- May 28, 2025: Q1 2025 Earnings – Stock reacted positively to the $0.16 EPS beat (versus $0.15 estimates) despite sales declining 5.1%Macy’s Q1 Report
- March 6, 2025: Q4 2024 Results – Management highlighted “highest comparable sales of the year” and “best performance in 11 quarters”Macy’s Q4 Report
- November 16, 2023: Q3 2024 – EPS of -$0.21 beat estimates of -$0.27 by $0.06MarketBeat Earnings
- August 22, 2023: Q2 2024 – Missed estimates with $0.13 EPS versus $0.26 expectedMarketBeat Earnings
How to Buy Macy's, Inc. (M) Shares - Investment in Macy's, Inc. (M) Stock
Thinking about owning a piece of American retail history? Macy's, Inc. (ticker: M) represents one of the most iconic department store chains in the United States, trading at surprisingly affordable levels in 2025. With its famous Thanksgiving Day Parade and 165-year legacy, this company offers investors both nostalgia and potential value. We'll explore everything from current stock performance to practical steps for making your first investment in this retail giant.
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- 📈 Macy’s Stock: Current Price and Critical Dates
- 📊 6-Month Price Journey and Trend Analysis
- 🔮 Price Forecast: 2025-2030 Outlook
- ⚠️ Key Risks vs. Positive Signals
- 🛡️ What Should a Beginner Trader Do Today?
- ✅ How to Buy Macy’s, Inc. (M) Shares – Step by Step
- 💡 Why Pocket Option Appeals to New Investors
- 🌍 Macy’s in 2025: Retail Transformation Underway
📈 Macy’s Stock: Current Price and Critical Dates
As of August 19, 2025, Macy’s, Inc. (M) trades at $13.27 on the New York Stock Exchange. Mark your calendar for September 3, 2025 – this is absolutely critical. That’s when Macy’s releases its Q2 2025 earnings results, and historically, these reports can move the stock significantly.
How Earnings Reports Impact M Stock
The pattern is clear: Macy’s stock reacts strongly to quarterly results. Looking at recent history:
The trend shows that positive surprises create immediate price jumps, while misses cause temporary dips that often recover within weeks due to Macy’s strong brand foundation.
📊 6-Month Price Journey and Trend Analysis
Macy’s shares have shown remarkable resilience over the past six months, with some interesting volatility patterns:
- February-March 2025: Around $12.70 – Post-holiday consolidation phase
- April 2025: Climbed to $13.50 – Optimism about “Bold New Chapter” strategy
- May 2025: $13.08 after Q1 earnings – Positive reaction to EPS beat
- July 2025: Reached $13.21 – Summer retail optimism
- August 2025: Current $13.27 – Stabilizing before next earnings
The stock gained 8.76% over the past week and 9.48% over the past month, though it’s still down 21.66% over the past yearBusiness Insider Data. This creates an interesting opportunity – short-term momentum with long-term discount.
Why the recent strength? Several factors:
- Successful “Reimagine 125” store transformations outperforming expectations
- Digital sales penetration reaching 33% of total revenue
- Credit card revenues surging 31.6% in Q1 2025
- Luxury segments (Bloomingdale’s and Bluemercury) showing growth
🔮 Price Forecast: 2025-2030 Outlook
Based on current analyst projections and company performance, here’s what to expect:
- 2025 Year-End: $13.25-$14.00 (modest growth post-earnings) → HOLD
- 2026: $13.00-$14.50 (transformation continues, mixed results)
- 2028: $12.00-$16.00 (depending on retail recovery)
- 2030: $7.00-$14.00 (wide range reflecting uncertainty)
The consensus among 8-12 analysts is a “Hold” rating with average price targets around $13.25Stock Analysis. However, targets range wildly from $6.00 to $20.00, showing significant disagreement about Macy’s future.
Verdict: Currently a HOLD for existing investors, but could be a speculative BUY for those believing in the turnaround story at these levels.
