{"id":310924,"date":"2025-07-17T15:30:01","date_gmt":"2025-07-17T15:30:01","guid":{"rendered":"https:\/\/pocketoption.com\/blog\/news-events\/data\/health-industry-giants-embrace-glp-1-drugs-while-avoiding-weight-watchers-missteps-2\/"},"modified":"2025-07-17T15:30:01","modified_gmt":"2025-07-17T15:30:01","slug":"health-industry-giants-embrace-glp-1-drugs-while-avoiding-weight-watchers-missteps","status":"publish","type":"post","link":"https:\/\/pocketoption.com\/blog\/pl\/news-events\/news\/health-industry-giants-embrace-glp-1-drugs-while-avoiding-weight-watchers-missteps\/","title":{"rendered":"Giganci przemys\u0142u zdrowotnego przyjmuj\u0105 leki GLP-1, unikaj\u0105c b\u0142\u0119d\u00f3w Weight Watchers"},"content":{"rendered":"
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Strategiczne adaptacje w bran\u017cy wellness<\/h2>\nDu\u017ce firmy z bran\u017cy fitness i wellness podejmuj\u0105 przemy\u015blane dzia\u0142ania, aby w\u0142\u0105czy\u0107 leki na odchudzanie, takie jak Ozempic i Wegovy, do swoich modeli biznesowych, celowo unikaj\u0105c trudno\u015bci, z jakimi boryka\u0142o si\u0119 WW International (dawniej Weight Watchers) podczas swojej transformacji.\n\nTe korporacje, w tym Noom, Hims & Hers Health oraz Life Time Group Holdings, uwa\u017cnie obserwowa\u0142y trudn\u0105 drog\u0119 WW, kt\u00f3re pr\u00f3bowa\u0142o przekszta\u0142ci\u0107 sw\u00f3j wieloletni program zarz\u0105dzania wag\u0105, aby obj\u0105\u0107 nowe opcje farmaceutyczne.\n\n\"Mieli\u015bmy naprawd\u0119 du\u017co szcz\u0119\u015bcia, \u017ce mogli\u015bmy obserwowa\u0107, co si\u0119 dzia\u0142o z Weight Watchers,\" powiedzia\u0142 Geoff Cook, dyrektor generalny Noom, podczas niedawnej rozmowy o wynikach finansowych.\n

Trudny okres przej\u015bciowy WW<\/h2>\nWW International napotka\u0142o znacz\u0105ce przeszkody po przej\u0119ciu platformy telemedycznej Sequence w marcu 2023 roku, co mia\u0142o na celu zapewnienie cz\u0142onkom dost\u0119pu do lek\u00f3w na odchudzanie. Firma zmaga\u0142a si\u0119 z integracj\u0105, stawiaj\u0105c czo\u0142a wyzwaniom operacyjnym, kt\u00f3re przyczyni\u0142y si\u0119 do rozczarowuj\u0105cych wynik\u00f3w finansowych.\n\nTe trudno\u015bci ostatecznie doprowadzi\u0142y do odej\u015bcia Simy Sistani z funkcji dyrektora generalnego w maju, po zaledwie dw\u00f3ch latach na stanowisku. Firma zg\u0142osi\u0142a r\u00f3wnie\u017c niepokoj\u0105cy spadek liczby subskrybent\u00f3w o 7,3% w pierwszym kwartale.\n\nAkcje WW spad\u0142y o oko\u0142o 75% od og\u0142oszenia przej\u0119cia, co podkre\u015bla z\u0142o\u017cone wyzwania zwi\u0105zane z w\u0142\u0105czeniem rozwi\u0105za\u0144 farmaceutycznych do ustalonych program\u00f3w zarz\u0105dzania wag\u0105 opartych na zachowaniach.\n\n[cta_button text=\"Start Trading\"]\n

Modele udanej integracji<\/h2>\nW przeciwie\u0144stwie do tego, kilka firm skuteczniej zarz\u0105dza\u0142o integracj\u0105. Hims & Hers Health odnotowa\u0142o wzrost akcji o ponad 130% w tym roku po pomy\u015blnym w\u0142\u0105czeniu lek\u00f3w GLP-1 do swoich ofert telemedycznych. Firma zg\u0142osi\u0142a sw\u00f3j pierwszy zyskowny kwarta\u0142 w maju.\n\nTymczasem Life Time Group, kt\u00f3ra prowadzi ekskluzywne centra fitness, podesz\u0142a do trendu inaczej, wprowadzaj\u0105c medyczny program zarz\u0105dzania wag\u0105, kt\u00f3ry \u0142\u0105czy leki GLP-1 z personalizowanym coachingiem i nadzorem medycznym, bezpo\u015brednio odpowiadaj\u0105c na zainteresowanie klient\u00f3w tymi lekami.\n\n\"Zauwa\u017cyli\u015bmy wzrost zapotrzebowania zwi\u0105zany z potrzeb\u0105 dodatkowego wsparcia przy tych lekach,\" powiedzia\u0142 Jeff Zwiefel, dyrektor operacyjny Life Time, w wywiadzie.\n

