{"id":312736,"date":"2025-07-18T08:49:00","date_gmt":"2025-07-18T08:49:00","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/why-is-roku-stock-dropping-today-2\/"},"modified":"2025-07-18T08:49:19","modified_gmt":"2025-07-18T08:49:19","slug":"why-is-roku-stock-dropping-today","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/vt\/knowledge-base\/trading\/why-is-roku-stock-dropping-today\/","title":{"rendered":"Gi\u00e1 c\u1ed5 phi\u1ebfu Roku &#038; Tin t\u1ee9c: Ti\u00eau \u0111\u1ec1 Nasdaq h\u00f4m nay"},"content":{"rendered":"<div id=\"root\"><div id=\"wrap-img-root\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":293671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[28,45,44],"class_list":["post-312736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading","tag-investment","tag-stock","tag-strategy"],"acf":{"h1":"Gi\u00e1 C\u1ed5 Phi\u1ebfu Roku & Tin T\u1ee9c: Ti\u00eau \u0110\u1ec1 Nasdaq H\u00f4m Nay \u2013 T\u1ea1i Sao C\u1ed5 Phi\u1ebfu Roku Gi\u1ea3m H\u00f4m Nay?","h1_source":{"label":"H1","type":"text","formatted_value":"Gi\u00e1 C\u1ed5 Phi\u1ebfu Roku & Tin T\u1ee9c: Ti\u00eau \u0110\u1ec1 Nasdaq H\u00f4m Nay \u2013 T\u1ea1i Sao C\u1ed5 Phi\u1ebfu Roku Gi\u1ea3m H\u00f4m Nay?"},"description":"Nh\u1eadn tin t\u1ee9c c\u1ed5 phi\u1ebfu m\u1edbi nh\u1ea5t, th\u00f4ng tin chi ti\u1ebft t\u1eeb c\u00e1c nh\u00e0 ph\u00e2n t\u00edch & c\u1eadp nh\u1eadt gi\u00e1 c\u1ed5 phi\u1ebfu. Ti\u00eau \u0111\u1ec1 Nasdaq h\u00f4m nay v\u1ec1 qu\u00fd \u0111\u1ea7u ti\u00ean, ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n 2021 & 2025.","description_source":{"label":"Description","type":"textarea","formatted_value":"Nh\u1eadn tin t\u1ee9c c\u1ed5 phi\u1ebfu m\u1edbi nh\u1ea5t, th\u00f4ng tin chi ti\u1ebft t\u1eeb c\u00e1c nh\u00e0 ph\u00e2n t\u00edch & c\u1eadp nh\u1eadt gi\u00e1 c\u1ed5 phi\u1ebfu. Ti\u00eau \u0111\u1ec1 Nasdaq h\u00f4m nay v\u1ec1 qu\u00fd \u0111\u1ea7u ti\u00ean, ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n 2021 & 2025."},"intro":"Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, Roku lu\u00f4n l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u01a1i quan tr\u1ecdng. V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean Nasdaq (nasdaq:roku), c\u1ed5 phi\u1ebfu c\u1ee7a Roku th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c ch\u00fa \u00fd, thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 ph\u00e2n t\u00edch.","intro_source":{"label":"Intro","type":"text","formatted_value":"Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, Roku lu\u00f4n l\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u01a1i quan tr\u1ecdng. V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean Nasdaq (nasdaq:roku), c\u1ed5 phi\u1ebfu c\u1ee7a Roku th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c ch\u00fa \u00fd, thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e0 ph\u00e2n t\u00edch."},"body_html":"<div class=\"custom-html-container\">\n<h2>T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay? Ph\u00e2n t\u00edch s\u00e2u v\u00e0 d\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2025<\/h2>\nG\u1ea7n \u0111\u00e2y, nhi\u1ec1u nh\u00e0 giao d\u1ecbch \u0111\u00e3 h\u1ecfi: T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay? B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c ch\u00ednh \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i c\u1ee7a Roku, t\u00e2m l\u00fd th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ec3n v\u1ecdng d\u00e0i h\u1ea1n \u0111\u1ebfn n\u0103m 2025:\n<ul>\n \t<li>Ph\u00e2n t\u00edch gi\u00e1 c\u1ed5 phi\u1ebfu hi\u1ec7n t\u1ea1i<\/li>\n \t<li>Hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed<\/li>\n \t<li>T\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/li>\n \t<li>Tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 Roku v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a chuy\u00ean gia<\/li>\n \t<li>V\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c<\/li>\n \t<li>D\u1ef1 b\u00e1o d\u00e0i h\u1ea1n v\u00e0 r\u1ee7i ro\/l\u1ee3i \u00edch \u0111\u1ea7u t\u01b0<\/li>\n<\/ul>\n<img src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en.webp\" alt=\"why-is-roku-stock-dropping-today\" width=\"1536\" height=\"1024\" class=\"alignnone size-full wp-image-285100\" \/>\n<h2>T\u1ed5ng quan v\u1ec1 c\u1ed5 phi\u1ebfu Roku<\/h2>\nRoku \u0111\u00e3 d\u1ea7n d\u1ea7n t\u1ea1o ra m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u. V\u1edbi h\u01a1n 80 tri\u1ec7u t\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u01a1n 100 t\u1ef7 gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng n\u0103m, n\u1ec1n t\u1ea3ng c\u1ee7a Roku l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t \u1edf B\u1eafc M\u1ef9. L\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00ean phong trong TV k\u1ebft n\u1ed1i v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o, \u1ea3nh h\u01b0\u1edfng c\u1ee7a Roku tr\u1ea3i d\u00e0i t\u1eeb ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m \u0111\u1ebfn qu\u1ea3ng c\u00e1o--t\u1ea1o ra nhi\u1ec1u ngu\u1ed3n doanh thu thu h\u00fat c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb v\u00e0 t\u1ed5 ch\u1ee9c.\n\nC\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u1eeb The Motley Fool, Morningstar v\u00e0 Goldman Sachs li\u00ean t\u1ee5c nh\u1ea5n m\u1ea1nh ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a Roku, \u0111\u1eb7c bi\u1ec7t khi TV tuy\u1ebfn t\u00ednh ti\u1ebfp t\u1ee5c suy gi\u1ea3m. Tuy nhi\u00ean, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u00f3 ngh\u0129a l\u00e0 qu\u1ef9 \u0111\u1ea1o c\u1ed5 phi\u1ebfu c\u1ee7a Roku c\u00f2n xa m\u1edbi l\u00e0 tuy\u1ebfn t\u00ednh.\n<div class=\"cta-button\">[cta_button text=\"Giao d\u1ecbch h\u01a1n 100 c\u1ed5 phi\u1ebfu 24\/7 v\u1edbi quy\u1ec1n truy c\u1eadp OTC tr\u00ean Pocket Option\"]<\/div>\n<h2>T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay?<\/h2>\nM\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm trung t\u00e2m l\u00e0: t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay. Trong ng\u00e0y giao d\u1ecbch m\u1edbi nh\u1ea5t, c\u1ed5 phi\u1ebfu c\u1ee7a Roku gi\u1ea3m kho\u1ea3ng 5%, v\u00e0 c\u00f3 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh:\n<ul>\n \t<li><b>T\u0103ng tr\u01b0\u1edfng doanh thu th\u1ea5p h\u01a1n mong \u0111\u1ee3i:<\/b> Roku b\u00e1o c\u00e1o doanh thu n\u1ec1n t\u1ea3ng Q1 l\u00e0 881 tri\u1ec7u USD (+17% YoY) nh\u01b0ng h\u01b0\u1edbng d\u1eabn Q2 d\u01b0\u1edbi m\u1ee9c \u0111\u1ed3ng thu\u1eadn l\u00e0 1,07 t\u1ef7 USD so v\u1edbi 1,12 t\u1ef7 USD d\u1ef1 ki\u1ebfn<\/li>\n \t<li><b>\u00c1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o:<\/b> Nh\u01b0 Kenneth Leon t\u1eeb CFRA \u0111\u00e3 l\u01b0u \u00fd: \u201cM\u1eb7c d\u00f9 c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n to\u00e0n c\u1ea7u, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng Roku s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng d\u01b0\u01a1ng v\u00e0o n\u0103m 2026, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh\u201d<\/li>\n \t<li><b>C\u1ea1nh tranh gia t\u0103ng:<\/b> C\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Amazon v\u00e0 <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/apple-asset\">Apple<\/a> \u0111ang t\u0103ng c\u01b0\u1eddng. Roku \u0111\u1ed1i ph\u00f3 b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Amazon, \u0111\u00e3 mang l\u1ea1i m\u1ee9c t\u0103ng 40% trong ph\u1ea1m vi ng\u01b0\u1eddi xem \u0111\u1ed9c \u0111\u00e1o<\/li>\n \t<li><b>H\u1ea1 c\u1ea5p c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch:<\/b> Cory Carpenter c\u1ee7a JP Morgan cho bi\u1ebft: \u201c\u0110i\u1ec1u th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt... l\u00e0 l\u1ee3i nhu\u1eadn t\u0103ng, v\u1edbi EBITDA \u0111i\u1ec1u ch\u1ec9nh chuy\u1ec3n sang d\u01b0\u01a1ng s\u1edbm h\u01a1n hai qu\u00fd so v\u1edbi d\u1ef1 ki\u1ebfn\u201d<\/li>\n \t<li><b>Bi\u1ebfn \u0111\u1ed9ng c\u00f4ng ngh\u1ec7 to\u00e0n ng\u00e0nh:<\/b> Ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u1ed5 phi\u1ebfu t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Roku c\u00f9ng v\u1edbi c\u00e1c c\u1ed5 phi\u1ebfu thua l\u1ed7 h\u00e0ng ng\u00e0y kh\u00e1c trong ng\u00e0nh.