\u00f4i trong khi \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng \u0111ang ph\u00e1t tri\u1ec3n,” CEO ph\u00e1t bi\u1ec3u trong cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 thu nh\u1eadp. “T\u1eadp trung c\u1ee7a ch\u00fang t\u00f4i v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ch\u00fang t\u00f4i v\u00e0o v\u1ecb tr\u00ed t\u1ed1t cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n.”<\/p>\n

C\u00e1c nh\u00e0 ph\u00e2n t\u00edch ng\u00e0nh l\u01b0u \u00fd r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a c\u00f4ng ty cho th\u1ea5y s\u1ef1 th\u00edch \u1ee9ng th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1eb7c d\u00f9 v\u1eabn c\u00f2n th\u00e1ch th\u1ee9c trong c\u00e1c ph\u00e2n kh\u00fac kinh doanh truy\u1ec1n th\u1ed1ng khi ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u1ea3i tr\u00ed ti\u1ebfp t\u1ee5c chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

C\u00f4ng ty \u0111ang duy tr\u00ec d\u1ef1 b\u00e1o thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh c\u1ea3 n\u0103m tr\u01b0\u1edbc kh\u1ea5u hao v\u00e0 kh\u1ea5u tr\u1eeb trong kho\u1ea3ng t\u1eeb 3,9 t\u1ef7 USD \u0111\u1ebfn 4,2 t\u1ef7 USD, b\u00e1o hi\u1ec7u s\u1ef1 t\u1ef1 tin v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh m\u1eb7c d\u00f9 c\u00f3 nh\u1eefng b\u1ea5t \u1ed5n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/div>\n"},"faq":null,"faq_source":{"label":"FAQ","type":"repeater","formatted_value":false}},"yoast_head":"\nTh\u00e0nh c\u00f4ng trong ph\u00e1t tr\u1ef1c tuy\u1ebfn: C\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Paramount \u0111\u00e3 th\u00fac \u0111\u1ea9y doanh thu qu\u00fd 2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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