{"id":316672,"date":"2025-07-20T16:34:50","date_gmt":"2025-07-20T16:34:50","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/roku-stock-dividend-2\/"},"modified":"2025-07-20T16:34:50","modified_gmt":"2025-07-20T16:34:50","slug":"roku-stock-dividend","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/roku-stock-dividend\/","title":{"rendered":"C\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku: Ph\u00e2n t\u00edch chuy\u00ean gia cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm thu nh\u1eadp"},"content":{"rendered":"<div id=\"root\"><div id=\"wrap-img-root\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":192219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[28,45,44],"class_list":["post-316672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading","tag-investment","tag-stock","tag-strategy"],"acf":{"h1":"Nghi\u00ean c\u1ee9u Pocket Option: S\u1ef1 th\u1eadt v\u1ec1 C\u1ed5 t\u1ee9c C\u1ed5 phi\u1ebfu Roku cho Nh\u00e0 \u0111\u1ea7u t\u01b0","h1_source":{"label":"H1","type":"text","formatted_value":"Nghi\u00ean c\u1ee9u Pocket Option: S\u1ef1 th\u1eadt v\u1ec1 C\u1ed5 t\u1ee9c C\u1ed5 phi\u1ebfu Roku cho Nh\u00e0 \u0111\u1ea7u t\u01b0"},"description":"Ki\u1ec3m tra c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh quan tr\u1ecdng v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0. Chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u1edbi Pocket Option.","description_source":{"label":"Description","type":"textarea","formatted_value":"Ki\u1ec3m tra c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh quan tr\u1ecdng v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0. Chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u1edbi Pocket Option."},"intro":"Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u1eb7t Roku v\u00e0o m\u1ed9t ng\u00e3 t\u01b0 quan tr\u1ecdng cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp. Ph\u00e2n t\u00edch n\u00e0y v\u1ec1 ti\u1ec1m n\u0103ng c\u1ed5 t\u1ee9c c\u1ee7a c\u1ed5 phi\u1ebfu Roku cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft thi\u1ebft y\u1ebfu v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n c\u1ee7a c\u00f4ng ty, c\u00e1c c\u01a1 ch\u1ebf t\u1ea1o gi\u00e1 tr\u1ecb thay th\u1ebf v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ph\u00e1t tr\u1ef1c tuy\u1ebfn ng\u00e0y nay.","intro_source":{"label":"Intro","type":"text","formatted_value":"Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u1eb7t Roku v\u00e0o m\u1ed9t ng\u00e3 t\u01b0 quan tr\u1ecdng cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp. Ph\u00e2n t\u00edch n\u00e0y v\u1ec1 ti\u1ec1m n\u0103ng c\u1ed5 t\u1ee9c c\u1ee7a c\u1ed5 phi\u1ebfu Roku cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft thi\u1ebft y\u1ebfu v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n c\u1ee7a c\u00f4ng ty, c\u00e1c c\u01a1 ch\u1ebf t\u1ea1o gi\u00e1 tr\u1ecb thay th\u1ebf v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ph\u00e1t tr\u1ef1c tuy\u1ebfn ng\u00e0y nay."},"body_html":"<div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>Ch\u00ednh S\u00e1ch C\u1ed5 T\u1ee9c c\u1ee7a Roku: T\u00ecnh Tr\u1ea1ng Hi\u1ec7n T\u1ea1i v\u00e0 L\u00fd Do Chi\u1ebfn L\u01b0\u1ee3c<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u00e2u h\u1ecfi: c\u1ed5 phi\u1ebfu Roku c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0 kh\u00f4ng\u2014Roku hi\u1ec7n kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c cho c\u1ed5 \u0111\u00f4ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n c\u00f3 ch\u1ee7 \u0111\u00edch ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty h\u01a1n l\u00e0 m\u1ed9t h\u1ea1n ch\u1ebf t\u00e0i ch\u00ednh.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Roku, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2002 v\u00e0 c\u00f4ng khai t\u1eeb n\u0103m 2017, \u01b0u ti\u00ean t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ph\u1ea3n \u00e1nh v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ea1nh tranh, n\u01a1i duy tr\u00ec l\u1ee3i th\u1ebf c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1ng k\u1ec3.<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>\u01afu Ti\u00ean V\u1ed1n<\/th><th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh<\/th><th>L\u00fd Do Chi\u1ebfn L\u01b0\u1ee3c<\/th><\/tr><\/thead><tbody><tr><td>M\u1edf R\u1ed9ng N\u1ec1n T\u1ea3ng<\/td><td>Chi ti\u00eau R&amp;D h\u00e0ng n\u0103m tr\u00ean $290M<\/td><td>X\u00e2y d\u1ef1ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c<\/td><\/tr><tr><td>Ph\u00e1t Tri\u1ec3n N\u1ed9i Dung<\/td><td>Chi ph\u00ed mua n\u1ed9i dung t\u0103ng<\/td><td>T\u0103ng tr\u01b0\u1edfng K\u00eanh Roku nh\u01b0 \u0111\u1ed9ng l\u1ef1c doanh thu<\/td><\/tr><tr><td>T\u0103ng Tr\u01b0\u1edfng Qu\u1ed1c T\u1ebf<\/td><td>L\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n \u00e2m<\/td><td>M\u1edf r\u1ed9ng ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng M\u1ef9 b\u00e3o h\u00f2a<\/td><\/tr><tr><td>B\u1ea3o T\u1ed3n Ti\u1ec1n M\u1eb7t<\/td><td>Ti\u1ec1n m\u1eb7t v\u00e0 \u0111\u1ea7u t\u01b0 tr\u00ean $2B<\/td><td>Duy tr\u00ec linh ho\u1ea1t cho c\u00e1c v\u1ee5 mua l\u1ea1i<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>C\u00e1ch ti\u1ebfp c\u1eadn kh\u00f4ng c\u1ed5 t\u1ee9c n\u00e0y ph\u00e2n bi\u1ec7t Roku v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 tr\u01b0\u1edfng th\u00e0nh nh\u01b0 Apple v\u00e0 Microsoft, nh\u1eefng c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u00f2ng ti\u1ec1n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh c\u1ee7a Pocket Option l\u01b0u \u00fd r\u1eb1ng v\u1ecb tr\u00ed c\u1ee7a Roku trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u \u0111\u1ebfn gi\u1eefa c\u1ee7a v\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean t\u1eafc ph\u00e2n b\u1ed5 v\u1ed1n t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb.<\/p><\/div><div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>C\u1ed5 Phi\u1ebfu Roku C\u00f3 Tr\u1ea3 C\u1ed5 T\u1ee9c Kh\u00f4ng: B\u1ed1i C\u1ea3nh v\u00e0 \u00dd Ngh\u0129a<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 phi\u1ebfu Roku c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng hi\u1ec7n nay cho k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c, vi\u1ec7c hi\u1ec3u quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t c\u00e1ch c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng ti\u1ebfp c\u1eadn l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>K\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh qu\u00fd 4 n\u0103m 2023 c\u1ee7a Roku ti\u1ebft l\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu 18% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc l\u00ean 984 tri\u1ec7u \u0111\u00f4 la, nh\u01b0ng c\u00f4ng ty v\u1eabn b\u00e1o c\u00e1o l\u1ed7 r\u00f2ng 108 tri\u1ec7u \u0111\u00f4 la. Nh\u1eefng k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p n\u00e0y minh h\u1ecda l\u00fd do t\u1ea1i sao vi\u1ec7c ph\u00e2n ph\u1ed1i c\u1ed5 t\u1ee9c v\u1eabn c\u00f2n s\u1edbm m\u1eb7c d\u00f9 doanh thu t\u0103ng\u2014c\u00f4ng ty ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh c\u1ea7n thi\u1ebft cho c\u00e1c kho\u1ea3n thanh to\u00e1n c\u1ed5 t\u1ee9c b\u1ec1n v\u1eefng.