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How to Buy Hertz Global Holdings, Inc. (HTZ) Shares - Investment in Hertz Global Holdings, Inc. (HTZ) Stock

19 August 2025
3 min to read
How to buy Hertz Global Holdings, Inc. (HTZ) shares – Investment in Hertz Global Holdings, Inc. (HTZ) stock

Thinking about riding the comeback wave of one of America's most iconic car rental brands? Hertz Global Holdings, Inc. (HTZ) represents a fascinating turnaround story that's capturing Wall Street's attention in 2025. With new leadership and a back-to-basics strategy, this century-old company is showing signs of life after bankruptcy. We'll break down everything from current stock performance to smart entry strategies for this high-risk, potentially high-reward play.

📈 Hertz Stock: Current Price and Critical Dates

As of August 19, 2025, Hertz Global Holdings (HTZ) trades at $5.22 on the NASDAQ exchange. Mark your calendar: November 11, 2025 is absolutely critical—that’s when Hertz releases its Q3 earnings report.

The last earnings report on August 7, 2025, delivered fireworks. Hertz smashed expectations with a 76% reduction in net losses and achieved its first positive adjusted EBITDA in nearly two years (Q2 2025 Results). The stock jumped 8% immediately following the announcement.

How Earnings Reports Move HTZ Stock

Date Event Pre-News Price Post-News Change
Aug 7, 2025 Q2 Earnings Beat $4.85 +8% (1 day)
May 12, 2025 Q1 Progress Report $5.10 +3% (steady)
Feb 13, 2025 Strategic Roadmap $4.70 +2% (cautious)

Trend Insight: Positive surprises trigger immediate jumps, while misses cause sharp declines. HTZ reacts strongly to operational metrics like fleet utilization and depreciation rates.

📊 6-Month Price Journey (March-August 2025)

Hertz shares have been on a rollercoaster, declining 24% from June highs but still showing impressive year-over-year gains:

  • March 2025: $6.55 (post-winter recovery)
  • May 2025: $6.55 (steady despite challenges)
  • June 2025: $6.83 (peak optimism)
  • July 2025: $6.41 (profit-taking)
  • August 2025: $5.18 (reality check)

Why the volatility? The stock gained 51.75% over the past year but recent months showed weakness with -17.3% in the last quarter (TradingView Data). This reflects investor uncertainty about the sustainability of the turnaround.

🔮 Price Forecast: 2025-2030 Outlook

Near-Term (2025)

Target: $6.77 average, range $2.56-$10.98
Verdict: HOLD – Wait for post-earnings dip below $5.00

2026 Projection

Target: $6.13 (modest 5% growth)
Rationale: Continued operational improvements but debt burden limits upside

2028 Outlook

Target: $8.50-$9.50
Rationale: Potential debt restructuring success and market share gains

2030 Vision

Target: $23.83 (optimistic scenario)
Rationale: Complete turnaround execution and industry consolidation

Final Recommendation: CAUTIOUS BUY at $4.50-$5.00 levels for long-term recovery play

⚠️ Key Risks vs. Positive Signals

Risks to Consider

  • Debt mountain: $18.9 billion debt load with restrictive covenants (Financial Health Analysis)
  • Travel sensitivity: Economic downturns crush rental demand immediately
  • Fleet costs: Vehicle depreciation and maintenance expenses remain high
  • Legal claims: $320 million in pending lawsuits from pre-bankruptcy era

Green Lights for 2025

  • Turnaround progress: First positive EBITDA in 7 quarters (Q1 2025 Report)
  • Fleet modernization: 70% of vehicles now under 12 months old
  • Cost control: $92 million YoY operating expense improvement
  • Liquidity buffer: $1.2 billion cash position provides breathing room

🛡️ What Should a Beginner Trader Do Today?

  1. Wait for entry: Target $4.50-$5.00 range for better risk-reward
  2. Small position: Limit to 2-3% of portfolio maximum – this is speculative
  3. Set stop-loss: $4.25 provides reasonable downside protection
  4. Monitor earnings: November 11 report will be make-or-break

Humorous take: “Trading HTZ is like renting a car – you hope it doesn’t break down, but you definitely want the insurance!”

✅ How to Buy Hertz Global Holdings, Inc. (HTZ) Shares – Step by Step

Step Action Why It Matters
1 Choose trading platform Ensure NASDAQ access and low commission rates
2 Fund your account Start with small amount – this is high-risk
3 Search “HTZ” Use ticker symbol, not company name
4 Set limit order Max $5.00 to avoid overpaying during volatility
5 Confirm purchase Review fees – aim for <1% total cost

💡 Why Pocket Option Fits HTZ Trading

Pocket Option offers unique advantages for trading turnaround stories like Hertz:

  • Minimum deposit just $5 – Perfect for testing risky positions without commitment
  • Instant verification – Single document KYC gets you trading in minutes
  • Flexible withdrawals – Multiple options when you want to take profits
  • Real-time alerts – Critical for monitoring volatile stocks like HTZ

🌍 Hertz in 2025: The Comeback Kid

Hertz dominates 36% of the US car rental market, operating 11,000+ locations across 160 countries (Company Overview). Beyond traditional rentals, they’re expanding into car-sharing and vehicle sales.

2025 fun fact: Hertz installed AI-powered damage detection systems nationwide, using computer vision to automatically assess vehicle condition – saving millions in manual inspection costs while reducing customer disputes!

FAQ

Is Hertz still in financial trouble?

Yes, but improving. They have $18.9B debt but achieved first positive EBITDA in nearly two years in Q2 2025.

What's the biggest risk with HTZ stock?

Debt covenants requiring leverage reduction from 4.75x to 3.50x by mid-2025 - failure could trigger default.

How does travel demand affect Hertz?

Extremely sensitive. Economic downturns immediately reduce business and leisure travel, crushing rental demand.

What's CEO Gil West's strategy?

"Back-to-Basics Roadmap" focusing on fleet management, cost control, and operational efficiency over growth.

Should I buy HTZ for dividend income?

No. Hertz doesn't pay dividends and likely won't until debt is significantly reduced, possibly not until after 2030.

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