{"id":317241,"date":"2025-07-20T17:41:04","date_gmt":"2025-07-20T17:41:04","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue-2\/"},"modified":"2025-07-20T17:41:04","modified_gmt":"2025-07-20T17:41:04","slug":"streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/tr\/news-events\/news\/streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue\/","title":{"rendered":"Yay\u0131n Ba\u015far\u0131s\u0131: Paramount’un Do\u011frudan T\u00fcketiciye Stratejisi Q2 Gelirini Nas\u0131l Art\u0131rd\u0131?"},"content":{"rendered":"
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":193819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674],"tags":[],"class_list":["post-317241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"h1":"Paramount, Yay\u0131n Hizmetlerinin B\u00fcy\u00fcmeyi Desteklemesiyle Gelir Beklentilerini A\u015ft\u0131","h1_source":{"label":"H1","type":"text","formatted_value":"Paramount, Yay\u0131n Hizmetlerinin B\u00fcy\u00fcmeyi Desteklemesiyle Gelir Beklentilerini A\u015ft\u0131"},"description":"E\u011flence devi, yay\u0131n platformu b\u00fcy\u00fcmesi ve stratejik giri\u015fimlerle y\u00f6nlendirilen g\u00fc\u00e7l\u00fc \u00fc\u00e7 ayl\u0131k performans\u0131yla piyasa beklentilerini a\u015ft\u0131.","description_source":{"label":"Description","type":"textarea","formatted_value":"E\u011flence devi, yay\u0131n platformu b\u00fcy\u00fcmesi ve stratejik giri\u015fimlerle y\u00f6nlendirilen g\u00fc\u00e7l\u00fc \u00fc\u00e7 ayl\u0131k performans\u0131yla piyasa beklentilerini a\u015ft\u0131."},"intro":"E\u011flence holdingi, dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7abalar\u0131n\u0131n ve do\u011frudan t\u00fcketiciye y\u00f6nelik i\u015finin g\u00fcc\u00fcn\u00fc vurgulayarak beklenenden daha iyi \u00fc\u00e7 ayl\u0131k sonu\u00e7lar a\u00e7\u0131klad\u0131.","intro_source":{"label":"Intro","type":"text","formatted_value":"E\u011flence holdingi, dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7abalar\u0131n\u0131n ve do\u011frudan t\u00fcketiciye y\u00f6nelik i\u015finin g\u00fcc\u00fcn\u00fc vurgulayarak beklenenden daha iyi \u00fc\u00e7 ayl\u0131k sonu\u00e7lar a\u00e7\u0131klad\u0131."},"body_html":"
\n\nB\u00fcy\u00fck medya ve e\u011flence \u015firketi, Per\u015fembe g\u00fcn\u00fc analist beklentilerini a\u015farak, do\u011frudan t\u00fcketiciye y\u00f6nelik i\u015f segmentinin geni\u015flemesiyle desteklenen gelir art\u0131\u015f\u0131yla etkileyici bir ikinci \u00e7eyrek performans\u0131 bildirdi.\n\n\u015eirketin hisseleri, duyurunun ard\u0131ndan ba\u015flang\u0131\u00e7ta yakla\u015f\u0131k %1 oran\u0131nda y\u00fckselirken, farkl\u0131 i\u015f b\u00f6l\u00fcmlerindeki kar\u0131\u015f\u0131k sonu\u00e7lar\u0131n yat\u0131r\u0131mc\u0131lar taraf\u0131ndan de\u011ferlendirilmesiyle uzat\u0131lm\u0131\u015f i\u015flem saatlerinde hafif\u00e7e d\u00fc\u015ft\u00fc.\n