<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>Giai \u0110o\u1ea1n Ph\u00e1t Tri\u1ec3n<\/th><th>D\u1ea5u Hi\u1ec7u T\u00e0i Ch\u00ednh<\/th><th>C\u00e1ch Ti\u1ebfp C\u1eadn Tr\u1ea3 L\u1ea1i V\u1ed1n Th\u00f4ng Th\u01b0\u1eddng<\/th><th>V\u00ed D\u1ee5<\/th><\/tr><\/thead><tbody><tr><td>T\u0103ng Tr\u01b0\u1edfng \u0110\u1ea7u<\/td><td>T\u0103ng tr\u01b0\u1edfng cao, l\u1ee3i nhu\u1eadn \u00e2m<\/td><td>Kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c ho\u1eb7c mua l\u1ea1i<\/td><td>Roku, Spotify<\/td><\/tr><tr><td>T\u0103ng Tr\u01b0\u1edfng Gi\u1eefa<\/td><td>T\u0103ng tr\u01b0\u1edfng v\u1eeba ph\u1ea3i, l\u1ee3i nhu\u1eadn n\u1ed5i l\u00ean<\/td><td>B\u1eaft \u0111\u1ea7u mua l\u1ea1i c\u1ed5 phi\u1ebfu<\/td><td>Netflix, Adobe<\/td><\/tr><tr><td>T\u0103ng Tr\u01b0\u1edfng Tr\u01b0\u1edfng Th\u00e0nh<\/td><td>T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh<\/td><td>B\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c<\/td><td>Microsoft, Apple<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku v\u1eabn v\u1eafng m\u1eb7t, c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng thay th\u1ebf. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ph\u00e2n ph\u1ed1i ti\u1ec1n m\u1eb7t tr\u1ef1c ti\u1ebfp, c\u00e1c c\u01a1 ch\u1ebf n\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb kinh doanh c\u01a1 b\u1ea3n chuy\u1ec3n th\u00e0nh t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu:<\/p><\/div><div class='po-container po-container_width_article-sm article-content po-article-page__text'><ul class='po-article-page-list'><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>M\u1edf R\u1ed9ng Ki\u1ebfm Ti\u1ec1n N\u1ec1n T\u1ea3ng: T\u0103ng doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) t\u1eeb $41.03 n\u0103m 2022 l\u00ean $44.12 n\u0103m 2023 th\u00f4ng qua kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o n\u00e2ng cao<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Mua L\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c: M\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng th\u00f4ng qua c\u00e1c v\u1ee5 mua l\u1ea1i c\u00f3 m\u1ee5c ti\u00eau nh\u01b0 doanh nghi\u1ec7p Qu\u1ea3ng C\u00e1o Video N\u00e2ng Cao c\u1ee7a Nielsen v\u00e0o n\u0103m 2021<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>\u0110\u1ea7u T\u01b0 N\u1ed9i Dung: T\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi xem K\u00eanh Roku, \u0111\u1ea1t h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi xem trong qu\u00fd 4 n\u0103m 2023<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Ph\u00e1t Tri\u1ec3n \u0110\u00f2n B\u1ea9y Ho\u1ea1t \u0110\u1ed9ng: H\u01b0\u1edbng t\u1edbi l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean c\u01a1 s\u1edf doanh thu l\u1edbn h\u01a1n<\/li><\/ul><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>C\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option d\u1ef1 \u0111o\u00e1n r\u1eb1ng con \u0111\u01b0\u1eddng c\u1ee7a Roku \u0111\u1ebfn kh\u1ea3 n\u0103ng xem x\u00e9t c\u1ed5 t\u1ee9c ti\u1ec1m n\u0103ng \u0111\u00f2i h\u1ecfi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u1ed9t m\u1ed1c t\u00e0i ch\u00ednh \u0111i\u1ec3n h\u00ecnh tr\u01b0\u1edbc khi c\u00f3 nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch nh\u01b0 v\u1eady.<\/p><\/div><div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>\u0110i\u1ec1u Ki\u1ec7n T\u00e0i Ch\u00ednh Cho Vi\u1ec7c Th\u1ef1c Hi\u1ec7n C\u1ed5 T\u1ee9c<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ti\u00eau c\u1ef1c h\u00f4m nay, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ng\u01b0\u1ee1ng t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u0111i tr\u01b0\u1edbc vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u1ed5 t\u1ee9c \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai:<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>Ch\u1ec9 S\u1ed1 T\u00e0i Ch\u00ednh<\/th><th>Ng\u01b0\u1ee1ng Th\u00f4ng Th\u01b0\u1eddng<\/th><th>T\u00ecnh Tr\u1ea1ng Hi\u1ec7n T\u1ea1i c\u1ee7a Roku<\/th><th>D\u1ef1 Ki\u1ebfn Th\u1eddi Gian<\/th><\/tr><\/thead><tbody><tr><td>L\u1ee3i Nhu\u1eadn \u1ed4n \u0110\u1ecbnh<\/td><td>4+ qu\u00fd c\u00f3 l\u1ee3i nhu\u1eadn li\u00ean ti\u1ebfp<\/td><td>V\u1eabn b\u00e1o c\u00e1o l\u1ed7 h\u00e0ng qu\u00fd<\/td><td>2-3 n\u0103m c\u00f3 th\u1ec3<\/td><\/tr><tr><td>Bi\u00ean \u0110\u1ed9 D\u00f2ng Ti\u1ec1n T\u1ef1 Do<\/td><td>&gt;15% li\u00ean t\u1ee5c<\/td><td>FCF \u00e2m trong c\u00e1c qu\u00fd g\u1ea7n \u0111\u00e2y<\/td><td>3-4 n\u0103m c\u00f3 th\u1ec3<\/td><\/tr><tr><td>Gi\u1ea3m T\u1ed1c \u0110\u1ed9 T\u0103ng Tr\u01b0\u1edfng Doanh Thu<\/td><td>&lt;15% trong nhi\u1ec1u qu\u00fd<\/td><td>18% trong c\u00e1c qu\u00fd g\u1ea7n \u0111\u00e2y<\/td><td>1-2 n\u0103m c\u00f3 th\u1ec3<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y Roku c\u00f2n v\u00e0i n\u0103m n\u1eefa m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u1ed5 t\u1ee9c, gi\u1ea3 s\u1eed th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i. Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t\u2014\u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng\u2014v\u1eabn l\u00e0 th\u00e1ch th\u1ee9c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ph\u00e1t tr\u1ef1c tuy\u1ebfn gay g\u1eaft v\u00e0 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng.<\/p><\/div><div class='po-container po-container_width_article-sm'><h3 class='po-article-page__title'>Ph\u00e2n T\u00edch C\u1ed5 T\u1ee9c So S\u00e1nh: Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn vs. Truy\u1ec1n Th\u00f4ng Truy\u1ec1n Th\u1ed1ng<\/h3><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>\u0110\u1ec3 \u0111\u1eb7t Roku v\u00e0o b\u1ed1i c\u1ea3nh kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c l\u00e0m s\u00e1ng t\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0:<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>C\u00f4ng Ty<\/th><th>M\u00f4 H\u00ecnh Kinh Doanh<\/th><th>L\u1ee3i Su\u1ea5t C\u1ed5 T\u1ee9c<\/th><th>T\u0103ng Tr\u01b0\u1edfng Doanh Thu (5 n\u0103m)<\/th><\/tr><\/thead><tbody><tr><td>Roku<\/td><td>N\u1ec1n t\u1ea3ng &amp; thi\u1ebft b\u1ecb ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td><td>Kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c<\/td><td>~32%<\/td><\/tr><tr><td>Comcast<\/td><td>C\u00e1p, b\u0103ng th\u00f4ng r\u1ed9ng, n\u1ed9i dung<\/td><td>~2.7%<\/td><td>~5%<\/td><\/tr><tr><td>Disney<\/td><td>Gi\u1ea3i tr\u00ed, c\u00f4ng vi\u00ean, ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td><td>~0.7%<\/td><td>~3%<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>So s\u00e1nh n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i c\u01a1 b\u1ea3n gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp. C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng cung c\u1ea5p l\u1ee3i su\u1ea5t khi\u00eam t\u1ed1n nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3, trong khi Roku mang l\u1ea1i s\u1ef1 m\u1edf r\u1ed9ng doanh thu v\u01b0\u1ee3t tr\u1ed9i m\u00e0 kh\u00f4ng c\u00f3 thu nh\u1eadp hi\u1ec7n t\u1ea1i. Vi\u1ec7c Disney t\u1ea1m ng\u1eebng c\u1ed5 t\u1ee9c v\u00e0o n\u0103m 2020 \u0111\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 ph\u00e1t tr\u1ef1c tuy\u1ebfn cho th\u1ea5y ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 c\u1ed5 t\u1ee9c \u0111\u00e3 th\u00e0nh l\u1eadp c\u0169ng c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi \u01b0u ti\u00ean chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn thu nh\u1eadp.