- July 24, 2025: Q4 Earnings – Stock jumped 8% after beating EPS estimates by $0.02 ($0.87 vs $0.85 expected)
- April 2025: Previous earnings – Modest 2% gain as revenue met expectations
- January 2025: Holiday season results – 5% decline due to education division weakness
- October 2024: Back-to-school quarter – Strong 7% increase from book fair success
- July 2024: Annual results – Mixed reaction with 3% volatility throughout the week
- April 2024: Spring quarter – Flat performance as market awaited strategic updates
How to Buy Scholastic Corporation (SCHL) Shares - Investment in Scholastic Corporation (SCHL) Stock

Thinking about investing in a company that's been shaping young minds for generations? Scholastic Corporation (SCHL) isn't just about Harry Potter books - it's a fascinating investment opportunity in the educational publishing space. With iconic brands and a century-long legacy, this company offers unique exposure to the ever-evolving education market. Let's explore why SCHL deserves your attention and how you can become a shareholder.
Article navigation
- 📈 Scholastic Stock: Current Price and Critical Dates
- 📊 Six-Month Price Journey: From Struggle to Strength
- 🔮 Price Forecast: 2025-2030 Outlook
- ⚠️ Key Risks vs. Positive Signals
- 🛡️ What Should a Beginner Trader Do Today?
- ✅ How to Buy Scholastic Corporation (SCHL) Shares – Step by Step
- 💡 Why Pocket Option Fits New Investors
- 🌍 Scholastic in 2025: Education’s Enduring Giant
📈 Scholastic Stock: Current Price and Critical Dates
As of August 29, 2025, Scholastic Corporation (SCHL) trades at $25.87 on NASDAQ. This represents a remarkable recovery from its 52-week low of $15.77, showing the stock’s resilience in challenging market conditions.
Mark Your Calendar: September 25, 2025 is absolutely critical for SCHL investors. That’s when the company releases its next quarterly earnings report. Historically, these announcements have created significant price movements – both up and down.
How Earnings Reports Move SCHL Stock
Looking at recent history reveals fascinating patterns:
The pattern shows that positive surprises (like July 2025) create immediate price jumps, while misses lead to short-term pressure followed by recovery due to the company’s strong fundamentals.
📊 Six-Month Price Journey: From Struggle to Strength
Scholastic shares have delivered an impressive 34% gain over the past six months, transforming from uncertainty to opportunity:
February 2025: $19.20 – Post-holiday slump as education budgets tightened
March 2025: $20.50 – Gradual recovery on cost management optimism
April 2025: $21.80 – Earnings beat sparked renewed institutional interest
May 2025: $23.40 – Dividend announcement attracted income investors
June 2025: $19.15 – Temporary dip on education sector concerns
July 2025: $25.10 – Strong earnings propelled breakout above resistance
August 2025: $25.87 – Consolidation at higher levels with dividend support
This recovery story demonstrates how quality companies can overcome short-term challenges through strong execution and strategic positioning.
🔮 Price Forecast: 2025-2030 Outlook
Based on current analyst projections and industry trends, here’s what to expect:
2025 Year-End: $26-28 range (modest 3-8% upside from current levels) → HOLD
The near-term outlook remains cautious due to education budget uncertainties, but the dividend provides downside protection.
2026 Forecast: $30-35 range (15-35% potential growth)
As digital transformation initiatives gain traction and new Hunger Games content drives revenue, we expect accelerated growth.
2028 Projection: $40-45 range (55-75% appreciation potential)
By 2028, Scholastic’s entertainment division should be fully integrated and contributing significantly to earnings.
2030 Vision: $50+ (100%+ total return potential)
Long-term demographic trends favoring education spending and iconic IP value creation support substantial upside.
Verdict: ACCUMULATE on dips below $24 for long-term growth with income support.
⚠️ Key Risks vs. Positive Signals
Risks to Consider
- Digital Disruption Threat: Online educational platforms are capturing 22% of traditional publishing revenue (DCF Modeling). Companies like Coursera and Khan Academy are growing at 30%+ annually.
- Education Budget Pressures: K-12 schools faced $1.8 billion in nationwide budget cuts in 2023 (DCF Modeling). This directly impacts textbook and supplemental material purchases.