<\/li>\n<\/ul>\nNgo\u00e0i ra, nhi\u1ec1u nh\u00e0 giao d\u1ecbch kh\u00e1m ph\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u00f4ng qua \u0111\u0103ng nh\u1eadp Pocket Option, cung c\u1ea5p h\u01a1n 100 t\u00e0i s\u1ea3n c\u00f3 th\u1ec3 giao d\u1ecbch 24\/7 n\u1ebfu Roku tr\u01b0\u1ee3t gi\u00e1.\n\n<img src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en.png\" alt=\"stocks\" width=\"1517\" height=\"823\" class=\"alignnone size-full wp-image-276400\" \/>\n<h2>Ph\u00e2n t\u00edch gi\u00e1 c\u1ed5 phi\u1ebfu hi\u1ec7n t\u1ea1i<\/h2>\nNhi\u1ec1u nh\u00e0 giao d\u1ecbch hi\u1ec7n \u0111ang h\u1ecfi t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m, \u0111\u1eb7c bi\u1ec7t khi c\u00f4ng ty ti\u1ebfp t\u1ee5c b\u00e1o c\u00e1o t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u1ea1m vi qu\u1ea3ng c\u00e1o nh\u01b0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a Ph\u1ed1 Wall v\u1ec1 l\u1ee3i nhu\u1eadn.\n\nT\u00ednh \u0111\u1ebfn ng\u00e0y giao d\u1ecbch g\u1ea7n nh\u1ea5t, c\u1ed5 phi\u1ebfu Roku giao d\u1ecbch quanh m\u1ee9c 65 USD--th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i g\u1ea7n 479 USD v\u00e0o th\u00e1ng 7 n\u0103m 2021. M\u1eb7c d\u00f9 c\u00f2n xa so v\u1edbi \u0111\u1ec9nh cao c\u1ee7a m\u00ecnh, Roku v\u1eabn n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 do s\u1ef1 hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n c\u1ee7a n\u00f3 trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t c\u1ee7a Nasdaq. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm: t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay, v\u00ec c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u01b0\u1eddng nhanh ch\u00f3ng v\u00e0 do tin t\u1ee9c th\u00fac \u0111\u1ea9y.\n\nC\u00e1c y\u1ebfu t\u1ed1 hi\u1ec7n \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Roku:\n<ul>\n \t<li>T\u0103ng doanh thu qu\u1ea3ng c\u00e1o t\u1eeb h\u1ee3p t\u00e1c v\u1edbi Amazon (+40% m\u1edf r\u1ed9ng ph\u1ea1m vi)<\/li>\n \t<li>H\u01b0\u1edbng d\u1eabn th\u1ea5p h\u01a1n mong \u0111\u1ee3i cho Q3 2025, kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng c\u1ee7a Ph\u1ed1 Wall<\/li>\n \t<li>\u0110\u00e1nh gi\u00e1 h\u1ed7n h\u1ee3p c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch, v\u1edbi m\u1ed9t s\u1ed1 t\u0103ng m\u1ee5c ti\u00eau gi\u00e1, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u00edch d\u1eabn r\u1ee7i ro do s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 kinh t\u1ebf v\u0129 m\u00f4<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ch\u1ec9 s\u1ed1<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Gi\u00e1 tr\u1ecb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u00e1 c\u1ed5 phi\u1ebfu (Th\u00e1ng 7 2025)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">~65 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">V\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">9,1 t\u1ef7 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u1ef7 l\u1ec7 P\/S<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">3,2x<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ng\u00e0y<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">~5,8 tri\u1ec7u c\u1ed5 phi\u1ebfu\/ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Ph\u1ea1m vi 52 tu\u1ea7n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">51 USD -- 98 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u1ef7 l\u1ec7 PE<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A (t\u1ea1o ra l\u1ed7)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed c\u1ee7a c\u1ed5 phi\u1ebfu Roku<\/h2>\nHi\u1ec3u qu\u00e1 kh\u1ee9 c\u1ee7a Roku l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng lai c\u1ee7a n\u00f3. K\u1ec3 t\u1eeb khi IPO v\u00e0o n\u0103m 2017 v\u1edbi gi\u00e1 14 USD, c\u1ed5 phi\u1ebfu Roku \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5, sau \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh s\u00e2u. Qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2021 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng khi doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) c\u1ee7a Roku t\u0103ng m\u1ea1nh, \u0111\u1ea1t 44 USD. M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau \u0111\u00f3, giai \u0111o\u1ea1n \u0111\u00f3 \u0111\u00e3 x\u00e1c nh\u1eadn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Roku.\n<ul>\n \t<li><b>Q2 2024:<\/b> Roku v\u01b0\u1ee3t k\u1ef3 v\u1ecdng (doanh thu 908 tri\u1ec7u USD, +15% YoY) v\u00e0 c\u1ed5 phi\u1ebfu t\u0103ng 13% sau b\u00e1o c\u00e1o thu nh\u1eadp; Pivotal Research v\u00e0 Needham t\u0103ng m\u1ee5c ti\u00eau l\u00ean 120--125 USD<\/li>\n \t<li><b>Th\u00e1ng 2 2025 Q4:<\/b> C\u1ed5 phi\u1ebfu t\u0103ng ~15% tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng sau khi Q4 v\u01b0\u1ee3t qua, JPMorgan n\u00e2ng m\u1ee5c ti\u00eau gi\u00e1 t\u1eeb 92 USD l\u00ean 115 USD<\/li>\n \t<li><b>Ng\u00e0y 1 th\u00e1ng 7, 2025:<\/b> T\u0103ng 10,4% nh\u1edd h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi Amazon, nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n 80 tri\u1ec7u h\u1ed9 gia \u0111\u00ecnh TV k\u1ebft n\u1ed1i t\u1ea1i M\u1ef9<\/li>\n<\/ul>\nNh\u1eefng c\u00fa nh\u1ea3y c\u1ed5 phi\u1ebfu n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 b\u1eb1ng ch\u1ee9ng v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111\u1ea9y Roku tr\u1edf l\u1ea1i danh s\u00e1ch c\u1ed5 phi\u1ebfu t\u0103ng gi\u00e1 h\u00e0ng ng\u00e0y.\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Th\u1eddi k\u1ef3<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">S\u1ef1 ki\u1ec7n ch\u00ednh<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ph\u1ea3n \u1ee9ng th\u1ecb tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q3 2017<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">IPO: 14 USD m\u1ed7i c\u1ed5 phi\u1ebfu<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0110\u00f3ng c\u1eeda ng\u00e0y 1 \u1edf m\u1ee9c 23,50 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0110\u1ea1i d\u1ecbch 2020<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">S\u1ef1 b\u00f9ng n\u1ed5 ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">C\u1ed5 phi\u1ebfu t\u0103ng h\u01a1n 300%<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q1 2021<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">ARPU k\u1ef7 l\u1ee5c, t\u00e2m l\u00fd l\u1ea1c quan<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">C\u1ed5 phi\u1ebfu \u0111\u1ea1t \u0111\u1ec9nh \u1edf m\u1ee9c 479 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q4 2022<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">S\u1ef1 ch\u1eadm l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u1ea3m xu\u1ed1ng ~60 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q2 2024<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">D\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i + th\u1ecfa thu\u1eadn v\u1edbi Amazon<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u1ed4n \u0111\u1ecbnh g\u1ea7n 75 USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<b>Nh\u1eadn \u0111\u1ecbnh chuy\u00ean gia - Erin Lash (Morningstar):<\/b> \u201cC\u01a1 s\u1edf h\u1ea1 t\u1ea7ng qu\u1ea3ng c\u00e1o c\u1ee7a Roku \u0111ang tr\u01b0\u1edfng th\u00e0nh. Kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c khai th\u00e1c nhi\u1ec1u h\u01a1n tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trong khi duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao l\u00e0 \u0111i\u1ec1m t\u1ed1t cho vi\u1ec7c m\u1edf r\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ebfn n\u0103m 2026.