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How to Buy Herc Holdings Inc. (HRI) Shares - Investment in Herc Holdings Inc. (HRI) Stock

28 August 2025
5 min to read
How to buy Herc Holdings Inc. (HRI) shares – Investment in Herc Holdings Inc. (HRI) stock

Thinking about investing in the equipment rental industry's rising star? Herc Holdings Inc. (HRI) combines infrastructure growth with strategic acquisitions—perfect for investors seeking exposure to America's building boom. With 622 locations and a massive market presence, this company powers construction projects nationwide. We'll explore everything from current stock performance to long-term growth potential.

📈 Herc Holdings Stock: Current Price and Critical Dates

As of August 28, 2025, Herc Holdings Inc. (HRI) trades at $132.71 on the NYSE. Mark your calendar: October 28, 2025 is absolutely critical—that’s when Herc releases its Q3 earnings report. Historically, these announcements create significant price movements that savvy traders can capitalize on.

How Earnings Reports Move HRI Stock

The company’s recent Q2 earnings on July 29, 2025, demonstrated exactly why timing matters. Despite reporting strong revenue growth of 18% to $1.002 billion (Q2 2025 Results), the stock tumbled 10.26% in a single day due to acquisition-related costs that created a net loss.

Here’s what history tells us about HRI’s earnings reactions:

Date Event Price Reaction Key Insight
July 29, 2025 Q2 Earnings -10.26% (1 day) Market punished acquisition costs despite revenue beat
Previous Quarter Revenue Beat +342.99% (30-day strategy return) Buying after revenue increases has been extremely profitable
Historical Pattern Post-Earnings High volatility (49.32%) Perfect for short-term trading opportunities

The pattern is clear: HRI experiences dramatic swings around earnings, creating both risk and opportunity. A strategy of purchasing shares following revenue increases and holding for 30 days has generated an astonishing 342.99% return over three years (Earnings Analysis).

6-Month Price Journey: Rollercoaster with Potential

HRI’s recent performance tells a story of transformation and volatility:

  • February-March 2025: Stock traded around $160-170 range as acquisition rumors swirled
  • April-May 2025: Declined to $140-150 range amid interest rate concerns
  • June 2025: Dropped to $120-130 after H&E acquisition announcement and debt concerns
  • July-August 2025: Stabilized at $128-132 despite earnings disappointment

The stock has declined -11.1% over the past year while the broader market gained +15.0%, but has shown recent resilience with a +2.0% gain in the last two weeks (Performance Data).

Why the recent pressure? The $4.4 billion H&E acquisition created significant debt at 6.8% interest rates, causing short-term pain for what management believes will be long-term gain.

🔮 Price Forecast: 2025-2030 Outlook

2025 Forecast: Recovery and Growth

Current analyst consensus points to $144.60 average price target, representing 9.75% upside from current levels (Analyst Targets). More optimistic models suggest HRI could reach $189.35 average price in 2025, with potential highs of $222.66.

Verdict: BUY – The acquisition-related selloff appears overdone given the underlying revenue growth and market position.

2026 Forecast: Synergy Realization

With the H&E integration complete, analysts project 29% EPS growth as synergies materialize. We expect prices reaching $180-210 range as operational efficiencies boost profitability.

2028 Forecast: Market Leadership

As infrastructure spending continues and rental penetration increases beyond current 57% levels, HRI could trade in the $230-260 range based on market share gains and margin expansion.

2030 Forecast: Long-Term Value

Long-term projections suggest HRI could reach $254.26 by 2030 (Long-term Forecast), representing substantial appreciation from current levels as the company leverages its scale advantages.

⚠️ Key Risks vs. Positive Signals

Risks to Consider

  • Debt Burden: $4.4 billion new debt at 6.8% interest creates significant financial pressure
  • Integration Challenges: Merging 622 locations requires flawless execution
  • Economic Sensitivity: Construction downturns would immediately impact rental demand
  • Interest Rate Exposure: High debt load makes HRI vulnerable to rate increases

Green Lights for 2025

  • Infrastructure Boom: IIJA and IRA legislation driving sustained demand (Market Analysis)
  • Industry Growth: North American equipment rental market growing at 5.2% annually
  • Strategic Acquisition: H&E deal creates national scale and diversification
  • Operational Strength: 41% EBITDA margins demonstrate pricing power
  • Management Execution: 11% CAGR revenue growth since 2016 spinout

🛡️ What Should a Beginner Trader Do Today?

  1. Dollar-Cost Average: Invest fixed amounts weekly to avoid timing the debt concern volatility
  2. Earnings Strategy: Consider buying after October 28th if the stock dips on any short-term concerns
  3. Long-Term Focus: Allocate only what you can hold for 2-3 years to ride out integration phases
  4. Humorous take: “Trading HRI is like operating heavy equipment—sometimes you need to dig through dirt before hitting solid foundation!”

✅ How to Buy Herc Holdings Inc. (HRI) Shares – Step by Step

Step Action Why It Matters
1 Choose a Trading Platform Ensure it offers NYSE access and reasonable fees
2 Complete Account Funding Start with an amount you’re comfortable risking
3 Search for “HRI” Use the ticker symbol, not just the company name
4 Select Order Type Use limit orders to control entry price in volatile markets
5 Review and Execute Double-check order details before confirming

💡 Why Pocket Option Fits New Investors

Pocket Option offers unique advantages for those starting their investment journey:

  • Minimum deposit of $5 – Perfect for testing strategies with minimal risk
  • Rapid verification – Start trading quickly with streamlined KYC process
  • Multiple withdrawal options – Flexibility in accessing your profits
  • User-friendly platform – Designed for beginners without overwhelming complexity

🌍 Herc Holdings in 2025: Building America’s Future

Herc Holdings dominates the equipment rental industry with 11.56% market share and 622 locations across North America. The company provides everything from earthmoving machinery to aerial work platforms, serving construction, industrial, and entertainment sectors.

Beyond equipment, Herc has demonstrated impressive corporate responsibility, being named one of Newsweek’s Most Responsible Companies for the fourth consecutive year and appearing on USA Today’s list of America’s Climate Leaders for the third year running.

Interesting Fact for 2025: Herc Rentals published its annual Corporate Citizenship Report highlighting that their equipment helped build over 200 miles of new infrastructure projects funded by the IIJA legislation—literally paving America’s future while generating shareholder value.

FAQ

What is Herc Holdings' main business?

Herc Holdings is one of North America's largest equipment rental companies, providing construction and industrial equipment through 622 locations.

Why did HRI stock drop after good revenue numbers?

The stock declined due to acquisition-related costs from the H&E Equipment Services purchase, which created a short-term net loss despite strong revenue growth.

Is now a good time to buy HRI stock?

Many analysts believe the selloff is overdone given the company's strong market position and growth prospects, making current levels attractive for long-term investors.

What makes Herc Holdings different from competitors?

Herc focuses on specialty rentals with higher margins and national accounts, plus they recently became significantly larger through the H&E acquisition.

How often does HRI pay dividends?

Herc Holdings does not currently pay dividends, preferring to reinvest capital into growth opportunities and debt reduction.

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