{"id":303016,"date":"2025-07-14T03:04:49","date_gmt":"2025-07-14T03:04:49","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/brussels-imposes-hefty-fines-on-tech-giants-for-digital-market-violations-2\/"},"modified":"2025-07-14T03:04:49","modified_gmt":"2025-07-14T03:04:49","slug":"brussels-imposes-hefty-fines-on-tech-giants-for-digital-market-violations","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/tr\/news-events\/news\/brussels-imposes-hefty-fines-on-tech-giants-for-digital-market-violations\/","title":{"rendered":"Br\u00fcksel, Dijital Pazar \u0130hlalleri Nedeniyle Teknoloji Devlerine A\u011f\u0131r Para Cezalar\u0131 Veriyor"},"content":{"rendered":"
<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":300863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674],"tags":[28,39,45],"class_list":["post-303016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-investment","tag-platform","tag-stock"],"acf":{"h1":"Avrupa D\u00fczenleyicileri, Dijital Rekabet Yasas\u0131 \u0130hlalleri Nedeniyle Apple ve Meta'ya Ceza Verdi","h1_source":{"label":"H1","type":"text","formatted_value":"Avrupa D\u00fczenleyicileri, Dijital Rekabet Yasas\u0131 \u0130hlalleri Nedeniyle Apple ve Meta'ya Ceza Verdi"},"description":"Avrupa d\u00fczenleyicileri, artan ABD-AB ticaret gerilimleri aras\u0131nda Dijital Pazarlar Yasas\u0131'na uyumsuzluk nedeniyle Apple ve Meta'ya yakla\u015f\u0131k 800 milyon dolar ceza ile bask\u0131 yap\u0131yor.","description_source":{"label":"Description","type":"textarea","formatted_value":"Avrupa d\u00fczenleyicileri, artan ABD-AB ticaret gerilimleri aras\u0131nda Dijital Pazarlar Yasas\u0131'na uyumsuzluk nedeniyle Apple ve Meta'ya yakla\u015f\u0131k 800 milyon dolar ceza ile bask\u0131 yap\u0131yor."},"intro":"Avrupa Birli\u011fi, dijital rekabet \u00e7er\u00e7evesini ihlal ettikleri i\u00e7in iki b\u00fcy\u00fck teknoloji \u015firketine kar\u015f\u0131 \u00f6nemli d\u00fczenleyici \u00f6nlemler alarak ciddi para cezalar\u0131 uygulad\u0131.","intro_source":{"label":"Intro","type":"text","formatted_value":"Avrupa Birli\u011fi, dijital rekabet \u00e7er\u00e7evesini ihlal ettikleri i\u00e7in iki b\u00fcy\u00fck teknoloji \u015firketine kar\u015f\u0131 \u00f6nemli d\u00fczenleyici \u00f6nlemler alarak ciddi para cezalar\u0131 uygulad\u0131."},"body_html":"Avrupa Komisyonu, \u00c7ar\u015famba g\u00fcn\u00fc, blo\u011fun Dijital Pazarlar Yasas\u0131'n\u0131 (DMA) ihlal ettikleri i\u00e7in Apple ve Meta'ya toplamda neredeyse 800 milyon dolar ceza verdi ve Amerikan teknoloji devlerine y\u00f6nelik devam eden d\u00fczenleyici incelemeyi yo\u011funla\u015ft\u0131rd\u0131.\n\nApple, 500 milyon \u20ac (571 milyon $) ceza al\u0131rken, Meta, Avrupa dijital rekabet d\u00fczenlemelerinin ayr\u0131 ihlalleri i\u00e7in 200 milyon \u20ac (228,4 milyon $) ceza ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.\n