\u201d\n<div class=\"cta-button\">[cta_button text=\"\ud83d\udc49 Th\u1ef1c h\u00e0nh v\u1edbi 50.000 USD qu\u1ef9 demo ho\u1eb7c giao d\u1ecbch tr\u1ef1c ti\u1ebfp t\u1eeb 5 USD -- b\u1eaft \u0111\u1ea7u ngay! \u26a1\"]<\/div>\n<div><img src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/05\/demo-mob-po-en-5.png\" alt=\"demo mobile app trading\" width=\"933\" height=\"715\" class=\"alignnone size-full wp-image-273404\" \/><\/div>\n<\/div>\n<div class=\"custom-html-container\">\n<h2>D\u1ef1 b\u00e1o c\u1ed5 phi\u1ebfu Roku 2025: T\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/h2>\nT\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 xung quanh Roku r\u1ea5t n\u0103ng \u0111\u1ed9ng. Trong khi m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c coi Roku l\u00e0 b\u1ecb \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 c\u00f3 v\u1ecb tr\u00ed cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i th\u1eadn tr\u1ecdng do lo ng\u1ea1i v\u1ec1 l\u1ee3i nhu\u1eadn.\n\n<b>T\u00e2m l\u00fd c\u1ee7a c\u1ed5 phi\u1ebfu Roku, Inc. l\u00e0 g\u00ec?<\/b> Theo h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall, c\u1ed5 phi\u1ebfu n\u1eb1m trong v\u00f9ng trung l\u1eadp, v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng gi\u00e1 li\u00ean quan \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf. Tuy nhi\u00ean, s\u1ef1 thi\u1ebfu l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng v\u00e0 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c \u0111\u00e8 n\u1eb7ng l\u00ean \u0111\u1ed9ng l\u1ef1c t\u0103ng gi\u00e1.\n\nTheo Zacks Investment Research, Roku gi\u1eef x\u1ebfp h\u1ea1ng \u0111\u1ed3ng thu\u1eadn \u201cGi\u1eef\u201d, v\u1edbi x\u1ebfp h\u1ea1ng Zacks l\u00e0 #3, cho th\u1ea5y k\u1ef3 v\u1ecdng trung l\u1eadp. Trong khi \u0111\u00f3, The Motley Fool, c\u00f4ng ty n\u1eafm gi\u1eef v\u1ecb tr\u00ed v\u00e0 khuy\u1ebfn ngh\u1ecb Roku, ti\u1ebfp t\u1ee5c nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a Roku, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.\n<h3>\u0110i\u1ec3m n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y c\u1ee7a Ph\u1ed1 Wall:<\/h3>\n<ul>\n \t<li><b>Barclays:<\/b> T\u00e1i kh\u1eb3ng \u0111\u1ecbnh \u201cTh\u1eeba c\u00e2n\u201d v\u1edbi m\u1ee5c ti\u00eau 88 USD. \u201cQuy m\u00f4 n\u1ec1n t\u1ea3ng c\u1ee7a Roku b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb FAST \u0111ang t\u0103ng t\u1ed1c.\u201d<\/li>\n \t<li><b>Michael Morris c\u1ee7a Guggenheim:<\/b> \u201cT\u00edch h\u1ee3p DSP c\u1ee7a Amazon l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n kh\u1ecfi Apple v\u00e0 Google. Ch\u00fang t\u00f4i tin r\u1eb1ng Roku s\u1ebd v\u1eabn l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u.\u201d<\/li>\n \t<li><b>CFRA Research (Kenneth Leon):<\/b> \u201cCh\u00fang t\u00f4i k\u1ef3 v\u1ecdng Roku s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng d\u01b0\u01a1ng v\u00e0o gi\u1eefa n\u0103m 2026.\u201d<\/li>\n \t<li><b>Zacks<\/b> hi\u1ec7n x\u1ebfp h\u1ea1ng Roku l\u00e0 \u201cTrung l\u1eadp.\u201d <b>TipRanks<\/b> cho th\u1ea5y 42% Mua, 58% Gi\u1eef\/B\u00e1n. <b>The Motley Fool<\/b> c\u00f3 v\u1ecb tr\u00ed v\u00e0 khuy\u1ebfn ngh\u1ecb Roku, nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a n\u00f3.<\/li>\n<\/ul>\n<h3>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Roku<\/h3>\nNgo\u00e0i c\u00e1c ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty, c\u1ed5 phi\u1ebfu c\u1ee7a Roku b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n trong ng\u00e0nh ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o.\n<h4>Xu h\u01b0\u1edbng v\u0129 m\u00f4 c\u1ea7n theo d\u00f5i:<\/h4>\n<ul>\n \t<li><b>Chuy\u1ec3n sang ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o:<\/b> Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng m\u1ec7t m\u1ecfi v\u1edbi nhi\u1ec1u \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Roku Channel thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n th\u00f4ng qua qu\u1ea3ng c\u00e1o.<\/li>\n \t<li><b>T\u0103ng t\u1ed1c c\u1eaft d\u00e2y c\u00e1p:<\/b> Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1p truy\u1ec1n th\u1ed1ng ti\u1ebfp t\u1ee5c gi\u1ea3m, \u0111\u1ea9y c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng TV k\u1ebft n\u1ed1i nh\u01b0 Roku.<\/li>\n \t<li><b>Bi\u1ebfn \u0111\u1ed9ng chi ti\u00eau qu\u1ea3ng c\u00e1o:<\/b> Roku d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng tr\u01b0\u1edbc vi\u1ec7c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, khi\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh thu tr\u1edf n\u00ean chu k\u1ef3.<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ch\u1ec9 s\u1ed1<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Gi\u00e1 tr\u1ecb (Q1 2025)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">83,7 tri\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">29,9 t\u1ef7<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">ARPU (12 th\u00e1ng g\u1ea7n nh\u1ea5t)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">44,25 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u0103ng tr\u01b0\u1edfng doanh thu n\u1ec1n t\u1ea3ng YoY<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">+17%<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">EBITDA<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">-29 tri\u1ec7u USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<b>Nh\u1eadn \u0111\u1ecbnh chuy\u00ean gia -- Nicole Perrin, eMarketer:<\/b> \u201cChi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean TV k\u1ebft n\u1ed1i s\u1ebd \u0111\u1ea1t 35 t\u1ef7 USD t\u1ea1i M\u1ef9 v\u00e0o n\u0103m 2026, v\u00e0 Roku c\u00f3 v\u1ecb tr\u00ed t\u1ed1t \u0111\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c t\u00edch h\u1ee3p DSP tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh.\u201d\n<h2>Tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 Roku v\u00e0 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c<\/h2>\nRoku v\u1eabn n\u1eb1m trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t c\u1ee7a Nasdaq nh\u1edd c\u00e1c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.\n<h3>Tin t\u1ee9c c\u1ed5 phi\u1ebfu Roku h\u00f4m nay tr\u1ef1c ti\u1ebfp:<\/h3>\n<ul>\n \t<li><b>Th\u00e1ng 7 2025<\/b> -- C\u1ed5 phi\u1ebfu Roku t\u0103ng 10,4% sau khi m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi Amazon (Investors.com).<\/li>\n \t<li><b>Th\u00e1ng 5 2025<\/b> -- H\u01b0\u1edbng d\u1eabn doanh thu c\u1ea3 n\u0103m gi\u1ea3m xu\u1ed1ng c\u00f2n 4,55 t\u1ef7 USD do \u00e1p l\u1ef1c thu\u1ebf quan (Reuters).<\/li>\n \t<li><b>Th\u00e1ng 2 2025<\/b> -- Q4 m\u1ea1nh m\u1ebd: doanh thu 1,20 t\u1ef7 USD (+22%), l\u1ed7 h\u1eb9p h\u01a1n, JPMorgan n\u00e2ng PT l\u00ean 115 USD.<\/li>\n<\/ul>\n<img src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en.webp\" alt=\"why-is-roku-stock-dropping-today\" width=\"1536\" height=\"1024\" class=\"alignnone size-full wp-image-285109\" \/>\n<h3>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c &amp; H\u1ee3p t\u00e1c<\/h3>\nC\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Roku gi\u00fap ch\u1ed1ng l\u1ea1i s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. Amazon, Paramount+, v\u00e0 Frndly TV \u0111\u1ec1u \u0111\u00e3 t\u00edch h\u1ee3p v\u00e0o m\u00e0n h\u00ecnh ch\u00ednh v\u00e0 ngu\u1ed3n c\u1ea5p n\u1ed9i dung c\u1ee7a Roku. Nh\u1eefng h\u1ee3p t\u00e1c n\u00e0y t\u0103ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a vi\u1ec7c ki\u1ebfm ti\u1ec1n.