{"id":315325,"date":"2025-07-19T10:45:18","date_gmt":"2025-07-19T10:45:18","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/ice-cream-brand-expresses-concern-over-activist-investors-growing-corporate-influence-2\/"},"modified":"2025-07-19T10:45:18","modified_gmt":"2025-07-19T10:45:18","slug":"ice-cream-brand-expresses-concern-over-activist-investors-growing-corporate-influence","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/news-events\/news\/ice-cream-brand-expresses-concern-over-activist-investors-growing-corporate-influence\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u kem b\u00e0y t\u1ecf lo ng\u1ea1i v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty"},"content":{"rendered":"
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":300776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674],"tags":[],"class_list":["post-315325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"h1":"Ben & Jerry's tr\u00edch d\u1eabn \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 Peltz \u0111\u1ed1i v\u1edbi c\u00f4ng ty m\u1eb9 Unilever","h1_source":{"label":"H1","type":"text","formatted_value":"Ben & Jerry's tr\u00edch d\u1eabn \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 Peltz \u0111\u1ed1i v\u1edbi c\u00f4ng ty m\u1eb9 Unilever"},"description":"Nh\u00e0 s\u1ea3n xu\u1ea5t kem ti\u1ebfn b\u1ed9 c\u1ea3nh b\u00e1o v\u1ec1 kh\u1ea3 n\u0103ng x\u00f3i m\u00f2n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u khi nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ea1i di\u1ec7n m\u1edf r\u1ed9ng trong h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb t\u1ea1i c\u00f4ng ty m\u1eb9.","description_source":{"label":"Description","type":"textarea","formatted_value":"Nh\u00e0 s\u1ea3n xu\u1ea5t kem ti\u1ebfn b\u1ed9 c\u1ea3nh b\u00e1o v\u1ec1 kh\u1ea3 n\u0103ng x\u00f3i m\u00f2n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u khi nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ea1i di\u1ec7n m\u1edf r\u1ed9ng trong h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb t\u1ea1i c\u00f4ng ty m\u1eb9."},"intro":"C\u0103ng th\u1eb3ng v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111ang gia t\u0103ng khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kem c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i c\u00f4ng khai gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty m\u1eb9.","intro_source":{"label":"Intro","type":"text","formatted_value":"C\u0103ng th\u1eb3ng v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111ang gia t\u0103ng khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kem c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i c\u00f4ng khai gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty m\u1eb9."},"body_html":" \n\nNh\u00e0 s\u1ea3n xu\u1ea5t kem n\u1ed5i ti\u1ebfng Ben & Jerry's \u0111\u00e3 b\u00e0y t\u1ecf m\u1ed1i quan ng\u1ea1i \u0111\u00e1ng k\u1ec3 v\u00e0o th\u1ee9 T\u01b0 v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng Nelson Peltz trong c\u00f4ng ty m\u1eb9 Unilever, cho r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu c\u00e1c gi\u00e1 tr\u1ecb ti\u1ebfn b\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\n

M\u1edf r\u1ed9ng \u0110\u1ea1i di\u1ec7n H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb G\u00e2y Lo Ng\u1ea1i<\/h2>\nC\u0103ng th\u1eb3ng n\u1ea3y sinh sau khi t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng Unilever th\u00f4ng b\u00e1o s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ea1i di\u1ec7n h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb cho c\u00f4ng ty \u0111\u1ea7u t\u01b0 Trian Fund Management c\u1ee7a Peltz, b\u1ed5 nhi\u1ec7m m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ee9 hai c\u1ee7a Trian v\u00e0o h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. Quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u1ea1i di\u1ec7n cho s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Peltz trong c\u1ea5u tr\u00fac qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.\n\nBen & Jerry's, c\u00f4ng ty \u0111\u00e3 duy tr\u00ec m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ed9c l\u1eadp \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh k\u1ec3 t\u1eeb khi \u0111\u01b0\u1ee3c Unilever mua l\u1ea1i v\u00e0o n\u0103m 2000, \u0111\u00e3 b\u00e0y t\u1ecf lo ng\u1ea1i th\u00f4ng qua m\u1ed9t tuy\u00ean b\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i X: \"Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 tin l\u1edbn \u0111\u1ec3 chia s\u1ebb, v\u00e0 n\u00f3 kh\u00f4ng ph\u1ea3i v\u1ec1 m\u1ed9t h\u01b0\u01a1ng v\u1ecb m\u1edbi.\"\n\nTh\u01b0\u01a1ng hi\u1ec7u kem \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 m\u1ed1i quan ng\u1ea1i c\u1ee7a m\u00ecnh, n\u00f3i r\u1eb1ng: \"Quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u0103ng \u0111\u1ea1i di\u1ec7n h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a Trian kh\u1eb3ng \u0111\u1ecbnh n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00e0 Peltz c\u00f3 th\u1ec3 c\u00f3 tr\u00ean to\u00e0n Unilever v\u00e0 cung c\u1ea5p th\u00eam b\u1eb1ng ch\u1ee9ng r\u1eb1ng c\u00f4ng ty m\u1eb9 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c cung c\u1ea5p l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n cho c\u1ed5 \u0111\u00f4ng h\u01a1n l\u00e0 s\u1ed1ng theo c\u00e1c nguy\u00ean t\u1eafc kinh doanh \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh.\"\n