<\/p><\/div><div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea7u T\u01b0 Cho Danh M\u1ee5c T\u1eadp Trung V\u00e0o Thu Nh\u1eadp<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm c\u1ea3 thu nh\u1eadp v\u00e0 ti\u1ebfp x\u00fac v\u1edbi t\u0103ng tr\u01b0\u1edfng ph\u00e1t tr\u1ef1c tuy\u1ebfn, s\u1ef1 v\u1eafng m\u1eb7t c\u1ee7a c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku \u0111\u00f2i h\u1ecfi x\u00e2y d\u1ef1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 s\u00e1ng t\u1ea1o. Thay v\u00ec t\u1ef1 \u0111\u1ed9ng lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, h\u00e3y xem x\u00e9t c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf sau:<\/p><\/div><div class='po-container po-container_width_article-sm'><h3 class='po-article-page__title'>Chi\u1ebfn L\u01b0\u1ee3c Danh M\u1ee5c \u0110\u1ea7u T\u01b0 Barbell<\/h3><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y k\u1ebft h\u1ee3p c\u00e1c c\u1ed5 phi\u1ebfu kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c c\u00f3 t\u0103ng tr\u01b0\u1edfng cao nh\u01b0 Roku v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ti\u1ebfp x\u00fac c\u00e2n b\u1eb1ng. C\u00e1c chuy\u00ean gia danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho c\u00e1c kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u0103ng tr\u01b0\u1edfng c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng hy sinh thu nh\u1eadp:<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>Th\u00e0nh Ph\u1ea7n Danh M\u1ee5c<\/th><th>V\u00ed D\u1ee5 Ph\u00e2n B\u1ed5<\/th><th>Ch\u1ee9c N\u0103ng<\/th><th>T\u00e0i S\u1ea3n V\u00ed D\u1ee5<\/th><\/tr><\/thead><tbody><tr><td>L\u00f5i T\u0103ng Tr\u01b0\u1edfng<\/td><td>30-40%<\/td><td>T\u0103ng gi\u00e1 v\u1ed1n<\/td><td>Roku, c\u1ed5 phi\u1ebfu \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/td><\/tr><tr><td>T\u0103ng Tr\u01b0\u1edfng C\u1ed5 T\u1ee9c<\/td><td>30-40%<\/td><td>Thu nh\u1eadp t\u0103ng tr\u01b0\u1edfng<\/td><td>Ng\u01b0\u1eddi tr\u1ea3 c\u1ed5 t\u1ee9c c\u00f4ng ngh\u1ec7<\/td><\/tr><tr><td>L\u1ee3i Su\u1ea5t Cao<\/td><td>20-30%<\/td><td>Thu nh\u1eadp hi\u1ec7n t\u1ea1i<\/td><td>REITs, ti\u1ec7n \u00edch, c\u1ed5 phi\u1ebfu \u01b0u \u0111\u00e3i<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>C\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c hi\u1ec7n th\u1ef1c t\u1ebf bao g\u1ed3m:<\/p><\/div><div class='po-container po-container_width_article-sm article-content po-article-page__text'><ul class='po-article-page-list'><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>T\u1ea1o Thu Nh\u1eadp T\u1ed5ng H\u1ee3p: T\u1ea1o d\u00f2ng ti\u1ec1n t\u1eeb c\u00e1c v\u1ecb tr\u00ed Roku th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quy\u1ec1n ch\u1ecdn mua c\u00f3 b\u1ea3o hi\u1ec3m (b\u00e1n quy\u1ec1n ch\u1ecdn mua \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n n\u1eafm gi\u1eef hi\u1ec7n c\u00f3)<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>T\u00e1i C\u00e2n B\u1eb1ng Chi\u1ebfn Thu\u1eadt: Thu ho\u1ea1ch l\u1ee3i nhu\u1eadn Roku trong c\u00e1c giai \u0111o\u1ea1n m\u1ea1nh \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00e0i s\u1ea3n t\u1ea1o thu nh\u1eadp<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>C\u00e2n B\u1eb1ng Ng\u00e0nh: B\u00f9 \u0111\u1eafp c\u00e1c v\u1ecb tr\u00ed c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f3 l\u1ee3i su\u1ea5t v\u1edbi c\u00e1c ng\u00e0nh c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u1edf n\u01a1i kh\u00e1c trong danh m\u1ee5c \u0111\u1ea7u t\u01b0<\/li><li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Ph\u00e2n B\u1ed5 Th\u1eddi Gian: C\u0103n ch\u1ec9nh Roku v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n trong khi s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n thu nh\u1eadp cho nhu c\u1ea7u ti\u1ec1n m\u1eb7t ng\u1eafn h\u1ea1n<\/li><\/ul><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u00f3 thu\u1ed9c v\u1ec1 c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng thu nh\u1eadp hay kh\u00f4ng. C\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n b\u1ed5 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u1ed5 t\u1ee9c trong khi duy tr\u00ec c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m thu nh\u1eadp \u1edf c\u1ea5p \u0111\u1ed9 danh m\u1ee5c \u0111\u1ea7u t\u01b0 mong mu\u1ed1n.<\/p><\/div><div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>Tri\u1ec3n V\u1ecdng T\u01b0\u01a1ng Lai: C\u00e1c Con \u0110\u01b0\u1eddng Ti\u1ec1m N\u0103ng \u0110\u1ec3 B\u1eaft \u0110\u1ea7u C\u1ed5 T\u1ee9c<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku v\u1eabn v\u1eafng m\u1eb7t h\u00f4m nay, vi\u1ec7c xem x\u00e9t c\u00e1c ch\u1ea5t x\u00fac t\u00e1c ti\u1ec1m n\u0103ng cho c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ed5 t\u1ee9c trong t\u01b0\u01a1ng lai cung c\u1ea5p cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 t\u1ea7m nh\u00ecn xa nh\u1eefng th\u00f4ng tin l\u1eadp k\u1ebf ho\u1ea1ch c\u00f3 gi\u00e1 tr\u1ecb:<\/p><\/div><div class='po-container po-container_width_article po-article-page__table'><div class='po-table'><table><thead><tr><th>K\u1ecbch B\u1ea3n<\/th><th>Ch\u1ec9 S\u1ed1 Ch\u00ednh<\/th><th>\u0110\u00e1nh Gi\u00e1 X\u00e1c Su\u1ea5t<\/th><\/tr><\/thead><tbody><tr><td>Tr\u01b0\u1edfng Th\u00e0nh H\u1eefu C\u01a1<\/td><td>L\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng, t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i<\/td><td>Trung b\u00ecnh (35-45%)<\/td><\/tr><tr><td>\u00c1p L\u1ef1c Nh\u00e0 \u0110\u1ea7u T\u01b0<\/td><td>Tham gia c\u1ee7a nh\u00e0 ho\u1ea1t \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng k\u00e9m<\/td><td>Th\u1ea5p-Trung b\u00ecnh (15-25%)<\/td><\/tr><tr><td>Thay \u0110\u1ed5i Ch\u1ebf \u0110\u1ed9 Th\u1ecb Tr\u01b0\u1eddng<\/td><td>Chuy\u1ec3n d\u1ecbch r\u1ed9ng r\u00e3i sang thu nh\u1eadp so v\u1edbi t\u0103ng tr\u01b0\u1edfng<\/td><td>Trung b\u00ecnh (25-35%)<\/td><\/tr><\/tbody><\/table><\/div><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>K\u1ecbch b\u1ea3n tr\u01b0\u1edfng th\u00e0nh h\u1eefu c\u01a1 \u0111\u1ea1i di\u1ec7n cho con \u0111\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng x\u1ea3y ra nh\u1ea5t, v\u1edbi Roku c\u00f3 th\u1ec3 theo c\u00e1c qu\u1ef9 \u0111\u1ea1o t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Microsoft v\u00e0 Apple, nh\u1eefng c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng h\u1eefu h\u00ecnh h\u01a1n l\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u c\u01a1 l\u00e0m t\u0103ng \u00e1p l\u1ef1c l\u00ean c\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 ch\u1ee9ng minh c\u00e1c con \u0111\u01b0\u1eddng t\u1ea1o gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng h\u01a1n. S\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a Roku trong qu\u00fd 4 n\u0103m 2023 v\u1ec1 \"con \u0111\u01b0\u1eddng \u0111\u1ebfn EBITDA d\u01b0\u01a1ng\" cho th\u1ea5y ban qu\u1ea3n l\u00fd nh\u1eadn ra t\u00ecnh c\u1ea3m nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang ph\u00e1t tri\u1ec3n n\u00e0y.<\/p><\/div>[cta_button text=\"\"]<div class='po-container po-container_width_article-sm'><h2 class='po-article-page__title'>K\u1ebft Lu\u1eadn: Quan \u0110i\u1ec3m Chi\u1ebfn L\u01b0\u1ee3c V\u1ec1 Ph\u00e2n B\u1ed5 V\u1ed1n c\u1ee7a Roku<\/h2><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku bao h\u00e0m c\u00e1c c\u00e2u h\u1ecfi r\u1ed9ng h\u01a1n v\u1ec1 ph\u00e2n b\u1ed5 v\u1ed1n t\u1ed1i \u01b0u qua c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t s\u1ed1 k\u1ebft lu\u1eadn c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n:<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Th\u1ee9 nh\u1ea5t, t\u00ecnh tr\u1ea1ng kh\u00f4ng c\u1ed5 t\u1ee9c hi\u1ec7n t\u1ea1i c\u1ee7a Roku ph\u1ea3n \u00e1nh ph\u00e2n b\u1ed5 v\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c c\u00f4ng ty \u01b0u ti\u00ean m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ea7u t\u01b0 n\u1ed9i dung h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng ngay l\u1eadp t\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho c\u00e1c c\u00f4ng ty trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Th\u1ee9 hai, m\u1eb7c d\u00f9 c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ti\u00eau c\u1ef1c h\u00f4m nay, s\u1ef1 ph\u00e1t tri\u1ec3n t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty cho th\u1ea5y kh\u1ea3 n\u0103ng xem x\u00e9t c\u1ed5 t\u1ee9c trong v\u00f2ng 3-5 n\u0103m, ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng v\u00e0 gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Th\u1ee9 ba, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ed9ng lo\u1ea1i tr\u1eeb Roku ch\u1ec9 d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng c\u1ed5 t\u1ee9c. C\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 bao g\u1ed3m c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn barbell v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu nh\u1eadp t\u1ed5ng h\u1ee3p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a Roku trong khi \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau thu nh\u1eadp t\u1ed5ng th\u1ec3.