\n\n<b>Michael Morris (Guggenheim):<\/b> \u201c\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a vi\u1ec7c ki\u1ebfm ti\u1ec1n cho Roku.\u201d\n<h2>Ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n cho c\u1ed5 phi\u1ebfu Roku<\/h2>\nNh\u00ecn v\u1ec1 ph\u00eda n\u0103m 2025 v\u00e0 xa h\u01a1n, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u1eabn l\u1ea1c quan m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng. N\u1ebfu Roku c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf l\u1ea1i m\u1ee9c cao tr\u01b0\u1edbc \u0111\u00e2y.\n<h3>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh:<\/h3>\n<ul>\n \t<li>M\u1edf r\u1ed9ng FAST v\u00e0 Roku Channel t\u1ea1i LATAM, Canada, v\u00e0 Anh<\/li>\n \t<li>T\u00edch h\u1ee3p The Trade Desk v\u00e0 Yahoo DSP \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/li>\n \t<li>Khuy\u1ebfn ngh\u1ecb m\u00f4i gi\u1edbi trung b\u00ecnh m\u1ea1nh t\u1eeb c\u00e1c nh\u00e0 ph\u00e2n t\u00edch nh\u01b0 JPMorgan, BofA<\/li>\n<\/ul>\nM\u1eb7c d\u00f9 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng, Roku c\u00f3 v\u1ecb tr\u00ed t\u1ed1t trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu t\u0103ng tr\u01b0\u1edfng t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 h\u1ed9i t\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn.\n<h2>\u0110\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu Roku<\/h2>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n<ul>\n \t<li>Theo d\u00f5i k\u1ebft qu\u1ea3 h\u00e0ng qu\u00fd v\u00e0 t\u0103ng tr\u01b0\u1edfng ARPU<\/li>\n \t<li>\u0110\u00e1nh gi\u00e1 khuy\u1ebfn ngh\u1ecb c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean<\/li>\n \t<li>Xem x\u00e9t \u0111a d\u1ea1ng h\u00f3a c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Pocket Option<\/li>\n<\/ul>\n<h3>R\u1ee7i ro v\u00e0 L\u1ee3i \u00edch<\/h3>\n<ul>\n \t<li><b>R\u1ee7i ro:<\/b>\n<ul>\n \t<li>S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn trong chu k\u1ef3 doanh thu qu\u1ea3ng c\u00e1o<\/li>\n \t<li>\u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb Amazon, Google, Netflix<\/li>\n \t<li>Thi\u1ebfu c\u1ed5 t\u1ee9c cho nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp<\/li>\n<\/ul>\n<\/li>\n \t<li><b>L\u1ee3i \u00edch:<\/b>\n<ul>\n \t<li>Th\u1ecb ph\u1ea7n h\u00e0ng \u0111\u1ea7u trong h\u1ec7 \u0111i\u1ec1u h\u00e0nh TV k\u1ebft n\u1ed1i t\u1ea1i M\u1ef9<\/li>\n \t<li>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd (v\u00ed d\u1ee5: Amazon)<\/li>\n \t<li>Chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n sang c\u00e1c m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Ph\u00e2n t\u00edch so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">C\u00f4ng ty<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Doanh thu<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">V\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">ARPU<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">L\u1ee3i nhu\u1eadn<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Roku<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">3,2 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">9,1 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">44,25 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u274c L\u1ed7<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Netflix<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">38 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">170 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">200+ USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u2705 C\u00f3 l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Amazon (Fire)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">1,9 ngh\u00ecn t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u2705 C\u00f3 l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nM\u00f4 h\u00ecnh nh\u1eb9 ph\u1ea7n c\u1ee9ng, n\u1eb7ng n\u1ec1n t\u1ea3ng c\u1ee7a Roku t\u01b0\u01a1ng ph\u1ea3n v\u1edbi <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/netflix-movie-about-stock-market\">Netflix<\/a>\u2019s t\u1eadp trung v\u00e0o \u0111\u0103ng k\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i c\u1ee7a Amazon.\n<h2>K\u1ebft lu\u1eadn<\/h2>\nRoku l\u00e0 m\u1ed9t c\u1ed5 phi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng gi\u00e1 cao v\u00e0 bi\u1ebfn \u0111\u1ed9ng cao. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i thi\u1ebfu l\u1ee3i nhu\u1eadn, <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/pocket-option-5-sec-strategy\">chi\u1ebfn l\u01b0\u1ee3c<\/a> c\u1ee7a n\u00f3 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c, ki\u1ebfm ti\u1ec1n t\u1eeb m\u00e0n h\u00ecnh ch\u00ednh v\u00e0 m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf mang l\u1ea1i cho n\u00f3 m\u1ed9t l\u1ee3i th\u1ebf. <b>C\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay t\u1ea1i sao?<\/b> C\u00e2u h\u1ecfi c\u00f3 nhi\u1ec1u c\u00e2u tr\u1ea3 l\u1eddi--t\u1eeb h\u01b0\u1edbng d\u1eabn doanh thu \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u0129 m\u00f4. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ki\u00ean nh\u1eabn, c\u00e2u chuy\u1ec7n c\u1ee7a Roku v\u1eabn \u0111ang di\u1ec5n ra. Cho d\u00f9 b\u1ea1n \u0111ang n\u1eafm gi\u1eef l\u00e2u d\u00e0i hay t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebfp x\u00fac c\u00f4ng ngh\u1ec7 tr\u00ean m\u1ed9t <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/how-to-make-money-on-pocket-option\">n\u1ec1n t\u1ea3ng linh ho\u1ea1t<\/a>, Pocket Option cung c\u1ea5p giao d\u1ecbch tr\u00ean h\u01a1n 100 t\u00e0i s\u1ea3n ph\u1ed5 bi\u1ebfn OTC--24\/7.\n\n<i>Mi\u1ec5n tr\u1eeb tr\u00e1ch nhi\u1ec7m: B\u00e0i vi\u1ebft n\u00e0y ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi khuy\u00ean t\u00e0i ch\u00ednh.<\/i>\n<div class=\"cta-button\">[cta_button text=\"T\u1ea1i sao ph\u1ea3i ch\u1edd \u0111\u1ee3i? M\u1edf t\u00e0i kho\u1ea3n Pocket Option th\u1ef1c ngay b\u00e2y gi\u1edd ch\u1ec9 v\u1edbi 5 USD!\"]<\/div>\n<\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"<div class=\"custom-html-container\">\n<h2>T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay? Ph\u00e2n t\u00edch s\u00e2u v\u00e0 d\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2025<\/h2>\n<p>G\u1ea7n \u0111\u00e2y, nhi\u1ec1u nh\u00e0 giao d\u1ecbch \u0111\u00e3 h\u1ecfi: T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay? B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c ch\u00ednh \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111\u1ecbnh gi\u00e1 hi\u1ec7n t\u1ea1i c\u1ee7a Roku, t\u00e2m l\u00fd th\u1ecb tr\u01b0\u1eddng v\u00e0 tri\u1ec3n v\u1ecdng d\u00e0i h\u1ea1n \u0111\u1ebfn n\u0103m 2025:<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch gi\u00e1 c\u1ed5 phi\u1ebfu hi\u1ec7n t\u1ea1i<\/li>\n<li>Hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed<\/li>\n<li>T\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 Roku v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a chuy\u00ean gia<\/li>\n<li>V\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c<\/li>\n<li>D\u1ef1 b\u00e1o d\u00e0i h\u1ea1n v\u00e0 r\u1ee7i ro\/l\u1ee3i \u00edch \u0111\u1ea7u t\u01b0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en.webp\" alt=\"why-is-roku-stock-dropping-today\" width=\"1536\" height=\"1024\" class=\"alignnone size-full wp-image-285100\" srcset=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en.webp 1536w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en-300x200.webp 