Dynamika rynku i przysz\u0142e perspektywy<\/h2>\nRozszerzaj\u0105cy si\u0119 rynek lek\u00f3w na odchudzanie nadal przekszta\u0142ca krajobraz zdrowia i wellness. Analitycy z Morgan Stanley prognozuj\u0105, \u017ce ten rynek mo\u017ce osi\u0105gn\u0105\u0107 77 miliard\u00f3w dolar\u00f3w do 2030 roku, stwarzaj\u0105c zar\u00f3wno wyzwania, jak i mo\u017cliwo\u015bci dla ustalonych firm zarz\u0105dzaj\u0105cych wag\u0105.\n\nKluczowym czynnikiem r\u00f3\u017cnicuj\u0105cym wydaje si\u0119 by\u0107 to, jak p\u0142ynnie firmy mog\u0105 zintegrowa\u0107 te leki z istniej\u0105cymi strukturami, jednocze\u015bnie utrzymuj\u0105c swoje podstawowe warto\u015bci. Firmy oferuj\u0105ce kompleksowe systemy wsparcia wraz z dost\u0119pem do lek\u00f3w wydaj\u0105 si\u0119 lepiej przygotowane do sukcesu.\n\nNoom, na przyk\u0142ad, podkre\u015bla, \u017ce jego podej\u015bcie oparte na psychologii zapewnia niezb\u0119dne wsparcie dla u\u017cytkownik\u00f3w lek\u00f3w, pomagaj\u0105c im utrzyma\u0107 utrat\u0119 wagi i rozwija\u0107 trwa\u0142e nawyki.\n\n\"Jest bardzo jasne, \u017ce ludzie nie chc\u0105 tylko leku,\" powiedzia\u0142 Cook. \"Chc\u0105 leku z wsparciem w zakresie zmiany zachowa\u0144.\"\n\nW miar\u0119 jak te leki staj\u0105 si\u0119 coraz bardziej powszechne, firmy wellness, kt\u00f3re potrafi\u0105 skutecznie \u0142\u0105czy\u0107 rozwi\u0105zania farmaceutyczne z wsparciem behawioralnym i przewodnictwem w stylu \u017cycia, wydaj\u0105 si\u0119 najlepiej przygotowane do rozwoju na tym ewoluuj\u0105cym rynku.\n\n \n\n<\/div>","body_html_source":{"label":"Body HTML","type":"wysiwyg","formatted_value":"
\n

Strategiczne adaptacje w bran\u017cy wellness<\/h2>\n

Du\u017ce firmy z bran\u017cy fitness i wellness podejmuj\u0105 przemy\u015blane dzia\u0142ania, aby w\u0142\u0105czy\u0107 leki na odchudzanie, takie jak Ozempic i Wegovy, do swoich modeli biznesowych, celowo unikaj\u0105c trudno\u015bci, z jakimi boryka\u0142o si\u0119 WW International (dawniej Weight Watchers) podczas swojej transformacji.<\/p>\n

Te korporacje, w tym Noom, Hims & Hers Health oraz Life Time Group Holdings, uwa\u017cnie obserwowa\u0142y trudn\u0105 drog\u0119 WW, kt\u00f3re pr\u00f3bowa\u0142o przekszta\u0142ci\u0107 sw\u00f3j wieloletni program zarz\u0105dzania wag\u0105, aby obj\u0105\u0107 nowe opcje farmaceutyczne.<\/p>\n

„Mieli\u015bmy naprawd\u0119 du\u017co szcz\u0119\u015bcia, \u017ce mogli\u015bmy obserwowa\u0107, co si\u0119 dzia\u0142o z Weight Watchers,” powiedzia\u0142 Geoff Cook, dyrektor generalny Noom, podczas niedawnej rozmowy o wynikach finansowych.<\/p>\n

Trudny okres przej\u015bciowy WW<\/h2>\n

WW International napotka\u0142o znacz\u0105ce przeszkody po przej\u0119ciu platformy telemedycznej Sequence w marcu 2023 roku, co mia\u0142o na celu zapewnienie cz\u0142onkom dost\u0119pu do lek\u00f3w na odchudzanie. Firma zmaga\u0142a si\u0119 z integracj\u0105, stawiaj\u0105c czo\u0142a wyzwaniom operacyjnym, kt\u00f3re przyczyni\u0142y si\u0119 do rozczarowuj\u0105cych wynik\u00f3w finansowych.<\/p>\n