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean theo d\u00f5i c\u00e1c ng\u01b0\u1ee1ng t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u0111i tr\u01b0\u1edbc vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u1ed5 t\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a d\u00f2ng ti\u1ec1n t\u1ef1 do v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng, nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ti\u1ec1m n\u0103ng.<\/p><\/div><div class='po-container po-container_width_article-sm'><p class='po-article-page__text'>C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 khung danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111a d\u1ea1ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c tinh t\u1ebf \u0111\u1eb1ng sau tri\u1ebft l\u00fd ph\u00e2n b\u1ed5 v\u1ed1n c\u1ee7a Roku, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a n\u00f3 trong k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p><\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>Ch\u00ednh S\u00e1ch C\u1ed5 T\u1ee9c c\u1ee7a Roku: T\u00ecnh Tr\u1ea1ng Hi\u1ec7n T\u1ea1i v\u00e0 L\u00fd Do Chi\u1ebfn L\u01b0\u1ee3c<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u00e2u h\u1ecfi: c\u1ed5 phi\u1ebfu Roku c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0 kh\u00f4ng\u2014Roku hi\u1ec7n kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c cho c\u1ed5 \u0111\u00f4ng. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n c\u00f3 ch\u1ee7 \u0111\u00edch ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty h\u01a1n l\u00e0 m\u1ed9t h\u1ea1n ch\u1ebf t\u00e0i ch\u00ednh.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Roku, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2002 v\u00e0 c\u00f4ng khai t\u1eeb n\u0103m 2017, \u01b0u ti\u00ean t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ph\u1ea3n \u00e1nh v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ea1nh tranh, n\u01a1i duy tr\u00ec l\u1ee3i th\u1ebf c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u00e1ng k\u1ec3.<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>\u01afu Ti\u00ean V\u1ed1n<\/th>\n<th>T\u00e1c \u0110\u1ed9ng T\u00e0i Ch\u00ednh<\/th>\n<th>L\u00fd Do Chi\u1ebfn L\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1edf R\u1ed9ng N\u1ec1n T\u1ea3ng<\/td>\n<td>Chi ti\u00eau R&amp;D h\u00e0ng n\u0103m tr\u00ean $290M<\/td>\n<td>X\u00e2y d\u1ef1ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1t Tri\u1ec3n N\u1ed9i Dung<\/td>\n<td>Chi ph\u00ed mua n\u1ed9i dung t\u0103ng<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng K\u00eanh Roku nh\u01b0 \u0111\u1ed9ng l\u1ef1c doanh thu<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Qu\u1ed1c T\u1ebf<\/td>\n<td>L\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n \u00e2m<\/td>\n<td>M\u1edf r\u1ed9ng ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng M\u1ef9 b\u00e3o h\u00f2a<\/td>\n<\/tr>\n<tr>\n<td>B\u1ea3o T\u1ed3n Ti\u1ec1n M\u1eb7t<\/td>\n<td>Ti\u1ec1n m\u1eb7t v\u00e0 \u0111\u1ea7u t\u01b0 tr\u00ean $2B<\/td>\n<td>Duy tr\u00ec linh ho\u1ea1t cho c\u00e1c v\u1ee5 mua l\u1ea1i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>C\u00e1ch ti\u1ebfp c\u1eadn kh\u00f4ng c\u1ed5 t\u1ee9c n\u00e0y ph\u00e2n bi\u1ec7t Roku v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 tr\u01b0\u1edfng th\u00e0nh nh\u01b0 Apple v\u00e0 Microsoft, nh\u1eefng c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u00f2ng ti\u1ec1n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh c\u1ee7a Pocket Option l\u01b0u \u00fd r\u1eb1ng v\u1ecb tr\u00ed c\u1ee7a Roku trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u \u0111\u1ebfn gi\u1eefa c\u1ee7a v\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean t\u1eafc ph\u00e2n b\u1ed5 v\u1ed1n t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>C\u1ed5 Phi\u1ebfu Roku C\u00f3 Tr\u1ea3 C\u1ed5 T\u1ee9c Kh\u00f4ng: B\u1ed1i C\u1ea3nh v\u00e0 \u00dd Ngh\u0129a<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 phi\u1ebfu Roku c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng hi\u1ec7n nay cho k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c, vi\u1ec7c hi\u1ec3u quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t c\u00e1ch c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng ti\u1ebfp c\u1eadn l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>K\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh qu\u00fd 4 n\u0103m 2023 c\u1ee7a Roku ti\u1ebft l\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu 18% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc l\u00ean 984 tri\u1ec7u \u0111\u00f4 la, nh\u01b0ng c\u00f4ng ty v\u1eabn b\u00e1o c\u00e1o l\u1ed7 r\u00f2ng 108 tri\u1ec7u \u0111\u00f4 la. Nh\u1eefng k\u1ebft qu\u1ea3 h\u1ed7n h\u1ee3p n\u00e0y minh h\u1ecda l\u00fd do t\u1ea1i sao vi\u1ec7c ph\u00e2n ph\u1ed1i c\u1ed5 t\u1ee9c v\u1eabn c\u00f2n s\u1edbm m\u1eb7c d\u00f9 doanh thu t\u0103ng\u2014c\u00f4ng ty ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh c\u1ea7n thi\u1ebft cho c\u00e1c kho\u1ea3n thanh to\u00e1n c\u1ed5 t\u1ee9c b\u1ec1n v\u1eefng.<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>Giai \u0110o\u1ea1n Ph\u00e1t Tri\u1ec3n<\/th>\n<th>D\u1ea5u Hi\u1ec7u T\u00e0i Ch\u00ednh<\/th>\n<th>C\u00e1ch Ti\u1ebfp C\u1eadn Tr\u1ea3 L\u1ea1i V\u1ed1n Th\u00f4ng Th\u01b0\u1eddng<\/th>\n<th>V\u00ed D\u1ee5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng \u0110\u1ea7u<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng cao, l\u1ee3i nhu\u1eadn \u00e2m<\/td>\n<td>Kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c ho\u1eb7c mua l\u1ea1i<\/td>\n<td>Roku, Spotify<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Gi\u1eefa<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng v\u1eeba ph\u1ea3i, l\u1ee3i nhu\u1eadn n\u1ed5i l\u00ean<\/td>\n<td>B\u1eaft \u0111\u1ea7u mua l\u1ea1i c\u1ed5 phi\u1ebfu<\/td>\n<td>Netflix, Adobe<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng Tr\u01b0\u1edfng Th\u00e0nh<\/td>\n<td>T\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh<\/td>\n<td>B\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c<\/td>\n<td>Microsoft, Apple<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku v\u1eabn v\u1eafng m\u1eb7t, c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng thay th\u1ebf. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ph\u00e2n ph\u1ed1i ti\u1ec1n m\u1eb7t tr\u1ef1c ti\u1ebfp, c\u00e1c c\u01a1 ch\u1ebf n\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb kinh doanh c\u01a1 b\u1ea3n chuy\u1ec3n th\u00e0nh t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu:<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm article-content po-article-page__text'>\n<ul class='po-article-page-list'>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>M\u1edf R\u1ed9ng Ki\u1ebfm Ti\u1ec1n N\u1ec1n T\u1ea3ng: T\u0103ng doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) t\u1eeb $41.03 n\u0103m 2022 l\u00ean $44.12 n\u0103m 2023 th\u00f4ng qua kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o n\u00e2ng cao<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Mua L\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c: M\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng th\u00f4ng qua c\u00e1c v\u1ee5 mua l\u1ea1i c\u00f3 m\u1ee5c ti\u00eau nh\u01b0 doanh nghi\u1ec7p Qu\u1ea3ng C\u00e1o Video N\u00e2ng Cao c\u1ee7a Nielsen v\u00e0o n\u0103m 2021<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>\u0110\u1ea7u T\u01b0 N\u1ed9i Dung: T\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi xem K\u00eanh Roku, \u0111\u1ea1t h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi xem trong qu\u00fd 4 n\u0103m 2023<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Ph\u00e1t Tri\u1ec3n \u0110\u00f2n B\u1ea9y Ho\u1ea1t \u0110\u1ed9ng: H\u01b0\u1edbng t\u1edbi l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean c\u01a1 s\u1edf doanh thu l\u1edbn h\u01a1n<\/li>\n<\/ul>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>C\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option d\u1ef1 \u0111o\u00e1n r\u1eb1ng con \u0111\u01b0\u1eddng c\u1ee7a Roku \u0111\u1ebfn kh\u1ea3 n\u0103ng xem x\u00e9t c\u1ed5 t\u1ee9c ti\u1ec1m n\u0103ng \u0111\u00f2i h\u1ecfi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u1ed9t m\u1ed1c t\u00e0i ch\u00ednh \u0111i\u1ec3n h\u00ecnh tr\u01b0\u1edbc khi c\u00f3 nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch nh\u01b0 v\u1eady.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>\u0110i\u1ec1u Ki\u1ec7n T\u00e0i Ch\u00ednh Cho Vi\u1ec7c Th\u1ef1c Hi\u1ec7n C\u1ed5 T\u1ee9c<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ti\u00eau c\u1ef1c h\u00f4m nay, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ng\u01b0\u1ee1ng t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u0111i tr\u01b0\u1edbc vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u1ed5 t\u1ee9c \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai:<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>Ch\u1ec9 S\u1ed1 T\u00e0i Ch\u00ednh<\/th>\n<th>Ng\u01b0\u1ee1ng Th\u00f4ng Th\u01b0\u1eddng<\/th>\n<th>T\u00ecnh Tr\u1ea1ng Hi\u1ec7n T\u1ea1i c\u1ee7a Roku<\/th>\n<th>D\u1ef1 Ki\u1ebfn Th\u1eddi Gian<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>L\u1ee3i Nhu\u1eadn \u1ed4n \u0110\u1ecbnh<\/td>\n<td>4+ qu\u00fd c\u00f3 l\u1ee3i nhu\u1eadn li\u00ean ti\u1ebfp<\/td>\n<td>V\u1eabn b\u00e1o c\u00e1o l\u1ed7 h\u00e0ng qu\u00fd<\/td>\n<td>2-3 n\u0103m c\u00f3 th\u1ec3<\/td>\n<\/tr>\n<tr>\n<td>Bi\u00ean \u0110\u1ed9 D\u00f2ng Ti\u1ec1n T\u1ef1 Do<\/td>\n<td>&gt;15% li\u00ean t\u1ee5c<\/td>\n<td>FCF \u00e2m trong c\u00e1c qu\u00fd g\u1ea7n \u0111\u00e2y<\/td>\n<td>3-4 n\u0103m c\u00f3 th\u1ec3<\/td>\n<\/tr>\n<tr>\n<td>Gi\u1ea3m T\u1ed1c \u0110\u1ed9 T\u0103ng Tr\u01b0\u1edfng Doanh Thu<\/td>\n<td>&lt;15% trong nhi\u1ec1u qu\u00fd<\/td>\n<td>18% trong c\u00e1c qu\u00fd g\u1ea7n \u0111\u00e2y<\/td>\n<td>1-2 n\u0103m c\u00f3 th\u1ec3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y Roku c\u00f2n v\u00e0i n\u0103m n\u1eefa m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u1ed5 t\u1ee9c, gi\u1ea3 s\u1eed th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i. Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t\u2014\u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng\u2014v\u1eabn l\u00e0 th\u00e1ch th\u1ee9c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ph\u00e1t tr\u1ef1c tuy\u1ebfn gay g\u1eaft v\u00e0 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn t\u0103ng tr\u01b0\u1edfng.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h3 class='po-article-page__title'>Ph\u00e2n T\u00edch C\u1ed5 T\u1ee9c So S\u00e1nh: Ph\u00e1t Tr\u1ef1c Tuy\u1ebfn vs. Truy\u1ec1n Th\u00f4ng Truy\u1ec1n Th\u1ed1ng<\/h3>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>\u0110\u1ec3 \u0111\u1eb7t Roku v\u00e0o b\u1ed1i c\u1ea3nh kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c l\u00e0m s\u00e1ng t\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0:<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>C\u00f4ng Ty<\/th>\n<th>M\u00f4 H\u00ecnh Kinh Doanh<\/th>\n<th>L\u1ee3i Su\u1ea5t C\u1ed5 T\u1ee9c<\/th>\n<th>T\u0103ng Tr\u01b0\u1edfng Doanh Thu (5 n\u0103m)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Roku<\/td>\n<td>N\u1ec1n t\u1ea3ng &amp; thi\u1ebft b\u1ecb ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td>Kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c<\/td>\n<td>~32%<\/td>\n<\/tr>\n<tr>\n<td>Comcast<\/td>\n<td>C\u00e1p, b\u0103ng th\u00f4ng r\u1ed9ng, n\u1ed9i dung<\/td>\n<td>~2.7%<\/td>\n<td>~5%<\/td>\n<\/tr>\n<tr>\n<td>Disney<\/td>\n<td>Gi\u1ea3i tr\u00ed, c\u00f4ng vi\u00ean, ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td>~0.7%<\/td>\n<td>~3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>So s\u00e1nh n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i c\u01a1 b\u1ea3n gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp. C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng cung c\u1ea5p l\u1ee3i su\u1ea5t khi\u00eam t\u1ed1n nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3, trong khi Roku mang l\u1ea1i s\u1ef1 m\u1edf r\u1ed9ng doanh thu v\u01b0\u1ee3t tr\u1ed9i m\u00e0 kh\u00f4ng c\u00f3 thu nh\u1eadp hi\u1ec7n t\u1ea1i. Vi\u1ec7c Disney t\u1ea1m ng\u1eebng c\u1ed5 t\u1ee9c v\u00e0o n\u0103m 2020 \u0111\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 ph\u00e1t tr\u1ef1c tuy\u1ebfn cho th\u1ea5y ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 c\u1ed5 t\u1ee9c \u0111\u00e3 th\u00e0nh l\u1eadp c\u0169ng c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi \u01b0u ti\u00ean chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn thu nh\u1eadp.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea7u T\u01b0 Cho Danh M\u1ee5c T\u1eadp Trung V\u00e0o Thu Nh\u1eadp<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm c\u1ea3 thu nh\u1eadp v\u00e0 ti\u1ebfp x\u00fac v\u1edbi t\u0103ng tr\u01b0\u1edfng ph\u00e1t tr\u1ef1c tuy\u1ebfn, s\u1ef1 v\u1eafng m\u1eb7t c\u1ee7a c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku \u0111\u00f2i h\u1ecfi x\u00e2y d\u1ef1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 s\u00e1ng t\u1ea1o. Thay v\u00ec t\u1ef1 \u0111\u1ed9ng lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, h\u00e3y xem x\u00e9t c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf sau:<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h3 class='po-article-page__title'>Chi\u1ebfn L\u01b0\u1ee3c Danh M\u1ee5c \u0110\u1ea7u T\u01b0 Barbell<\/h3>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y k\u1ebft h\u1ee3p c\u00e1c c\u1ed5 phi\u1ebfu kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c c\u00f3 t\u0103ng tr\u01b0\u1edfng cao nh\u01b0 Roku v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ti\u1ebfp x\u00fac c\u00e2n b\u1eb1ng. C\u00e1c chuy\u00ean gia danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho c\u00e1c kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u0103ng tr\u01b0\u1edfng c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng hy sinh thu nh\u1eadp:<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>Th\u00e0nh Ph\u1ea7n Danh M\u1ee5c<\/th>\n<th>V\u00ed D\u1ee5 Ph\u00e2n B\u1ed5<\/th>\n<th>Ch\u1ee9c N\u0103ng<\/th>\n<th>T\u00e0i S\u1ea3n V\u00ed D\u1ee5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>L\u00f5i T\u0103ng Tr\u01b0\u1edfng<\/td>\n<td>30-40%<\/td>\n<td>T\u0103ng gi\u00e1 v\u1ed1n<\/td>\n<td>Roku, c\u1ed5 phi\u1ebfu \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng Tr\u01b0\u1edfng C\u1ed5 T\u1ee9c<\/td>\n<td>30-40%<\/td>\n<td>Thu nh\u1eadp t\u0103ng tr\u01b0\u1edfng<\/td>\n<td>Ng\u01b0\u1eddi tr\u1ea3 c\u1ed5 t\u1ee9c c\u00f4ng ngh\u1ec7<\/td>\n<\/tr>\n<tr>\n<td>L\u1ee3i Su\u1ea5t Cao<\/td>\n<td>20-30%<\/td>\n<td>Thu nh\u1eadp hi\u1ec7n t\u1ea1i<\/td>\n<td>REITs, ti\u1ec7n \u00edch, c\u1ed5 phi\u1ebfu \u01b0u \u0111\u00e3i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>C\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c hi\u1ec7n th\u1ef1c t\u1ebf bao g\u1ed3m:<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm article-content po-article-page__text'>\n<ul class='po-article-page-list'>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>T\u1ea1o Thu Nh\u1eadp T\u1ed5ng H\u1ee3p: T\u1ea1o d\u00f2ng ti\u1ec1n t\u1eeb c\u00e1c v\u1ecb tr\u00ed Roku th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quy\u1ec1n ch\u1ecdn mua c\u00f3 b\u1ea3o hi\u1ec3m (b\u00e1n quy\u1ec1n ch\u1ecdn mua \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n n\u1eafm gi\u1eef hi\u1ec7n c\u00f3)<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>T\u00e1i C\u00e2n B\u1eb1ng Chi\u1ebfn Thu\u1eadt: Thu ho\u1ea1ch l\u1ee3i nhu\u1eadn Roku trong c\u00e1c giai \u0111o\u1ea1n m\u1ea1nh \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00e0i s\u1ea3n t\u1ea1o thu nh\u1eadp<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>C\u00e2n B\u1eb1ng Ng\u00e0nh: B\u00f9 \u0111\u1eafp c\u00e1c v\u1ecb tr\u00ed c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f3 l\u1ee3i su\u1ea5t v\u1edbi c\u00e1c ng\u00e0nh c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u1edf n\u01a1i kh\u00e1c trong danh m\u1ee5c \u0111\u1ea7u t\u01b0<\/li>\n<li class='po-article-page__text po-article-page__text_no-margin po-list-lvl_1'>Ph\u00e2n B\u1ed5 Th\u1eddi Gian: C\u0103n ch\u1ec9nh Roku v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n trong khi s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n thu nh\u1eadp cho nhu c\u1ea7u ti\u1ec1n m\u1eb7t ng\u1eafn h\u1ea1n<\/li>\n<\/ul>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u00f3 thu\u1ed9c v\u1ec1 c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng thu nh\u1eadp hay kh\u00f4ng. C\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n b\u1ed5 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u1ed5 t\u1ee9c trong khi duy tr\u00ec c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m thu nh\u1eadp \u1edf c\u1ea5p \u0111\u1ed9 danh m\u1ee5c \u0111\u1ea7u t\u01b0 mong mu\u1ed1n.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>Tri\u1ec3n V\u1ecdng T\u01b0\u01a1ng Lai: C\u00e1c Con \u0110\u01b0\u1eddng Ti\u1ec1m N\u0103ng \u0110\u1ec3 B\u1eaft \u0110\u1ea7u C\u1ed5 T\u1ee9c<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>M\u1eb7c d\u00f9 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku v\u1eabn v\u1eafng m\u1eb7t h\u00f4m nay, vi\u1ec7c xem x\u00e9t c\u00e1c ch\u1ea5t x\u00fac t\u00e1c ti\u1ec1m n\u0103ng cho c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ed5 t\u1ee9c trong t\u01b0\u01a1ng lai cung c\u1ea5p cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 t\u1ea7m nh\u00ecn xa nh\u1eefng th\u00f4ng tin l\u1eadp k\u1ebf ho\u1ea1ch c\u00f3 gi\u00e1 tr\u1ecb:<\/p>\n<\/div>\n<div class='po-container po-container_width_article po-article-page__table'>\n<div class='po-table'>\n<table>\n<thead>\n<tr>\n<th>K\u1ecbch B\u1ea3n<\/th>\n<th>Ch\u1ec9 S\u1ed1 Ch\u00ednh<\/th>\n<th>\u0110\u00e1nh Gi\u00e1 X\u00e1c Su\u1ea5t<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tr\u01b0\u1edfng Th\u00e0nh H\u1eefu C\u01a1<\/td>\n<td>L\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng, t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i<\/td>\n<td>Trung b\u00ecnh (35-45%)<\/td>\n<\/tr>\n<tr>\n<td>\u00c1p L\u1ef1c Nh\u00e0 \u0110\u1ea7u T\u01b0<\/td>\n<td>Tham gia c\u1ee7a nh\u00e0 ho\u1ea1t \u0111\u1ed9ng, ho\u1ea1t \u0111\u1ed9ng k\u00e9m<\/td>\n<td>Th\u1ea5p-Trung b\u00ecnh (15-25%)<\/td>\n<\/tr>\n<tr>\n<td>Thay \u0110\u1ed5i Ch\u1ebf \u0110\u1ed9 Th\u1ecb Tr\u01b0\u1eddng<\/td>\n<td>Chuy\u1ec3n d\u1ecbch r\u1ed9ng r\u00e3i sang thu nh\u1eadp so v\u1edbi t\u0103ng tr\u01b0\u1edfng<\/td>\n<td>Trung b\u00ecnh (25-35%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>K\u1ecbch b\u1ea3n tr\u01b0\u1edfng th\u00e0nh h\u1eefu c\u01a1 \u0111\u1ea1i di\u1ec7n cho con \u0111\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng x\u1ea3y ra nh\u1ea5t, v\u1edbi Roku c\u00f3 th\u1ec3 theo c\u00e1c qu\u1ef9 \u0111\u1ea1o t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Microsoft v\u00e0 Apple, nh\u1eefng c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng h\u1eefu h\u00ecnh h\u01a1n l\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7u c\u01a1 l\u00e0m t\u0103ng \u00e1p l\u1ef1c l\u00ean c\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 ch\u1ee9ng minh c\u00e1c con \u0111\u01b0\u1eddng t\u1ea1o gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng h\u01a1n. S\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a Roku trong qu\u00fd 4 n\u0103m 2023 v\u1ec1 &#8220;con \u0111\u01b0\u1eddng \u0111\u1ebfn EBITDA d\u01b0\u01a1ng&#8221; cho th\u1ea5y ban qu\u1ea3n l\u00fd nh\u1eadn ra t\u00ecnh c\u1ea3m nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang ph\u00e1t tri\u1ec3n n\u00e0y.<\/p>\n<\/div>\n    <div class=\"po-container po-container_width_article\">\n        <a href=\"\/en\/quick-start\/\" class=\"po-line-banner po-article-page__line-banner\">\n            <svg class=\"svg-image po-line-banner__logo\" fill=\"currentColor\" width=\"auto\" height=\"auto\"\n                 aria-hidden=\"true\">\n                <use href=\"#svg-img-logo-white\"><\/use>\n            <\/svg>\n            <span class=\"po-line-banner__btn\"><\/span>\n        <\/a>\n    <\/div>\n    \n<div class='po-container po-container_width_article-sm'>\n<h2 class='po-article-page__title'>K\u1ebft Lu\u1eadn: Quan \u0110i\u1ec3m Chi\u1ebfn L\u01b0\u1ee3c V\u1ec1 Ph\u00e2n B\u1ed5 V\u1ed1n c\u1ee7a Roku<\/h2>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku bao h\u00e0m c\u00e1c c\u00e2u h\u1ecfi r\u1ed9ng h\u01a1n v\u1ec1 ph\u00e2n b\u1ed5 v\u1ed1n t\u1ed1i \u01b0u qua c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, m\u1ed9t s\u1ed1 k\u1ebft lu\u1eadn c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n:<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Th\u1ee9 nh\u1ea5t, t\u00ecnh tr\u1ea1ng kh\u00f4ng c\u1ed5 t\u1ee9c hi\u1ec7n t\u1ea1i c\u1ee7a Roku ph\u1ea3n \u00e1nh ph\u00e2n b\u1ed5 v\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng. Vi\u1ec7c c\u00f4ng ty \u01b0u ti\u00ean m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u1ea7u t\u01b0 n\u1ed9i dung h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng ngay l\u1eadp t\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho c\u00e1c c\u00f4ng ty trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Th\u1ee9 hai, m\u1eb7c d\u00f9 c\u00e2u h\u1ecfi v\u1ec1 c\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi ti\u00eau c\u1ef1c h\u00f4m nay, s\u1ef1 ph\u00e1t tri\u1ec3n t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty cho th\u1ea5y kh\u1ea3 n\u0103ng xem x\u00e9t c\u1ed5 t\u1ee9c trong v\u00f2ng 3-5 n\u0103m, ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng v\u00e0 gi\u1ea3m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Th\u1ee9 ba, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp kh\u00f4ng c\u1ea7n t\u1ef1 \u0111\u1ed9ng lo\u1ea1i tr\u1eeb Roku ch\u1ec9 d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng c\u1ed5 t\u1ee9c. C\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng danh m\u1ee5c \u0111\u1ea7u t\u01b0 bao g\u1ed3m c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn barbell v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu nh\u1eadp t\u1ed5ng h\u1ee3p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a Roku trong khi \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau thu nh\u1eadp t\u1ed5ng th\u1ec3.