Finansal Performans \u00d6ne \u00c7\u0131kanlar<\/h2>\nToplam \u00e7eyrek geliri, LSEG verilerine g\u00f6re piyasa analistlerinin \u00f6ng\u00f6rd\u00fc\u011f\u00fc 7.68 milyar dolar\u0131 rahat\u00e7a a\u015farak 7.78 milyar dolara ula\u015ft\u0131. Bu, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %5'lik bir art\u0131\u015f\u0131 temsil ediyor.\n\nDo\u011frudan t\u00fcketiciye y\u00f6nelik b\u00f6l\u00fcm, %23 art\u0131\u015fla 1.8 milyar dolara ula\u015fan gelirle \u00f6ne \u00e7\u0131kan performans sergiledi. Bu b\u00fcy\u00fcme, \u00e7eyrek boyunca toplamda 3.9 milyon abone ekleyen birden fazla ak\u0131\u015f platformunda abone taban\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015flemesiyle desteklendi.\n\n\u015eirketin amiral gemisi ak\u0131\u015f hizmeti, i\u00e7erik tekliflerini art\u0131rma ve kullan\u0131c\u0131 deneyimini iyile\u015ftirme stratejik giri\u015fimlerini yans\u0131tarak, \u015fimdi d\u00fcnya genelinde toplam 71.2 milyon aboneye sahip.\n\n[cta_button text=\"Start Trading\"]\n

Reklam Zorluklar\u0131 ve Film St\u00fcdyosu Performans\u0131<\/h2>\nGenel olarak olumlu sonu\u00e7lara ra\u011fmen, \u015firket geleneksel televizyon reklamc\u0131l\u0131\u011f\u0131 i\u015finde zorluklarla kar\u015f\u0131la\u015ft\u0131. TV medya geliri, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc etkileyen daha geni\u015f piyasa zorluklar\u0131n\u0131n etkisiyle %3 azalarak 5.03 milyar dolara d\u00fc\u015ft\u00fc.\n\n\"Do\u011frusal TV reklam geliri, baz\u0131 sekt\u00f6rlerde iyile\u015fme belirtileri olmas\u0131na ra\u011fmen, y\u0131l\u0131n ikinci yar\u0131s\u0131n\u0131n zorlu ge\u00e7ece\u011fine inan\u0131yoruz,\" diye a\u00e7\u0131klad\u0131 \u015firket y\u00f6neticileri kazan\u00e7 \u00e7a\u011fr\u0131s\u0131 s\u0131ras\u0131nda.\n\nFilm e\u011flence b\u00f6l\u00fcm\u00fc kar\u0131\u015f\u0131k sonu\u00e7lar verdi, gelir %5 artarak 833 milyon dolara y\u00fckseldi. Bu art\u0131\u015f, ge\u00e7en y\u0131la k\u0131yasla tiyatro g\u00f6sterim zamanlamas\u0131 farklar\u0131n\u0131 dengelemeye yard\u0131mc\u0131 olan daha y\u00fcksek lisans gelirleriyle sa\u011fland\u0131.\n

Stratejik Giri\u015fimler ve Gelecek G\u00f6r\u00fcn\u00fcm\u00fc<\/h2>\n\u015eirket, \u00e7eyrek sonunda y\u0131ll\u0131k bazda yakla\u015f\u0131k 500 milyon dolarl\u0131k maliyet tasarrufu sa\u011flayarak aktif olarak maliyet azaltma \u00f6nlemleri uyguluyor. Y\u00f6netim, 1 milyar dolarl\u0131k maliyet tasarrufu hedefine ula\u015fmaya kararl\u0131.\n\n\"Stratejik giri\u015fimlerimizde ilerleme kaydetmeye devam ediyoruz, ak\u0131\u015f i\u015fimizde b\u00fcy\u00fcme sa\u011flarken de\u011fi\u015fen medya ortam\u0131nda yol al\u0131yoruz,\" dedi CEO kazan\u00e7 tart\u0131\u015fmas\u0131 s\u0131ras\u0131nda. \"Platformlar aras\u0131nda etkileyici i\u00e7erik olu\u015fturma konusundaki odaklanmam\u0131z, bizi s\u00fcrd\u00fcr\u00fclebilir uzun vadeli b\u00fcy\u00fcme i\u00e7in iyi bir konuma getiriyor.\"\n\nSekt\u00f6r analistleri, \u015firketin do\u011frudan t\u00fcketiciye y\u00f6nelik b\u00fcy\u00fcmesinin, de\u011fi\u015fen t\u00fcketici tercihlerine ba\u015far\u0131l\u0131 bir uyum sa\u011flad\u0131\u011f\u0131n\u0131 belirtirken, e\u011flence end\u00fcstrisi dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc s\u00fcrd\u00fcrd\u00fck\u00e7e geleneksel i\u015f segmentlerinde zorluklar\u0131n devam etti\u011fini belirtiyor.\n\n\u015eirket, piyasa belirsizliklerine ra\u011fmen operasyonel stratejisine olan g\u00fcvenini g\u00f6stererek, tam y\u0131l d\u00fczeltilmi\u015f amortisman \u00f6ncesi i\u015fletme gelirini 3.9 milyar dolar ile 4.2 milyar dolar aras\u0131nda tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor.\n\n<\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"
\n