300w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en-1024x683.webp 1024w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-1-en-768x512.webp 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h2>T\u1ed5ng quan v\u1ec1 c\u1ed5 phi\u1ebfu Roku<\/h2>\n<p>Roku \u0111\u00e3 d\u1ea7n d\u1ea7n t\u1ea1o ra m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u. V\u1edbi h\u01a1n 80 tri\u1ec7u t\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u01a1n 100 t\u1ef7 gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng n\u0103m, n\u1ec1n t\u1ea3ng c\u1ee7a Roku l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t \u1edf B\u1eafc M\u1ef9. L\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00ean phong trong TV k\u1ebft n\u1ed1i v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o, \u1ea3nh h\u01b0\u1edfng c\u1ee7a Roku tr\u1ea3i d\u00e0i t\u1eeb ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m \u0111\u1ebfn qu\u1ea3ng c\u00e1o&#8211;t\u1ea1o ra nhi\u1ec1u ngu\u1ed3n doanh thu thu h\u00fat c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00e1n l\u1ebb v\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n<p>C\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u1eeb The Motley Fool, Morningstar v\u00e0 Goldman Sachs li\u00ean t\u1ee5c nh\u1ea5n m\u1ea1nh ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a Roku, \u0111\u1eb7c bi\u1ec7t khi TV tuy\u1ebfn t\u00ednh ti\u1ebfp t\u1ee5c suy gi\u1ea3m. Tuy nhi\u00ean, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u00f3 ngh\u0129a l\u00e0 qu\u1ef9 \u0111\u1ea1o c\u1ed5 phi\u1ebfu c\u1ee7a Roku c\u00f2n xa m\u1edbi l\u00e0 tuy\u1ebfn t\u00ednh.<\/p>\n<div class=\"cta-button\">    <div class=\"po-container po-container_width_article\">\n        <a href=\"\/en\/quick-start\/\" class=\"po-line-banner po-article-page__line-banner\">\n            <svg class=\"svg-image po-line-banner__logo\" fill=\"currentColor\" width=\"auto\" height=\"auto\"\n                 aria-hidden=\"true\">\n                <use href=\"#svg-img-logo-white\"><\/use>\n            <\/svg>\n            <span class=\"po-line-banner__btn\">Giao d\u1ecbch h\u01a1n 100 c\u1ed5 phi\u1ebfu 24\/7 v\u1edbi quy\u1ec1n truy c\u1eadp OTC tr\u00ean Pocket Option<\/span>\n        <\/a>\n    <\/div>\n    <\/div>\n<h2>T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay?<\/h2>\n<p>M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm trung t\u00e2m l\u00e0: t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay. Trong ng\u00e0y giao d\u1ecbch m\u1edbi nh\u1ea5t, c\u1ed5 phi\u1ebfu c\u1ee7a Roku gi\u1ea3m kho\u1ea3ng 5%, v\u00e0 c\u00f3 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh:<\/p>\n<ul>\n<li><b>T\u0103ng tr\u01b0\u1edfng doanh thu th\u1ea5p h\u01a1n mong \u0111\u1ee3i:<\/b> Roku b\u00e1o c\u00e1o doanh thu n\u1ec1n t\u1ea3ng Q1 l\u00e0 881 tri\u1ec7u USD (+17% YoY) nh\u01b0ng h\u01b0\u1edbng d\u1eabn Q2 d\u01b0\u1edbi m\u1ee9c \u0111\u1ed3ng thu\u1eadn l\u00e0 1,07 t\u1ef7 USD so v\u1edbi 1,12 t\u1ef7 USD d\u1ef1 ki\u1ebfn<\/li>\n<li><b>\u00c1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o:<\/b> Nh\u01b0 Kenneth Leon t\u1eeb CFRA \u0111\u00e3 l\u01b0u \u00fd: \u201cM\u1eb7c d\u00f9 c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n to\u00e0n c\u1ea7u, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng Roku s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng d\u01b0\u01a1ng v\u00e0o n\u0103m 2026, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh\u201d<\/li>\n<li><b>C\u1ea1nh tranh gia t\u0103ng:<\/b> C\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Amazon v\u00e0 <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/apple-asset\">Apple<\/a> \u0111ang t\u0103ng c\u01b0\u1eddng. Roku \u0111\u1ed1i ph\u00f3 b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Amazon, \u0111\u00e3 mang l\u1ea1i m\u1ee9c t\u0103ng 40% trong ph\u1ea1m vi ng\u01b0\u1eddi xem \u0111\u1ed9c \u0111\u00e1o<\/li>\n<li><b>H\u1ea1 c\u1ea5p c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch:<\/b> Cory Carpenter c\u1ee7a JP Morgan cho bi\u1ebft: \u201c\u0110i\u1ec1u th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt&#8230; l\u00e0 l\u1ee3i nhu\u1eadn t\u0103ng, v\u1edbi EBITDA \u0111i\u1ec1u ch\u1ec9nh chuy\u1ec3n sang d\u01b0\u01a1ng s\u1edbm h\u01a1n hai qu\u00fd so v\u1edbi d\u1ef1 ki\u1ebfn\u201d<\/li>\n<li><b>Bi\u1ebfn \u0111\u1ed9ng c\u00f4ng ngh\u1ec7 to\u00e0n ng\u00e0nh:<\/b> Ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u1ed5 phi\u1ebfu t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Roku c\u00f9ng v\u1edbi c\u00e1c c\u1ed5 phi\u1ebfu thua l\u1ed7 h\u00e0ng ng\u00e0y kh\u00e1c trong ng\u00e0nh.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, nhi\u1ec1u nh\u00e0 giao d\u1ecbch kh\u00e1m ph\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u00f4ng qua \u0111\u0103ng nh\u1eadp Pocket Option, cung c\u1ea5p h\u01a1n 100 t\u00e0i s\u1ea3n c\u00f3 th\u1ec3 giao d\u1ecbch 24\/7 n\u1ebfu Roku tr\u01b0\u1ee3t gi\u00e1.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en.png\" alt=\"stocks\" width=\"1517\" height=\"823\" class=\"alignnone size-full wp-image-276400\" srcset=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en.png 1517w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en-300x163.png 300w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en-1024x556.png 1024w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/04\/stocks-otc-en-768x417.png 768w\" sizes=\"auto, (max-width: 1517px) 100vw, 1517px\" \/><\/p>\n<h2>Ph\u00e2n t\u00edch gi\u00e1 c\u1ed5 phi\u1ebfu hi\u1ec7n t\u1ea1i<\/h2>\n<p>Nhi\u1ec1u nh\u00e0 giao d\u1ecbch hi\u1ec7n \u0111ang h\u1ecfi t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m, \u0111\u1eb7c bi\u1ec7t khi c\u00f4ng ty ti\u1ebfp t\u1ee5c b\u00e1o c\u00e1o t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u1ea1m vi qu\u1ea3ng c\u00e1o nh\u01b0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a Ph\u1ed1 Wall v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n<p>T\u00ednh \u0111\u1ebfn ng\u00e0y giao d\u1ecbch g\u1ea7n nh\u1ea5t, c\u1ed5 phi\u1ebfu Roku giao d\u1ecbch quanh m\u1ee9c 65 USD&#8211;th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i g\u1ea7n 479 USD v\u00e0o th\u00e1ng 7 n\u0103m 2021. M\u1eb7c d\u00f9 c\u00f2n xa so v\u1edbi \u0111\u1ec9nh cao c\u1ee7a m\u00ecnh, Roku v\u1eabn n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 do s\u1ef1 hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n c\u1ee7a n\u00f3 trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t c\u1ee7a Nasdaq. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 h\u00e0ng ng\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm: t\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay, v\u00ec c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u01b0\u1eddng nhanh ch\u00f3ng v\u00e0 do tin t\u1ee9c th\u00fac \u0111\u1ea9y.