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How to Buy Carter's, Inc. (CRI) Shares - Investment in Carter's, Inc. (CRI) Stock

29 August 2025
4 min to read
How to buy Carter’s, Inc. (CRI) shares – Investment in Carter’s, Inc. (CRI) stock

Thinking about investing in America's largest children's apparel company? Carter's, Inc. (CRI) offers a unique opportunity to own a piece of the baby clothing market leader. With iconic brands like Carter's and OshKosh B'gosh, this company dresses millions of children daily. We'll explore everything from current stock performance to smart entry strategies and why 2025 presents both challenges and opportunities for savvy investors.

📈 Carter’s Stock: Current Price and Critical Dates

As of August 29, 2025, Carter’s, Inc. (CRI) trades at $28.23 on the NYSE. Mark your calendar: October 24, 2025 is absolutely critical—that’s when Carter’s releases its Q3 earnings report. Historically, these announcements have triggered significant price movements.

How Earnings Reports Move CRI Stock

Date Event Pre-News Price Post-News Change
Jul 25, 2025 Q2 Earnings $32.75 -19.69% (single day)
Apr 25, 2025 Q1 Earnings $38.50 +8.3% (beat estimates)
Feb 25, 2025 Annual Results $42.10 -5.2% (mixed results)
Oct 25, 2024 Q3 Earnings $45.80 +3.1% (steady performance)

The July 2025 earnings shocker saw the stock plummet nearly 20% in one session, dropping from $32.75 to $26.30. This dramatic move highlights the volatility surrounding earnings season and the importance of timing your entry points carefully.

📊 6-Month Price Journey: Rollercoaster Ride

Carter’s shares have experienced a dramatic -51.4% decline year-to-date, making it one of the most challenging periods in the company’s history:

  • January 2025: $56.89 (year opening optimism)
  • February 2025: $40.76 (-23.5% monthly drop)
  • April 2025: $32.04 (-19.2% monthly decline)
  • July 2025: $26.30 (post-earnings crash)
  • August 2025: $28.23 (modest recovery)

This downward spiral reflects multiple headwinds: declining birth rates, inflationary pressures, and weak consumer confidence impacting children’s apparel spending. The stock hit its all-time low of $23.38 on August 1, 2025, representing a dramatic fall from grace for this once-stable retailer.

🔮 Price Forecast: 2025-2030 Outlook

  • 2025 Year-End: $25-28 (continued pressure from weak consumer spending) → HOLD
  • 2026: $30-35 (potential stabilization and modest recovery)
  • 2028: $40-45 (demographic improvements and brand strength)
  • 2030: $50-55 (long-term recovery and market share gains)

Verdict: Currently a HOLD for existing investors, but potential BUY opportunity for patient long-term investors at these depressed levels.

⚠️ Key Risks vs. Positive Signals

Risks to Consider

  • Demographic headwinds: U.S. birth rates have been declining for seven consecutive decades
  • Consumer weakness: Inflation and economic uncertainty hurting discretionary spending
  • High short interest: 13.85% of float sold short indicates bearish sentiment
  • Leadership transition: New CEO Douglas C. Palladini appointed April 2025

Green Lights for Recovery

  • Market dominance: 31.5% market share in U.S. children’s apparel
  • Strong brands: Carter’s and OshKosh are household names with loyal customers
  • Digital growth: $1.2 billion in e-commerce revenue with 15.2% growth
  • Undervalued metrics: PE ratio of 7.52 suggests potential value opportunity

🛡️ What Should a Beginner Trader Do Today?

  1. Wait for stability: Let the stock find a bottom before entering—watch the $25-26 support level
  2. Dollar-cost average: If buying, use small regular purchases rather than lump-sum investing
  3. Set earnings alerts: Monitor closely around October 24th for potential entry opportunities
  4. Diversify properly: Never allocate more than 5% of your portfolio to a single struggling stock

Humorous take: “Trading CRI right now is like changing a diaper—messy business that requires patience and strong stomach. But sometimes the biggest messes create the best cleaning opportunities!”

✅ How to Buy Carter’s, Inc. (CRI) Shares – Step by Step

Step Action Why It Matters
1 Choose a trading platform Ensure it offers NYSE access and reasonable fees
2 Open and fund your account Start with an amount you’re comfortable potentially losing
3 Research CRI thoroughly Understand the risks and recent performance
4 Use limit orders Set your maximum purchase price to avoid overpaying
5 Monitor position size Keep CRI exposure limited given current volatility

💡 Why Pocket Option Fits New Investors

Pocket Option simplifies stock investing with beginner-friendly features:

  • Minimum deposit: $5 — perfect for testing strategies with minimal risk
  • 1-minute verification — upload any ID document and start trading immediately
  • 100+ withdrawal methods — including cryptocurrencies, e-wallets, and bank cards

The platform’s low barrier to entry makes it ideal for investors wanting to dip their toes into stocks like CRI without committing large amounts of capital.

🌍 Carter’s in 2025: Navigating Choppy Waters

Carter’s Inc. dominates the North American children’s apparel market with its portfolio of beloved brands including Carter’s, OshKosh B’gosh, and Skip Hop. The company operates through three main segments: U.S. Retail, U.S. Wholesale, and International, with products available in over 10,000 wholesale locations and approximately 1,100 retail stores.

Despite current challenges, Carter’s maintains strong operational capabilities with 350 design professionals creating over 10,000 unique products annually. The company’s global sourcing network spans 19 countries, with manufacturing strategically distributed across Asia (70%), Central America (25%), and other regions (5%).

2025 Interesting Fact: Carter’s new CEO Douglas C. Palladini previously led Vans and brings extensive footwear experience—could this signal future expansion into children’s shoes alongside their clothing dominance?

FAQ

Is now a good time to buy CRI stock?

The stock appears undervalued but faces significant headwinds. Consider waiting for stabilization around $25-26 or after the October earnings report for clearer direction.

What's the dividend situation with CRI?

Carter's pays a quarterly dividend of $0.25 per share, currently yielding between 3.7%-10% depending on calculation method. The company has increased dividends 4 times in the past 5 years.

How does the declining birth rate affect CRI?

This is the biggest long-term challenge. U.S. birth rates have declined for seven decades, directly impacting demand for children's apparel. However, Carter's market leadership helps mitigate this through market share gains.

What are the main risks with investing in CRI?

Key risks include demographic trends, consumer spending weakness, high short interest (13.85%), and the recent leadership transition under a new CEO.

How has CRI performed compared to competitors?

While facing similar industry challenges, Carter's maintains its 31.5% market leadership position. The stock's dramatic decline reflects broader sector pressures rather than company-specific failures alone.

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