Quan \u0111i\u1ec3m M\u00e2u thu\u1eabn v\u1ec1 M\u1ee5c \u0111\u00edch Doanh nghi\u1ec7p<\/h2>\nV\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n d\u01b0\u1eddng nh\u01b0 xoay quanh c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 \u01b0u ti\u00ean doanh nghi\u1ec7p. Ben & Jerry's \u0111\u00e3 li\u00ean t\u1ee5c \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch, c\u00e2n b\u1eb1ng \u0111\u1ed9ng c\u01a1 l\u1ee3i nhu\u1eadn v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng v\u00e0 l\u1eadp tr\u01b0\u1eddng ch\u00ednh tr\u1ecb ti\u1ebfn b\u1ed9.\n\nNg\u01b0\u1ee3c l\u1ea1i, Peltz v\u00e0 c\u00f4ng ty \u0111\u1ea7u t\u01b0 c\u1ee7a \u00f4ng, Trian, \u0111\u00e3 l\u1ecbch s\u1eed \u1ee7ng h\u1ed9 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f4i khi coi c\u00e1c s\u00e1ng ki\u1ebfn x\u00e3 h\u1ed9i r\u1ed9ng r\u00e3i l\u00e0 nh\u1eefng s\u1ef1 ph\u00e2n t\u00e2m ti\u1ec1m n\u0103ng t\u1eeb hi\u1ec7u su\u1ea5t kinh doanh c\u1ed1t l\u00f5i.\n\nNh\u00e0 s\u1ea3n xu\u1ea5t kem \u0111\u00e3 \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh s\u1ef1 chia r\u1ebd tri\u1ebft l\u00fd n\u00e0y trong tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh: \"Peltz c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e0m suy y\u1ebfu c\u00e1c cam k\u1ebft ESG v\u00e0 \u0111\u00e3 ch\u1ec9 tr\u00edch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch.\"\n

C\u1ea5u tr\u00fac Qu\u1ea3n tr\u1ecb Doanh nghi\u1ec7p v\u00e0 Lo Ng\u1ea1i v\u1ec1 \u0110\u1ed9c l\u1eadp<\/h2>\nC\u1ea5u tr\u00fac doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Ben & Jerry's trong Unilever cho ph\u00e9p n\u00f3 c\u00f3 m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ed9c l\u1eadp v\u1edbi quy\u1ec1n l\u1ef1c \u0111\u1ed1i v\u1edbi s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i v\u00e0 t\u00ednh to\u00e0n v\u1eb9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. S\u1ef1 s\u1eafp x\u1ebfp n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp khi Unilever mua l\u1ea1i c\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Vermont v\u00e0o n\u0103m 2000, ph\u1ea3n \u00e1nh quy\u1ebft t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp trong vi\u1ec7c b\u1ea3o t\u1ed3n b\u1ea3n s\u1eafc ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\n\nC\u0103ng th\u1eb3ng hi\u1ec7n t\u1ea1i minh h\u1ecda th\u00e1ch th\u1ee9c li\u00ean t\u1ee5c trong vi\u1ec7c duy tr\u00ec t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i trong khu\u00f4n kh\u1ed5 c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u ph\u1ea3i tr\u1ea3 l\u1eddi cho c\u00e1c b\u00ean li\u00ean quan \u0111a d\u1ea1ng.\n