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00ean theo d\u00f5i c\u00e1c ng\u01b0\u1ee1ng t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 th\u01b0\u1eddng \u0111i tr\u01b0\u1edbc vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u1ed5 t\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a d\u00f2ng ti\u1ec1n t\u1ef1 do v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng, nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ti\u1ec1m n\u0103ng.<\/p>\n<\/div>\n<div class='po-container po-container_width_article-sm'>\n<p class='po-article-page__text'>C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 khung danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a Pocket Option cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 thu nh\u1eadp trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111a d\u1ea1ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c tinh t\u1ebf \u0111\u1eb1ng sau tri\u1ebft l\u00fd ph\u00e2n b\u1ed5 v\u1ed1n c\u1ee7a Roku, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a n\u00f3 trong k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n"},"faq":[{"question":"C\u1ed5 phi\u1ebfu Roku hi\u1ec7n c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng?","answer":"Kh\u00f4ng, c\u1ed5 phi\u1ebfu Roku hi\u1ec7n kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c cho c\u1ed5 \u0111\u00f4ng. C\u00f4ng ty ch\u01b0a bao gi\u1edd ph\u00e2n ph\u1ed1i c\u1ed5 t\u1ee9c k\u1ec3 t\u1eeb khi IPO v\u00e0o n\u0103m 2017. L\u00e0 m\u1ed9t c\u00f4ng ty n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng, Roku \u01b0u ti\u00ean t\u00e1i \u0111\u1ea7u t\u01b0 v\u1ed1n c\u00f3 s\u1eb5n v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh, ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 thay v\u00ec ph\u00e2n ph\u1ed1i l\u1ee3i nhu\u1eadn cho c\u1ed5 \u0111\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng kh\u00e1c trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1, n\u01a1i vi\u1ec7c gi\u1eef l\u1ea1i v\u1ed1n \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng t\u1ea1o ra ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n cao h\u01a1n so v\u1edbi ph\u00e2n ph\u1ed1i thu nh\u1eadp ngay l\u1eadp t\u1ee9c."},{"question":"Khi n\u00e0o Roku c\u00f3 th\u1ec3 xem x\u00e9t b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c?","answer":"Roku c\u00f3 th\u1ec3 xem x\u00e9t kh\u1edfi \u0111\u1ed9ng m\u1ed9t kho\u1ea3n c\u1ed5 t\u1ee9c khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u1ed9t m\u1ed1c t\u00e0i ch\u00ednh: l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh (bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean 10% trong nhi\u1ec1u qu\u00fd), d\u00f2ng ti\u1ec1n t\u1ef1 do d\u01b0\u01a1ng b\u1ec1n v\u1eefng (bi\u00ean FCF v\u01b0\u1ee3t qu\u00e1 15%), v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu ch\u1eadm l\u1ea1i \u0111\u00e1ng k\u1ec3 (d\u01b0\u1edbi 15% trong nhi\u1ec1u qu\u00fd li\u00ean ti\u1ebfp). D\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra trong kho\u1ea3ng th\u1eddi gian 3-5 n\u0103m, m\u1eb7c d\u00f9 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ebft l\u00fd qu\u1ea3n l\u00fd s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1eddi gian n\u00e0y. C\u00e1c c\u00f4ng ty \u1edf v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1 th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c kho\u1ea3n c\u1ed5 t\u1ee9c khi\u00eam t\u1ed1n v\u1edbi t\u1ef7 l\u1ec7 chi tr\u1ea3 t\u1eeb 15-25% khi b\u1eaft \u0111\u1ea7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c."},{"question":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Roku mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n c\u1ed5 t\u1ee9c?","answer":"Roku ch\u1ee7 y\u1ebfu mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng th\u00f4ng qua s\u1ef1 gia t\u0103ng v\u1ed1n t\u1eeb t\u0103ng tr\u01b0\u1edfng kinh doanh thay v\u00ec ph\u00e2n ph\u1ed1i ti\u1ec1n m\u1eb7t tr\u1ef1c ti\u1ebfp. C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng (t\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng), t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn), v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i n\u1ed9i dung. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb kinh doanh c\u01a1 b\u1ea3n, \u0111i\u1ec1u n\u00e0y theo l\u00fd thuy\u1ebft s\u1ebd chuy\u1ec3n th\u00e0nh s\u1ef1 gia t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu theo th\u1eddi gian. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, Roku ch\u01b0a th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mua l\u1ea1i c\u1ed5 phi\u1ebfu ch\u00ednh th\u1ee9c nh\u01b0 m\u1ed9t c\u01a1 ch\u1ebf ho\u00e0n v\u1ed1n thay th\u1ebf, m\u1eb7c d\u00f9 \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai khi v\u1ecb th\u1ebf d\u00f2ng ti\u1ec1n t\u1ef1 do c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1."},{"question":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp n\u00ean ti\u1ebfp c\u1eadn c\u1ed5 phi\u1ebfu Roku nh\u01b0 th\u1ebf n\u00e0o?","answer":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ed5 phi\u1ebfu Roku trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u00e2n b\u1eb1ng m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 bao g\u1ed3m: 1) \"Ph\u01b0\u01a1ng ph\u00e1p barbell\" - k\u1ebft h\u1ee3p Roku v\u1edbi c\u00e1c ch\u1ee9ng kho\u00e1n c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau thu nh\u1eadp \u1edf m\u1ee9c danh m\u1ee5c \u0111\u1ea7u t\u01b0; 2) T\u1ea1o thu nh\u1eadp t\u1ed5ng h\u1ee3p th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quy\u1ec1n ch\u1ecdn mua c\u00f3 b\u1ea3o hi\u1ec3m tr\u00ean c\u00e1c v\u1ecb tr\u00ed Roku; 3) Ph\u00e2n b\u1ed5 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0 cho Roku \u0111\u1ec3 c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi t\u0103ng tr\u01b0\u1edfng trong khi duy tr\u00ec ph\u00e2n b\u1ed5 l\u1edbn h\u01a1n cho c\u00e1c ch\u1ee9ng kho\u00e1n tr\u1ea3 c\u1ed5 t\u1ee9c; v\u00e0 4) \u0110\u1ecbnh k\u1ef3 ch\u1ed1t l\u1eddi t\u1eeb s\u1ef1 t\u0103ng gi\u00e1 c\u1ee7a Roku \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00e0i s\u1ea3n t\u1ea1o thu nh\u1eadp. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 duy tr\u00ec s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a Roku trong khi \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u thu nh\u1eadp t\u1ed5ng th\u1ec3."},{"question":"C\u00e1ch ti\u1ebfp c\u1eadn c\u1ed5 t\u1ee9c c\u1ee7a Roku so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?","answer":"T\u00ecnh tr\u1ea1ng kh\u00f4ng chia c\u1ed5 t\u1ee9c c\u1ee7a Roku ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ph\u00e1t tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay, v\u00ec ng\u00e0nh n\u00e0y th\u01b0\u1eddng \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng h\u01a1n l\u00e0 ph\u00e2n ph\u1ed1i thu nh\u1eadp. C\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Netflix v\u00e0 Spotify c\u0169ng kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, ph\u1ea3n \u00e1nh b\u1ea3n ch\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng c\u00f3 c\u00e1c b\u1ed9 ph\u1eadn ph\u00e1t tr\u1ef1c tuy\u1ebfn (Disney, Comcast, Paramount) th\u01b0\u1eddng duy tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c, m\u1eb7c d\u00f9 v\u1edbi l\u1ee3i su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i khi\u00eam t\u1ed1n (th\u01b0\u1eddng l\u00e0 1-3%). Vi\u1ec7c Disney t\u1ea1m ng\u1eebng chia c\u1ed5 t\u1ee9c n\u0103m 2020 \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tr\u1ef1c tuy\u1ebfn minh h\u1ecda c\u00e1ch m\u00e0 ngay c\u1ea3 nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u1ed1ng tr\u1ea3 c\u1ed5 t\u1ee9c c\u0169ng c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 ph\u00e2n ph\u1ed1i thu nh\u1eadp. M\u00f4 h\u00ecnh to\u00e0n ng\u00e0nh n\u00e0y x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Roku \u0111\u1ea1i di\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n ti\u00eau chu\u1ea9n cho c\u00e1c c\u00f4ng ty trong v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a n\u00f3."