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How to Buy Rogers Communications Inc. (RCI) Shares - Investment in Rogers Communications Inc. (RCI) Stock

29 August 2025
5 min to read
How to buy Rogers Communications Inc. (RCI) shares – Investment in Rogers Communications Inc. (RCI) stock

Thinking about owning a piece of Canada's telecommunications backbone? Rogers Communications Inc. (RCI) offers a unique blend of stability and growth potential that's perfect for new investors. With massive sports media acquisitions and strong network infrastructure, this company connects millions of Canadians daily. Let's explore everything you need to know about investing in RCI stock.

📈 Rogers Communications Stock: Current Price and Market Position

As of August 29, 2025, Rogers Communications Inc. (RCI) trades at $49.34 on the New York Stock Exchange. This represents a significant recovery from earlier in the year, showing the company’s resilience in a competitive market.

Mark your calendar: October 23, 2025 is absolutely critical for RCI investors. That’s when the company releases its Q3 earnings report, and historically, these announcements create major price movements.

How Earnings Reports Impact RCI Stock

Looking at recent history, Rogers’ stock shows predictable patterns around earnings season:

Date Event Pre-News Price Post-News Change
July 23, 2025 Q2 Earnings $46.28 +3.3% (beat EPS estimates)
April 2025 Q1 Results $40.39 +14.6% (strong guidance)
January 2025 Annual Outlook $36.47 +10.7% (MLSE acquisition news)
October 2024 Q3 2024 $35.58 -2.1% (revenue miss)
July 2024 Q2 2024 $34.20 +4.0% (wireless growth)
April 2024 Q1 2024 $32.80 +6.1% (5G expansion)

Trend Insight: Positive earnings surprises typically boost RCI by 3-6% within days. The July 2025 report showed this pattern perfectly – beating EPS estimates by $0.02 drove immediate investor confidence despite revenue concerns.

6-Month Price Journey (March-August 2025)

Rogers shares have delivered an impressive 36% return over the past six months:

  • March 2025: ~$36.20 (post-winter consolidation)
  • April 2025: $35.58 (Q1 earnings anticipation)
  • May 2025: $36.47-$36.84 (steady accumulation)
  • June 2025: $40.39 (MLSE acquisition rumors)
  • July 2025: $46.28 (Q2 earnings beat + MLSE confirmation)
  • August 2025: $49.34 (post-acquisition momentum)

Why the dramatic climb? Three key drivers:

  1. MLSE Acquisition: The $4.7 billion deal for 75% of Maple Leaf Sports & Entertainment created immediate value
  2. Service Revenue Growth: Guidance raised to 3-5% from previous 0-3%
  3. Strong Cash Flow: $925 million free cash flow in Q2 supporting dividend stability

🔮 Price Forecast: 2025-2030 Outlook

Based on current analyst consensus and company fundamentals, here’s what to expect:

  • 2025 Year-End: $52-55 (continued MLSE integration + holiday season strength) → BUY
  • 2026: $58-62 (full-year MLSE contribution + 5G monetization)
  • 2028: $75-85 (sports media dominance + potential international expansion)
  • 2030: $95-110 (telecom infrastructure value + digital services growth)

Verdict: Excellent for long-term accumulation. Short-term traders should watch for post-earnings dips around October 23rd.

⚠️ Key Risks vs. Positive Signals

Risks to Consider

  • High Debt Load: Debt-to-equity ratio of 2.23 creates interest rate sensitivity
  • Margin Pressure: Wireless and Cable segments showing contraction despite revenue growth
  • Regulatory Changes: Canadian telecom regulations could impact pricing strategies
  • Competition Intensity: Bell Canada and Telus constantly challenging market share

Green Lights for 2025

  • MLSE Power Play: $3.9 billion annual media revenue addition from sports assets
  • Dividend Stability: $0.50 quarterly dividend ($2.00 annual) providing 4.1% yield
  • Cash Flow Strength: $3.0-3.2 billion free cash flow forecast for 2025
  • Sports Content Monopoly: NHL rights through 2037-38 creating content advantage

🛡️ What Should a Beginner Trader Do Today?

  1. Start Small: Begin with a position representing ≤5% of your portfolio – RCI’s volatility requires careful position sizing
  2. Use Dollar-Cost Averaging: Invest fixed amounts monthly rather than trying to time the perfect entry
  3. Set Earnings Alerts: Mark October 23rd on your calendar and prepare for potential volatility
  4. Monitor Debt Metrics: Keep an eye on the company’s leverage ratio during quarterly reports

Humorous take: “Trading RCI is like being a hockey goalie – sometimes you get scored on from unexpected angles, but solid fundamentals usually win the game eventually!”

✅ How to Buy Rogers Communications Inc. (RCI) Shares – Step by Step

Step Action Why It Matters
1 Choose a trading platform Ensure it offers NYSE access and Canadian stocks
2 Complete account verification Typically requires ID and proof of address
3 Deposit funds Start with an amount you’re comfortable risking
4 Search “RCI” Use the ticker symbol, not just “Rogers”
5 Select order type Limit orders prevent overpaying during volatility
6 Choose share quantity Consider fractional shares if starting small
7 Review and confirm Check all fees and commission rates
8 Monitor your position Set price alerts for major support/resistance levels

💡 Why Pocket Option Fits New RCI Investors

For those looking to start with Rogers Communications stock, Pocket Option offers several advantages:

  • Minimum deposit of just $5 – perfect for testing strategies with real money without significant risk
  • Lightning-fast verification – start trading within minutes with any government-issued ID
  • Diverse withdrawal options – access your profits through multiple payment methods
  • Fractional shares available – buy pieces of RCI stock even with small amounts

The platform’s user-friendly interface makes it ideal for beginners who want exposure to Canadian blue-chip stocks like Rogers without the complexity of traditional brokerage accounts.

🌍 Rogers Communications in 2025: Canada’s Connectivity Leader

Rogers Communications dominates as Canada’s premier communications and media company, operating wireless networks, cable television, internet services, and massive media holdings including Sportsnet and now 75% of Maple Leaf Sports & Entertainment.

The company’s $15 billion sports and media asset portfolio represents one of the most valuable content collections in North America. With the MLSE acquisition completed in July 2025, Rogers controls iconic franchises like the Toronto Maple Leafs, Toronto Raptors, and Toronto FC, creating unprecedented vertical integration in sports entertainment.

2025 Interesting Fact: Rogers’ headquarters features AI-powered elevators that analyze employee stress levels and adjust lighting/music accordingly – because even telecom giants need to keep their teams connected and calm!

For more insights on stock trading strategies and market analysis, visit the Pocket Option blog for regular updates and educational content.

FAQ

What is Rogers Communications' dividend yield?

Rogers currently offers a $0.50 quarterly dividend, translating to a $2.00 annual payout and approximately 4.1% yield at current prices.

How does the MLSE acquisition affect RCI stock?

The $4.7 billion MLSE purchase adds approximately $3.9 billion in annual media revenue and positions Rogers as Canada's dominant sports media company, creating significant long-term value.

Is Rogers Communications heavily indebted?

Yes, with a debt-to-equity ratio of 2.23, the company carries substantial leverage, though this is managed through strong cash flow generation and strategic asset sales.

What are the main competitors to Rogers?

Rogers primarily competes with Bell Canada in a telecom duopoly structure, with additional competition from Telus in wireless services across Canada.

How often does Rogers report earnings?

Rogers reports quarterly earnings, with the next report scheduled for October 23, 2025, covering Q3 results.

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