B\u00fcy\u00fck medya ve e\u011flence \u015firketi, Per\u015fembe g\u00fcn\u00fc analist beklentilerini a\u015farak, do\u011frudan t\u00fcketiciye y\u00f6nelik i\u015f segmentinin geni\u015flemesiyle desteklenen gelir art\u0131\u015f\u0131yla etkileyici bir ikinci \u00e7eyrek performans\u0131 bildirdi.<\/p>\n

\u015eirketin hisseleri, duyurunun ard\u0131ndan ba\u015flang\u0131\u00e7ta yakla\u015f\u0131k %1 oran\u0131nda y\u00fckselirken, farkl\u0131 i\u015f b\u00f6l\u00fcmlerindeki kar\u0131\u015f\u0131k sonu\u00e7lar\u0131n yat\u0131r\u0131mc\u0131lar taraf\u0131ndan de\u011ferlendirilmesiyle uzat\u0131lm\u0131\u015f i\u015flem saatlerinde hafif\u00e7e d\u00fc\u015ft\u00fc.<\/p>\n

Finansal Performans \u00d6ne \u00c7\u0131kanlar<\/h2>\n

Toplam \u00e7eyrek geliri, LSEG verilerine g\u00f6re piyasa analistlerinin \u00f6ng\u00f6rd\u00fc\u011f\u00fc 7.68 milyar dolar\u0131 rahat\u00e7a a\u015farak 7.78 milyar dolara ula\u015ft\u0131. Bu, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %5’lik bir art\u0131\u015f\u0131 temsil ediyor.<\/p>\n

Do\u011frudan t\u00fcketiciye y\u00f6nelik b\u00f6l\u00fcm, %23 art\u0131\u015fla 1.8 milyar dolara ula\u015fan gelirle \u00f6ne \u00e7\u0131kan performans sergiledi. Bu b\u00fcy\u00fcme, \u00e7eyrek boyunca toplamda 3.9 milyon abone ekleyen birden fazla ak\u0131\u015f platformunda abone taban\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015flemesiyle desteklendi.<\/p>\n

\u015eirketin amiral gemisi ak\u0131\u015f hizmeti, i\u00e7erik tekliflerini art\u0131rma ve kullan\u0131c\u0131 deneyimini iyile\u015ftirme stratejik giri\u015fimlerini yans\u0131tarak, \u015fimdi d\u00fcnya genelinde toplam 71.2 milyon aboneye sahip.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n Start Trading<\/span>\n <\/a>\n <\/div>\n \n

Reklam Zorluklar\u0131 ve Film St\u00fcdyosu Performans\u0131<\/h2>\n

Genel olarak olumlu sonu\u00e7lara ra\u011fmen, \u015firket geleneksel televizyon reklamc\u0131l\u0131\u011f\u0131 i\u015finde zorluklarla kar\u015f\u0131la\u015ft\u0131. TV medya geliri, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc etkileyen daha geni\u015f piyasa zorluklar\u0131n\u0131n etkisiyle %3 azalarak 5.03 milyar dolara d\u00fc\u015ft\u00fc.<\/p>\n