Apple'\u0131n \"Y\u00f6nlendirme Kar\u015f\u0131t\u0131\" \u0130hlalleri<\/h2>\nAvrupal\u0131 yetkililer, Apple'\u0131n DMA taraf\u0131ndan zorunlu k\u0131l\u0131nan \"y\u00f6nlendirme kar\u015f\u0131t\u0131\" gerekliliklere uymad\u0131\u011f\u0131n\u0131 belirledi. Bu h\u00fck\u00fcmler, Apple'\u0131n uygulama geli\u015ftiricilerin m\u00fc\u015fterilere App Store ekosistemi d\u0131\u015f\u0131ndaki alternatif sat\u0131n alma se\u00e7eneklerini serbest\u00e7e bildirmesine izin vermesini gerektiriyor.\n\nKarar\u0131n bir par\u00e7as\u0131 olarak, d\u00fczenleyiciler iPhone \u00fcreticisine y\u00f6nlendirme uygulamalar\u0131 \u00fczerindeki teknik ve ticari k\u0131s\u0131tlamalar\u0131 kald\u0131rmas\u0131n\u0131 ve uyumsuz t\u00fcm davran\u0131\u015flar\u0131 durdurmas\u0131n\u0131 emretti.\n\nApple, karara itiraz etme niyetini ifade ederken, Komisyon yetkilileriyle diyalo\u011funu s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti:\n\n\"Bug\u00fcnk\u00fc duyurular, Avrupa Komisyonu'nun kullan\u0131c\u0131lar\u0131m\u0131z\u0131n gizlili\u011fi ve g\u00fcvenli\u011fi i\u00e7in k\u00f6t\u00fc olan, \u00fcr\u00fcnlerimize zarar veren ve teknolojimizi bedava vermemizi zorlayan bir dizi kararla Apple'\u0131 haks\u0131z yere hedef almas\u0131n\u0131n bir ba\u015fka \u00f6rne\u011fidir,\" dedi Apple bir a\u00e7\u0131klamada.\n\n\"Bu yasaya uymak i\u00e7in y\u00fcz binlerce m\u00fchendislik saati harcad\u0131k ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n hi\u00e7birinin talep etmedi\u011fi onlarca de\u011fi\u015fiklik yapt\u0131k. Say\u0131s\u0131z toplant\u0131ya ra\u011fmen, Komisyon her ad\u0131mda hedefleri de\u011fi\u015ftirmeye devam ediyor,\" diye ekledi \u015firket.\n

Meta'n\u0131n Veri Payla\u015f\u0131m Gereklilikleri<\/h2>\nMeta'n\u0131n durumunda, Komisyon, sosyal medya devinin kullan\u0131c\u0131lar\u0131 ya veri payla\u015f\u0131m\u0131na r\u0131za g\u00f6stermeye ya da reklams\u0131z bir hizmet i\u00e7in \u00f6deme yapmaya zorlad\u0131\u011f\u0131n\u0131 belirledi. Bu bulgu, Meta'n\u0131n Kas\u0131m 2023'te uygulamaya koydu\u011fu Facebook ve Instagram i\u00e7in \u00fccretli bir abonelik katman\u0131n\u0131n tan\u0131t\u0131m\u0131yla ilgili.\n\nMeta'n\u0131n k\u00fcresel ili\u015fkilerden sorumlu ba\u015fkan\u0131 Joel Kaplan, karara ele\u015ftirel bir yan\u0131t verdi:\n\n\"Bu sadece bir ceza meselesi de\u011fil; Komisyonun i\u015f modelimizi de\u011fi\u015ftirmeye zorlamas\u0131, Meta'ya milyarlarca dolarl\u0131k bir tarife dayat\u0131rken, bize daha d\u00fc\u015f\u00fck kaliteli bir hizmet sunmam\u0131z\u0131 gerektiriyor. Ve ki\u015fiselle\u015ftirilmi\u015f reklamc\u0131l\u0131\u011f\u0131 haks\u0131z yere k\u0131s\u0131tlayarak Avrupa Komisyonu, Avrupa i\u015fletmelerine ve ekonomilerine de zarar veriyor,\" dedi Kaplan.\n\nAyr\u0131ca Komisyonun, \"ba\u015far\u0131l\u0131 Amerikan i\u015fletmelerini engellemeye \u00e7al\u0131\u015f\u0131rken, \u00c7inli ve Avrupal\u0131 \u015firketlerin farkl\u0131 standartlar alt\u0131nda faaliyet g\u00f6stermesine izin verdi\u011fini\" iddia etti.\n