B\u1ed1i c\u1ea3nh R\u1ed9ng h\u01a1n c\u1ee7a \u0110\u1ea7u t\u01b0 Ho\u1ea1t \u0111\u1ed9ng<\/h2>\nTrian ban \u0111\u1ea7u ti\u1ebft l\u1ed9 m\u1ed9t c\u1ed5 ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong Unilever v\u00e0o th\u00e1ng 1 n\u0103m 2022, khi Peltz b\u1eaft \u0111\u1ea7u \u1ee7ng h\u1ed9 c\u00e1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng. Sau kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y, Peltz \u0111\u00e3 \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh v\u00e0o th\u00e1ng 7 n\u0103m 2022.\n\nTh\u00f4ng b\u00e1o m\u1edbi nh\u1ea5t x\u00e1c nh\u1eadn vi\u1ec7c b\u1ed5 nhi\u1ec7m \u0110\u1ed1i t\u00e1c Trian Brian Schorr l\u00e0m gi\u00e1m \u0111\u1ed1c kh\u00f4ng \u0111i\u1ec1u h\u00e0nh, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1 th\u00e1ng 1 n\u0103m 2025, c\u1ee7ng c\u1ed1 th\u00eam \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ty \u0111\u1ea7u t\u01b0 trong c\u1ea5u tr\u00fac l\u00e3nh \u0111\u1ea1o c\u1ee7a Unilever.\n\nKhi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u00ecnh lu\u1eadn, \u0111\u1ea1i di\u1ec7n t\u1eeb c\u1ea3 Unilever v\u00e0 Trian Fund Management \u0111\u00e3 t\u1eeb ch\u1ed1i cung c\u1ea5p th\u00eam tuy\u00ean b\u1ed1 v\u1ec1 m\u1ed1i quan ng\u1ea1i c\u1ee7a Ben & Jerry's.\n\n[cta_button text=\"Start Trading\"]\n

H\u1ec7 qu\u1ea3 Hi\u1ec7u su\u1ea5t Th\u1ecb tr\u01b0\u1eddng<\/h2>\nB\u1ea5t ch\u1ea5p c\u0103ng th\u1eb3ng qu\u1ea3n tr\u1ecb \u0111ang n\u1ed5i l\u00ean, hi\u1ec7u su\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u1ee7a Unilever \u0111\u00e3 cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c t\u00edch c\u1ef1c. C\u1ed5 phi\u1ebfu ni\u00eam y\u1ebft t\u1ea1i London c\u1ee7a c\u00f4ng ty \u0111\u00e3 t\u0103ng kho\u1ea3ng 19% t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay, v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng r\u1ed9ng l\u1edbn h\u01a1n.\n\nHi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh \u0111\u00e3 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Peltz v\u00e0 Trian \u1ee7ng h\u1ed9, ngay c\u1ea3 khi c\u0103ng th\u1eb3ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.\n\nC\u00e1c nh\u00e0 ph\u00e2n t\u00edch l\u01b0u \u00fd r\u1eb1ng t\u00ecnh hu\u1ed1ng n\u00e0y minh h\u1ecda cho h\u00e0nh \u0111\u1ed9ng c\u00e2n b\u1eb1ng ph\u1ee9c t\u1ea1p m\u00e0 nhi\u1ec1u t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi \u0111\u00e3 mua l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng s\u1ee9 m\u1ec7nh - duy tr\u00ec c\u00e1c gi\u00e1 tr\u1ecb x\u00e1c th\u1ef1c th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong khi \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"

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Nh\u00e0 s\u1ea3n xu\u1ea5t kem n\u1ed5i ti\u1ebfng Ben & Jerry’s \u0111\u00e3 b\u00e0y t\u1ecf m\u1ed1i quan ng\u1ea1i \u0111\u00e1ng k\u1ec3 v\u00e0o th\u1ee9 T\u01b0 v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng Nelson Peltz trong c\u00f4ng ty m\u1eb9 Unilever, cho r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu c\u00e1c gi\u00e1 tr\u1ecb ti\u1ebfn b\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1edf r\u1ed9ng \u0110\u1ea1i di\u1ec7n H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb G\u00e2y Lo Ng\u1ea1i<\/h2>\n

C\u0103ng th\u1eb3ng n\u1ea3y sinh sau khi t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng Unilever th\u00f4ng b\u00e1o s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ea1i di\u1ec7n h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb cho c\u00f4ng ty \u0111\u1ea7u t\u01b0 Trian Fund Management c\u1ee7a Peltz, b\u1ed5 nhi\u1ec7m m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ee9 hai c\u1ee7a Trian v\u00e0o h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. Quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u1ea1i di\u1ec7n cho s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Peltz trong c\u1ea5u tr\u00fac qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.<\/p>\n