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 hi\u1ec7n \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Roku:<\/p>\n<ul>\n<li>T\u0103ng doanh thu qu\u1ea3ng c\u00e1o t\u1eeb h\u1ee3p t\u00e1c v\u1edbi Amazon (+40% m\u1edf r\u1ed9ng ph\u1ea1m vi)<\/li>\n<li>H\u01b0\u1edbng d\u1eabn th\u1ea5p h\u01a1n mong \u0111\u1ee3i cho Q3 2025, kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng c\u1ee7a Ph\u1ed1 Wall<\/li>\n<li>\u0110\u00e1nh gi\u00e1 h\u1ed7n h\u1ee3p c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch, v\u1edbi m\u1ed9t s\u1ed1 t\u0103ng m\u1ee5c ti\u00eau gi\u00e1, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u00edch d\u1eabn r\u1ee7i ro do s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 kinh t\u1ebf v\u0129 m\u00f4<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ch\u1ec9 s\u1ed1<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Gi\u00e1 tr\u1ecb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u00e1 c\u1ed5 phi\u1ebfu (Th\u00e1ng 7 2025)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">~65 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">V\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">9,1 t\u1ef7 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u1ef7 l\u1ec7 P\/S<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">3,2x<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ng\u00e0y<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">~5,8 tri\u1ec7u c\u1ed5 phi\u1ebfu\/ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Ph\u1ea1m vi 52 tu\u1ea7n<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">51 USD &#8212; 98 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u1ef7 l\u1ec7 PE<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A (t\u1ea1o ra l\u1ed7)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>Hi\u1ec7u su\u1ea5t l\u1ecbch s\u1eed c\u1ee7a c\u1ed5 phi\u1ebfu Roku<\/h2>\n<p>Hi\u1ec3u qu\u00e1 kh\u1ee9 c\u1ee7a Roku l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng lai c\u1ee7a n\u00f3. K\u1ec3 t\u1eeb khi IPO v\u00e0o n\u0103m 2017 v\u1edbi gi\u00e1 14 USD, c\u1ed5 phi\u1ebfu Roku \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5, sau \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh s\u00e2u. Qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2021 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng khi doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) c\u1ee7a Roku t\u0103ng m\u1ea1nh, \u0111\u1ea1t 44 USD. M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng sau \u0111\u00f3, giai \u0111o\u1ea1n \u0111\u00f3 \u0111\u00e3 x\u00e1c nh\u1eadn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Roku.<\/p>\n<ul>\n<li><b>Q2 2024:<\/b> Roku v\u01b0\u1ee3t k\u1ef3 v\u1ecdng (doanh thu 908 tri\u1ec7u USD, +15% YoY) v\u00e0 c\u1ed5 phi\u1ebfu t\u0103ng 13% sau b\u00e1o c\u00e1o thu nh\u1eadp; Pivotal Research v\u00e0 Needham t\u0103ng m\u1ee5c ti\u00eau l\u00ean 120&#8211;125 USD<\/li>\n<li><b>Th\u00e1ng 2 2025 Q4:<\/b> C\u1ed5 phi\u1ebfu t\u0103ng ~15% tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng sau khi Q4 v\u01b0\u1ee3t qua, JPMorgan n\u00e2ng m\u1ee5c ti\u00eau gi\u00e1 t\u1eeb 92 USD l\u00ean 115 USD<\/li>\n<li><b>Ng\u00e0y 1 th\u00e1ng 7, 2025:<\/b> T\u0103ng 10,4% nh\u1edd h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi Amazon, nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n 80 tri\u1ec7u h\u1ed9 gia \u0111\u00ecnh TV k\u1ebft n\u1ed1i t\u1ea1i M\u1ef9<\/li>\n<\/ul>\n<p>Nh\u1eefng c\u00fa nh\u1ea3y c\u1ed5 phi\u1ebfu n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 b\u1eb1ng ch\u1ee9ng v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, \u0111\u1ea9y Roku tr\u1edf l\u1ea1i danh s\u00e1ch c\u1ed5 phi\u1ebfu t\u0103ng gi\u00e1 h\u00e0ng ng\u00e0y.<\/p>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Th\u1eddi k\u1ef3<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">S\u1ef1 ki\u1ec7n ch\u00ednh<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ph\u1ea3n \u1ee9ng th\u1ecb tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q3 2017<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">IPO: 14 USD m\u1ed7i c\u1ed5 phi\u1ebfu<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0110\u00f3ng c\u1eeda ng\u00e0y 1 \u1edf m\u1ee9c 23,50 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u0110\u1ea1i d\u1ecbch 2020<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">S\u1ef1 b\u00f9ng n\u1ed5 ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">C\u1ed5 phi\u1ebfu t\u0103ng h\u01a1n 300%<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q1 2021<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">ARPU k\u1ef7 l\u1ee5c, t\u00e2m l\u00fd l\u1ea1c quan<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">C\u1ed5 phi\u1ebfu \u0111\u1ea1t \u0111\u1ec9nh \u1edf m\u1ee9c 479 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q4 2022<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">S\u1ef1 ch\u1eadm l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u1ea3m xu\u1ed1ng ~60 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Q2 2024<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">D\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i + th\u1ecfa thu\u1eadn v\u1edbi Amazon<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u1ed4n \u0111\u1ecbnh g\u1ea7n 75 USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><b>Nh\u1eadn \u0111\u1ecbnh chuy\u00ean gia &#8211; Erin Lash (Morningstar):<\/b> \u201cC\u01a1 s\u1edf h\u1ea1 t\u1ea7ng qu\u1ea3ng c\u00e1o c\u1ee7a Roku \u0111ang tr\u01b0\u1edfng th\u00e0nh. Kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c khai th\u00e1c nhi\u1ec1u h\u01a1n tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trong khi duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao l\u00e0 \u0111i\u1ec1m t\u1ed1t cho vi\u1ec7c m\u1edf r\u1ed9ng bi\u00ean l\u1ee3i nhu\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ebfn n\u0103m 2026.\u201d<\/p>\n<div class=\"cta-button\">    <div class=\"po-container po-container_width_article\">\n        <a href=\"\/en\/quick-start\/\" class=\"po-line-banner po-article-page__line-banner\">\n            <svg class=\"svg-image po-line-banner__logo\" fill=\"currentColor\" width=\"auto\" height=\"auto\"\n                 aria-hidden=\"true\">\n                <use href=\"#svg-img-logo-white\"><\/use>\n            <\/svg>\n            <span class=\"po-line-banner__btn\">\ud83d\udc49 Th\u1ef1c h\u00e0nh v\u1edbi 50.000 USD qu\u1ef9 demo ho\u1eb7c giao d\u1ecbch tr\u1ef1c ti\u1ebfp t\u1eeb 5 USD -- b\u1eaft \u0111\u1ea7u ngay! \u26a1<\/span>\n        <\/a>\n    <\/div>\n    <\/div>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/05\/demo-mob-po-en-5.png\" alt=\"demo mobile app trading\" width=\"933\" height=\"715\" class=\"alignnone size-full wp-image-273404\" srcset=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/05\/demo-mob-po-en-5.png 933w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/05\/demo-mob-po-en-5-300x230.png 300w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/05\/demo-mob-po-en-5-768x589.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/div>\n<\/div>\n<div class=\"custom-html-container\">\n<h2>D\u1ef1 b\u00e1o c\u1ed5 phi\u1ebfu Roku 2025: T\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>T\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0 xung quanh Roku r\u1ea5t n\u0103ng \u0111\u1ed9ng. Trong khi m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed5 ch\u1ee9c coi Roku l\u00e0 b\u1ecb \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 c\u00f3 v\u1ecb tr\u00ed cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i th\u1eadn tr\u1ecdng do lo ng\u1ea1i v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n<p><b>T\u00e2m l\u00fd c\u1ee7a c\u1ed5 phi\u1ebfu Roku, Inc. l\u00e0 g\u00ec?<\/b> Theo h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall, c\u1ed5 phi\u1ebfu n\u1eb1m trong v\u00f9ng trung l\u1eadp, v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng gi\u00e1 li\u00ean quan \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf. Tuy nhi\u00ean, s\u1ef1 thi\u1ebfu l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng v\u00e0 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c \u0111\u00e8 n\u1eb7ng l\u00ean \u0111\u1ed9ng l\u1ef1c t\u0103ng gi\u00e1.