Te trudno\u015bci ostatecznie doprowadzi\u0142y do odej\u015bcia Simy Sistani z funkcji dyrektora generalnego w maju, po zaledwie dw\u00f3ch latach na stanowisku. Firma zg\u0142osi\u0142a r\u00f3wnie\u017c niepokoj\u0105cy spadek liczby subskrybent\u00f3w o 7,3% w pierwszym kwartale.<\/p>\n

Akcje WW spad\u0142y o oko\u0142o 75% od og\u0142oszenia przej\u0119cia, co podkre\u015bla z\u0142o\u017cone wyzwania zwi\u0105zane z w\u0142\u0105czeniem rozwi\u0105za\u0144 farmaceutycznych do ustalonych program\u00f3w zarz\u0105dzania wag\u0105 opartych na zachowaniach.<\/p>\n

\n \n \n <\/use>\n <\/svg>\n Start Trading<\/span>\n <\/a>\n <\/div>\n \n

Modele udanej integracji<\/h2>\n

W przeciwie\u0144stwie do tego, kilka firm skuteczniej zarz\u0105dza\u0142o integracj\u0105. Hims & Hers Health odnotowa\u0142o wzrost akcji o ponad 130% w tym roku po pomy\u015blnym w\u0142\u0105czeniu lek\u00f3w GLP-1 do swoich ofert telemedycznych. Firma zg\u0142osi\u0142a sw\u00f3j pierwszy zyskowny kwarta\u0142 w maju.<\/p>\n

Tymczasem Life Time Group, kt\u00f3ra prowadzi ekskluzywne centra fitness, podesz\u0142a do trendu inaczej, wprowadzaj\u0105c medyczny program zarz\u0105dzania wag\u0105, kt\u00f3ry \u0142\u0105czy leki GLP-1 z personalizowanym coachingiem i nadzorem medycznym, bezpo\u015brednio odpowiadaj\u0105c na zainteresowanie klient\u00f3w tymi lekami.<\/p>\n

„Zauwa\u017cyli\u015bmy wzrost zapotrzebowania zwi\u0105zany z potrzeb\u0105 dodatkowego wsparcia przy tych lekach,” powiedzia\u0142 Jeff Zwiefel, dyrektor operacyjny Life Time, w wywiadzie.<\/p>\n

Dynamika rynku i przysz\u0142e perspektywy<\/h2>\n

Rozszerzaj\u0105cy si\u0119 rynek lek\u00f3w na odchudzanie nadal przekszta\u0142ca krajobraz zdrowia i wellness. Analitycy z Morgan Stanley prognozuj\u0105, \u017ce ten rynek mo\u017ce osi\u0105gn\u0105\u0107 77 miliard\u00f3w dolar\u00f3w do 2030 roku, stwarzaj\u0105c zar\u00f3wno wyzwania, jak i mo\u017cliwo\u015bci dla ustalonych firm zarz\u0105dzaj\u0105cych wag\u0105.<\/p>\n

Kluczowym czynnikiem r\u00f3\u017cnicuj\u0105cym wydaje si\u0119 by\u0107 to, jak p\u0142ynnie firmy mog\u0105 zintegrowa\u0107 te leki z istniej\u0105cymi strukturami, jednocze\u015bnie utrzymuj\u0105c swoje podstawowe warto\u015bci. Firmy oferuj\u0105ce kompleksowe systemy wsparcia wraz z dost\u0119pem do lek\u00f3w wydaj\u0105 si\u0119 lepiej przygotowane do sukcesu.<\/p>\n

Noom, na przyk\u0142ad, podkre\u015bla, \u017ce jego podej\u015bcie oparte na psychologii zapewnia niezb\u0119dne wsparcie dla u\u017cytkownik\u00f3w lek\u00f3w, pomagaj\u0105c im utrzyma\u0107 utrat\u0119 wagi i rozwija\u0107 trwa\u0142e nawyki.<\/p>\n

„Jest bardzo jasne, \u017ce ludzie nie chc\u0105 tylko leku,” powiedzia\u0142 Cook. „Chc\u0105 leku z wsparciem w zakresie zmiany zachowa\u0144.”<\/p>\n

W miar\u0119 jak te leki staj\u0105 si\u0119 coraz bardziej powszechne, firmy wellness, kt\u00f3re potrafi\u0105 skutecznie \u0142\u0105czy\u0107 rozwi\u0105zania farmaceutyczne z wsparciem behawioralnym i przewodnictwem w stylu \u017cycia, wydaj\u0105 si\u0119 najlepiej przygotowane do rozwoju na tym ewoluuj\u0105cym rynku.<\/p>\n

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