Ben & Jerry’s, c\u00f4ng ty \u0111\u00e3 duy tr\u00ec m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ed9c l\u1eadp \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh k\u1ec3 t\u1eeb khi \u0111\u01b0\u1ee3c Unilever mua l\u1ea1i v\u00e0o n\u0103m 2000, \u0111\u00e3 b\u00e0y t\u1ecf lo ng\u1ea1i th\u00f4ng qua m\u1ed9t tuy\u00ean b\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i X: “Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 tin l\u1edbn \u0111\u1ec3 chia s\u1ebb, v\u00e0 n\u00f3 kh\u00f4ng ph\u1ea3i v\u1ec1 m\u1ed9t h\u01b0\u01a1ng v\u1ecb m\u1edbi.”<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u kem \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 m\u1ed1i quan ng\u1ea1i c\u1ee7a m\u00ecnh, n\u00f3i r\u1eb1ng: “Quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u0103ng \u0111\u1ea1i di\u1ec7n h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a Trian kh\u1eb3ng \u0111\u1ecbnh n\u1ed7i s\u1ee3 h\u00e3i c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00e0 Peltz c\u00f3 th\u1ec3 c\u00f3 tr\u00ean to\u00e0n Unilever v\u00e0 cung c\u1ea5p th\u00eam b\u1eb1ng ch\u1ee9ng r\u1eb1ng c\u00f4ng ty m\u1eb9 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c cung c\u1ea5p l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n cho c\u1ed5 \u0111\u00f4ng h\u01a1n l\u00e0 s\u1ed1ng theo c\u00e1c nguy\u00ean t\u1eafc kinh doanh \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh.”<\/p>\n

Quan \u0111i\u1ec3m M\u00e2u thu\u1eabn v\u1ec1 M\u1ee5c \u0111\u00edch Doanh nghi\u1ec7p<\/h2>\n

V\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n d\u01b0\u1eddng nh\u01b0 xoay quanh c\u00e1c quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 \u01b0u ti\u00ean doanh nghi\u1ec7p. Ben & Jerry’s \u0111\u00e3 li\u00ean t\u1ee5c \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch, c\u00e2n b\u1eb1ng \u0111\u1ed9ng c\u01a1 l\u1ee3i nhu\u1eadn v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng v\u00e0 l\u1eadp tr\u01b0\u1eddng ch\u00ednh tr\u1ecb ti\u1ebfn b\u1ed9.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, Peltz v\u00e0 c\u00f4ng ty \u0111\u1ea7u t\u01b0 c\u1ee7a \u00f4ng, Trian, \u0111\u00e3 l\u1ecbch s\u1eed \u1ee7ng h\u1ed9 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean l\u1ee3i nhu\u1eadn c\u1ed5 \u0111\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, \u0111\u00f4i khi coi c\u00e1c s\u00e1ng ki\u1ebfn x\u00e3 h\u1ed9i r\u1ed9ng r\u00e3i l\u00e0 nh\u1eefng s\u1ef1 ph\u00e2n t\u00e2m ti\u1ec1m n\u0103ng t\u1eeb hi\u1ec7u su\u1ea5t kinh doanh c\u1ed1t l\u00f5i.<\/p>\n

Nh\u00e0 s\u1ea3n xu\u1ea5t kem \u0111\u00e3 \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh s\u1ef1 chia r\u1ebd tri\u1ebft l\u00fd n\u00e0y trong tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh: “Peltz c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e0m suy y\u1ebfu c\u00e1c cam k\u1ebft ESG v\u00e0 \u0111\u00e3 ch\u1ec9 tr\u00edch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111i\u1ec1u h\u00e0nh c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c \u0111\u00edch.”<\/p>\n

C\u1ea5u tr\u00fac Qu\u1ea3n tr\u1ecb Doanh nghi\u1ec7p v\u00e0 Lo Ng\u1ea1i v\u1ec1 \u0110\u1ed9c l\u1eadp<\/h2>\n

C\u1ea5u tr\u00fac doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Ben & Jerry’s trong Unilever cho ph\u00e9p n\u00f3 c\u00f3 m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ed9c l\u1eadp v\u1edbi quy\u1ec1n l\u1ef1c \u0111\u1ed1i v\u1edbi s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i v\u00e0 t\u00ednh to\u00e0n v\u1eb9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. S\u1ef1 s\u1eafp x\u1ebfp n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp khi Unilever mua l\u1ea1i c\u00f4ng ty c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Vermont v\u00e0o n\u0103m 2000, ph\u1ea3n \u00e1nh quy\u1ebft t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp trong vi\u1ec7c b\u1ea3o t\u1ed3n b\u1ea3n s\u1eafc ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u0103ng th\u1eb3ng hi\u1ec7n t\u1ea1i minh h\u1ecda th\u00e1ch th\u1ee9c li\u00ean t\u1ee5c trong vi\u1ec7c duy tr\u00ec t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ee9 m\u1ec7nh x\u00e3 h\u1ed9i trong khu\u00f4n kh\u1ed5 c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u ph\u1ea3i tr\u1ea3 l\u1eddi cho c\u00e1c b\u00ean li\u00ean quan \u0111a d\u1ea1ng.<\/p>\n