- Policy Uncertainty: Common Core curriculum adoption dropped from 41 to 27 states since 2015 (DCF Modeling), creating content development challenges.
Green Lights for 2025
- Strong Execution: Q4 EPS of $0.87 beat estimates by $0.02 (MarketBeat), demonstrating operational excellence.
- Dividend Security: $0.80 annual dividend provides 3.1% yield with sustainable payout ratio (Moomoo).
- Iconic IP Value: New Hunger Games content (“Sunrise on the Reaping”) and Dog Man series driving revenue growth (Scholastic Press Release).
🛡️ What Should a Beginner Trader Do Today?
- Start Small: Begin with a position size that represents no more than 3-5% of your portfolio
- Use Dollar-Cost Averaging: Invest fixed amounts monthly to avoid timing mistakes
- Set Price Alerts: Buy below $24 for better risk-reward entry points
- Reinvest Dividends: Compound your returns through automatic dividend reinvestment
- Monitor Education Trends: Stay informed about school funding and curriculum changes
Humorous take: “Trading SCHL is like reading a good book – you can’t judge it by its cover price alone. Sometimes the best stories develop slowly but deliver satisfying endings!”
✅ How to Buy Scholastic Corporation (SCHL) Shares – Step by Step
Step | Action | Why It Matters |
---|---|---|
1 | Choose a Trading Platform | Ensure it offers NASDAQ access and reasonable commission rates |
2 | Open and Fund Your Account | Start with an amount you’re comfortable risking while learning |
3 | Search for “SCHL” | Use the exact ticker symbol, not just “Scholastic” |
4 | Select Order Type | Use limit orders to control your entry price rather than market orders |
5 | Review and Confirm | Double-check order details and understand any fees before executing |
6 | Monitor Your Position | Set price alerts and regularly review company news and earnings |
7 | Consider Dividend Reinvestment | Automatically compound your returns over time |
8 | Plan Your Exit Strategy | Determine profit targets and stop-loss levels in advance |
9 | Track Performance | Use portfolio tracking tools to measure your investment success |
10 | Continue Learning | Stay educated about market trends and company developments |
💡 Why Pocket Option Fits New Investors
For those starting their investment journey, Pocket Option offers several advantages that make entering the market less intimidating:
- Minimum Deposit Just $5 – You can test strategies with minimal risk while learning the markets
- Lightning-Fast Verification – Upload any single document and start trading within minutes
- Diverse Withdrawal Options – Access your profits through 100+ methods including crypto, e-wallets, and bank transfers
- Educational Resources – The Pocket Option blog provides valuable insights for developing traders
The platform’s user-friendly interface combined with low barriers to entry makes it ideal for investors who want to build positions in companies like Scholastic gradually.
🌍 Scholastic in 2025: Education’s Enduring Giant
Scholastic Corporation dominates the children’s publishing landscape with a century of experience and iconic brands that generations recognize. Beyond being the publisher behind Harry Potter in the US, the company operates book fairs reaching 90% of American schools and maintains leadership in educational resources.
The company’s strategic shift toward leveraging its real estate assets through potential sale-leaseback transactions (Scholastic Press Release) demonstrates innovative thinking about capital allocation. This could unlock significant value while maintaining operational presence in key locations.
Interesting Fact: In 2025, Scholastic’s New York headquarters became the subject of strategic review for potential sale-leaseback deals – the very building where countless childhood classics were edited and published might soon help fund the company’s digital transformation journey!
FAQ
What is Scholastic Corporation's dividend yield?
SCHL currently offers a 3.1% dividend yield with quarterly payments of $0.20 per share, providing income investors with steady returns alongside potential capital appreciation.
How often does Scholastic report earnings?
The company reports quarterly earnings, typically in late January, April, July, and September. The next report is scheduled for September 25, 2025.
What are Scholastic's main business segments?
The company operates through Children's Book Publishing & Distribution (including book fairs and clubs) and Education Solutions, with growing emphasis on entertainment content development.
Is Scholastic affected by digital reading trends?
Yes, digital disruption is a significant challenge, but the company is adapting through multimedia content and maintaining strong print presence in educational settings where physical books remain preferred.
What makes Scholastic a unique investment opportunity?
SCHL offers exposure to demographic trends favoring education spending, owns valuable intellectual property, and provides dividend income - a rare combination in the publishing sector.