<\/p>\n<p>Theo Zacks Investment Research, Roku gi\u1eef x\u1ebfp h\u1ea1ng \u0111\u1ed3ng thu\u1eadn \u201cGi\u1eef\u201d, v\u1edbi x\u1ebfp h\u1ea1ng Zacks l\u00e0 #3, cho th\u1ea5y k\u1ef3 v\u1ecdng trung l\u1eadp. Trong khi \u0111\u00f3, The Motley Fool, c\u00f4ng ty n\u1eafm gi\u1eef v\u1ecb tr\u00ed v\u00e0 khuy\u1ebfn ngh\u1ecb Roku, ti\u1ebfp t\u1ee5c nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a Roku, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n<h3>\u0110i\u1ec3m n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y c\u1ee7a Ph\u1ed1 Wall:<\/h3>\n<ul>\n<li><b>Barclays:<\/b> T\u00e1i kh\u1eb3ng \u0111\u1ecbnh \u201cTh\u1eeba c\u00e2n\u201d v\u1edbi m\u1ee5c ti\u00eau 88 USD. \u201cQuy m\u00f4 n\u1ec1n t\u1ea3ng c\u1ee7a Roku b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb FAST \u0111ang t\u0103ng t\u1ed1c.\u201d<\/li>\n<li><b>Michael Morris c\u1ee7a Guggenheim:<\/b> \u201cT\u00edch h\u1ee3p DSP c\u1ee7a Amazon l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n kh\u1ecfi Apple v\u00e0 Google. Ch\u00fang t\u00f4i tin r\u1eb1ng Roku s\u1ebd v\u1eabn l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u.\u201d<\/li>\n<li><b>CFRA Research (Kenneth Leon):<\/b> \u201cCh\u00fang t\u00f4i k\u1ef3 v\u1ecdng Roku s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c thu nh\u1eadp ho\u1ea1t \u0111\u1ed9ng d\u01b0\u01a1ng v\u00e0o gi\u1eefa n\u0103m 2026.\u201d<\/li>\n<li><b>Zacks<\/b> hi\u1ec7n x\u1ebfp h\u1ea1ng Roku l\u00e0 \u201cTrung l\u1eadp.\u201d <b>TipRanks<\/b> cho th\u1ea5y 42% Mua, 58% Gi\u1eef\/B\u00e1n. <b>The Motley Fool<\/b> c\u00f3 v\u1ecb tr\u00ed v\u00e0 khuy\u1ebfn ngh\u1ecb Roku, nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a n\u00f3.<\/li>\n<\/ul>\n<h3>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Roku<\/h3>\n<p>Ngo\u00e0i c\u00e1c ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty, c\u1ed5 phi\u1ebfu c\u1ee7a Roku b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n trong ng\u00e0nh ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o.<\/p>\n<h4>Xu h\u01b0\u1edbng v\u0129 m\u00f4 c\u1ea7n theo d\u00f5i:<\/h4>\n<ul>\n<li><b>Chuy\u1ec3n sang ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o:<\/b> Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng m\u1ec7t m\u1ecfi v\u1edbi nhi\u1ec1u \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Roku Channel thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n th\u00f4ng qua qu\u1ea3ng c\u00e1o.<\/li>\n<li><b>T\u0103ng t\u1ed1c c\u1eaft d\u00e2y c\u00e1p:<\/b> Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1p truy\u1ec1n th\u1ed1ng ti\u1ebfp t\u1ee5c gi\u1ea3m, \u0111\u1ea9y c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng TV k\u1ebft n\u1ed1i nh\u01b0 Roku.<\/li>\n<li><b>Bi\u1ebfn \u0111\u1ed9ng chi ti\u00eau qu\u1ea3ng c\u00e1o:<\/b> Roku d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng tr\u01b0\u1edbc vi\u1ec7c c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, khi\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh thu tr\u1edf n\u00ean chu k\u1ef3.<\/li>\n<\/ul>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Ch\u1ec9 s\u1ed1<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Gi\u00e1 tr\u1ecb (Q1 2025)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">83,7 tri\u1ec7u<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">29,9 t\u1ef7<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">ARPU (12 th\u00e1ng g\u1ea7n nh\u1ea5t)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">44,25 USD<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">T\u0103ng tr\u01b0\u1edfng doanh thu n\u1ec1n t\u1ea3ng YoY<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">+17%<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">EBITDA<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">-29 tri\u1ec7u USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><b>Nh\u1eadn \u0111\u1ecbnh chuy\u00ean gia &#8212; Nicole Perrin, eMarketer:<\/b> \u201cChi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean TV k\u1ebft n\u1ed1i s\u1ebd \u0111\u1ea1t 35 t\u1ef7 USD t\u1ea1i M\u1ef9 v\u00e0o n\u0103m 2026, v\u00e0 Roku c\u00f3 v\u1ecb tr\u00ed t\u1ed1t \u0111\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c t\u00edch h\u1ee3p DSP tr\u1ef1c ti\u1ebfp c\u1ee7a m\u00ecnh.\u201d<\/p>\n<h2>Tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 Roku v\u00e0 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>Roku v\u1eabn n\u1eb1m trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t c\u1ee7a Nasdaq nh\u1edd c\u00e1c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/p>\n<h3>Tin t\u1ee9c c\u1ed5 phi\u1ebfu Roku h\u00f4m nay tr\u1ef1c ti\u1ebfp:<\/h3>\n<ul>\n<li><b>Th\u00e1ng 7 2025<\/b> &#8212; C\u1ed5 phi\u1ebfu Roku t\u0103ng 10,4% sau khi m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi Amazon (Investors.com).<\/li>\n<li><b>Th\u00e1ng 5 2025<\/b> &#8212; H\u01b0\u1edbng d\u1eabn doanh thu c\u1ea3 n\u0103m gi\u1ea3m xu\u1ed1ng c\u00f2n 4,55 t\u1ef7 USD do \u00e1p l\u1ef1c thu\u1ebf quan (Reuters).<\/li>\n<li><b>Th\u00e1ng 2 2025<\/b> &#8212; Q4 m\u1ea1nh m\u1ebd: doanh thu 1,20 t\u1ef7 USD (+22%), l\u1ed7 h\u1eb9p h\u01a1n, JPMorgan n\u00e2ng PT l\u00ean 115 USD.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en.webp\" alt=\"why-is-roku-stock-dropping-today\" width=\"1536\" height=\"1024\" class=\"alignnone size-full wp-image-285109\" srcset=\"https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en.webp 1536w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en-300x200.webp 300w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en-1024x683.webp 1024w, https:\/\/pocketoption.com\/blog\/wp-content\/uploads\/2025\/07\/why-is-roku-stock-dropping-today-en-768x512.webp 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h3>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c &amp; H\u1ee3p t\u00e1c<\/h3>\n<p>C\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Roku gi\u00fap ch\u1ed1ng l\u1ea1i s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. Amazon, Paramount+, v\u00e0 Frndly TV \u0111\u1ec1u \u0111\u00e3 t\u00edch h\u1ee3p v\u00e0o m\u00e0n h\u00ecnh ch\u00ednh v\u00e0 ngu\u1ed3n c\u1ea5p n\u1ed9i dung c\u1ee7a Roku. Nh\u1eefng h\u1ee3p t\u00e1c n\u00e0y t\u0103ng doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a vi\u1ec7c ki\u1ebfm ti\u1ec1n.<\/p>\n<p><b>Michael Morris (Guggenheim):<\/b> \u201c\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a vi\u1ec7c ki\u1ebfm ti\u1ec1n cho Roku.\u201d<\/p>\n<h2>Ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n cho c\u1ed5 phi\u1ebfu Roku<\/h2>\n<p>Nh\u00ecn v\u1ec1 ph\u00eda n\u0103m 2025 v\u00e0 xa h\u01a1n, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u1eabn l\u1ea1c quan m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng. N\u1ebfu Roku c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf l\u1ea1i m\u1ee9c cao tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<h3>\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh:<\/h3>\n<ul>\n<li>M\u1edf r\u1ed9ng FAST v\u00e0 Roku Channel t\u1ea1i LATAM, Canada, v\u00e0 Anh<\/li>\n<li>T\u00edch h\u1ee3p The Trade Desk v\u00e0 Yahoo DSP \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/li>\n<li>Khuy\u1ebfn ngh\u1ecb m\u00f4i gi\u1edbi trung b\u00ecnh m\u1ea1nh t\u1eeb c\u00e1c nh\u00e0 ph\u00e2n t\u00edch nh\u01b0 JPMorgan, BofA<\/li>\n<\/ul>\n<p>M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng, Roku c\u00f3 v\u1ecb tr\u00ed t\u1ed1t trong s\u1ed1 c\u00e1c c\u1ed5 phi\u1ebfu t\u0103ng tr\u01b0\u1edfng t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 h\u1ed9i t\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2>\u0110\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu Roku<\/h2>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n<ul>\n<li>Theo d\u00f5i k\u1ebft qu\u1ea3 h\u00e0ng qu\u00fd v\u00e0 t\u0103ng tr\u01b0\u1edfng ARPU<\/li>\n<li>\u0110\u00e1nh gi\u00e1 