}],"faq_source":{"label":"FAQ","type":"repeater","formatted_value":[{"question":"C\u1ed5 phi\u1ebfu Roku hi\u1ec7n c\u00f3 tr\u1ea3 c\u1ed5 t\u1ee9c kh\u00f4ng?","answer":"Kh\u00f4ng, c\u1ed5 phi\u1ebfu Roku hi\u1ec7n kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c cho c\u1ed5 \u0111\u00f4ng. C\u00f4ng ty ch\u01b0a bao gi\u1edd ph\u00e2n ph\u1ed1i c\u1ed5 t\u1ee9c k\u1ec3 t\u1eeb khi IPO v\u00e0o n\u0103m 2017. L\u00e0 m\u1ed9t c\u00f4ng ty n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng, Roku \u01b0u ti\u00ean t\u00e1i \u0111\u1ea7u t\u01b0 v\u1ed1n c\u00f3 s\u1eb5n v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh, ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 thay v\u00ec ph\u00e2n ph\u1ed1i l\u1ee3i nhu\u1eadn cho c\u1ed5 \u0111\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng kh\u00e1c trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng t\u1ef1, n\u01a1i vi\u1ec7c gi\u1eef l\u1ea1i v\u1ed1n \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng t\u1ea1o ra ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n cao h\u01a1n so v\u1edbi ph\u00e2n ph\u1ed1i thu nh\u1eadp ngay l\u1eadp t\u1ee9c."},{"question":"Khi n\u00e0o Roku c\u00f3 th\u1ec3 xem x\u00e9t b\u1eaft \u0111\u1ea7u tr\u1ea3 c\u1ed5 t\u1ee9c?","answer":"Roku c\u00f3 th\u1ec3 xem x\u00e9t kh\u1edfi \u0111\u1ed9ng m\u1ed9t kho\u1ea3n c\u1ed5 t\u1ee9c khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u1ed9t m\u1ed1c t\u00e0i ch\u00ednh: l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh (bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean 10% trong nhi\u1ec1u qu\u00fd), d\u00f2ng ti\u1ec1n t\u1ef1 do d\u01b0\u01a1ng b\u1ec1n v\u1eefng (bi\u00ean FCF v\u01b0\u1ee3t qu\u00e1 15%), v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu ch\u1eadm l\u1ea1i \u0111\u00e1ng k\u1ec3 (d\u01b0\u1edbi 15% trong nhi\u1ec1u qu\u00fd li\u00ean ti\u1ebfp). D\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra trong kho\u1ea3ng th\u1eddi gian 3-5 n\u0103m, m\u1eb7c d\u00f9 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ebft l\u00fd qu\u1ea3n l\u00fd s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1eddi gian n\u00e0y. C\u00e1c c\u00f4ng ty \u1edf v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1 th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c kho\u1ea3n c\u1ed5 t\u1ee9c khi\u00eam t\u1ed1n v\u1edbi t\u1ef7 l\u1ec7 chi tr\u1ea3 t\u1eeb 15-25% khi b\u1eaft \u0111\u1ea7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c."},{"question":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Roku mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n c\u1ed5 t\u1ee9c?","answer":"Roku ch\u1ee7 y\u1ebfu mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng th\u00f4ng qua s\u1ef1 gia t\u0103ng v\u1ed1n t\u1eeb t\u0103ng tr\u01b0\u1edfng kinh doanh thay v\u00ec ph\u00e2n ph\u1ed1i ti\u1ec1n m\u1eb7t tr\u1ef1c ti\u1ebfp. C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng (t\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng), t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn), v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i n\u1ed9i dung. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb kinh doanh c\u01a1 b\u1ea3n, \u0111i\u1ec1u n\u00e0y theo l\u00fd thuy\u1ebft s\u1ebd chuy\u1ec3n th\u00e0nh s\u1ef1 gia t\u0103ng gi\u00e1 c\u1ed5 phi\u1ebfu theo th\u1eddi gian. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, Roku ch\u01b0a th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh mua l\u1ea1i c\u1ed5 phi\u1ebfu ch\u00ednh th\u1ee9c nh\u01b0 m\u1ed9t c\u01a1 ch\u1ebf ho\u00e0n v\u1ed1n thay th\u1ebf, m\u1eb7c d\u00f9 \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai khi v\u1ecb th\u1ebf d\u00f2ng ti\u1ec1n t\u1ef1 do c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1."},{"question":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp n\u00ean ti\u1ebfp c\u1eadn c\u1ed5 phi\u1ebfu Roku nh\u01b0 th\u1ebf n\u00e0o?","answer":"C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ed5 phi\u1ebfu Roku trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u00e2n b\u1eb1ng m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 bao g\u1ed3m: 1) \"Ph\u01b0\u01a1ng ph\u00e1p barbell\" - k\u1ebft h\u1ee3p Roku v\u1edbi c\u00e1c ch\u1ee9ng kho\u00e1n c\u00f3 l\u1ee3i su\u1ea5t cao h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau thu nh\u1eadp \u1edf m\u1ee9c danh m\u1ee5c \u0111\u1ea7u t\u01b0; 2) T\u1ea1o thu nh\u1eadp t\u1ed5ng h\u1ee3p th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quy\u1ec1n ch\u1ecdn mua c\u00f3 b\u1ea3o hi\u1ec3m tr\u00ean c\u00e1c v\u1ecb tr\u00ed Roku; 3) Ph\u00e2n b\u1ed5 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0 cho Roku \u0111\u1ec3 c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi t\u0103ng tr\u01b0\u1edfng trong khi duy tr\u00ec ph\u00e2n b\u1ed5 l\u1edbn h\u01a1n cho c\u00e1c ch\u1ee9ng kho\u00e1n tr\u1ea3 c\u1ed5 t\u1ee9c; v\u00e0 4) \u0110\u1ecbnh k\u1ef3 ch\u1ed1t l\u1eddi t\u1eeb s\u1ef1 t\u0103ng gi\u00e1 c\u1ee7a Roku \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00e0i s\u1ea3n t\u1ea1o thu nh\u1eadp. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 duy tr\u00ec s\u1ef1 ti\u1ebfp x\u00fac v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a Roku trong khi \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u thu nh\u1eadp t\u1ed5ng th\u1ec3."},{"question":"C\u00e1ch ti\u1ebfp c\u1eadn c\u1ed5 t\u1ee9c c\u1ee7a Roku so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong l\u0129nh v\u1ef1c ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?","answer":"T\u00ecnh tr\u1ea1ng kh\u00f4ng chia c\u1ed5 t\u1ee9c c\u1ee7a Roku ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ph\u00e1t tr\u1ef1c tuy\u1ebfn thu\u1ea7n t\u00fay, v\u00ec ng\u00e0nh n\u00e0y th\u01b0\u1eddng \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng h\u01a1n l\u00e0 ph\u00e2n ph\u1ed1i thu nh\u1eadp. C\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Netflix v\u00e0 Spotify c\u0169ng kh\u00f4ng tr\u1ea3 c\u1ed5 t\u1ee9c, ph\u1ea3n \u00e1nh b\u1ea3n ch\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng c\u00f3 c\u00e1c b\u1ed9 ph\u1eadn ph\u00e1t tr\u1ef1c tuy\u1ebfn (Disney, Comcast, Paramount) th\u01b0\u1eddng duy tr\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed5 t\u1ee9c, m\u1eb7c d\u00f9 v\u1edbi l\u1ee3i su\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i khi\u00eam t\u1ed1n (th\u01b0\u1eddng l\u00e0 1-3%). Vi\u1ec7c Disney t\u1ea1m ng\u1eebng chia c\u1ed5 t\u1ee9c n\u0103m 2020 \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tr\u1ef1c tuy\u1ebfn minh h\u1ecda c\u00e1ch m\u00e0 ngay c\u1ea3 nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u1ed1ng tr\u1ea3 c\u1ed5 t\u1ee9c c\u0169ng c\u00f3 th\u1ec3 t\u1ea1m th\u1eddi \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 ph\u00e2n ph\u1ed1i thu nh\u1eadp. M\u00f4 h\u00ecnh to\u00e0n ng\u00e0nh n\u00e0y x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Roku \u0111\u1ea1i di\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u1ed1n ti\u00eau chu\u1ea9n cho c\u00e1c c\u00f4ng ty trong v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a n\u00f3."}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku: Ph\u00e2n t\u00edch chuy\u00ean gia cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm thu nh\u1eadp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/roku-stock-dividend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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