D\u00fczenleyici Yol \u0130leri<\/h2>\nKomisyon, Meta'n\u0131n daha az ki\u015fisel veri kullanan yeni bir \u00fccretsiz ki\u015fiselle\u015ftirilmi\u015f reklam hizmeti s\u00fcr\u00fcm\u00fc arac\u0131l\u0131\u011f\u0131yla uyum sa\u011flama \u00e7abalar\u0131n\u0131 kabul etti.\n\n\"Komisyon \u015fu anda bu yeni se\u00e7ene\u011fi de\u011ferlendiriyor ve Meta ile diyalo\u011funu s\u00fcrd\u00fcr\u00fcyor, \u015firketten bu yeni reklam modelinin pratikteki etkisine dair kan\u0131t sa\u011flamas\u0131n\u0131 talep ediyor,\" dedi d\u00fczenleyiciler.\n\nS\u00fcrece a\u015fina anonim bir kayna\u011fa g\u00f6re, Meta, ek cezalar\u0131 \u00f6nlemek i\u00e7in 60 g\u00fcn i\u00e7inde daha az ki\u015fiselle\u015ftirilmi\u015f reklam se\u00e7ene\u011finde de\u011fi\u015fiklik yapmas\u0131n\u0131 gerektiren bir durdurma emri ald\u0131.\n\n[cta_button text=\"Start Trading\"]\n

Potansiyel ABD-AB Ticaret Etkileri<\/h2>\nBu d\u00fczenleyici eylem, Avrupa Birli\u011fi ile Amerika Birle\u015fik Devletleri aras\u0131ndaki artan ticaret gerilimleri ortas\u0131nda ger\u00e7ekle\u015fiyor. Karar, Amerikan teknoloji \u015firketlerine kar\u015f\u0131 Avrupa d\u00fczenleyici uygulamalar\u0131ndan memnuniyetsizli\u011fini a\u00e7\u0131k\u00e7a ifade eden ABD Ba\u015fkan\u0131 Donald Trump'tan potansiyel misilleme riskini ta\u015f\u0131yor.\n\nNisan ay\u0131nda Trump y\u00f6netimi, Avrupa mallar\u0131n\u0131n Amerikan pazarlar\u0131na giri\u015finde %20'lik \"kar\u015f\u0131l\u0131kl\u0131\" tarifeler uygulad\u0131, ancak bu oranlar ticaret m\u00fczakerelerini kolayla\u015ft\u0131rmak i\u00e7in ge\u00e7ici olarak %10'a d\u00fc\u015f\u00fcr\u00fcld\u00fc.\n\n\u0130lk tarifeler, Trump'\u0131n, Amerikan teknoloji \u015firketlerine dijital hizmet vergileri, cezalar ve d\u00fczenleyici politikalar yoluyla \"deniza\u015f\u0131r\u0131 hara\u00e7\" olarak tan\u0131mlad\u0131\u011f\u0131 durumu engellemek i\u00e7in Avrupa'ya kar\u015f\u0131 cezai \u00f6nlemler tehdit eden direktifini takip etti.","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"

Avrupa Komisyonu, \u00c7ar\u015famba g\u00fcn\u00fc, blo\u011fun Dijital Pazarlar Yasas\u0131’n\u0131 (DMA) ihlal ettikleri i\u00e7in Apple ve Meta’ya toplamda neredeyse 800 milyon dolar ceza verdi ve Amerikan teknoloji devlerine y\u00f6nelik devam eden d\u00fczenleyici incelemeyi yo\u011funla\u015ft\u0131rd\u0131.<\/p>\n

Apple, 500 milyon \u20ac (571 milyon $) ceza al\u0131rken, Meta, Avrupa dijital rekabet d\u00fczenlemelerinin ayr\u0131 ihlalleri i\u00e7in 200 milyon \u20ac (228,4 milyon $) ceza ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.<\/p>\n