khuy\u1ebfn ngh\u1ecb c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean<\/li>\n<li>Xem x\u00e9t \u0111a d\u1ea1ng h\u00f3a c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Pocket Option<\/li>\n<\/ul>\n<h3>R\u1ee7i ro v\u00e0 L\u1ee3i \u00edch<\/h3>\n<ul>\n<li><b>R\u1ee7i ro:<\/b>\n<ul>\n<li>S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn trong chu k\u1ef3 doanh thu qu\u1ea3ng c\u00e1o<\/li>\n<li>\u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb Amazon, Google, Netflix<\/li>\n<li>Thi\u1ebfu c\u1ed5 t\u1ee9c cho nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eadp trung v\u00e0o thu nh\u1eadp<\/li>\n<\/ul>\n<\/li>\n<li><b>L\u1ee3i \u00edch:<\/b>\n<ul>\n<li>Th\u1ecb ph\u1ea7n h\u00e0ng \u0111\u1ea7u trong h\u1ec7 \u0111i\u1ec1u h\u00e0nh TV k\u1ebft n\u1ed1i t\u1ea1i M\u1ef9<\/li>\n<li>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd (v\u00ed d\u1ee5: Amazon)<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i d\u00e0i h\u1ea1n sang c\u00e1c m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Ph\u00e2n t\u00edch so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<div class=\"table-container\">\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">C\u00f4ng ty<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">Doanh thu<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">V\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">ARPU<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px; text-align: left;\">L\u1ee3i nhu\u1eadn<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Roku<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">3,2 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">9,1 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">44,25 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u274c L\u1ed7<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Netflix<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">38 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">170 t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">200+ USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u2705 C\u00f3 l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Amazon (Fire)<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">1,9 ngh\u00ecn t\u1ef7 USD<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">N\/A<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">\u2705 C\u00f3 l\u1ee3i nhu\u1eadn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>M\u00f4 h\u00ecnh nh\u1eb9 ph\u1ea7n c\u1ee9ng, n\u1eb7ng n\u1ec1n t\u1ea3ng c\u1ee7a Roku t\u01b0\u01a1ng ph\u1ea3n v\u1edbi <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/netflix-movie-about-stock-market\">Netflix<\/a>\u2019s t\u1eadp trung v\u00e0o \u0111\u0103ng k\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i c\u1ee7a Amazon.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Roku l\u00e0 m\u1ed9t c\u1ed5 phi\u1ebfu n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng gi\u00e1 cao v\u00e0 bi\u1ebfn \u0111\u1ed9ng cao. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i thi\u1ebfu l\u1ee3i nhu\u1eadn, <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/pocket-option-5-sec-strategy\">chi\u1ebfn l\u01b0\u1ee3c<\/a> c\u1ee7a n\u00f3 v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c, ki\u1ebfm ti\u1ec1n t\u1eeb m\u00e0n h\u00ecnh ch\u00ednh v\u00e0 m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf mang l\u1ea1i cho n\u00f3 m\u1ed9t l\u1ee3i th\u1ebf. <b>C\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay t\u1ea1i sao?<\/b> C\u00e2u h\u1ecfi c\u00f3 nhi\u1ec1u c\u00e2u tr\u1ea3 l\u1eddi&#8211;t\u1eeb h\u01b0\u1edbng d\u1eabn doanh thu \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u0129 m\u00f4. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ki\u00ean nh\u1eabn, c\u00e2u chuy\u1ec7n c\u1ee7a Roku v\u1eabn \u0111ang di\u1ec5n ra. Cho d\u00f9 b\u1ea1n \u0111ang n\u1eafm gi\u1eef l\u00e2u d\u00e0i hay t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebfp x\u00fac c\u00f4ng ngh\u1ec7 tr\u00ean m\u1ed9t <a href=\"https:\/\/pocketoption.com\/blog\/en\/post\/how-to-make-money-on-pocket-option\">n\u1ec1n t\u1ea3ng linh ho\u1ea1t<\/a>, Pocket Option cung c\u1ea5p giao d\u1ecbch tr\u00ean h\u01a1n 100 t\u00e0i s\u1ea3n ph\u1ed5 bi\u1ebfn OTC&#8211;24\/7.<\/p>\n<p><i>Mi\u1ec5n tr\u1eeb tr\u00e1ch nhi\u1ec7m: B\u00e0i vi\u1ebft n\u00e0y ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi khuy\u00ean t\u00e0i ch\u00ednh.<\/i><\/p>\n<div class=\"cta-button\">    <div class=\"po-container po-container_width_article\">\n        <a href=\"\/en\/quick-start\/\" class=\"po-line-banner po-article-page__line-banner\">\n            <svg class=\"svg-image po-line-banner__logo\" fill=\"currentColor\" width=\"auto\" height=\"auto\"\n                 aria-hidden=\"true\">\n                <use href=\"#svg-img-logo-white\"><\/use>\n            <\/svg>\n            <span class=\"po-line-banner__btn\">T\u1ea1i sao ph\u1ea3i ch\u1edd \u0111\u1ee3i? M\u1edf t\u00e0i kho\u1ea3n Pocket Option th\u1ef1c ngay b\u00e2y gi\u1edd ch\u1ec9 v\u1edbi 5 USD!<\/span>\n        <\/a>\n    <\/div>\n    <\/div>\n<\/div>\n"},"faq":[{"question":"C\u1ed5 phi\u1ebfu Roku c\u00f3 ph\u1ee5c h\u1ed3i kh\u00f4ng?","answer":"C\u00f3, n\u1ebfu doanh thu qu\u1ea3ng c\u00e1o t\u0103ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ea3i thi\u1ec7n. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u1eb7t m\u1ee5c ti\u00eau $88\u2013$115 v\u00e0o n\u0103m 2025."},{"question":"T\u1ea1i sao Roku gi\u1ea3m?","answer":"H\u01b0\u1edbng d\u1eabn thu nh\u1eadp b\u1ecb b\u1ecf l\u1ee1 v\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i v\u0129 m\u00f4 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t g\u1ea7n \u0111\u00e2y."},{"question":"C\u1ed5 phi\u1ebfu Roku c\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng kh\u00f4ng?","answer":"C\u00e1c nh\u00e0 ph\u00e2n t\u00edch Wall Street th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng n\u1ebfu Roku duy tr\u00ec t\u0103ng tr\u01b0\u1edfng ARPU v\u00e0 ki\u1ec3m so\u00e1t chi ph\u00ed."},{"question":"T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku t\u0103ng v\u1ecdt?","answer":"C\u00e1c ch\u1ea5t x\u00fac t\u00e1c ch\u00ednh bao g\u1ed3m l\u1ee3i nhu\u1eadn h\u00e0ng qu\u00fd m\u1ea1nh m\u1ebd v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Amazon."},{"question":"T\u00e2m l\u00fd c\u1ee7a c\u1ed5 phi\u1ebfu rokousd l\u00e0 g\u00ec?","answer":"H\u1ed7n h\u1ee3p: C\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u1ea5y ti\u1ec1m n\u0103ng nh\u01b0ng c\u1ea3nh b\u00e1o v\u1ec1 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong ng\u1eafn h\u1ea1n."},{"question":"T\u1ea1i sao c\u1ed5 phi\u1ebfu Roku gi\u1ea3m h\u00f4m nay 2021?","answer":"Do s\u1ef1 b\u00ecnh th\u01b0\u1eddng h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o sau COVID v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao."},{"question":"C\u1ed5 phi\u1ebfu Roku s\u1ebd \u1edf \u0111\u00e2u trong 5 n\u0103m t\u1edbi?","answer":"\u01af\u1edbc t\u00ednh cho th\u1ea5y $100\u2013$130 n\u1ebfu xu h\u01b0\u1edbng trong ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o ti\u1ebfp t\u1ee5c."},{"question":"C\u1ed5 t\u1ee9c c\u1ed5 phi\u1ebfu Roku?","answer":"Kh\u00f4ng c\u00f3 c\u1ed5 t\u1ee9c. Roku t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o t\u0103ng tr\u01b0\u1edfng."}],"faq_source":{"label":"FAQ","type":"repeater","formatted_value":[{"question":"C\u1ed5 phi\u1ebfu Roku c\u00f3 ph\u1ee5c h\u1ed3i kh\u00f4ng?","answer":"C\u00f3, n\u1ebfu doanh thu qu\u1ea3ng c\u00e1o t\u0103ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ea3i thi\u1ec7n. 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