B\u1ed1i c\u1ea3nh R\u1ed9ng h\u01a1n c\u1ee7a \u0110\u1ea7u t\u01b0 Ho\u1ea1t \u0111\u1ed9ng<\/h2>\n

Trian ban \u0111\u1ea7u ti\u1ebft l\u1ed9 m\u1ed9t c\u1ed5 ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong Unilever v\u00e0o th\u00e1ng 1 n\u0103m 2022, khi Peltz b\u1eaft \u0111\u1ea7u \u1ee7ng h\u1ed9 c\u00e1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng. Sau kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y, Peltz \u0111\u00e3 \u0111\u1ea3m b\u1ea3o v\u1ecb tr\u00ed h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh v\u00e0o th\u00e1ng 7 n\u0103m 2022.<\/p>\n

Th\u00f4ng b\u00e1o m\u1edbi nh\u1ea5t x\u00e1c nh\u1eadn vi\u1ec7c b\u1ed5 nhi\u1ec7m \u0110\u1ed1i t\u00e1c Trian Brian Schorr l\u00e0m gi\u00e1m \u0111\u1ed1c kh\u00f4ng \u0111i\u1ec1u h\u00e0nh, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1 th\u00e1ng 1 n\u0103m 2025, c\u1ee7ng c\u1ed1 th\u00eam \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ty \u0111\u1ea7u t\u01b0 trong c\u1ea5u tr\u00fac l\u00e3nh \u0111\u1ea1o c\u1ee7a Unilever.<\/p>\n

Khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u00ecnh lu\u1eadn, \u0111\u1ea1i di\u1ec7n t\u1eeb c\u1ea3 Unilever v\u00e0 Trian Fund Management \u0111\u00e3 t\u1eeb ch\u1ed1i cung c\u1ea5p th\u00eam tuy\u00ean b\u1ed1 v\u1ec1 m\u1ed1i quan ng\u1ea1i c\u1ee7a Ben & Jerry’s.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n Start Trading<\/span>\n <\/a>\n <\/div>\n \n

H\u1ec7 qu\u1ea3 Hi\u1ec7u su\u1ea5t Th\u1ecb tr\u01b0\u1eddng<\/h2>\n

B\u1ea5t ch\u1ea5p c\u0103ng th\u1eb3ng qu\u1ea3n tr\u1ecb \u0111ang n\u1ed5i l\u00ean, hi\u1ec7u su\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u1ee7a Unilever \u0111\u00e3 cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c t\u00edch c\u1ef1c. C\u1ed5 phi\u1ebfu ni\u00eam y\u1ebft t\u1ea1i London c\u1ee7a c\u00f4ng ty \u0111\u00e3 t\u0103ng kho\u1ea3ng 19% t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay, v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n

Hi\u1ec7u su\u1ea5t c\u1ed5 phi\u1ebfu n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh \u0111\u00e3 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Peltz v\u00e0 Trian \u1ee7ng h\u1ed9, ngay c\u1ea3 khi c\u0103ng th\u1eb3ng th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.<\/p>\n

C\u00e1c nh\u00e0 ph\u00e2n t\u00edch l\u01b0u \u00fd r\u1eb1ng t\u00ecnh hu\u1ed1ng n\u00e0y minh h\u1ecda cho h\u00e0nh \u0111\u1ed9ng c\u00e2n b\u1eb1ng ph\u1ee9c t\u1ea1p m\u00e0 nhi\u1ec1u t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi \u0111\u00e3 mua l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng s\u1ee9 m\u1ec7nh – duy tr\u00ec c\u00e1c gi\u00e1 tr\u1ecb x\u00e1c th\u1ef1c th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong khi \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n"},"faq":null,"faq_source":{"label":"FAQ","type":"repeater","formatted_value":false}},"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u kem b\u00e0y t\u1ecf lo ng\u1ea1i v\u1ec1 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty<\/title>\n<meta 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