⚠️ Key Risks vs. Positive Signals
Risks to Consider
- Retail Headwinds: Traditional department stores face intense competition from online retailers and discount chains
- Consumer Spending: 55% of consumers earning under $50K are switching to cheaper optionsPYMNTS Report
- Debt Levels: Though managing well with recent $250M debt tender offerMacy’s Report
- Store Closures: 66 stores closed in 2025, down to 350 total locations
Green Lights for 2025
- Transformation Progress: “Reimagine 125” stores showing better performance
- Digital Growth: 33% of sales now digital, showing adaptation success
- Luxury Strength: Bloomingdale’s and Bluemercury segments growing
- Strong Brand: 40 million active customers and iconic cultural presence
- Attractive Valuation: P/E ratio of 6.32 and dividend yield of 6.35%
🛡️ What Should a Beginner Trader Do Today?
Based on all the data points, here’s my professional advice:
- Wait for September 3rd: The Q2 earnings will provide crucial clarity – consider buying if the report shows continued transformation progress
- Dollar-cost average: If you believe in the long-term story, invest small amounts regularly rather than timing a single entry
- Set stop-losses: Given the volatility, protect your capital with stops around $12.00
- Monitor luxury segments: Watch Bloomingdale’s and Bluemercury performance as they’re the growth engines
Humorous take: “Trading Macy’s stock is like shopping their clearance rack – you might find incredible value, but you need patience to sift through the mixed inventory!”
✅ How to Buy Macy’s, Inc. (M) Shares – Step by Step
| Step | Action | Why It Matters |
|---|---|---|
| 1 | Choose a trading platform | Ensure it offers NYSE access and reasonable fees |
| 2 | Open and fund your account | Start with an amount you’re comfortable risking |
| 3 | Research current price | Check real-time quotes at $13.27 (as of 8/19/2025) |
| 4 | Place a limit order | Set your maximum purchase price to avoid overpaying |
| 5 | Monitor your investment | Track earnings dates and retail sector news |
💡 Why Pocket Option Appeals to New Investors
For those starting their investment journey, Pocket Option offers several advantages that make entering the stock market less intimidating:
- Minimum deposit of just $5 – You can test strategies with minimal risk
- Rapid verification – Get started quickly with simple document upload
- Multiple withdrawal options – Over 100 methods including crypto and e-wallets
- User-friendly platform – Perfect for learning while you earn
The platform’s low barrier to entry makes it ideal for practicing with stocks like Macy’s before committing larger amounts.
🌍 Macy’s in 2025: Retail Transformation Underway
Macy’s operates three distinct brands serving approximately 40 million active customersMacy’s Investor Relations. The company holds a dominant 39.69% market share among department store competitors, significantly outpacing Kohl’s (28.59%) and othersCSIMarket Data.
Current Business Focus
The “Bold New Chapter” strategy includes modernizing operations while maintaining their iconic cultural events like the Thanksgiving Day Parade. Digital sales now represent 33% of total revenue, showing successful adaptation to changing consumer habits.
Interesting Fact for 2025: Macy’s is closing 66 stores this year as part of their optimization strategy, but they’re transforming 125 select locations through the “Reimagine” program that are already outperforming traditional storesKiplinger Report. This surgical approach to retail footprint management shows sophisticated strategic thinking.
FAQ
Is Macy's a good long-term investment?
It depends on your risk tolerance. The company pays a 6.35% dividend and has brand recognition, but faces significant retail challenges. It could be a value play if their transformation succeeds.
How often does Macy's pay dividends?
Macy's pays quarterly dividends. The board declared a dividend of 18.24 cents per share in May 2025.
What's the biggest risk for Macy's stock?
The shift to online shopping and competition from discount retailers pose the greatest threats to their traditional department store model.
Should I buy before or after earnings?
Generally better to wait until after earnings unless you have strong conviction about their results. The September 3rd report will be particularly important.
How does Macy's compare to other retail stocks?
Macy's offers higher dividend yield than many retailers but faces more challenges than pure e-commerce companies. It's a turnaround story rather than a growth story.
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