Apple’\u0131n “Y\u00f6nlendirme Kar\u015f\u0131t\u0131” \u0130hlalleri<\/h2>\n

Avrupal\u0131 yetkililer, Apple’\u0131n DMA taraf\u0131ndan zorunlu k\u0131l\u0131nan “y\u00f6nlendirme kar\u015f\u0131t\u0131” gerekliliklere uymad\u0131\u011f\u0131n\u0131 belirledi. Bu h\u00fck\u00fcmler, Apple’\u0131n uygulama geli\u015ftiricilerin m\u00fc\u015fterilere App Store ekosistemi d\u0131\u015f\u0131ndaki alternatif sat\u0131n alma se\u00e7eneklerini serbest\u00e7e bildirmesine izin vermesini gerektiriyor.<\/p>\n

Karar\u0131n bir par\u00e7as\u0131 olarak, d\u00fczenleyiciler iPhone \u00fcreticisine y\u00f6nlendirme uygulamalar\u0131 \u00fczerindeki teknik ve ticari k\u0131s\u0131tlamalar\u0131 kald\u0131rmas\u0131n\u0131 ve uyumsuz t\u00fcm davran\u0131\u015flar\u0131 durdurmas\u0131n\u0131 emretti.<\/p>\n

Apple, karara itiraz etme niyetini ifade ederken, Komisyon yetkilileriyle diyalo\u011funu s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti:<\/p>\n

“Bug\u00fcnk\u00fc duyurular, Avrupa Komisyonu’nun kullan\u0131c\u0131lar\u0131m\u0131z\u0131n gizlili\u011fi ve g\u00fcvenli\u011fi i\u00e7in k\u00f6t\u00fc olan, \u00fcr\u00fcnlerimize zarar veren ve teknolojimizi bedava vermemizi zorlayan bir dizi kararla Apple’\u0131 haks\u0131z yere hedef almas\u0131n\u0131n bir ba\u015fka \u00f6rne\u011fidir,” dedi Apple bir a\u00e7\u0131klamada.<\/p>\n

“Bu yasaya uymak i\u00e7in y\u00fcz binlerce m\u00fchendislik saati harcad\u0131k ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n hi\u00e7birinin talep etmedi\u011fi onlarca de\u011fi\u015fiklik yapt\u0131k. Say\u0131s\u0131z toplant\u0131ya ra\u011fmen, Komisyon her ad\u0131mda hedefleri de\u011fi\u015ftirmeye devam ediyor,” diye ekledi \u015firket.<\/p>\n

Meta’n\u0131n Veri Payla\u015f\u0131m Gereklilikleri<\/h2>\n

Meta’n\u0131n durumunda, Komisyon, sosyal medya devinin kullan\u0131c\u0131lar\u0131 ya veri payla\u015f\u0131m\u0131na r\u0131za g\u00f6stermeye ya da reklams\u0131z bir hizmet i\u00e7in \u00f6deme yapmaya zorlad\u0131\u011f\u0131n\u0131 belirledi. Bu bulgu, Meta’n\u0131n Kas\u0131m 2023’te uygulamaya koydu\u011fu Facebook ve Instagram i\u00e7in \u00fccretli bir abonelik katman\u0131n\u0131n tan\u0131t\u0131m\u0131yla ilgili.<\/p>\n

Meta’n\u0131n k\u00fcresel ili\u015fkilerden sorumlu ba\u015fkan\u0131 Joel Kaplan, karara ele\u015ftirel bir yan\u0131t verdi:<\/p>\n

“Bu sadece bir ceza meselesi de\u011fil; Komisyonun i\u015f modelimizi de\u011fi\u015ftirmeye zorlamas\u0131, Meta’ya milyarlarca dolarl\u0131k bir tarife dayat\u0131rken, bize daha d\u00fc\u015f\u00fck kaliteli bir hizmet sunmam\u0131z\u0131 gerektiriyor. Ve ki\u015fiselle\u015ftirilmi\u015f reklamc\u0131l\u0131\u011f\u0131 haks\u0131z yere k\u0131s\u0131tlayarak Avrupa Komisyonu, Avrupa i\u015fletmelerine ve ekonomilerine de zarar veriyor,” dedi Kaplan.<\/p>\n