“Do\u011frusal TV reklam geliri, baz\u0131 sekt\u00f6rlerde iyile\u015fme belirtileri olmas\u0131na ra\u011fmen, y\u0131l\u0131n ikinci yar\u0131s\u0131n\u0131n zorlu ge\u00e7ece\u011fine inan\u0131yoruz,” diye a\u00e7\u0131klad\u0131 \u015firket y\u00f6neticileri kazan\u00e7 \u00e7a\u011fr\u0131s\u0131 s\u0131ras\u0131nda.<\/p>\n

Film e\u011flence b\u00f6l\u00fcm\u00fc kar\u0131\u015f\u0131k sonu\u00e7lar verdi, gelir %5 artarak 833 milyon dolara y\u00fckseldi. Bu art\u0131\u015f, ge\u00e7en y\u0131la k\u0131yasla tiyatro g\u00f6sterim zamanlamas\u0131 farklar\u0131n\u0131 dengelemeye yard\u0131mc\u0131 olan daha y\u00fcksek lisans gelirleriyle sa\u011fland\u0131.<\/p>\n

Stratejik Giri\u015fimler ve Gelecek G\u00f6r\u00fcn\u00fcm\u00fc<\/h2>\n

\u015eirket, \u00e7eyrek sonunda y\u0131ll\u0131k bazda yakla\u015f\u0131k 500 milyon dolarl\u0131k maliyet tasarrufu sa\u011flayarak aktif olarak maliyet azaltma \u00f6nlemleri uyguluyor. Y\u00f6netim, 1 milyar dolarl\u0131k maliyet tasarrufu hedefine ula\u015fmaya kararl\u0131.<\/p>\n

“Stratejik giri\u015fimlerimizde ilerleme kaydetmeye devam ediyoruz, ak\u0131\u015f i\u015fimizde b\u00fcy\u00fcme sa\u011flarken de\u011fi\u015fen medya ortam\u0131nda yol al\u0131yoruz,” dedi CEO kazan\u00e7 tart\u0131\u015fmas\u0131 s\u0131ras\u0131nda. “Platformlar aras\u0131nda etkileyici i\u00e7erik olu\u015fturma konusundaki odaklanmam\u0131z, bizi s\u00fcrd\u00fcr\u00fclebilir uzun vadeli b\u00fcy\u00fcme i\u00e7in iyi bir konuma getiriyor.”<\/p>\n

Sekt\u00f6r analistleri, \u015firketin do\u011frudan t\u00fcketiciye y\u00f6nelik b\u00fcy\u00fcmesinin, de\u011fi\u015fen t\u00fcketici tercihlerine ba\u015far\u0131l\u0131 bir uyum sa\u011flad\u0131\u011f\u0131n\u0131 belirtirken, e\u011flence end\u00fcstrisi dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc s\u00fcrd\u00fcrd\u00fck\u00e7e geleneksel i\u015f segmentlerinde zorluklar\u0131n devam etti\u011fini belirtiyor.<\/p>\n

\u015eirket, piyasa belirsizliklerine ra\u011fmen operasyonel stratejisine olan g\u00fcvenini g\u00f6stererek, tam y\u0131l d\u00fczeltilmi\u015f amortisman \u00f6ncesi i\u015fletme gelirini 3.9 milyar dolar ile 4.2 milyar dolar aras\u0131nda tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n<\/div>\n"},"faq":null,"faq_source":{"label":"FAQ","type":"repeater","formatted_value":false}},"yoast_head":"\nYay\u0131n Ba\u015far\u0131s\u0131: Paramount'un Do\u011frudan T\u00fcketiciye Stratejisi Q2 Gelirini Nas\u0131l Art\u0131rd\u0131?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pocketoption.com\/blog\/tr\/news-events\/news\/streaming-success-how-paramounts-direct-to-consumer-strategy-boosted-q2-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yay\u0131n 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