How to Buy MINISO Group Holding Limited (MNSO) Shares - Investment in MINISO Stock

Current Market Position and Entry Point

As of August 28, 2025, MINISO Group Holding Limited (MNSO) trades at $24.55 per share. This price represents a critical juncture following the company’s recent earnings release and provides an attractive entry point for long-term investors.

Mark December 5, 2025, on your trading calendar – this is when MINISO releases its next quarterly earnings. Historical data shows these events create significant price movements. Looking back at the August 21, 2025 earnings, the stock experienced dramatic volatility:

This pattern demonstrates MINISO’s tendency for substantial post-earnings rallies, particularly when the company exceeds expectations or provides strong guidance.

Historical Earnings Impact Analysis

MINISO’s stock has shown consistent sensitivity to earnings announcements over the past six reports:

The data reveals a clear pattern: positive earnings surprises typically generate 8-12% gains within days, while misses create buying opportunities as the stock often recovers quickly.

Six-Month Performance Journey

MINISO has delivered exceptional returns over the past six months, significantly outperforming broader markets:

February 2025: $18.20 – Post-holiday consolidation phase
March 2025: $19.80 – Global expansion announcements boosted confidence
May 2025: $21.50 – Strong Q1 earnings and margin improvement
July 2025: $23.75 – Overseas growth acceleration
August 2025: $24.55 – Current level with recent earnings momentum

This represents a 34.9% gain over six months, dramatically outpacing the S&P 500’s approximately 9% return during the same period. The stock’s low beta of 0.79 means it’s been less volatile than the overall market while delivering superior returns.

Price Forecast: Strategic Outlook 2025-2030

Based on current growth trajectories and market positioning, here’s our assessment:

2025 Year-End Target: $28-32 → BUY
Strong holiday season performance and continued overseas expansion should drive momentum

2026 Forecast: $35-42
Full-year benefit from 2025 store openings and TOP TOY brand maturation

2028 Projection: $55-65
Market leadership in value retail segment and potential market share gains

2030 Vision: $80-100
Global retail dominance and potential expansion into new product categories

The fundamental thesis remains strong: MINISO’s franchise model enables capital-efficient growth while its product innovation drives customer loyalty.

Risk Assessment: Navigating the Challenges

Every investment carries risks, and MINISO is no exception. Here are the key considerations:

Competitive Pressure Risks

Geographic Concentration Risks

Operational Execution Risks

Positive Signals: Why 2025 Looks Promising

Despite risks, several compelling factors support investment:

Global Expansion Momentum
With 70% of new stores opening overseas and international revenue growing 30.3% year-over-year, MINISO successfully diversifies beyond China (Q1 2025 Results).

Margin Resilience
Achieving 44.2% gross margin – the highest for any March quarter – demonstrates pricing power and operational efficiency (Company Reporting).

Product Innovation Success
TOP TOY brand delivering 87% revenue growth shows successful diversification beyond core offerings (June Quarter 2025).

Shareholder-Friendly Actions
$101.4 million in dividends and aggressive share repurchases totaling RMB986.9 million year-to-date return significant capital to investors.

Strategic Action Plan for Beginners

So what should a new trader do today? Here’s your battle plan:

And my veteran trader advice? “Trading MINISO is like shopping at their stores – the best deals come to those who wait for the right moment, not those who rush in during the morning crowd.”

How to Buy MINISO Group Holding Limited (MNSO) Shares – Step by Step

Why Pocket Option Enhances Your MINISO Investment Journey

For investors looking to build positions in MINISO Group Holding Limited (MNSO) shares, Pocket Option offers several distinct advantages that align perfectly with both beginner and experienced trader needs.

Minimum Deposit Flexibility
With just $5 required to start trading, Pocket Option enables investors to test strategies and build positions gradually without significant capital commitment. This is particularly valuable for MINISO given its volatility around earnings events.

Rapid Account Verification
The platform’s streamlined KYC process accepts any single government-issued ID, allowing you to move from registration to trading within minutes rather than days.

Diverse Funding Options
Over 100 withdrawal methods ensure you can access profits through your preferred channels, whether cryptocurrency, e-wallets, or traditional banking options.

Company Overview: MINISO in 2025

MINISO Group Holding Limited operates as a global value retailer offering a variety of lifestyle products featuring trendy designs and affordable pricing. The company has revolutionized the retail landscape through its innovative franchise model and rapid global expansion.

As of 2025, MINISO operates 7,768 stores worldwide with an impressive 3,213 locations outside China. The company’s aggressive expansion strategy has seen 70% of new stores opening overseas in the past year, demonstrating successful global penetration (Global Expansion Report).

Interesting Fact for 2025: MINISO achieved a remarkable turnaround in same-store sales performance, with mainland China locations estimated to achieve positive growth for the full year – a significant accomplishment given the challenging retail environment. The company also distributed $101.4 million in dividends in April 2025 while repurchasing shares worth RMB255.7 million, showing strong commitment to shareholder returns.