Ayr\u0131ca Komisyonun, “ba\u015far\u0131l\u0131 Amerikan i\u015fletmelerini engellemeye \u00e7al\u0131\u015f\u0131rken, \u00c7inli ve Avrupal\u0131 \u015firketlerin farkl\u0131 standartlar alt\u0131nda faaliyet g\u00f6stermesine izin verdi\u011fini” iddia etti.<\/p>\n

D\u00fczenleyici Yol \u0130leri<\/h2>\n

Komisyon, Meta’n\u0131n daha az ki\u015fisel veri kullanan yeni bir \u00fccretsiz ki\u015fiselle\u015ftirilmi\u015f reklam hizmeti s\u00fcr\u00fcm\u00fc arac\u0131l\u0131\u011f\u0131yla uyum sa\u011flama \u00e7abalar\u0131n\u0131 kabul etti.<\/p>\n

“Komisyon \u015fu anda bu yeni se\u00e7ene\u011fi de\u011ferlendiriyor ve Meta ile diyalo\u011funu s\u00fcrd\u00fcr\u00fcyor, \u015firketten bu yeni reklam modelinin pratikteki etkisine dair kan\u0131t sa\u011flamas\u0131n\u0131 talep ediyor,” dedi d\u00fczenleyiciler.<\/p>\n

S\u00fcrece a\u015fina anonim bir kayna\u011fa g\u00f6re, Meta, ek cezalar\u0131 \u00f6nlemek i\u00e7in 60 g\u00fcn i\u00e7inde daha az ki\u015fiselle\u015ftirilmi\u015f reklam se\u00e7ene\u011finde de\u011fi\u015fiklik yapmas\u0131n\u0131 gerektiren bir durdurma emri ald\u0131.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n Start Trading<\/span>\n <\/a>\n <\/div>\n \n

Potansiyel ABD-AB Ticaret Etkileri<\/h2>\n

Bu d\u00fczenleyici eylem, Avrupa Birli\u011fi ile Amerika Birle\u015fik Devletleri aras\u0131ndaki artan ticaret gerilimleri ortas\u0131nda ger\u00e7ekle\u015fiyor. Karar, Amerikan teknoloji \u015firketlerine kar\u015f\u0131 Avrupa d\u00fczenleyici uygulamalar\u0131ndan memnuniyetsizli\u011fini a\u00e7\u0131k\u00e7a ifade eden ABD Ba\u015fkan\u0131 Donald Trump’tan potansiyel misilleme riskini ta\u015f\u0131yor.<\/p>\n

Nisan ay\u0131nda Trump y\u00f6netimi, Avrupa mallar\u0131n\u0131n Amerikan pazarlar\u0131na giri\u015finde %20’lik “kar\u015f\u0131l\u0131kl\u0131” tarifeler uygulad\u0131, ancak bu oranlar ticaret m\u00fczakerelerini kolayla\u015ft\u0131rmak i\u00e7in ge\u00e7ici olarak %10’a d\u00fc\u015f\u00fcr\u00fcld\u00fc.<\/p>\n

\u0130lk tarifeler, Trump’\u0131n, Amerikan teknoloji \u015firketlerine dijital hizmet vergileri, cezalar ve d\u00fczenleyici politikalar yoluyla “deniza\u015f\u0131r\u0131 hara\u00e7” olarak tan\u0131mlad\u0131\u011f\u0131 durumu engellemek i\u00e7in Avrupa’ya kar\u015f\u0131 cezai \u00f6nlemler tehdit eden direktifini takip etti.<\/p>\n"},"faq":null,"faq_source":{"label":"FAQ","type":"repeater","formatted_value":false}},"yoast_head":"\nBr\u00fcksel, Dijital Pazar \u0130hlalleri Nedeniyle Teknoloji Devlerine A\u011f\u0131r Para Cezalar\u0131 Veriyor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pocketoption.com\/blog\/tr\/news-events\/news\/brussels-imposes-hefty-fines-on-tech-giants-for-digital-market-violations\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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